Salesforce Marketing Cloud vs comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Salesforce Marketing Cloud vs. Report (Updated: March 2023).
688,618 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
"The customization ability of Monday is unmatched.""In short - it keeps a remote asynchronous team in sync.""I like being able to customize your views.""I like how you can trigger notifications and reminders automatically when different statuses are changed or updated.""The global search is the solution's most valuable aspect.""Integrations such as the one for Slack have helped us receive updates on tasks immediately as they occur by other team members.""The ability to track dates and times we need cases to be completed has been of great use to my firm."" has allowed us to organize our workload in a much more efficient way."

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"It is a great solution. I like its stability, scalability, and performance.""We have found the solution to be scalable.""We haven't had any issues with integration.""Salesforce allows for the integration of different data sources.""Offers many great features and is intuitive.""Email automation is most valuable.""The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application.""The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

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"There are no missing features that I can think of.""I wish there was an option to pay for one-on-one technical assistance rather than watch tutorial videos.""I wish there were better notifications and dashboard views with analytics around the status of projects, etc.""We'd like to see less downtime.""I would like to see more flexibility with sub-items as well as more customization of branding for dashboards and exported documents.""It would be good to have a countdown timer to a deadline date so you could see 'days remaining' to work on a project to help schedule time, as currently it only shows the end date.""I struggle to use the mobile version of""Coordination with different social media platforms would be a convenient feature."

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"The UA could be better designed for a mobile connection.""I've noticed on one-to-one leads, the customer objection option is not available.""When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved.""Marketing Cloud's forecasting could be improved.""Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly.""The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier.""They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies.""This solution could be more user-friendly."

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Pricing and Cost Advice
  • "The solution is quite inexpensive. For example, we pay $8,500 for 75 users. It's somewhere around $100 a user, approximately."
  • "The project manager would be responsible for any licensing fees. As an end-user, we just follow suit."
  • "Fees are paid monthly per user."
  • "The price is reasonable for the number of users we have."
  • "I am using its free version."
  • "We tell others it's about $2200 for a ten-person plan and it can be adjusted; it's easy to scale."
  • "'s pricing is fair compared to its competitors, although it is a bit more expensive than most of them. It's more expensive than Jira, Zoho, ClickUp, and Trello. But it is fairly priced when you compare the kinds of features and the capabilities that you get and the ROI."
  • "The enterprise plan looks expensive because we don't understand the value as users. The pro level and other packages seem reasonable."
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  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • "Licensing fees are paid on a yearly basis."
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    688,618 professionals have used our research since 2012.
    Questions from the Community
    Top is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it… more »
    Top Answer:The power of the dashboard that the solution gives you means you can do risk, timeline, and cost-benefit analyses for your initiatives. It gives you a complete perspective on the impact of your future… more »
    Top Answer:There are a lot of areas that is building solutions on. For example HRMS, Ecommerce, Logistics, and Retail. There are very few options for customers that need an on-premise server as this… more »
    Top Answer:The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
    Top Answer:The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
    Average Words per Review
    Average Words per Review
    Also Known As
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    Overview is a cloud-based platform that allows teams to design their own work management software and applications. is a basic yet intuitive work operating system that facilitates teamwork in these ways:

    • Allows teams to define workflows

    • Adapts to changing demands

    • Establishes transparency

    • Allows for collaboration

    • Eliminates manual grunt work is extremely adaptable and may be utilized in any sector and for any workflow. You can build your apps to match your specific operational needs and modify your boards, dashboards, and documents to fit your team properly. It may be used for anything, including projects and procedures, and it can be used across teams, departments, leaders, and organizations.

    Here are a few examples of how software can be put to good use:

    • Marketing pipelines
    • Recruitment procedures
    • Video production planning
    • Tracking progress
    • Product timelines
    • Business management
    • Design planning
    • Bug tracking
    • Event planning
    • Construction planning Features has many valuable features. Some of the most useful ones include:

    • Customized workflows
    • Task prioritizing
    • File sharing
    • Drag-and-drop
    • Context-aware communication
    • Progress and milestone monitoring

    The most popular key features include:

    • Work scheduling:’s Workload feature allows you to accurately assign and schedule team members at any given time. Check who's available and who isn't so you may reschedule or reassign work as needed to meet all of your project deadlines.
    • Tracking time for tasks: It's crucial to know where your time goes, especially if you're invoicing clients by the hour. Greater work precision is achieved by having a clear grasp of how much time is spent on each task because you’re able to make more informed decisions about how you spend your time.
    • Automated processes: Automations eliminate the need for manual labor in the completion of repetitive tasks.
    • At-a-glance dashboards: Dashboards are an excellent method to quickly see what's essential. They make it simple to gather useful information, manage project progress, predict effort, and keep track of budgets. They also keep your team focused and engaged on the high-level objectives that drive progress.
    • Integration with external tools: With two-click integrations, you can easily make your primary work hub. Integrate popular external apps like Jira and Slack, as well as Gmail and Mailchimp, to optimize your workflow even further.
    • Varied options for viewing data with Views: provides a number of ways to examine the data in your boards, including Gantt Chart View for project plans and Chart View for progress tracking. Views helps you to take a fresh perspective on things and obtain crucial insights that you might not have gotten otherwise.

    Reviews from Real Users stands out among its competitors for a number of reasons. Two major ones are its task status feature and its ability to integrate with external apps. PeerSpot users take note of the advantages of these features in their reviews:

    Ben D., Front End Developer at a marketing services firm, writes of the product, “Their flagship feature, what used to be called the pulse, is great. Pulse offers great management. Being able to see everything at a glance and check task status, is wonderful. They use subtasks and the simple aspects of task management have been really helpful.”

    Another PeerSpot reviewer, the Head of Projects at Smart Media SA, notes, “The boards offer an amazing and clear view of my tasks, campaigns, and progress. Automations especially with Slack and Outlook help with keeping my team up-to-date always. Graphs and charts are valuable for reporting purposes and to track progress made. Workforms/surveys are valuable and a very cool added feature.”

    Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
    Learn more about
    Learn more about Salesforce Marketing Cloud
    Sample Customers
    Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    Marketing Services Firm18%
    Non Tech Company8%
    Manufacturing Company7%
    Real Estate/Law Firm6%
    Educational Organization29%
    Computer Software Company10%
    Financial Services Firm7%
    Computer Software Company48%
    Financial Services Firm10%
    Marketing Services Firm10%
    Consumer Goods Company5%
    Computer Software Company20%
    Educational Organization13%
    Financial Services Firm10%
    Comms Service Provider6%
    Company Size
    Small Business80%
    Midsize Enterprise11%
    Large Enterprise9%
    Small Business17%
    Midsize Enterprise35%
    Large Enterprise48%
    Small Business26%
    Midsize Enterprise26%
    Large Enterprise48%
    Small Business19%
    Midsize Enterprise23%
    Large Enterprise59%
    Buyer's Guide
    Salesforce Marketing Cloud vs.
    March 2023
    Find out what your peers are saying about Salesforce Marketing Cloud vs. and other solutions. Updated: March 2023.
    688,618 professionals have used our research since 2012. is ranked 1st in Marketing Management with 215 reviews while Salesforce Marketing Cloud is ranked 2nd in Marketing Management with 36 reviews. is rated 9.4, while Salesforce Marketing Cloud is rated 8.2. The top reviewer of writes "We can collaborate with our customers efficiently and professionally, and automation makes it easy for everyone". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". is most compared with Wrike, Asana, Microsoft Dynamics CRM, Microsoft Project and ServiceNow Strategic Portfolio Management, whereas Salesforce Marketing Cloud is most compared with HubSpot Marketing Hub, Marketo, Oracle Eloqua, Microsoft Dynamics CRM and Google Campaign Manager. See our Salesforce Marketing Cloud vs. report.

    See our list of best Marketing Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.