Oracle CRM offers customizable features with seamless application integration, robust analytics, and efficient data management to support diverse business processes, ensuring scalability and ease of use, though it requires UI and integration enhancements for improved performance and support.

| Product | Mindshare (%) |
|---|---|
| Oracle CRM | 1.0% |
| Microsoft Dynamics CRM | 2.4% |
| Salesforce Sales Cloud | 2.1% |
| Other | 94.5% |
| Title | Rating | Mindshare | Recommending | |
|---|---|---|---|---|
| Zendesk | 4.0 | 1.3% | 91% | 68 interviewsAdd to research |
| Microsoft Dynamics CRM | 3.9 | 2.4% | 93% | 80 interviewsAdd to research |
| Company Size | Count |
|---|---|
| Small Business | 16 |
| Midsize Enterprise | 2 |
| Large Enterprise | 18 |
| Company Size | Count |
|---|---|
| Small Business | 61 |
| Midsize Enterprise | 37 |
| Large Enterprise | 117 |
Oracle CRM is a comprehensive customer relationship management solution catering to sales, marketing, and service management needs. It provides real-time and batch integration tools, cross-channel support, and forecasting capabilities that enhance business decision-making and reduce operational costs. Users can manage leads, segment customers, and maintain loyalty programs while integrating seamlessly with ERP systems and BI solutions. The platform's modular approach facilitates targeted implementations, although users find areas for improvement in its complicated system, non-intuitive interface which adapts slowly to new technologies, and high cost, contributing to complex customization and technical challenges.
What are the key features of Oracle CRM?Oracle CRM is implemented across industries for financial management, compliance, customer claims tracking, and database management. It provides solutions for lead management and customer segmentation, especially in sectors requiring seamless ERP and BI solution integration to enhance customer management and operational efficiency.
Oracle CRM was previously known as Market2Lead.
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| Author info | Rating | Review Summary |
|---|---|---|
| IT Consultant at a tech services company with 51-200 employees | 4.5 | I found Oracle CRM easy to use with strong analytics and seamless integration, though its support could be more responsive. While effective, I prefer Salesforce for broader domain coverage and more advanced analytics. |
| Head Of IT Operations at fatima group | 4.0 | I’ve used Oracle Sales Cloud/CRM for five years, valuing its analytics and reporting integrated with our in-house tools to spot trends and improve go-to-market decisions. It consolidated multiple systems, lowering operational costs; support is solid, and deployment took four months. |
| Information Security Executive at a comms service provider with 1,001-5,000 employees | 3.5 | We use Oracle CRM for managing our telecommunications operations, benefiting from its seamless integration and cross-channel support. While pricing is a challenge, its cloud migration enhanced our capacity and analytics. Technical support could improve despite our reliance on managed services. |
| Technology Consultant at Clarinox Technologies Kenya | 4.5 | I've used Oracle CRM for sales since 2023 and value its end-to-end CRM features, including analytics. It runs well on a hybrid cloud, though the AI and technical support could improve. I’d rate it 8 out of 10. |
| Head Of IT Operations at fatima group | 4.0 | Oracle CRM offers a cloud-based solution similar to Salesforce. Initially, we faced speed and feature issues, but it now fulfills our needs. It improves process efficiency, reducing costs by 10-15%. Oracle's mobile app and communication need enhancement. |
| Consultant at British Council | 4.0 | In my role at the company, I manage Oracle CRM for automated order placement. The platform uses an older Java interface, which could improve with a Fiori upgrade for better usability. I've also worked with SAP previously. |
| Digital System Architect at a financial services firm with 10,001+ employees | 4.0 | We chose Oracle CRM for its natural language search and analytics tools, though its user interface needs improvement. While it's early for specific ROI metrics, we estimate potential savings of around 40-45 percent, favoring Oracle's capabilities over other vendors. |
| COO at a venture capital & private equity firm with 1-10 employees | 4.0 | Oracle CRM offers a comprehensive overview for sales and marketing, standardizes processes, and supports integration through APIs, but technical support can be slow and tiered by spending levels. The coding language used in software is crucial for integration. |