We performed a comparison between Marketo and Oracle CRM based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The product has been stable."
"The most valuable features are the Marketo emails, both sending and tracking."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The smart campaign looks quite interesting and useful."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The most valuable feature is the scoring."
"I like that the solution is flexible."
"The most valuable feature of this solution is Smart Campaigns."
"Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance."
"We are most comfortable with the user interface that Oracle CRM has, it is very good."
"The most valuable features of the solution I like are its stability and customization."
"We are able to take back control of our client sales information and analyze it for the future to improve."
"The most valuable feature of Oracle CRM is the organization it provides."
"Case management, incident management, and request management features are valuable."
"The solution is scalable."
"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Revenue management, attribution, and ABM can all be improved."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"It could be more scalable."
"Marketo should give more power to the users for data manipulation."
"The user interface and performance could be better."
"A specialized team is required for managing Oracle, which is extra overhead for the customer."
"Though Oracle CRM's support has a good reaction time, it needs to be better."
"I'd like to see more feature enhancements."
"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."
"Oracle CRM should have more integration with different platforms."
"We noticed that sometimes it can be slow, and then we have to refresh the whole system."
"With Oracle CRM, people report some usual downtime and frequent outages."
Marketo is ranked 4th in Marketing Automation with 17 reviews while Oracle CRM is ranked 5th in Marketing Automation with 31 reviews. Marketo is rated 8.4, while Oracle CRM is rated 7.8. The top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". On the other hand, the top reviewer of Oracle CRM writes "The solution is easy to deploy, scalable, and stable". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM, whereas Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Salesforce Sales Cloud. See our Marketo vs. Oracle CRM report.
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