Salesforce Marketing Cloud vs monday.com comparison

monday.com and Salesforce are both solutions in the Marketing Management category. monday.com is ranked #4 with an average rating of 8.1, while Salesforce is ranked #1 with an average rating of 8.5. monday.com holds a 5.5% mindshare in MM, compared to Salesforce’s 15.9% mindshare. Additionally, 98% of monday.com users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

monday.com

Read 233 monday.com reviews

6,245 Views
687 Comparison Views

98% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
1,904 Comparison Views

98% willing to recommend

monday.com

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 11, 2026

Salesforce Marketing Cloud and monday.com compete in enterprise software solutions, targeting different aspects of business management. Based on the available data, Salesforce Marketing Cloud holds an advantage for large enterprises focused on comprehensive marketing capabilities, whereas monday.com is better suited for team collaboration and operational efficiency.

Features: Salesforce Marketing Cloud provides key features such as Content Builder for cross-channel content management, Journey Builder for multi-channel campaign automation, and Social Studio for social media management. monday.com stands out with customizable boards for project management, automation for streamlining tasks, and integration options that enhance team collaboration.

Room for Improvement: Salesforce Marketing Cloud could improve its intuitive setups and enhance platform integration, particularly between its Sales and Marketing Clouds, as well as address concerns over complexity and cost of advanced features. monday.com could benefit from more diverse user interface customization options, better automation capabilities, and enhanced integration features to improve project management experiences.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud offers deployment flexibility with public and some private cloud options, while its strong documentation can be hampered by slower technical support responses. monday.com provides wide-ranging deployment options, including on-premises and hybrid solutions, and receives high ratings for ease of setup and proactive client engagement, though some users have noted delays in support responses.

Pricing and ROI: Salesforce Marketing Cloud has a higher price point that aligns with its rich features and scalability, which can provide significant ROI through optimized marketing campaigns for large enterprises. In contrast, monday.com is moderately priced and noted for delivering value through increased productivity and efficiency, making it ideal for small to medium-sized teams. Starting with a basic package and scaling as needed is recommended for monday.com users.

To learn more, read our detailed Salesforce Marketing Cloud vs. monday.com Report (Updated: March 2026).

Buyer's Guide

Salesforce Marketing Cloud vs. monday.com

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.7

Users find monday.com invaluable for boosting productivity and efficiency despite challenges in quantifying exact ROI.

Sentiment score

6.2

Salesforce Marketing Cloud improves ROI and satisfaction for many, with benefits in marketing, data centralization, and campaign optimization.

Being able to auto-create, auto-close, and many other automated functions makes it easier to follow processes and make fewer mistakes.

Mirii Nyambura

Project Engineer at Unilever

We have about 14% of time savings on average on a given project and about 17 to 18% in cost savings as well.

Shreyans Parekh

Vice President, Finance and Operations at Fruitist

Some of the advantages or returns on investment we've seen since we started using monday.com include the time savings from automating tedious tasks, making team catch-ups quicker.

Christine Wanjiru

Sr. Project Manager at GlaxoSmithKline

For more quotes and insights, download the monday.com report

I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.

Priyanka Gauda

Consultant at SNDT

For more quotes and insights, download the Salesforce Marketing Cloud report

Customer Service

Sentiment score

7.4

monday.com offers responsive, proactive support with effective communication, despite occasional delays, enhancing user experience with helpful resources.

Sentiment score

6.4

Salesforce Marketing Cloud support receives mixed reviews; premium support is praised, but standard support experiences vary in responsiveness and expertise.

I would rate their customer service a ten.

FabioPereira1

Head of Financial Team at resolutte

The customer support is very proactive, responsive, and easy to reach.

Christine Wanjiru

Sr. Project Manager at GlaxoSmithKline

monday.com is very cost-effective and it has great customer support.

Mirii Nyambura

Project Engineer at Unilever

For more quotes and insights, download the monday.com report

Customer support could be improved, especially for new features.

Raghu VamshiMankali

Practice Manager at Katzion

Salesforce customer service is excellent.

Safiya Mohammad

Lead BSA at cloudperitus

I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.

Priyanka Gauda

Consultant at SNDT

For more quotes and insights, download the Salesforce Marketing Cloud report

Scalability Issues

Sentiment score

7.9

Monday.com offers scalable solutions for diverse company sizes, adaptable for remote teams, with room for data handling improvements.

Sentiment score

7.8

Salesforce Marketing Cloud is highly scalable, supporting diverse business sizes, though costs may affect smaller businesses.

Within about four to five months of rolling this out across teams, we got usage rates up to anywhere between 70 to 85% of members within each of the teams that we rolled out using monday.com on a daily basis or a few times a week.

Shreyans Parekh

Vice President, Finance and Operations at Fruitist

monday.com is very scalable because we can work with multiple projects at a time from different departments, and it can handle all of that.

Mirii Nyambura

Project Engineer at Unilever

For more quotes and insights, download the monday.com report

The scalability of Salesforce is very good.

Raghu VamshiMankali

Practice Manager at Katzion

On a scale of one to ten, I rate its scalability at 9.5.

Safiya Mohammad

Lead BSA at cloudperitus

I find Salesforce Marketing Cloud to be scalable, as we can easily send out campaigns.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

For more quotes and insights, download the Salesforce Marketing Cloud report

Stability Issues

Sentiment score

7.9

Monday.com is praised for its stability and reliability, with minimal downtime and high user satisfaction across platforms.

Sentiment score

8.1

Salesforce Marketing Cloud is highly stable and reliable, outperforming competitors despite occasional data integration issues.

We got on the phone with our rep and the IT support team and we were able to get our issues resolved within an hour.

Shreyans Parekh

Vice President, Finance and Operations at Fruitist

monday.com is very stable.

Mirii Nyambura

Project Engineer at Unilever

For more quotes and insights, download the monday.com report

Salesforce Marketing Cloud is highly stable.

Raghu VamshiMankali

Practice Manager at Katzion

The maximum downtime I faced was about two to three hours.

Priyanka Gauda

Consultant at SNDT

Salesforce Marketing Cloud is stable, with issues occurring sometimes, but it is stable approximately 90% of the time.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

For more quotes and insights, download the Salesforce Marketing Cloud report

Room For Improvement

Monday.com users seek enhanced integrations, improved automation, and better project management features, while requesting faster performance and intuitive interface.

Salesforce Marketing Cloud needs enhanced security, integration, user experience, data management, AI features, customization, and support for better usability.

The need for a stable connection is critical as there are network issues that slow our processes down.

Alan Chiou

PM at Galaxy Software Services

I would like to have the ability to create more than two levels of subtasks in monday.com.

PAULINE Wanjiku

Project manager at WITS

The integration with Google Sheets is also not working very well.

Christine Wanjiru

Sr. Project Manager at GlaxoSmithKline

For more quotes and insights, download the monday.com report

It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.

Safiya Mohammad

Lead BSA at cloudperitus

There are inaccuracies in how AgentForce retrieves information or interprets data.

Raghu VamshiMankali

Practice Manager at Katzion

We cannot debug the AM Script or SSJS code, which makes code debugging manual.

Priyanka Gauda

Consultant at SNDT

For more quotes and insights, download the Salesforce Marketing Cloud report

Setup Cost

Enterprise users find monday.com pricing fair for its features, despite varied opinions on cost-effectiveness compared to competitors.

Salesforce Marketing Cloud is costly but valued by enterprises for large-scale marketing, with pricing varying by features and needs.

It is quite expensive.

FabioPereira1

Head of Financial Team at resolutte

The pricing is cost-effective, especially for my organization, helping us manage a lot of projects efficiently.

Christine Wanjiru

Sr. Project Manager at GlaxoSmithKline

The basic, standard, and pro plans range from $12 to $24 per user per month.

Kavya Kavya

Data Engineer at a outsourcing company with 201-500 employees

For more quotes and insights, download the monday.com report

The pricing is around $10,000 per annum per user.

Raghu VamshiMankali

Practice Manager at Katzion

For more quotes and insights, download the Salesforce Marketing Cloud report

Valuable Features

monday.com features automation, customization, and tracking, enhancing task management, project visualization, and team collaboration with integrations.

Salesforce Marketing Cloud offers user-friendly CRM integration, automation, AI insights, and multi-channel engagement for enhanced marketing efficiency.

monday.com saves time and gets everyone on the same page within my team.

FabioPereira1

Head of Financial Team at resolutte

monday.com has positively impacted my organization because automation helps us automate a lot of time-consuming and tedious tasks, and we've been able to save about 80% of our time.

Christine Wanjiru

Sr. Project Manager at GlaxoSmithKline

Through automation of tasks which were previously time-consuming and tedious, we've been able to save a lot of time and cost.

Mirii Nyambura

Project Engineer at Unilever

For more quotes and insights, download the monday.com report

The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.

Priyanka Gauda

Consultant at SNDT

Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.

Raghu VamshiMankali

Practice Manager at Katzion

For more quotes and insights, download the Salesforce Marketing Cloud report

Categories and Ranking

monday.com

Ranking in Marketing Management

4th

Average Rating

9.4

Reviews Sentiment

7.3

Number of Reviews

233

Ranking in other categories

CRM (5th), Project Portfolio Management (3rd), Project Management Software (2nd), Opportunity Management (4th)

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of March 2026, in the Marketing Management category, the mindshare of monday.com is 5.5%, down from 5.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 15.9%, up from 15.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	15.9%
monday.com	5.5%
Other	78.6%

Marketing Management

Featured Reviews

Shreyans Parekh

Vice President, Finance and Operations at Fruitist

Centralized workflows have boosted cross-team collaboration and made complex projects manageable

monday.com can continue to improve their AI capabilities. When comparing monday.com to several alternatives when I was evaluating a project and project management, product road mapping, and workflow management platform for us, I looked at competitors such as Asana, ClickUp, SmartSheet, Airtable, and Notion. In my opinion, competitors such as Airtable and SmartSheet, especially followed by Asana and ClickUp, have worked on their AI and generative AI roadmap to combine database functionality with a very user-friendly interface for knowledge management and project tracking, essentially combining both worlds. Their AI is more sophisticated than what monday.com has released thus far. They provide a cleaner task-focused workflow management platform and I think that monday.com can still improve on this core piece of their technology. I think monday.com could also seek to be more process-oriented and intuitive. Other alternatives such as Asana and SmartSheet offer that approach. There is a steeper learning curve to learn monday.com in my opinion compared to Airtable, Asana, and others because I have also used those tools and platforms at other organizations. There is a bit of a learning curve with new users on monday.com because it is not as streamlined as I have experienced with competitors such as SmartSheet or Airtable. The capability sets are great, however, you may need to be hand-held via a monday.com rep when you get started within your organization or view the library of tutorials that monday.com has available. You can also view them on YouTube and that will help you get started on monday.com.

Read full review

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

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Top Industries

By visitors reading reviews

Manufacturing Company

Government

Financial Services Firm

Computer Software Company

Financial Services Firm

13%

Manufacturing Company

10%

Comms Service Provider

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	180
Midsize Enterprise	27
Large Enterprise	30

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

Do you recommend Monday.com?

Monday.com is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it bec...

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What needs improvement with monday.com?

One way monday.com can be improved is by enhancing the notification system, which is not trustworthy for me, as some notifications are very overwhelming. I also see a need for more tools to input d...

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What is your primary use case for monday.com?

The main use case for monday.com is to track project progress from start to finish, beginning with the sales team and continuing through the onboarding process. It helps keep our teams aligned and ...

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

See all answers

Comparisons

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Compared 6% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 2% of the time

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Product Reports

Buyer's Guide

monday.com

February 2026

Download monday.com product report

Buyer's Guide

Salesforce Marketing Cloud

February 2026

Download Salesforce Marketing Cloud product report

Also Known As

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ExactTarget

Overview

Monday.com enhances project management with automation, customization, and a user-friendly design, featuring Gantt charts, real-time updates, and extensive tool integrations.

Monday.com offers automation, customization, and user-friendly interfaces to improve project management capabilities. Its features, including Gantt charts, real-time updates, and integrations with tools like Slack and Google Suite, help teams streamline workflows. Users benefit from color coding, task assignments, subitems, and dashboards for a comprehensive project overview. Notifications, file-sharing, and forms increase collaboration, while templates simplify processes. However, it requires enhancements in user experience, speed, and mobile features. Challenges include limited boards, excessive notifications, and integration issues with Google Calendar and QuickBooks. Businesses use Monday.com for CRM tasks, sales tracking, marketing, and creative projects across fields like architecture, biotech, and nonprofits.

What are the key features of Monday.com?

Automation: Automate repetitive tasks to focus on more strategic activities.
Customization: Tailor workflows with adaptable templates and settings.
Integrations: Seamlessly connect with popular tools for enhanced functionality.
Gantt Charts: Visualize project timelines and dependencies with ease.
Real-Time Updates: Receive instant updates to stay informed and agile.

What benefits or ROI should users expect?

Enhanced Efficiency: Streamlined workflows lead to better time management.
Improved Collaboration: Active communication and file-sharing reduce email dependencies.
Adaptability: Customization options cater to diverse project needs.
Comprehensive Overview: Dashboards offer clear insights into project progress.
Resource Management: Efficient scheduling and task allocation optimize resources.

In industries like architecture, biotech, and nonprofit, Monday.com facilitates communication, task tracking, and collaboration for remote teams. It is commonly utilized for CRM, sales tracking, marketing, and creative project management, ensuring workflow organization and client management are streamlined.

monday.com

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Salesforce Marketing Cloud vs. monday.com

March 2026

Free Report: Salesforce Marketing Cloud vs. monday.com

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