Airtable Reviews

I basically use Airtable for client projects and my own personal projects. As a freelancer, whenever a client wants to work on projects involving project management, inventory management, and CRM for businesses, I use Airtable to create their dashboards and automation that helps their workflow easier and runs things behind the scene.

I used it for stock management for an e-commerce brand that deals with clothing stores to help them track their incoming sales and stock levels. I also used Airtable with Softr; I used Airtable to design a tech school for users and students who wanted to register within the tech academy, and I used Softr for the front end to design the application for the school. Airtable was the back end while Softr was the front end for that project.

On my personal level, I use Airtable extensively to keep track of my tasks. Whenever I have a project for a client, I log that project on my own Airtable, track the progress, and track milestones as I deliver them to the client. For my activities at home, if I don't want to forget any event, I keep it on Airtable and create automation that reminds me about the event.

The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster.

I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables.

Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.

What I would to see improved in Airtable is a chat feature. I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project. I would love to see something a chat app on Airtable where we could communicate as we work on a project.

I have been working with Airtable for more than 12 months now, having started using it around November 2024.

I have worked with other project management solutions apart from Airtable, including HubSpot, Trello, and Monday.com.

The initial setup of Airtable is very straightforward and not complex at all. If you're familiar with Google Sheets and Excel, you can easily understand Airtable. Just by looking at it, you can see the fields and understand that certain places are for short text, names, phone numbers, and emails. You can connect buttons to access another portal or URL. Looking at everything, you can figure things out even before going to the academy or YouTube to study. Airtable has made everything easy; you can look at the platform on your own, spend time with it, and figure everything out.

I have seen the return on investment with Airtable. When I deliver work, the ROI is for their business. On my end as a freelancer, I use it to track projects that I work with for clients and my own personal dealings. I use it to monitor my performance as a freelancer, checking if I'm doing work and delivering on time. For clients' projects, I don't really investigate their ROI unless such discussion is requested.

The integration aspect has helped my team's workflows by making operations run smoothly. For the inventory store project, whenever stock alert was low, the team receives automatic notification when the threshold was low without someone needing to review the base. The head of the team receives notification and places orders for that product.

With integration through Make.com and Zapier, data coming in from external sources can be stored in Airtable for future records. The seamless integration with Airtable doesn't require stress or searching for APIs. Airtable's API easily connects with Make.com and Zapier, and the flow goes seamlessly.

The benefit of using customizable views for managing projects is that clients can see things differently. The Kanban view allows progress tracking, the Gantt view works for project management, and the calendar view with color coding helps visualize project dates. Each view is perfectly customized to meet specific purposes.

I have utilized collaboration tools in Airtable and worked with different teams successfully. Though you can't immediately see when someone is working, the structure allows each collaborator to work on their project while maintaining sync with others' work. Setting up new workflows using Airtable typically takes between two to three hours for small projects, and one to three days for complex projects requiring multiple reviews.

Airtable's pricing is perfect with different plans for different needs. Small businesses can choose suitable plans, and there's still a free feature available. The pricing is fair and accessible for every business plan.

Airtable does it all with Excel database functionality, spreadsheet capabilities, automation, and visually appealing interfaces. Data insights change in real-time, making it flexible and user-friendly. When I started using Airtable, I progressed from beginner to almost pro within 24 hours because it was easy to understand.

Airtable is a great platform for any organization, offering seamless operation and perfect interface to showcase products to clients and staff. Different access levels can be set for customers, staff, and management. For organizations working with large datasets, the enterprise plan provides ample space.

My rating for Airtable is 10 out of 10.

I mainly use Airtable for organizing research data, tracking project tasks, and collaborating with team members.

In a recent project, I used Airtable to track survey responses, organize participant data, and assign tasks to team members. It helped us keep all project information in one place and monitor progress easily.

We also use Airtable to set deadlines, track project milestones, and share updates with team members, which helps keep everyone aligned.

I think the best features of Airtable are its flexible database structure, spreadsheet-like interface, customizable views, and collaboration tools. These features make it easy to organize data, track projects, and work efficiently with a team.

The feature I rely on most in Airtable is the database in table view because it helps me organize and filter research data easily. It keeps everything structured so I can quickly find and update information without confusion.

Airtable has improved our work by making research data and tasks more organized and easier to manage. It reduced confusion, improved team coordination, and helped us track progress more clearly, which made our workflow more efficient overall.

With Airtable, we saw clear improvements in efficiency, especially in time and coordination. It helped reduce time spent on organizing and updating data by 25 to 30% since everything was centralized in one place instead of multiple spreadsheets and messages. It also improved team coordination by making it easier to track task status in real-time, which reduced follow-ups and miscommunication during the project.

One area where Airtable could be improved is making advanced features easier to use. Some databases and automation functions are a bit complex for new users, so a simpler setup experience would help. It could also improve performance when handling large datasets and offer more built-in templates for academic and research workflows.

Another improvement for Airtable is better integrations and support. More seamless integrations with tools such as Google Drive, Notion, and data analysis tools would make workflows smoother. Additionally, faster and more detailed customer support responses would be helpful, especially for new users learning advanced features.

I have been working with this for about two years.

Airtable is very stable. We rarely experience downtime or technical issues.

The scalability of Airtable is good for small to medium projects. It works well as data and tasks grow, but for very large datasets or highly complex workflows, it can become slower and harder to manage compared to more advanced database tools.

The customer support for Airtable is generally good. Most issues can be solved using their help center and documentation, and direct support is available when needed. Overall, it was helpful for typical user problems.

Before using Airtable, we mainly used spreadsheets such as Google Sheets and shared documents for tracking research data and tasks. We switched because Airtable provided better structure, easier filtering, and more effective collaboration features compared to traditional spreadsheets.

With Airtable, we did see a positive return on investment, mainly in terms of time savings and improved efficiency. It helped reduce time spent on organizing and updating data by about 20 to 30%, since everything was centralized and easier to track in real-time.

I am not very much directly involved with pricing, but I think it is a cloud-based tool, and the free plan is enough for basic academic and student projects, so there was no initial setup cost for us. For more advanced features such as automation and larger data limits, pricing can become quite high, especially for student budgets, and licensing depends on the team size and required features.

I would advise anyone starting with Airtable to keep things simple at the beginning and gradually explore advanced features. Start by organizing data in basic tables and views, then slowly use features such as filters, automations, and integrations as needed. It is especially useful for research and team projects because it helps keep everything in one place and makes collaboration easier. I would rate this product a 9 out of 10.

Public Cloud

Other

Airtable is a cloud-based platform that we use for all users' data. I work for Vimeo, which is a video hosting platform, and we collect data from our users who use Vimeo for video hosting and live streaming. We collect their data and based on that, we reach out to the customers or we reach out to the owners of the companies that are our clients.

We get all the details about their subscription, what available features they have, and basically all details like how much they are investing in our company. Starting from that, till the issues we have, this data includes all that information in Airtable. For example, we have certain clients, certain projects, their sites, applications, the developer part, the production side, the creative side, and the vendors, along with how many reports we have received from the particular users and their subscriptions, who their account manager is, and the renewal manager. All these basic details are in Airtable. As a product, I would give Airtable an eight. It is very good, but we do not rate it a ten because, being a tool, there are always pros and cons. For that reason, I prefer to rate it an eight.

Airtable's best feature is that it is very easy to use and very convenient. If I get a certain profile or the account number, I can easily find out all the details of the particular client's profile. For example, if I receive an issue from a user stating they are facing a particular issue from a specific company, we can always take out their profile URL, search in the table, and get the details, such as who the account manager is, what subscription they are under, what features they have taken, and whether this particular feature is allowed in their subscription or not. Basically, we have overall details.

The issues, for example, if a particular client has reported some bugs which we have not fixed, so that report is also in Airtable. What we do is, as it is for SSO users, if I change anything, it will directly update. We have connected our Slack channel to Airtable; any updates or changes made to Airtable will always reflect in the Slack channel, showing that this particular agent has made changes in Airtable. What are the new updates, what are the previous updates, and overall details of new things we have added or issues we have worked on and removed are reflected in Slack. It is best that everyone will know that in Airtable, all these changes are reflected and updated.

As of now, I have not noticed anything that I really want to change, but I think we can make it more user-friendly. Sometimes when we go through the whole projects or the sites, it gets stuck or it loads slowly. Whenever I log in to my Airtable account, it is normal that I will be getting an option to load the site. I think we can make changes there. Apart from that, I do not have anything to suggest for this product because we already have a lot of things inside, starting from the customer details to customer state, reason, and the assigned manager. Overall, it is really a good product.

When I refer to being stuck, I mean that when I open the page, I do not get the customer experience database directly. I do not get directly to the dashboard. First, I will get an option, such as a square pop-up, where it will ask me to load a view, or there is another option. I must go to the next page, and then wait for the complete page to load. I cannot directly open the link; once I log into Airtable, it does not take me directly to the page. It takes some time to load and it asks some questions each time I log in, determining whether I want to go this way or that way.

Overall, if I calculate my experience with Airtable, it is more than four years, and I work particularly for the video team and editor team, which is more product-focused.

I have never reached out to support because in case I need some data from my clients within those tables, I have always received a positive response from Airtable support. I have never encountered a situation where I faced issues that required reaching out to Airtable support.

We have multiple departments, and based on my knowledge of how many clients we have on that particular table, I could say it is more than seventeen thousand clients in the whole database. We have those seventeen thousand plus clients' data in that particular table. The whole team handles a specific part.

When it comes to technical support, we have recently introduced new chat options for our agents, especially for enterprise users who are paying high fees. We do not want those users to wait; we have complete email processes and phone calls. We also have chats just for enterprise. If a user is going live for streaming and faces issues, they can reach out to us directly for help. We are prepared to go inside their account and impersonate the user's account to identify the root cause of their issues.

I do not remember exactly using a different product before Airtable, but I could say that I have worked for four companies. I joined Vimeo and got to know about Airtable. Previously, I worked for Dailyhunt, which was a news application that was also really superb. I also worked for Accenture, which is a complete service-based company. I have a good overall experience with different tools, but regarding specific product experiences, I do not have particular things to say; however, I have learned a lot at Vimeo, starting from IKB to Salesforce and many more.

I could not take the whole thing on myself; it is teamwork where I have a particular reason to say that I need to fill all these factors starting from the executive sponsor to the initial onboarding—those are my areas. I have not faced anything such as difficulties. Also, there is a best feature I could highlight: there are a few things which are not needed for the present or ongoing projects that we can hide. There is an option to hide those, and in case I need something, I can go to the hidden folder and retrieve those things. It is good; I do not have to complicate everything.

For example, if it is rated one to ten, ten would be the highest, then I would recommend it an eight. I think two percent of issues are unavoidable because, though it is a tool, every tool or whatever is there has bugs and disadvantages—pros and cons. Overall, it is a good thing, and really helpful for the corporate world, product teams, support teams, and the overall operation team. It really helps, starting from onboarding to user details. We also have this option where, if the user or clients suggest adding particular features under some subscriptions—because we have clients ranging from starter to enterprise—we take those feedbacks very seriously and work on them for product improvement.

I am not sure about the pricing because I believe budget discussions are handled by a different marketing team. We have a separate team that manages all those matters; we just handle the clients' data.

Basically, in our Vimeo company, we use Airtable. We also use Splunk, where we pinpoint the core issues. For example, since it is a video hosting service, users upload videos and embed them on websites. Users often come back to us saying they are facing 404 errors or 503 errors—gateway errors. We dig into those issues and obtain the video ID from the profile, checking the user's video metadata to identify the cause of the issues. Splunk is a tool we find very useful for figuring out errors and understanding what specific errors users face.

I do not have anything that comes into my mind regarding advice or recommendations for other organizations considering Airtable at this moment. I would really recommend Airtable because if I work in a large organization with a high number of clients, and if I want my work to be easier, Airtable is definitely not time-consuming. The moment I want something, I can get it. That is how I would recommend Airtable; it would be really helpful for other organizations.

I rated this product an eight out of ten.

My usual use case for Airtable is for CRM management, such as lead management, and also real estate project management. I also use it for project management related to events, project management, inventory, and I've used it as a major database for an app. I've worked with clients that use Airtable as their own backend database, integrating it with other apps and tools.

The features of Airtable that I have found the most valuable so far are the interface and the spreadsheet feature. The interface is really valuable and I make use of it so much, specifically the table, as I use it all the time. I get to integrate the interface with other software and web applications, utilizing the database and the table extensively.

Airtable has helped my team's workflow overall by streamlining manual repetitive tasks through automation, coupled with the database feature and the interface. When I integrate it, it really enhances the workflow, allowing me to analyze the data we integrate, such as when connected with Shopify for inventory management. I use the interface for key performance indicators or analysis of my inventory. Additionally, I can connect it to scraping tools to analyze data from platforms such as TikTok and Instagram, and more often than not, I can accomplish tasks within Airtable without needing to connect to external tools.

One area of Airtable that I think could be improved is the automation aspect, which is vast but limited compared to tools such as GoHighLevel, where multiple triggers can be utilized. In Airtable, I can't use more than one trigger at a time, which is a limitation. Furthermore, the CRM features in Airtable aren't as advanced as those in Monday.com, which allows for email campaigns. If Airtable could enhance its CRM features, it would be beneficial. I appreciate the scripting capability as it provides alternatives for automations not available normally.

I used Airtable.

Overall, I've never experienced any glitch with Airtable. There was one instance of a glitch due to AWS having issues with some regions where the app was hosted, but aside from that, Airtable is very stable and reliable. However, I noticed a limitation with the number of records; the business plan allows for about 50,000 records, and we had to look for another database tool when we needed something with more capacity.

Having an unlimited number of records would greatly enhance the scalability for any project using Airtable.

I have not communicated with the technical support of Airtable as I have not encountered any issues that required it.

Before Airtable, I always used Google Sheets along with Google Apps Script for automation. I scripted with it, but with Airtable, I find I don't need scripts for basic automations. Google Sheets was my primary tool before I transitioned to Airtable.

I evaluated other options from other vendors, particularly Smartsheet, but I was introduced to Airtable first and preferred using it. While I haven't explored Smartsheet fully, I fell in love with Airtable as soon as I got used to it. I think it would be helpful if Airtable could create features for building portals such as Softr does, eliminating the need for integration when my clients require unique login pages.

I have used Airtable's integration with third-party apps, most of the time using it as a back-end database. I get to integrate it with other apps such as ChatGPT and Squarespace, embedding Airtable forms and the interface on websites. Integration is seamless.

Airtable's customizable views are beneficial for managing my projects, as it offers broad features that even allow someone who understands it thoroughly to operate without needing external tools. You can track projects, monitor tasks, oversee performance, send reminders, and alert team members, ensuring they can access their own tasks without interfering with others. It encompasses everything a project manager needs.

Regarding Airtable's collaboration tools, it collaborates well with tools such as Mailchimp, Google Drive, and Slack, simplifying tasks due to its integrated capabilities. I appreciate that I don't need third-party integration tools to connect Airtable with other collaborative tools, and it's one of the reasons I recommend Airtable for my clients as it remains cost-effective, offering numerous features at a low cost. However, I recognize that some features are not available on the collaborative tools within Airtable, such as when integrating with Google Drive or Mailchimp, thus requiring external tools for certain capabilities.

Airtable's rich field types help me organize complex data for my team by breaking down complex data through its relational database feature. Unlike Google Sheets, I can link different tables, making it easier for my team to access necessary information without moving back and forth. They can obtain data they need in the table where they are working, facilitating project management.

The pricing of Airtable is fair, which is why I recommend it for many clients. Even the free version allows for numerous functionalities, and the team plan comes with substantial features. Overall, I think the pricing is acceptable and valuable.

I've utilized Airtable's Learning Academy, which offers a comprehensive site where you can get certified as an administrator. It provides a lot of documentation on all of Airtable's features.

The Learning Academy is very explanatory, and even a novice can understand how to navigate it effectively. The modules are concise, making them easy to comprehend and manage.

I would rate this product a ten out of ten.

Public Cloud

Amazon Web Services (AWS)

I use Airtable as a database to store information and perform automation with scripting.

I use Airtable to get leads from my Pipedrive account to store in the Airtable base. I use it to track speed to leads of my sales personnel. For example, when a client calls, I use it to know exactly the time they take to answer that call. I also use it to document processes. We have a calibration company, so we save our information, such as the tools we use, the last calibration date, expiring dates, and so on. We use automation to remind us when particular equipment will expire for recalibration. Those are some of the things we do with Airtable. We can send reminders to different departments that are responsible for that.

I have integrated it with Google Workspace. If our equipment is due for calibration, it is integrated with Gmail, so we can send the due dates to the team responsible for recalibrating the equipment. It can also send notifications through Slack to different departments that are responsible. I have done that integration before.

We use Pipedrive for our CRM, and instead of typing different customer names inside Airtable, we now use webhooks to connect it to Pipedrive. Pipedrive sends the information to Airtable and it automatically populates in the Airtable database. Instead of manually calculating the speed to lead for each sales agent, it does it automatically, which reduces error and improves efficiency.

What I appreciate about Airtable is its ease of use and automatic saving feature. When using Microsoft Excel, you might forget to save your documents, but with Airtable, it saves automatically. You can also perform complex tasks that might not be possible with other platforms such as Excel. You can add PDF documents, perform basic automations, and even do scripting with Airtable.

Airtable has really benefited us in document storage. You don't need to search for different documents everywhere. Everybody has a particular base for different purposes, so you add information to those bases and anybody can access it at any point in time anywhere in the world.

It has helped us by eliminating the need to carry our systems around. You can log in from anywhere in the world, access your account, and work with it anywhere.

I would love them to improve by adding tutorials, especially for scripting, and provide good documentation. We need comprehensive documentation for Airtable. If they show step-by-step guides for automations, this will help them attract more clients who are willing to learn and use their system.

The cost structure of Airtable presents a challenge. When you invite a user, you have to pay for that user. This becomes problematic because if I invite somebody and that person needs to invite another colleague who isn't nearby, it incurs extra costs. If they can implement a fixed cost structure, it would be better. They're overcharging for invitations. If they can reduce that, it would be really helpful, as I shouldn't need to share my password. It would be beneficial if users could invite others when needed.

I have been using Airtable for roughly five months.

There was no challenge at all with deployment. You just need to authorize Airtable to access the necessary components it's supposed to access. There are many tutorials available that can help with setting up those authorizations.

Airtable runs smoothly. I haven't encountered any issues regarding its stability.

I haven't discussed any challenges with their customer service team.

Neutral

I haven't used previous solutions, but I use Rippl Cloud and pay approximately $3 monthly for their server hosting.

We have seen a return on investment, especially with the automation capabilities. I don't need to employ someone for manual data entry. I can automate the process so it automatically populates data into the Airtable base and performs any necessary calculations, instead of employing someone to do that manually.

I chose Airtable because you can build an interface with it and automate processes with many features. Unlike Excel, which I've used previously, you can't perform most of these functions. With Airtable, there's much to achieve, including creating user interfaces and forms. This is particularly useful for job postings or advertisements, as people can fill out forms and their responses automatically populate your database.

Airtable is hosted in their own cloud. It's different from n8n, which you can host yourself or with another cloud service provider. Airtable can only be hosted with their service.

For automation, I use n8n and Zapier, but I primarily use n8n because it's more cost-effective than Zapier. This is my first experience with such a platform, having started five or six months ago.

On a scale of 1-10, I rate Airtable a 9.

Public Cloud

Other

Airtable is not a product that is the focus of our business, but when we come across opportunities that make sense, we work with the tools we can use for such a project. My company has done a couple of projects using Airtable involving app-building. We do a lot of document imaging workflows. Often, there is a need to merge something with another application that is being managed in a business. For example, one of our customers is a school district using PowerSchool or one of the other tools for managing their grading plans and student registrations. We had our company's application, and its document was archived separately. Our customers wanted to integrate our company's application with Airtable to make things seamless. Aitrable is pretty easy to work with, very intuitive, and reliable. We were able to do the workflow with the tool relatively easily.

What you see is what you get. The thing that my company found to be the most frustrating is when you follow the project's game plan, and when we hit the button, it doesn't work as we expected it to function.

Some of the issues associated with the tool were related to some misunderstanding regarding the instructions mentioned in the documentation part of the product. The issues related to the product could be resolved with just a phone call.

I have experience with Airtable.

My issue with the stability of a product is when a tool goes from one revision level to another, and all of a sudden, something doesn't work right, or when the customer moves from a server released in 2016 to 2019, and you find that it doesn't work anymore. I have not seen any aforementioned stability issues in Airtable.

In my company, we did not come across any issues involving scalability. My company had used the tool for small projects and they were very finite and we didn't have to scale it to be used by thousands of users. By the looks of it, it doesn't seem to have a scalability issue.

One of the places where the tool was used was a fairly large school district in Illinois with around 400 users. Though not all of them were using the app, probably 100 people were using it for sure. A small or medium-sized medical group was also using the tool. As there were some HIPAA issues, they only had maybe 20 or 30 users using the app. With the way the tool is designed, there doesn't seem to be any issues with the scalability part.

The solution's technical support was unbelievably quick to respond and supportive. My company had no problem getting anything we needed from the support team. I rate the technical support a ten out of ten.

Positive

Before combining databases, my company had used some other tools for bank-specific use cases. My company uses Coda since it is a tool that specializes in banking. There were certain issues to run into when it comes to banks that are different from what you may run into with the school districts. We chose Coda for the financial organization where we are doing the app, and it really was the same kind of workflow thing where you integrate our document imaging platform with their banking software. Coda had all the APIs and the interfaces with the banking software because that is what it was meant for, and we could handle the other side involving the document imaging platform.

Speaking about the differences between Coda and Airtable, I would say that the former was used in a project two years ago. Airtable was more of a recent tool for us. Airtables seems to have better and more pervasive AI compared to Coda. I imagine that if we had looked at Airtable two years prior, it would have been different.

The product's initial setup phase was managed with the help of a consultant recommended to us by Airtable, but we didn't need much of his help, and it was quick and easy to manage.

My company is very familiar with workflows. When it comes to designing workflows and how workflows work, I would say that we are not an application program company. We are able to do an awful lot with platforms like Coda, Airtable, and ServiceNow. ServicePRO is a company that cleans up messes.

Airtable's automation features enhance data management with AI. In our company, we don't use AI much in inside applications. The tool has helped us design better workflows. With the tool's graphical interface, we would pretty much map out what we wanted to do. The tool's AI would suggest to you what is better and what needs to be moved where. It does help a little with the searching part, especially when somebody from the application attempts to pull up a document with the help of the student ID number. If they don't get a hit on that, the AI would ask for the student's date of birth, and then the AI would be able to locate it via the date of birth and name instead of the ID number, which may or may not be accurate. It is nice to have AI, and it makes it easier to train the customer on how to use it because you have to provide less training. I don't have to train them to say that the ID number is not the best search field.

I would recommend Airtable to others for managing workflows.

The tool's salespeople were really easy to deal with, and the support people were also excellent. The product works. It is easy to design workflows with, and we don't have to spend tons of money on somebody to write codes.

I rate the tool a nine out of ten.

I have been using it as a dynamic database application to store information that can be shared and edited across teams.

Although I haven't used it in a little while, I appreciated the ability to configure a graphical interface for a database, which was quite novel at the time. 

However, many different applications offer this feature now. I believe that the company I worked for did not utilize it to its full potential. We used it only as an intake form and a web page publisher, yet it could have been leveraged for more. It was effective for easy reporting and data on our user feedback.

I haven't used it in a while, so I cannot really provide specific areas that need improvement.

I have used the solution off and on for a few years, yet not consistently.

The application worked every time I tried it.

I used it for a small company, so it's hard to tell whether it can scale very large, however, it is supposed to be scalable.

I did not engage with customer service.

Neutral

I used it for discovery and user feedback. Prior to this, I used Microsoft Forms or Google Forms, however, Airtable offered more robust, database-level features with cross-referencing capabilities.

It was easy to get started. It's a software-as-a-service with a free trial and online payment, designed to be fast.

We used it just as an intake form and a web page publisher; however, its potential was greater.

It was easy to install plugins and integrations. I think the company has been good about improving over the years. They have added AI functionality recently through marketing emails, and they continue to improve and enhance the application. 

I would rate it an eight out of ten.

Public Cloud

Other

I primarily support communications organizations using Airtable’s enterprise version for workflows involving master calendars, content and asset repositories, media CRMs, social media planning and publishing, tracking performance/metrics, and more. Additionally, I use it for managing my business (e.g., invoicing, tracking clients, etc.). It has many different use cases.

Airtable's ability to bring people from different teams and geographies together into say a master calendar, with complete control over who sees what when and in what format, is highly beneficial for communications organizations. It can serve as that single source of truth reflecting real-time updates, which is a common pain point for my clients whose communications plans are constantly shifting and evolving. It's always enjoyable when I first introduce Airtable to a group of communicators, and they have that "light bulb" moment of realizing its true potential for their workflows. However, one of the cons and pros is its flexibility and customizability, which can be overwhelming for those who don't consider themselves technically savvy or lack time to learn about all it has to offer. While there's a learning curve and setup required to make it truly useful and automated, once you overcome that, it can be a powerful tool for both small-scale and large-scale businesses.

The most valuable feature of Airtable is enabling users who might not have otherwise been interested or able to use a relational database in a way that is user-friendly and relatable. The grid view makes it feel relatable, as most users have opened an Excel worksheet at some point in their lives, and the ability to link records across tables to summarize and report on your data is the foundation of its power. Additionally, I'm a big fan of some of the newer features Airtable has added since I first started building bases: automations, record templates, default options for single and multi-select fields, and conditional formatting for interface forms. These are the features that stand out to me when proposing new builds or recommending updates to existing bases for clients.

Reporting, specifically anything involving exports, could be improved. The recent rollout of interfaces, and visual presentations of the underlying data, was a great step in the right direction to make reporting more executive-friendly. More work needs to be done to make it more user-friendly to get your data out of Airtable in simple and clean ways. It can be overwhelming for teams who may not be familiar with the backend and are faced with numerous formula fields or lookup fields to be able to summarize their data in a way that can be exported. Additionally, there is work to be done for users to be able to design exports of data groups for reporting purposes. The good news is that Airtable is actively working to improve exports. 

As I mentioned, I’m a big fan of Airtable Automations. That said, there is an opportunity to streamline duplicative automations by adding a trigger that covers both matches and updates. Currently, you need both a matches XYZ conditions trigger for an automation and an updated record trigger for an automation to capture when something is first created and then when it's updated. This means two separate automations to keep the same field/output updated. Airtable releasing a trigger that captured both the creation and future updates would be super handy and cut down the number of automations needed to maintain data accuracy for this example.

Another feature I'd like to see is an easier way to self-link within tables. When you link records across tables, the link is automatically created within both records, but self-linking within a table requires manual linking and/or the creation of a complex automation to do it for you. It took several hours to come up with a suitable workaround to capture when a parent record changed in the child record’s linked field. In an ideal world, you would use two different tables, but then you hit the challenge of plotting those two tables on the same calendar, which has its own set of more technical workarounds.

I started using Airtable in 2017. Personally, I use the Pro version, and for my clients, I’m using the enterprise version.

It is a stable solution. I would rate it a ten out of ten. 

I would rate the scalability a ten out of ten.

If you are an enterprise customer paying for a lot of licenses, I would give them a ten out of ten. That makes up the bulk of my experience interacting with their service and support. However, it is often shared across Airtable communities and forums that the level of service and turnaround time drastically varies based on how much you’re spending with Airtable.

Positive

The initial setup of buying a license and creating an account is straightforward. License pricing is reasonable. As I mentioned above, building bases is more complicated, as it takes planning and resources.

I saw an ROI. 

Several competitors were evaluated back in the day when I first started using Airtable, but none offered the flexibility, customization, and scale of Airtable at the time. More recently, one of my clients even went through a rigorous RFP process of current options and landed on Airtable for similar reasons.

Due to the flexibility and customizability of Airtable I highly recommend leaning on someone from the sales or support team to help you mockup a base example related to your use case. It appears as a blank slate when you create a new base, and a quick mockup would help with understanding how it actually works. It's in Airtable’s and the purchasers’ best interests to get to that "light bulb" moment quickly, especially for individuals who are new to Airtable or who have only worked with older versions and might not be familiar with all its capabilities. It is hard to fully appreciate the power of Airtable for your needs by clicking through their website or opening up some templates.

Overall, I would rate it eight out of ten.

I use the product to manage content and an online store for my client. I also use it for my projects and apps for artificial intelligence.

Automation is the most valuable feature of the product. The product is very easy to use and flexible.

The import and export schema of the database should be improved. The product should improve the Spanish translation. Half the service is only in the USA. It would benefit me and my customers if it were in Europe.

I have been using the solution since 2018 for four years.

The solution is very stable. I rate the stability a nine out of ten.

I rate the product’s scalability a seven out of ten. There is a limitation in the number of elements in the database and the ability to back up data. Around 16 to 20 people use the product in our organization.

I am in touch with support through email.

I was using other solutions like Google One, but it was not good.

The initial setup is very easy. The implementation takes no more than two days.

The product is cheap for me. The product would be expensive for customers with only one application or database. There are no additional costs associated with the product.

I am using the latest version of the product. I have a lot of customers. I love the tool. Overall, I rate the solution an eight out of ten.

Public Cloud

I have a machine shop, and I use Airtable to manage the day-to-day workflow of my machine shop. When I initially started building it, other companies in advanced manufacturing approached me to build similar systems using Airtable and other API-friendly apps. So my business is two-fold, wherein I have a machine shop, and I do Airtable consulting. I build systems for companies in various industries using Airtable as a central hub.

The scripting extension enhances the things that you can do with Airtable.

It'd be nice if the record limit of 50,000 record limit per base on pro accounts were substantially higher. It would also be nice if the record limit of 250000 records per base on enterprise accounts was ideally higher.

The solution should provide the ability to share editable access to your base without incurring a cost for each new user. The way I get around this with most use cases is to use a third-party app to create portals to share data from an AirTable base where the external users need to edit it.

I have been using the solution for four years.

Airtable is a stable solution, and I rate it a nine out of ten for stability.

Sometimes, depending on the type of business you're dealing with, scaling may be record intensive. So if that is the case, then there's a limit to the number of records you can use for the Airtable. Concerning the actual users logging in, you can have unlimited read-only users without incurring extra costs. Once you reach the point where you have ten users, Airtable will typically send an email to get you to upgrade to the enterprise account. That varies in price depending on the number of users you would have. You have to contact and work with somebody from their sales team, and they will quote you a unique price based on what you need.

Airtable's technical support is fine. We contact technical support, and they get back to us via email. Sometimes, they'll do a screen share and send you a little video to assist with troubleshooting or work through a new feature.

It's very easy to do the essential things in Airtable. However, connecting Airtable and other apps via their API to more sophisticated automation with scripting gets a little more complex. That's where my customers hire me for Airtable development and consulting. The initial setup of setting up a basis, creating fields, and building interfaces are relatively easy.

Airtable's deployment time depends on its complexity. The initial build for complex bases and systems I set up for large companies would take three to four weeks. After that, it would be adding additional features. But then I've had people with something simple that takes a few hours.

I rate Airtable a nine out of ten for its initial setup.

Airtable's pricing depends on the plan that you're on. They have a free plan with limited features. Then they have a pro plan, which most users are on and costs $20 per month per user. So if you have five users, it'd be $100 per month. If paid yearly, there's an enterprise plan with significantly more features and record limits. Somebody was recently charged $8,000 a year for eight to ten users. Those are specific contracts with Airtable based on your business. You would have to go through their process and get quoted at a price.

Overall, I rate Airtable a nine out of ten.