Salesforce Marketing Cloud Reviews

The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,

I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly.

I have been using the tool for a year. 

The tool is stable. 

The tool is scalable, so I'd rate it a ten out of ten. You can build a whole environment and keep it growing. My company has more than 1000 users. 

The technical support is nice, and there's also a supportive community where questions and incidents are documented. Additionally, there's a resource section on their website.

Positive

The initial setup was not difficult, but it can take six weeks to complete. During deployment, the solution architect considered factors such as the application requirements. 

Our deployment was done with Salesforce developers and our internal development team.

Salesforce Marketing Cloud can be used for analytics, integrating with various platforms, including big data and machine learning, and interacting with clients to make business decisions.

I would advise others considering Salesforce Marketing Cloud to see it as a very nice, flexible, stable, and trustworthy solution that can meet various needs. It's not just for marketing; every organization can benefit from it. In today's world, every company is essentially a marketing and technology company, with everything revolving around technology and digital communication.

We use Salesforce Marketing Cloud for marketing sequences and sending regular email communication. It has two types of email communication. One is transactional emails, which are based on your purchases' history. The solution analyzes your data, including what kind of purchases you've made in the past and what could be your next purchases. Based on this data analysis, it sends you sequences of promotional emails.

The solution creates an entire portfolio of customers, from their first order to the last and potential orders. According to that portfolio, related products and promotions are marketed to customers.

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics. It identifies what kind of purchases you've made in the past and what potential products you could be buying in the future. We then target those products for marketing purposes.

Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing Cloud prefer to have drag-and-drop and point-and-click functionalities to make their lives easier.

I have been using Salesforce Marketing Cloud for four years.

Around 200 users are using the solution in our organization.

The solution's initial setup is easy. It's like an online portal. You just have to sign up and start using it, and there is no installation.

With the solution's Email Studio feature, you can design your email templates and design promotional and transactional emails. You might need a developer's help designing those emails.

I have integrated Salesforce Marketing Cloud with WordPress. The main strength of Marketing Cloud is that it connects to Salesforce easily and with other platforms like WordPress. It also has the capacity to work independently, but you'll not be able to get data insights about what exactly happened with the orders. You'll get limited features because you opted for limited third-party apps or integrations.

I'll ask a potential user whether they are running any email campaigns and which system they are running them on. They should have all their data ready, which they will put in Salesforce Marketing Cloud. All their email templates and sequences have to be designed before they can start using the solution. They have to push the data inside Salesforce Marketing Cloud and start using it. The Journey Builder in the solution is very efficient and used by 60% to 70% of people.

It is not that easy for a beginner to learn to use Salesforce Marketing Cloud for the first time. You should at least have some experience with email sequencing and email-sending tools like Mailchimp.

Overall, I rate the solution a seven out of ten.

We use the product for email campaigns. It also helps us to map customer journeys. 

The tool's report file creation functionality helps us with productivity. We can also use it to check CRM campaigns. The data is in one place. 

Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns. 

Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly. 

I have been working with the product for two years. 

The product is stable. 

My company has around 10 users for the product. It is scalable. However, you need to be mindful of the cost while scaling. 

We chose the product since it was a Salesforce native application. 

The tool's deployment took six weeks to complete. We have a team managing the system: three in-house members and some external consultants. Our focus is not just on keeping things updated but also making sure they stay relevant.

A Salesforce marketing consultant expert helped us with the deployment. 

We have seen ROI with the product's use. 

I rate the product an eight out of ten. 

We use it for sales. We primarily use the solution for proposals and quotes as well as pricing aspects and rates. I collect them from the market.

It is very easy to use from a marketing standpoint. 

The cloud makes it easy to subscribe. It is a SaaS-based product.

It is very intuitive. There is no hand-holding needed. 

The solution is stable and reliable.

We find the product can scale well.

We have witnessed a return on investment.

Support services are very helpful.

The initial setup is simple. 

We'd like to see more integrations with third-party products. 

I've used the solution for the last couple of years. I've used it for a while. 

The stability is very good. I'd rate the solution nine out of ten in terms of reliability. There are no bugs or glitches. It doesn't crash or freeze. 

It is very scalable. I'd rate it ten out of ten.

We have more than 1,000 people using Salesforce. We likely will have plans to increase it. If we get more business from customers, we will grow it even more. 

I've used technical support. It's part of the premium relationship. I am satisfied with the product's level of support.

The initial setup can be very easy. It's straightforward. It's a cloud product, so you don't really need to deploy anything. You just sort of start using it after logging in.

We have witnessed an ROI with this solution. It's growing comfortably with our company.

This is a subscription-based licensing model. You can pay monthly or yearly, and there are different tiers. 

Most Fortune 500 companies use it, and they find it to be reasonably priced. They have the marketing budgets that would accommodate this product.

I'm using the latest version of the solution. 

I'd recommend the solution. It's an easy-to-use SaaS product. We always recommend it to our customers. If someone wants to get started immediately, Salesforce is very good. If they need lots of customizations, another product might be more suitable. 

I would rate the solution nine out of ten. 

The majority of clients use it for certain interactions, and our company has been involved in handling multiple projects. Some of them use Salesforce Marketing Cloud for lead generation, while others are existing customers who use it for general communication.

I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation. It's a fairly straightforward product that doesn't require a whole lot of technical know-how to operate, even though it has a lot of out-of-the-box features that are actually useful.

Pricing is a concern and needs improvement, as some customers find the product a bit too expensive. While they love the features, it can be challenging for small businesses with minimal funding to justify the cost. Having a lighter version of Salesforce Marketing Cloud would make it easier for us to sell and promote the solution. In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud as it does with its other products, like Salesforce Service Cloud or Salesforce CRM. They consider themselves to be a CRM company. I believe that they should also focus on promoting Salesforce Marketing Cloud.

I have been using Salesforce Marketing Cloud for seven to eight years. My company has a partnership with Salesforce.

Stability-wise, I rate the solution an eight out of ten.

Scalability-wise, I rate the solution an eight out of ten. We deal with medium to large enterprises.

I rate the technical support a four out of ten since the support is very basic. They only provide very basic administration-oriented support. However, if you need to go to the core and need something really different, then it takes quite some time to get an answer.

Neutral

On a scale where one is difficult, and ten is easy, I rate the initial setup a seven out of ten. It takes three months on average for us to deploy the solution for our clients. We have a team of three to four members involved in the deployment process.

On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten.

I recommend the tool to others because I am in their ecosystem, so I generally recommend Salesforce Marketing Cloud, even though I'm biased out there. Overall, I rate the product an eight out of ten.

We primarily use the solution for our marketing. It's for managing our opportunities for the sales and marketing teams for outreach to target customers. 

We're able to track opportunities for sales. We can have a customer pipeline and convert them into sales. 

We like that we can manage sales pipelines and see the process of sales, including pending activity. It really helps us manage our sales process. We're able to understand our capabilities and the conversion rates from our facilities and see everything from a national perspective. 

We haven't had any issues with integration. 

The initial setup is easy.

The solution is stable. 

I haven't noted any necessary changes. I haven't heard of issues from the sales and marketing team. 

The cost is always a concern for anyone using a SaaS product. We're always concerned about a price rise. However, it is not something that would turn us away from the product.

I've been using the solution for four years. 

We haven't had any issues with stability. There are no bugs or glitches. It doesn't crash or freeze. It is reliable. 

We never really looked at the scalability in order to grow it out. We only use certain modules. 

We have about 35 users at this point. 

While there is a special team that handles the solution, I haven't had any issues with the standard support. We haven't had an issue that required real escalation. 

We did not previously use a different solution previously. 

The implementation was not too complex and it did not take long. the setup is straightforward. 

We had four people working on the initial setup to ensure that all requirements were captured.

There is standard maintenance needed. However, it is minimal. Any issues with eh software itself would be handled by the vendor directly.

We worked with a local vendor, and they were very helpful. 

We have witnessed an ROI and have been satisfied with what were are getting out of the product. 

We have standard licensing. I'd rate the affordability six out of ten. It can be a bit expensive. However, it's not too bad as it brings good value. 

I'm not sure if a solution was looked at before I arrived at the company. My understanding is that this is the first solution the company wanted to work with. Some staff members were already familiar with it. 

It's a SaaS solution, so we don't have it on-prem. We've subscribed to Salesforce for our sales team.

I'd rate the solution eight out of ten. It's a great product. If you know your requirements and what you need, it's a good product to work with. The functionality is great. However, the pricing could always be lower. 

We use this solution for customer communication. We have approximately 100 people who use this solution in our business.  

It is easy to send emails and SMS's.

The UA could be better designed for a mobile connection. 

The Journey Builder is used to configure a first email and second reminder. Based on action from our customers, we use journey builder to also send out a third email. The Journey Builder is a little bit complex and could be made easier to use.

In a future release, we would like to have more integrations with social media platforms. 

I have been using this solution for four years. 

This is a stable solution. I would rate it a nine out of ten. 

I have contacted their support team regularly. I would rate their assistance an eight out of ten. 

Positive

The reason we decided to use Marketing cloud is it is the most popular solution on the market with a low cost. It is most suitable for large organizations. 

The initial setup is straightforward and can be completed within a day. I would rate it an eight out of ten. 

This solution is easy to learn and saves time. 

I would rate it a nine out of ten. 

Marketing Cloud has improved our productivity and our team enjoy using it. 

We have struggled to get resolution of support tickets from the Salesforce team. 

I have used this solution for less than one year. 

This is a stable solution. 

We found a couple of defects which were not able to be fixed by our development team and we are continuously working with Salesforce to provide any feedback and answer any questions.

Neutral

We have a Salesforce dedicated team that takes care of deployments or any difficulties or hurdles.

Salesforce is an expensive solution. 

I would recommend Salesforce due to all the different features that are included inside the full package. If you aren't going to make use of all these features, there may be better options more suited to small businesses. 

I would rate this solution an eight out of ten.