Salesforce Marketing Cloud vs monday.com comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between monday.com and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Salesforce Marketing Cloud vs. monday.com Report (Updated: March 2024).
763,955 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The automation is huge.""I love being able to set up alerts.""It saves me from having to interrupt my team to get simple answers I can look for myself.""Being able to customize the boards to our needs as a dance studio with a smaller staff team has been very helpful.""The feature I have found most valuable is the automation aspect.""The coolest thing is the way the files or documents can be uploaded to subitems.""When you have a tool that anybody can use from all devices, it spares some time so that you could do and handle way more things.""Monday.com colors are friendly to the eye."

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"It is very easy to use from a marketing standpoint.""The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on.""Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication.""We have found the solution to be scalable.""The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build.""The solution is user-friendly.""If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good.""The Journey and CloudPages and automation are all great."

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Cons
"If Monday.com could increase the refresh rate of the site, that would make things a little better.""The ability to build the dashboard and visualizations out of the data that is in the platform could be better. There are no color themes and no further customization on that front, so you cannot brandify or white label all the platforms to make it look more like your business rather than a generic one.""We would like to connect with email solutions such as Outlook.""The stability could be improved.""The export options are also not yet flexible and comprehensive enough.""I'd like better CRM integrations.""The new Apple Mac Book Pro lineup was launched more than two years ago and still, this platform is not compatible with the Mac App.""They could offer more packages. There seems to be a gap in price between package offers. One has as much as a $30 difference."

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"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved.""Marketing Cloud's forecasting could be improved.""The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling.""The cost is always a concern for anyone using a SaaS product.""The product could use a little bit of BI in the sense of rule-based building.""In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive.""The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for.""Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

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Pricing and Cost Advice
  • "I wasn't involved with the licensing, but I believe it's negotiable."
  • "The solution is quite inexpensive. For example, we pay $8,500 for 75 users. It's somewhere around $100 a user, approximately."
  • "The project manager would be responsible for any licensing fees. As an end-user, we just follow suit."
  • "Fees are paid monthly per user."
  • "The price is reasonable for the number of users we have."
  • "I am using its free version."
  • "We tell others it's about $2200 for a ten-person plan and it can be adjusted; it's easy to scale."
  • "monday.com's pricing is fair compared to its competitors, although it is a bit more expensive than most of them. It's more expensive than Jira, Zoho, ClickUp, and Trello. But it is fairly priced when you compare the kinds of features and the capabilities that you get and the ROI."
  • More monday.com Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Monday.com is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it… more »
    Top Answer:The product's initial setup phase was straightforward.
    Top Answer:Mostly, the sub-items in the organization of the project are areas where improvements are needed. Though it offers full customizability, the table is an area where the product's performance is not… more »
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Ranking
    2nd
    Views
    2,298
    Comparisons
    721
    Reviews
    211
    Average Words per Review
    672
    Rating
    9.5
    1st
    Views
    4,248
    Comparisons
    2,595
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    DaPulse
    ExactTarget
    Learn More
    Salesforce
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    Overview

    Monday.com is a project management solution used for CRM, task tracking, managing projects across multiple disciplines, and maintaining continuity of service for clients and team members. Its most valuable features include global search, scalability, stability, flexibility, affordability, user-friendliness, and task management features. The solution is also praised for its ease of use, adaptability, and automation capabilities. Monday.com has improved efficiency, provided automatic reminders and dashboards for executives, allowed for better collaboration, and reduced paper usage. It has helped organizations to be more organized and improve communication.

    monday.com is a basic yet intuitive work operating system that facilitates teamwork in these ways:

    • Allows teams to define workflows

    • Adapts to changing demands

    • Establishes transparency

    • Allows for collaboration

    • Eliminates manual grunt work

    monday.com is extremely adaptable and may be utilized in any sector and for any workflow. You can build your apps to match your specific operational needs and modify your boards, dashboards, and documents to fit your team properly. It may be used for anything, including projects and procedures, and it can be used across teams, departments, leaders, and organizations.

    Here are a few examples of how monday.com software can be put to good use:

    • Marketing pipelines
    • Recruitment procedures
    • Video production planning
    • Tracking progress
    • Product timelines
    • Business management
    • Design planning
    • Bug tracking
    • Event planning
    • Construction planning

    monday.com Features

    monday.com has many valuable features. Some of the most useful ones include:

    • Customized workflows
    • Task prioritizing
    • File sharing
    • Drag-and-drop
    • Context-aware communication
    • Progress and milestone monitoring

    The most popular key features include:

    • Work scheduling: monday.com’s Workload feature allows you to accurately assign and schedule team members at any given time. Check who's available and who isn't so you may reschedule or reassign work as needed to meet all of your project deadlines.
    • Tracking time for tasks: It's crucial to know where your time goes, especially if you're invoicing clients by the hour. Greater work precision is achieved by having a clear grasp of how much time is spent on each task because you’re able to make more informed decisions about how you spend your time.
    • Automated processes: Automations eliminate the need for manual labor in the completion of repetitive tasks.
    • At-a-glance dashboards: Dashboards are an excellent method to quickly see what's essential. They make it simple to gather useful information, manage project progress, predict effort, and keep track of budgets. They also keep your team focused and engaged on the high-level objectives that drive progress.
    • Integration with external tools: With two-click integrations, you can easily make monday.com your primary work hub. Integrate popular external apps like Jira and Slack, as well as Gmail and Mailchimp, to optimize your workflow even further.
    • Varied options for viewing data with Views: monday.com provides a number of ways to examine the data in your boards, including Gantt Chart View for project plans and Chart View for progress tracking. Views helps you to take a fresh perspective on things and obtain crucial insights that you might not have gotten otherwise.

    Reviews from Real Users

    monday.com stands out among its competitors for a number of reasons. Two major ones are its task status feature and its ability to integrate with external apps. PeerSpot users take note of the advantages of these features in their reviews:

    Ben D., Front End Developer at a marketing services firm, writes of the product, “Their flagship feature, what used to be called the pulse, is great. Pulse offers great management. Being able to see everything at a glance and check task status, is wonderful. They use subtasks and the simple aspects of task management have been really helpful.”

    Another PeerSpot reviewer, the Head of Projects at Smart Media SA, notes, “The boards offer an amazing and clear view of my tasks, campaigns, and progress. Automations especially with Slack and Outlook help with keeping my team up-to-date always. Graphs and charts are valuable for reporting purposes and to track progress made. Workforms/surveys are valuable and a very cool added feature.”

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    REVIEWERS
    Marketing Services Firm18%
    Non Tech Company9%
    Manufacturing Company7%
    Retailer6%
    VISITORS READING REVIEWS
    Educational Organization53%
    Computer Software Company6%
    Financial Services Firm5%
    Manufacturing Company4%
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Non Profit4%
    VISITORS READING REVIEWS
    Educational Organization45%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    REVIEWERS
    Small Business80%
    Midsize Enterprise11%
    Large Enterprise9%
    VISITORS READING REVIEWS
    Small Business11%
    Midsize Enterprise58%
    Large Enterprise32%
    REVIEWERS
    Small Business27%
    Midsize Enterprise25%
    Large Enterprise47%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise51%
    Large Enterprise35%
    Buyer's Guide
    Salesforce Marketing Cloud vs. monday.com
    March 2024
    Find out what your peers are saying about Salesforce Marketing Cloud vs. monday.com and other solutions. Updated: March 2024.
    763,955 professionals have used our research since 2012.

    monday.com is ranked 2nd in Marketing Management with 212 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 35 reviews. monday.com is rated 9.4, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of monday.com writes "Flexible, easy to use, and makes tracking and following up on various items easy". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "A leading marketing automation tool with great versatility ". monday.com is most compared with Wrike, Asana, Microsoft Dynamics CRM, Microsoft Project and Zoho CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud. See our Salesforce Marketing Cloud vs. monday.com report.

    See our list of best Marketing Management vendors and best Project Portfolio Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.