Salesforce Marketing Cloud Reviews

We use it for sales. We primarily use the solution for proposals and quotes as well as pricing aspects and rates. I collect them from the market.

It is very easy to use from a marketing standpoint. 

The cloud makes it easy to subscribe. It is a SaaS-based product.

It is very intuitive. There is no hand-holding needed. 

The solution is stable and reliable.

We find the product can scale well.

We have witnessed a return on investment.

Support services are very helpful.

The initial setup is simple. 

We'd like to see more integrations with third-party products. 

I've used the solution for the last couple of years. I've used it for a while. 

The stability is very good. I'd rate the solution nine out of ten in terms of reliability. There are no bugs or glitches. It doesn't crash or freeze. 

It is very scalable. I'd rate it ten out of ten.

We have more than 1,000 people using Salesforce. We likely will have plans to increase it. If we get more business from customers, we will grow it even more. 

I've used technical support. It's part of the premium relationship. I am satisfied with the product's level of support.

The initial setup can be very easy. It's straightforward. It's a cloud product, so you don't really need to deploy anything. You just sort of start using it after logging in.

We have witnessed an ROI with this solution. It's growing comfortably with our company.

This is a subscription-based licensing model. You can pay monthly or yearly, and there are different tiers. 

Most Fortune 500 companies use it, and they find it to be reasonably priced. They have the marketing budgets that would accommodate this product.

I'm using the latest version of the solution. 

I'd recommend the solution. It's an easy-to-use SaaS product. We always recommend it to our customers. If someone wants to get started immediately, Salesforce is very good. If they need lots of customizations, another product might be more suitable. 

I would rate the solution nine out of ten. 

Salesforce is constantly evolving and have a good release cycle.

Clarity around new features could be improved when they are released. They send out emails but a lot of important information and explanations are missed by email. Training or videos to guide us using new features would be great.

This is a stable solution. 

This is a scalable solution.

The support we have received is good. This does depend on the level of support you sign up for. 

Positive

I have previously used Sabiel but I would recommend Salesforce due to its performance. There are guard rails for implementation to guide you. The performance is guaranteed because your development has to be within those specific parameters. The Salesforce ecosystem is more powerful than Siebel.

Salesforce is fully integrated. When using Oracle products, I had to use multiple tools to make things work which takes up a lot of time. The APIs are also more difficult to use with Siebel compared to Salesforce.

Salesforce comes with an out of the box org so there is very little setup needed. You can just log in and start working.

If you have a complex product structure and require a lot of customization for a stable backend system, I would suggest using Siebel. Siebel performs very well for that use case. For every other requirement, I would suggest for Salesforce.

I would rate this solution a nine out of ten. 

The need to build a single, comprehensive view of each consumer to power 1-to-1 journeys. Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps.

• Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing.
• Allows organisations to connect with leads and customers across every channel, on any device.
• Allows organisations to implement automated solutions, saving time and money.

Content Builder: Content Builder is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in the Marketing Cloud. With an easy-to-use, drag and drop interface, Content Builder allows you to create re-usable templates for emails and landing pages.

Advertising Studio: Advertising Studio uses existing customer data from email, mobile push interactions and conversions on your site to securely sync with the contact's Facebook, Twitter, Google AdWords and Social Studio accounts. Engage customers with relevant, timely messages and find new customers with similar attributes by combining the functionality of Advertising Audiences and Advertising Campaigns.

Social Studio: Social Studio is a one stop solution allowing you to manage, schedule, create and monitor posts organized by brand, region or multiple teams and individuals in a unified interface. Social Studio offers powerful real-time publishing and engagement platform for content marketers, plus the comprehensive content performance by social network and time frame.

Journey Builder: Journey Builder is used for creating responsive, automated, multi-channel campaigns. Use Journey Builder to design a communication plan that reaches customers at every stage of their journey with your brand.

Marketing Cloud releases product updates every three months. With each update, users have to adapt to the product changes and new interfaces.

To improve user experience, there should be clear workflows to assist the user through the setup processes. The help documentation also needs to reflect product updates more accurately. Being at the front of innovation is difficult if you are playing a guessing game.

Marketing Cloud provide a live feed of any product issues, and users are notified in advance of any stability issues. As a side note, this product is cloud based and I would recommend using a Chrome browser to limit issues.

There are no issues with scalability as long as you have a well-defined solution prior to account configuration.

Customer Service:

This is dependent on the license you purchase.

• I would rate Standard Support 8/10.
• I would rate Premium Support 10/10.

Technical Support:

This is dependent on the license you purchase. If you have a standard support agreement and need a quick fix, I would recommend escalating your cases as soon as the option appears in your case log.

• I would rate Standard Support 5/10.
• I would rate Premium Support 9/10.

No.

This is dependent on what your business is trying to achieve.

An integrated approach is always recommended. If you are using Salesforce Sales and Service Cloud, the initial set up is medium complexity. If you are integrating with other CRM systems, websites and apps, you will need an experienced developer to implement your solution.

A non-integrated approach, such as manual imports and file drops is a straightforward setup. However, you will not reap all the benefits of Marketing Cloud.

As consultants, we will always implement Marketing Cloud for our clients. This requires working collaboratively with key stakeholders to discover, plan, build, test and deploy the correct solution.

We have have a dedicated Customer Intelligence Manager who works closely to define our clients' measures of success. We find it challenging to measure ROI directly through Marketing Cloud, often this is a wider conversation.

We make educated recommendations about which features would be used to implement our clients' solutions. Our clients engage directly with Marketing Cloud to negotiate licensing costs. In general, the costs are high.

Initially my previous company Davanti Consulting chose Marketo as an alternative Marketing Automation tool, however we did not see this as a good fit for the business.

My current company CloudShift Group stay ahead of the game by solely offering Marketing Cloud (B2C) and Pardot (B2B) as our preferred marketing automation tools.

Consider your options and stay true to what is best for your business.

I'm part of the data analytics team in a major Brazilian telecom company and work on the implementation side. Salesforce Marketing Cloud is our main platform to connect with our customers. We are a telecom company that sells fiber and FTTH in the Brazilian market. We use the Salesforce Marketing Cloud platform to send emails, WhatsApp messages, or push notifications to welcome our new customers. We also use the platform to remind customers to pay their bills.

Salesforce Marketing Cloud helps us have all the communication and logs we communicate with our customers in one place. This helps us work on our data to understand our customers better.

Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication. Salesforce Marketing Cloud helps us communicate ad hoc when we need to communicate quickly with our customers. We also use the CDP.

There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey.

I have been using Salesforce Marketing Cloud for around seven to eight months.

I rate Salesforce Marketing Cloud a nine out of ten for stability.

I rate Salesforce Marketing Cloud a nine out of ten for scalability. We have plans to increase the usage of Salesforce Marketing Cloud in the future.

Salesforce Marketing Cloud's initial setup was quick. However, it is complex to use the platform with CDP.

My advice for someone planning to use Salesforce Marketing Cloud would be to learn a little about the product before implementation and plan your implementation well.

Overall, I rate Salesforce Marketing Cloud a nine out of ten.

For me, the primary use case of Salesforce Marketing Cloud is for sales marketing. We have over 1,000 users of the solution in our organization.

The most valuable features of Salesforce are the automation and the ability to create dashboards that provide a wider picture of what is going on.

Salesforce could benefit by implementing further integration with more platforms.

I have been using Salesforce for 2 years.

Prior to Salesforce, there was no other CRM tool. We were using Excel.

The initial setup of this solution is straightforward.

I would recommend other companies should use this solution.

Salesforce is an 8 out of 10 overall.

Salesforce Marketing Cloud is used for managing all the leads. It is also used for the marketing of products.

I can't specifically comment on how the tool has helped me because I have only done a few specific configurations on Salesforce Marketing Cloud, like writing up a code for sending out emails and writing up a code for creating one robust component for the related list.

There are some areas to be improved, especially for the sake of developers. The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling. Other than the aforementioned issues, everything else is fine.

In our company, we know some limitations of Salesforce, like how a user can subscribe and receive only five reports from Salesforce. Also, a user can subscribe to its dashboard only. So, these aforementioned points are some areas that can be improved.

I have experience with Salesforce Marketing Cloud. I have done only one partial integration with the Marketing Cloud team. Also, I am unsure of the version I used since I was involved in some configuration-related work.

It is a stable solution.

It is a scalable solution.

I rate the technical support a ten out of ten.

Positive

The solution's setup was easy because I remember working with my colleague, and it was pretty simple to follow the basic steps and the standard documentation, so that was not too hard.

Salesforce Marketing Cloud is deployed on the cloud.

Since the users of the solution have experienced a good ROI using the tool, they have finalized their decision to use it since they are happy with the tool.

After going live with the solution, one of our clients who used the tool, along with all its features, was happy with the solution. They consider it the best solution since it is a top trending solution in the market that is robust and scalable.

I totally recommend the solution to others because it has increased the ROI for our entire firm. Considering the solution's pricing, if someone has the budget to purchase the tool, I will push them to use the marketing cloud. I rate the overall product a ten out of ten.

We use this solution for customer communication. We have approximately 100 people who use this solution in our business.  

It is easy to send emails and SMS's.

The UA could be better designed for a mobile connection. 

The Journey Builder is used to configure a first email and second reminder. Based on action from our customers, we use journey builder to also send out a third email. The Journey Builder is a little bit complex and could be made easier to use.

In a future release, we would like to have more integrations with social media platforms. 

I have been using this solution for four years. 

This is a stable solution. I would rate it a nine out of ten. 

I have contacted their support team regularly. I would rate their assistance an eight out of ten. 

Positive

The reason we decided to use Marketing cloud is it is the most popular solution on the market with a low cost. It is most suitable for large organizations. 

The initial setup is straightforward and can be completed within a day. I would rate it an eight out of ten. 

This solution is easy to learn and saves time. 

I would rate it a nine out of ten. 

We primarily use the solution for our marketing. It's for managing our opportunities for the sales and marketing teams for outreach to target customers. 

We're able to track opportunities for sales. We can have a customer pipeline and convert them into sales. 

We like that we can manage sales pipelines and see the process of sales, including pending activity. It really helps us manage our sales process. We're able to understand our capabilities and the conversion rates from our facilities and see everything from a national perspective. 

We haven't had any issues with integration. 

The initial setup is easy.

The solution is stable. 

I haven't noted any necessary changes. I haven't heard of issues from the sales and marketing team. 

The cost is always a concern for anyone using a SaaS product. We're always concerned about a price rise. However, it is not something that would turn us away from the product.

I've been using the solution for four years. 

We haven't had any issues with stability. There are no bugs or glitches. It doesn't crash or freeze. It is reliable. 

We never really looked at the scalability in order to grow it out. We only use certain modules. 

We have about 35 users at this point. 

While there is a special team that handles the solution, I haven't had any issues with the standard support. We haven't had an issue that required real escalation. 

We did not previously use a different solution previously. 

The implementation was not too complex and it did not take long. the setup is straightforward. 

We had four people working on the initial setup to ensure that all requirements were captured.

There is standard maintenance needed. However, it is minimal. Any issues with eh software itself would be handled by the vendor directly.

We worked with a local vendor, and they were very helpful. 

We have witnessed an ROI and have been satisfied with what were are getting out of the product. 

We have standard licensing. I'd rate the affordability six out of ten. It can be a bit expensive. However, it's not too bad as it brings good value. 

I'm not sure if a solution was looked at before I arrived at the company. My understanding is that this is the first solution the company wanted to work with. Some staff members were already familiar with it. 

It's a SaaS solution, so we don't have it on-prem. We've subscribed to Salesforce for our sales team.

I'd rate the solution eight out of ten. It's a great product. If you know your requirements and what you need, it's a good product to work with. The functionality is great. However, the pricing could always be lower.