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Salesforce Marketing Cloud vs monday.com comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 11, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.6
monday.com enhances productivity, efficiency, and collaboration, offering significant value through time savings and improved task management despite ROI calculation challenges.
Sentiment score
6.0
Users report improved efficiency and satisfaction with Salesforce Marketing Cloud, despite challenges in directly measuring ROI.
Being able to auto-create, auto-close, and many other automated functions makes it easier to follow processes and make fewer mistakes.
Project Engineer at Unilever
We have about 14% of time savings on average on a given project and about 17 to 18% in cost savings as well.
Vice President, Finance and Operations at Fruitist
It efficiently helps to centralize planning, tracking, and collaboration.
HITRUST and GRC Consultant at a consultancy with 11-50 employees
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
Consultant at SNDT
 

Customer Service

Sentiment score
7.3
Monday.com's customer service is responsive and efficient, with users appreciating quick, professional support despite room for personalized improvements.
Sentiment score
6.2
Salesforce Marketing Cloud support varies, with Premium support rated high, but improvements needed in response time and documentation.
I would rate the customer support on a scale of one to ten as a ten
Head of Consulting at a consultancy with 1,001-5,000 employees
I would rate their customer service a ten.
Head of Financial Team at resolutte
monday.com is very cost-effective and it has great customer support.
Project Engineer at Unilever
Customer support could be improved, especially for new features.
Practice Manager at Katzion
Salesforce customer service is excellent.
Lead BSA at cloudperitus
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
Consultant at SNDT
 

Scalability Issues

Sentiment score
7.8
Monday.com is adaptable and scalable for teams of all sizes, supporting growth, customization, and efficient project management across departments.
Sentiment score
7.7
Salesforce Marketing Cloud offers scalable multi-business architecture, ideal for large organizations, despite cost challenges for smaller entities.
Within about four to five months of rolling this out across teams, we got usage rates up to anywhere between 70 to 85% of members within each of the teams that we rolled out using monday.com on a daily basis or a few times a week.
Vice President, Finance and Operations at Fruitist
monday.com is very scalable because we can work with multiple projects at a time from different departments, and it can handle all of that.
Project Engineer at Unilever
monday.com's scalability is great.
Technical Consulting Manager at a retailer with 201-500 employees
The scalability of Salesforce is very good.
Practice Manager at Katzion
On a scale of one to ten, I rate its scalability at 9.5.
Lead BSA at cloudperitus
I find Salesforce Marketing Cloud to be scalable, as we can easily send out campaigns.
Senior Consultant at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
7.9
Monday.com is praised for stability and reliability, with rare issues quickly resolved, ensuring seamless project management.
Sentiment score
8.2
Salesforce Marketing Cloud is highly stable, with reliable uptime, minimal bugs, and efficient issue notifications, inspiring user confidence.
We got on the phone with our rep and the IT support team and we were able to get our issues resolved within an hour.
Vice President, Finance and Operations at Fruitist
Their support team is very helpful, so even if there is an issue or a question, they answer quickly.
Sr. Analyst at a tech vendor with 1,001-5,000 employees
monday.com is very stable.
Project Engineer at Unilever
Salesforce Marketing Cloud is highly stable.
Practice Manager at Katzion
The maximum downtime I faced was about two to three hours.
Consultant at SNDT
Salesforce Marketing Cloud is stable, with issues occurring sometimes, but it is stable approximately 90% of the time.
Senior Consultant at a tech vendor with 10,001+ employees
 

Room For Improvement

Users seek better integration, automation, templates, reporting, time tracking, notifications, task management, collaboration, and enhanced performance in monday.com.
Salesforce Marketing Cloud needs better user management, analytics, integration, support, personalization, AI, cost efficiency, and user-friendly interfaces.
The need for a stable connection is critical as there are network issues that slow our processes down.
PM at Galaxy Software Services
I would like to have the ability to create more than two levels of subtasks in monday.com.
Project manager at WITS
More calculation capability within the columns.
Project Engineer at Unilever
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
Lead BSA at cloudperitus
Overall, I know there are lots of features and options that are very reliable and sustainable, but it's complicated and it's expensive.
Partner & Senior Consultant at BO - Business Online
There are inaccuracies in how AgentForce retrieves information or interprets data.
Practice Manager at Katzion
 

Setup Cost

monday.com provides scalable, cost-effective project management solutions with transparent pricing, valued for adaptability despite potential high enterprise costs.
Salesforce Marketing Cloud is costly but valued for advanced features, with varied pricing based on storage and module choices.
It is quite expensive.
Head of Financial Team at resolutte
The basic, standard, and pro plans range from $12 to $24 per user per month.
Data Engineer at a outsourcing company with 201-500 employees
Licensing being somewhat challenging, having to choose which users we had and such things.
Head of Consulting at a consultancy with 1,001-5,000 employees
The pricing is around $10,000 per annum per user.
Practice Manager at Katzion
 

Valuable Features

Monday.com enhances productivity through automation, customizable dashboards, intuitive task management, seamless integrations, and user-friendly interfaces.
Salesforce Marketing Cloud enhances marketing with content, automation, and integration tools, improving customer engagement and multi-channel strategies.
monday.com saves time and gets everyone on the same page within my team.
Head of Financial Team at resolutte
Through automation of tasks which were previously time-consuming and tedious, we've been able to save a lot of time and cost.
Project Engineer at Unilever
monday.com has impacted my organization positively by reducing the amount of work we do to keep track of information and making it easier to maintain records.
DevOps at a marketing services firm with 51-200 employees
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
Consultant at SNDT
Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment.
Senior Consultant at a tech vendor with 10,001+ employees
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
Practice Manager at Katzion
 

Categories and Ranking

monday.com
Ranking in Marketing Management
3rd
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
239
Ranking in other categories
CRM (4th), Project Portfolio Management (3rd), Project Management Software (2nd), Opportunity Management (4th)
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of May 2026, in the Marketing Management category, the mindshare of monday.com is 4.9%, down from 5.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 17.9%, up from 15.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud17.9%
monday.com4.9%
Other77.2%
Marketing Management
 

Featured Reviews

Shreyans Parekh - PeerSpot reviewer
Vice President, Finance and Operations at Fruitist
Centralized workflows have boosted cross-team collaboration and made complex projects manageable
monday.com can continue to improve their AI capabilities. When comparing monday.com to several alternatives when I was evaluating a project and project management, product road mapping, and workflow management platform for us, I looked at competitors such as Asana, ClickUp, SmartSheet, Airtable, and Notion. In my opinion, competitors such as Airtable and SmartSheet, especially followed by Asana and ClickUp, have worked on their AI and generative AI roadmap to combine database functionality with a very user-friendly interface for knowledge management and project tracking, essentially combining both worlds. Their AI is more sophisticated than what monday.com has released thus far. They provide a cleaner task-focused workflow management platform and I think that monday.com can still improve on this core piece of their technology. I think monday.com could also seek to be more process-oriented and intuitive. Other alternatives such as Asana and SmartSheet offer that approach. There is a steeper learning curve to learn monday.com in my opinion compared to Airtable, Asana, and others because I have also used those tools and platforms at other organizations. There is a bit of a learning curve with new users on monday.com because it is not as streamlined as I have experienced with competitors such as SmartSheet or Airtable. The capability sets are great, however, you may need to be hand-held via a monday.com rep when you get started within your organization or view the library of tutorials that monday.com has available. You can also view them on YouTube and that will help you get started on monday.com.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.
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Top Industries

By visitors reading reviews
Construction Company
10%
Manufacturing Company
10%
Comms Service Provider
7%
Outsourcing Company
7%
Financial Services Firm
16%
Manufacturing Company
9%
Construction Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business181
Midsize Enterprise28
Large Enterprise32
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise14
Large Enterprise31
 

Questions from the Community

Do you recommend Monday.com?
Monday.com is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it bec...
What needs improvement with monday.com?
We run into technical issues a lot with monday.com, where certain errors just pop up randomly, and we would want to have a little bit more developer-friendly part from monday.com. There could be be...
What is your primary use case for monday.com?
monday.com acts like a very user-friendly CRM tool that helps us keep our users in check. What we do is run the systems for student accounts and student onboarding, which is the data that gets stor...
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but ...
What is your primary use case for Salesforce Marketing Cloud?
The main use case for Salesforce Marketing Cloud is email marketing through Salesforce for the B2B segment on a day-to-day basis.For B2B email marketing using Salesforce Marketing Cloud, I can prov...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce Marketing Cloud vs. monday.com and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.