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Airtable vs ServiceNow Now Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.4
Airtable enhances efficiency and productivity with automation, offering significant ROI and valuable corporate use despite minor issues.
Sentiment score
6.2
Large enterprises benefit from ServiceNow's platform ROI, while smaller companies may struggle to justify the cost without full use.
I can automate the process so it automatically populates data into the Airtable base and performs any necessary calculations.
Business automation Expert at INSTRUTECH LIMITED
I use it to monitor my performance as a freelancer, checking if I'm doing work and delivering on time.
Automation Specialist at ZapWorx
Overall, it is a good thing, and really helpful for the corporate world, product teams, support teams, and the overall operation team.
Senior Product Consultant II at Vimeo
 

Customer Service

Sentiment score
5.2
Airtable's customer service is polite and efficient, especially for enterprise clients, despite some users desiring faster responses.
Sentiment score
7.2
ServiceNow Now Platform offers effective, knowledgeable support, praised for expertise, though sometimes varies with regional availability and support level.
We are prepared to go inside their account and impersonate the user's account to identify the root cause of their issues.
Senior Product Consultant II at Vimeo
They generally know what they are talking about.
Associate director at Accenture
 

Scalability Issues

Sentiment score
5.6
Airtable suits small to medium projects, offering flexible user management, but may face limitations with larger datasets.
Sentiment score
7.8
ServiceNow Now Platform is scalable, customizable, and adaptable, supporting thousands of users with effective integration and minimal performance issues.
We have multiple departments, and based on my knowledge of how many clients we have on that particular table, I could say it is more than seventeen thousand clients in the whole database.
Senior Product Consultant II at Vimeo
Users can build and modify the platform according to their needs.
Associate Director at KPMG India
It is easily scalable and very powerful in this direction.
Product Owner at a computer software company with 51-200 employees
 

Stability Issues

Sentiment score
7.8
Airtable is reliable with occasional downtime and bugs; users praise its support and report general satisfaction with performance.
Sentiment score
8.1
ServiceNow Now Platform is praised for stability, impressive uptime, AI automation performance, and reliable cloud support with integration assistance.
There was one instance of a glitch due to AWS having issues with some regions where the app was hosted, but aside from that, Airtable is very stable and reliable.
Automation Specialist at Upwork
I haven't had any situations where it would be unavailable for our calls, so I don't have complaints there.
Product Owner at a computer software company with 51-200 employees
ServiceNow Now Platform has improved it since then.
Assistant Manager at Wipro Limited
 

Room For Improvement

Airtable users desire faster syncing, enhanced automation, improved interfaces, better documentation, advanced CRM features, and revised pricing.
ServiceNow's platform needs enhancements in licensing, UI, mobile capabilities, integration, automation, customization, and pricing to improve user experience.
I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project.
Automation Specialist at ZapWorx
If they show step-by-step guides for automations, this will help them attract more clients who are willing to learn and use their system.
Business automation Expert at INSTRUTECH LIMITED
The CRM features in Airtable aren't as advanced as those in Monday.com, which allows for email campaigns.
Automation Specialist at Upwork
Historical data isn't as easily available as expected and it requires buying additional licenses for more features.
Senior IT consultant at a tech services company with 11-50 employees
It lacks support for rollbacks in case of complex customer processes.
Associate Director at KPMG India
The user interface could be modernized and made more attractive for users.
Product Owner at a computer software company with 51-200 employees
 

Setup Cost

Airtable offers scalable pricing from $10/user monthly, with free limited plans; enterprise requires consultation for custom features.
ServiceNow's pricing is high but justified by functionality, with costs varying by user count, modules, and features used.
ServiceNow Now Platform is an expensive product.
Senior IT consultant at a tech services company with 11-50 employees
ServiceNow Now Platform falls within the more expensive tier of a product.
Product Owner at a computer software company with 51-200 employees
 

Valuable Features

Airtable offers user-friendly design, automation, and customization, enabling effortless data management and integration without extensive technical knowledge.
ServiceNow Now Platform excels in reliability, automation, and integration, offering robust incident management and user-friendly, scalable solutions.
Everybody has a particular base for different purposes, so you add information to those bases, and anybody can access it at any point in time anywhere in the world.
Business automation Expert at INSTRUTECH LIMITED
I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data.
Automation Specialist at ZapWorx
We have connected our Slack channel to Airtable; any updates or changes made to Airtable will always reflect in the Slack channel.
Senior Product Consultant II at Vimeo
The most valuable features are the ease of use, stability, and the ability to change or upgrade seamlessly.
Senior IT consultant at a tech services company with 11-50 employees
The text-to-code feature is particularly useful for turning natural language instructions into recognizable code on the ServiceNow platform, aiding both implementation teams and customers.
Associate Director at KPMG India
It is extremely powerful and very much customizable, which allows for quick building of solutions around it.
Product Owner at a computer software company with 51-200 employees
 

Categories and Ranking

Airtable
Ranking in No-Code Development Platforms
9th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
17
Ranking in other categories
Project Management Software (11th), Product Management Software (1st), AI Data Analysis (10th), AI Sales & Marketing (1st)
ServiceNow Now Platform
Ranking in No-Code Development Platforms
4th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
Rapid Application Development Software (14th), Low-Code Development Platforms (9th), Business Orchestration and Automation Technologies (14th)
 

Mindshare comparison

As of December 2025, in the No-Code Development Platforms category, the mindshare of Airtable is 0.7%. The mindshare of ServiceNow Now Platform is 3.9%, down from 10.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
No-Code Development Platforms Market Share Distribution
ProductMarket Share (%)
ServiceNow Now Platform3.9%
Airtable0.7%
Other95.4%
No-Code Development Platforms
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Automation Specialist at ZapWorx
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
Mayur Patil - PeerSpot reviewer
Assistant Manager at Wipro Limited
Has supported day-to-day operations through reporting, ticketing, and automation features
I am still using ServiceNow Now Platform. I have worked with Qualys in one of my customers, but not much. I wanted to know whether there is any module of Rubrik in ServiceNow Now Platform. I am an end user and do not work with the solution provided for ServiceNow Now Platform separately. I work with ServiceNow Now Platform. I have not worked with app development capabilities. Regarding the integration capability of ServiceNow Now Platform, I can say it is compatible with most of the technologies for my connectivity with other systems. I cannot comment on analytics insights, as I have not worked on it, so I cannot say it improved my service efficiency. I do not remember if I have worked with something different for the same purpose. My overall rating for this review is eight out of ten.
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Educational Organization
9%
Comms Service Provider
9%
Construction Company
8%
Financial Services Firm
14%
Government
9%
Manufacturing Company
7%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise4
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise3
Large Enterprise34
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
I am not sure about the pricing because I believe budget discussions are handled by a different marketing team. We have a separate team that manages all those matters; we just handle the clients' d...
What needs improvement with Airtable?
One area of Airtable that I think could be improved is the automation aspect, which is vast but limited compared to tools such as GoHighLevel, where multiple triggers can be utilized. In Airtable, ...
What is your primary use case for Airtable?
My usual use case for Airtable is for CRM management, such as lead management, and also real estate project management. I also use it for project management related to events, project management, i...
What do you like most about ServiceNow Now Platform?
The integration with other tools is pretty good.
What needs improvement with ServiceNow Now Platform?
I do see some negative sides and room for improvement. I think there may be some integration with AI and a smart way of reporting, reporting mechanisms, and automation mechanisms on the inputs from...
 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
experian, beachbody, health partners
Find out what your peers are saying about Airtable vs. ServiceNow Now Platform and other solutions. Updated: December 2025.
879,371 professionals have used our research since 2012.