Marketo vs Oracle CRM comparison

Adobe and Oracle are both solutions in the Marketing Automation category. Adobe is ranked #2 with an average rating of 8.3, while Oracle is ranked #5 with an average rating of 7.4. Adobe holds a 14.7% mindshare in MA, compared to Oracle’s 1.9% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 89% of Oracle users who would recommend it.

Marketo

Read 26 Marketo reviews

1,951 Views
1,554 Comparison Views

96% willing to recommend

Oracle CRM

Read 38 Oracle CRM reviews

202 Views
154 Comparison Views

89% willing to recommend

Marketo

Oracle CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Marketo compete in the customer relationship and marketing automation software categories, respectively. Oracle CRM has the upper hand in offering comprehensive CRM features, making it better suited for larger enterprises, while Marketo excels in user-friendly marketing automation capabilities.

Features: Oracle CRM supports seamless ERP integration, extensive customization, and scalability which caters to large enterprises. It offers in-depth analytics tools that support decision-making and integration with a wide range of Oracle and non-Oracle applications. Marketo provides advanced email marketing, lead management features, and a comprehensive campaign setup that integrates well with platforms like Salesforce. It is favored for ease of use in managing segmentation tasks and dynamic list creation.

Room for Improvement: Oracle CRM requires enhancements in user experience and integration with non-Oracle applications. Its challenging cloud transition and complex customization also pose limitations. Marketo needs more robust analytical capabilities and scalability options to suit larger enterprises. Improvements are needed in campaign modification processes and user interface design for better intuitiveness.

Ease of Deployment and Customer Service: Oracle CRM supports flexible deployment across on-premises, private, public, and hybrid clouds, though customer support experiences vary. Marketo, focusing on public cloud deployment, offers straightforward setup but faces challenges with support responsiveness. While both provide comprehensive support, Oracle’s wider deployment flexibility offers more adaptability.

Pricing and ROI: Oracle CRM is costlier, favored by large enterprises for its extensive features and scalability, with long-term investments due to yearly licensing and additional fees. Marketo offers a more flexible and generally affordable pricing structure ideal for medium-sized businesses, though renewal price hikes can be frustrating. Despite costs, both platforms are viewed positively in terms of ROI, with Oracle users often citing high costs as a concern, while Marketo users value affordability despite price increases.

To learn more, read our detailed Marketo vs. Oracle CRM Report (Updated: April 2025).

Buyer's Guide

Marketo vs. Oracle CRM

April 2025

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Helped 849,963 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketo

Ranking in Marketing Automation

2nd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Management (4th)

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (9th)

Mindshare comparison

As of May 2025, in the Marketing Automation category, the mindshare of Marketo is 14.7%, down from 16.6% compared to the previous year. The mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

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Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"The most valuable feature is the scoring."

"The most valuable features are the Marketo emails, both sending and tracking."

"The product has been stable."

"I like that the solution is flexible."

More Marketo pros

"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."

"Case management, incident management, and request management features are valuable."

"The most valuable feature of Oracle CRM is the organization it provides."

"Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance."

"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."

"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."

"Oracle CRM integrates seamlessly because it's an end-to-end solution."

"We are most comfortable with the user interface that Oracle CRM has, it is very good."

More Oracle CRM pros

Cons

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Revenue management, attribution, and ABM can all be improved."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

More Marketo cons

"Getting technical support from Oracle involved going through commercial layers, which could sometimes cause delays. The attention received depended on the client's status and spending with Oracle. Clients with significant spending received global attention and a corporate account manager, while those with lower spending had to work with a local account manager, which wasn't always beneficial. This process could lead to delays in getting technical issues resolved. I am not satisfied with its support."

"Oracle CRM should improve in terms of AI capabilities and user interface design."

"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."

"Customization is an area in the solution that takes too much time. So, it needs to be improved."

"Oracle CRM can improve integration and performance."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"The user interface could be better. It's currently running on an older Java UI format, which could be upgraded to Fiori."

"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."

More Oracle CRM cons

Pricing and Cost Advice

"The licensing cost usually depends on the users."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"It is expensive. We have a yearly license."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"The pricing is not cheap, but it's not that expensive either."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"Marketo is used a lot because it's cheaper and preferred by many firms."

More Marketo pricing and cost advice

"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."

"The product’s pricing is very high."

"The licensing is on a yearly basis."

"There is a license required to use this solution. The price is reasonable for a CRM."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

More Oracle CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

21%

Financial Services Firm

14%

Manufacturing Company

Insurance Company

Computer Software Company

13%

Financial Services Firm

13%

University

12%

Government

11%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

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What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

Comparisons

Salesforce Marketing Cloud vs Marketo

Compared 34% of the time

HubSpot Marketing Hub vs Marketo

Compared 18% of the time

Oracle Eloqua vs Marketo

Compared 17% of the time

SAP Marketing Cloud vs Marketo

Compared 10% of the time

Microsoft Dynamics CRM vs Marketo

Compared 6% of the time

More Marketo Competitors

Siebel CRM vs Oracle CRM

Compared 32% of the time

SAP CRM vs Oracle CRM

Compared 32% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 13% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 10% of the time

Zoho CRM vs Oracle CRM

Compared 5% of the time

More Oracle CRM Competitors

Product Reports

Buyer's Guide

Marketo

April 2025

Download Marketo product report

Buyer's Guide

Oracle CRM

April 2025

Download Oracle CRM product report

Also Known As

No data available

Market2Lead

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Buyer's Guide

Marketo vs. Oracle CRM

April 2025

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