

In the CRM and customer service solution sector, Oracle CRM and Oracle Fusion Service compete with different strengths. Oracle Fusion Service seems to have the upper hand with its cloud-native platform and advanced AI functionalities.
Features: Oracle CRM is known for its customization, scalability, and process automation capabilities. It provides robust analytics and comprehensive integration options for managing customer relationships efficiently. Oracle Fusion Service is built on a cloud-native platform, offering intuitive AI-enabled functionalities and seamless integration with various modules, which enhance operational efficiency. The platform supports duplication of purchase requisitions and manages international transactions effectively.
Room for Improvement: Oracle CRM faces challenges with performance and integration, needing improved mobile functionality. Users find its complexity and cost to be high. Oracle Fusion Service requires enhancements in user interface and customization flexibility. Better documentation, support, and integration of new modules are needed for both products, along with faster support responses and improved user training.
Ease of Deployment and Customer Service: Oracle CRM supports Hybrid, On-premises, and Cloud deployments, offering flexibility but complicating deployments. The customer service experience varies, with mixed feedback on support responsiveness. Oracle Fusion Service focuses on cloud deployment, providing easier access and scalability, with generally faster and more customer-friendly support, although response times can vary.
Pricing and ROI: Oracle CRM is considered costly, with the complex licensing model potentially deterring smaller businesses, though it offers good ROI with its robust features. Oracle Fusion Service, though also expensive, offers a flexible pricing model tied to usage, providing favorable ROI through operational efficiencies and cost reductions, making it more suitable for larger enterprises.
Within CRM, I have worked on B2C service and sales extensively.
I would rate the technical support of Oracle an eight, as ten is the best.
Sometimes the technical support is knowledgeable and helpful.
Customer service varies as sometimes I receive a good response, and other times I need to escalate issues and involve engineers from Oracle in an OWC session.
I think it's scalable because we are a company with almost a hundred thousand people.
Initially, we had ten ERPs, and I have added more since.
Regarding scalability, the solution provides useful configurations that clients can utilize effectively.
We haven't really had any technical challenges with Oracle CRM.
Regarding the stability of Oracle CRM, nobody is facing any major issues in terms of infrastructure problems whether it is Oracle CRM, Salesforce, or SAP CRM; they are all the same, especially with cloud-based SaaS.
If work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up.
It's already integrated into our environment, so moving to something else will require a massive investment and change in strategy that we as an organization are not prepared to embark on just yet.
When a client asks for any support, they're often in real trouble and need a prompt response.
Reporting is really bad.
When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them.
Simpler integration capabilities.
It is currently restricted to Groovy scripting.
Regarding licensing cost, according to each country's conditions, for Egypt, it's so expensive.
I think it's expensive, yet it does not pose a threat, making it costly for my enterprise.
The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform.
Currently it's meeting all our needs, hence the migration about six months ago that we moved from on-premise to OCI, to the cloud-based platform to add additional capacity and analytics.
The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud.
The company has invested in ERP Cloud, and the seeded APIs and VIP features allow for customization using Groovy script.
Based on utilizing Groovy scripts and JavaScript, we can integrate with other external systems.
For HCM, it makes the life of users easier for self-service, payroll run, and applying tax according to the country, where different tax laws according to the country are very easy in Fusion.
| Product | Mindshare (%) |
|---|---|
| Oracle CRM | 1.2% |
| Oracle Fusion Service | 1.4% |
| Other | 97.4% |


| Company Size | Count |
|---|---|
| Small Business | 17 |
| Midsize Enterprise | 2 |
| Large Enterprise | 25 |
| Company Size | Count |
|---|---|
| Small Business | 9 |
| Midsize Enterprise | 6 |
| Large Enterprise | 22 |
Oracle CRM offers customizable features with seamless application integration, robust analytics, and efficient data management to support diverse business processes, ensuring scalability and ease of use, though it requires UI and integration enhancements for improved performance and support.
Oracle CRM is a comprehensive customer relationship management solution catering to sales, marketing, and service management needs. It provides real-time and batch integration tools, cross-channel support, and forecasting capabilities that enhance business decision-making and reduce operational costs. Users can manage leads, segment customers, and maintain loyalty programs while integrating seamlessly with ERP systems and BI solutions. The platform's modular approach facilitates targeted implementations, although users find areas for improvement in its complicated system, non-intuitive interface which adapts slowly to new technologies, and high cost, contributing to complex customization and technical challenges.
What are the key features of Oracle CRM?Oracle CRM is implemented across industries for financial management, compliance, customer claims tracking, and database management. It provides solutions for lead management and customer segmentation, especially in sectors requiring seamless ERP and BI solution integration to enhance customer management and operational efficiency.
Oracle Fusion Service offers integrated omni-channel communication, efficient AI capabilities, and a 360-degree user perspective. Its intuitive interface enhances workflow management, scalability, and adaptability, accommodating diverse business needs across industries.
Oracle Fusion Service streamlines operations including human resources, payroll, support channels, and financial workflows. Seamlessly integrating with existing systems, it optimizes customer interactions through comprehensive tools like automated processes, knowledge bases, and customizable reporting dashboards. The platform's robust AI solutions and broad communication capabilities ensure adaptability and widespread accessibility.
What are Oracle Fusion Service's key features?Organizations in banking, IT, higher education, and sales implement Oracle Fusion Service for robust process management and efficient customer interactions. It supports finance, ERP, supply chain, and property management, improving cross-sector operational and financial workflows.
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