We have worked to customize the Oracle CX Sales application according to the job nature. We went through the CRBs, many discussions, and PRDs. We went through the CRBs in order to customize the application according to our internal process, which is related to many factors, such as inventory, stock, and delivery, as well as to correlate the customer life cycle for the online interactions.
One of the modules associated with Oracle CX Sales is Eloqua, which is mainly responsible to manage online activities. You can build an online campaign through Eloqua so you can track any paid campaigns and manage the leads that come from these campaigns. To calculate the year-end ROI for the online campaigns across all the social media, such as Facebook, Twitter, Instagram, and our own websites can be correlated to the Eloqua module.
The main purpose of Oracle CX Sales is to calculate the ROI, you know very well, that paying investments, or repaying investments in the time being during the worldwide economical situation has been tough. The market is difficult and you have to utilize your expenses very well. If you have a clear understanding of what is the best ROI per campaign, you are going to invest in the right place and avoid spending with zero or low ROI.