Salesforce Marketing Cloud vs monday.com comparison

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monday.com Logo
2,274 views|718 comparisons
98% willing to recommend
Salesforce Logo
4,142 views|2,522 comparisons
98% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between monday.com and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Salesforce Marketing Cloud vs. monday.com Report (Updated: March 2024).
768,246 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Since Monday is so flexible, it allows us to maintain projects in our own way.""The ability to assign members to tasks and then have them update the status on them and even ask related questions under the task has been very helpful.""I like monday.com's automation capabilities the most, but the reporting is also excellent. Jira and our other tools provide decent reporting, but monday.com adds another layer. We can drill further down into processes, problems, and issues. These reports have helped us to control our sales funnel.""Items and boards are ideal as they help in keeping everything in a single location without any confusion.""The ability to export to Excel has been huge for us.""The product is quite simple to use.""Automation is by far the most valuable tool ever.""With multiple team members working on multiple fast-moving briefs, tasks, and projects - often remotely and in different timezones - Monday.com has become our reliable source of truth to oversee and manage everything that's going on."

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"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey.""It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple.""It is straightforward to set up.""If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good.""It has excellent lead and opportunity tracking.""Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.""I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings.""We have found the solution to be scalable."

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Cons
"Perhaps a direct interface integration with social media channels would be ideal.""I'd like to see more integration with outside software such as social media publishing sites and cloud services.""I would love to see better integration with Google Suite.""I'd like better CRM integrations.""It would be so cool to have live chat with team members when needed instead of having three different apps for work-related tasks.""I would really like to see the reporting functionality updated.""The ability to implement a timetabling functionality would be really useful for an education provider.""I've had trouble trying to link or merge together a board with my team in which we can collaborate and comment on each task or file without having our client in on the early stage conversations."

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"An additional feature needed would be better capacity for personalization.""Salesforce Marketing Cloud should include more point-and-click functionality.""Salesforce could benefit by implementing further integration with more platforms.""The processing speed, the way information displays, and scrolling options can be improved.""Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future.""We'd like to see more integrations with third-party products.""We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.""The encryption and decryption have room for improvement."

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Pricing and Cost Advice
  • "I wasn't involved with the licensing, but I believe it's negotiable."
  • "The solution is quite inexpensive. For example, we pay $8,500 for 75 users. It's somewhere around $100 a user, approximately."
  • "The project manager would be responsible for any licensing fees. As an end-user, we just follow suit."
  • "Fees are paid monthly per user."
  • "The price is reasonable for the number of users we have."
  • "I am using its free version."
  • "We tell others it's about $2200 for a ten-person plan and it can be adjusted; it's easy to scale."
  • "monday.com's pricing is fair compared to its competitors, although it is a bit more expensive than most of them. It's more expensive than Jira, Zoho, ClickUp, and Trello. But it is fairly priced when you compare the kinds of features and the capabilities that you get and the ROI."
  • More monday.com Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Monday.com is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it… more »
    Top Answer:The product's initial setup phase was straightforward.
    Top Answer:Mostly, the sub-items in the organization of the project are areas where improvements are needed. Though it offers full customizability, the table is an area where the product's performance is not… more »
    Top Answer:Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing… more »
    Ranking
    2nd
    Views
    2,274
    Comparisons
    718
    Reviews
    211
    Average Words per Review
    672
    Rating
    9.5
    1st
    Views
    4,142
    Comparisons
    2,522
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    DaPulse
    ExactTarget
    Learn More
    Salesforce
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    Overview

    Monday.com is a project management solution used for CRM, task tracking, managing projects across multiple disciplines, and maintaining continuity of service for clients and team members. Its most valuable features include global search, scalability, stability, flexibility, affordability, user-friendliness, and task management features. The solution is also praised for its ease of use, adaptability, and automation capabilities. Monday.com has improved efficiency, provided automatic reminders and dashboards for executives, allowed for better collaboration, and reduced paper usage. It has helped organizations to be more organized and improve communication.

    monday.com is a basic yet intuitive work operating system that facilitates teamwork in these ways:

    • Allows teams to define workflows

    • Adapts to changing demands

    • Establishes transparency

    • Allows for collaboration

    • Eliminates manual grunt work

    monday.com is extremely adaptable and may be utilized in any sector and for any workflow. You can build your apps to match your specific operational needs and modify your boards, dashboards, and documents to fit your team properly. It may be used for anything, including projects and procedures, and it can be used across teams, departments, leaders, and organizations.

    Here are a few examples of how monday.com software can be put to good use:

    • Marketing pipelines
    • Recruitment procedures
    • Video production planning
    • Tracking progress
    • Product timelines
    • Business management
    • Design planning
    • Bug tracking
    • Event planning
    • Construction planning

    monday.com Features

    monday.com has many valuable features. Some of the most useful ones include:

    • Customized workflows
    • Task prioritizing
    • File sharing
    • Drag-and-drop
    • Context-aware communication
    • Progress and milestone monitoring

    The most popular key features include:

    • Work scheduling: monday.com’s Workload feature allows you to accurately assign and schedule team members at any given time. Check who's available and who isn't so you may reschedule or reassign work as needed to meet all of your project deadlines.
    • Tracking time for tasks: It's crucial to know where your time goes, especially if you're invoicing clients by the hour. Greater work precision is achieved by having a clear grasp of how much time is spent on each task because you’re able to make more informed decisions about how you spend your time.
    • Automated processes: Automations eliminate the need for manual labor in the completion of repetitive tasks.
    • At-a-glance dashboards: Dashboards are an excellent method to quickly see what's essential. They make it simple to gather useful information, manage project progress, predict effort, and keep track of budgets. They also keep your team focused and engaged on the high-level objectives that drive progress.
    • Integration with external tools: With two-click integrations, you can easily make monday.com your primary work hub. Integrate popular external apps like Jira and Slack, as well as Gmail and Mailchimp, to optimize your workflow even further.
    • Varied options for viewing data with Views: monday.com provides a number of ways to examine the data in your boards, including Gantt Chart View for project plans and Chart View for progress tracking. Views helps you to take a fresh perspective on things and obtain crucial insights that you might not have gotten otherwise.

    Reviews from Real Users

    monday.com stands out among its competitors for a number of reasons. Two major ones are its task status feature and its ability to integrate with external apps. PeerSpot users take note of the advantages of these features in their reviews:

    Ben D., Front End Developer at a marketing services firm, writes of the product, “Their flagship feature, what used to be called the pulse, is great. Pulse offers great management. Being able to see everything at a glance and check task status, is wonderful. They use subtasks and the simple aspects of task management have been really helpful.”

    Another PeerSpot reviewer, the Head of Projects at Smart Media SA, notes, “The boards offer an amazing and clear view of my tasks, campaigns, and progress. Automations especially with Slack and Outlook help with keeping my team up-to-date always. Graphs and charts are valuable for reporting purposes and to track progress made. Workforms/surveys are valuable and a very cool added feature.”

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    REVIEWERS
    Marketing Services Firm18%
    Non Tech Company9%
    Manufacturing Company7%
    Retailer6%
    VISITORS READING REVIEWS
    Educational Organization53%
    Computer Software Company6%
    Financial Services Firm5%
    Manufacturing Company4%
    REVIEWERS
    Computer Software Company42%
    Financial Services Firm13%
    Marketing Services Firm8%
    Non Profit4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    REVIEWERS
    Small Business80%
    Midsize Enterprise11%
    Large Enterprise9%
    VISITORS READING REVIEWS
    Small Business11%
    Midsize Enterprise58%
    Large Enterprise32%
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    Salesforce Marketing Cloud vs. monday.com
    March 2024
    Find out what your peers are saying about Salesforce Marketing Cloud vs. monday.com and other solutions. Updated: March 2024.
    768,246 professionals have used our research since 2012.

    monday.com is ranked 2nd in Marketing Management with 222 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 50 reviews. monday.com is rated 9.4, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of monday.com writes "We can collaborate with our customers efficiently and professionally, and automation makes it easy for everyone". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". monday.com is most compared with Wrike, Asana, Microsoft Dynamics CRM, Zoho CRM and Microsoft Project, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud. See our Salesforce Marketing Cloud vs. monday.com report.

    See our list of best Marketing Management vendors and best Project Portfolio Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.