

Airtable and ServiceNow Now Platform compete in the productivity and workflow management category. ServiceNow seems to have the upper hand for larger enterprises due to its extensive integration capabilities and robust functionalities.
Features: Airtable offers flexibility in creating relational databases and streamlines workflows with its automation functionalities. ServiceNow focuses on IT service and operations management, providing advanced automation features and broad integration options.
Room for Improvement: Airtable struggles with slow loading speeds, API limitations, and high invitation costs. Improving CRM capabilities and simplifying automation processes are recommended. ServiceNow faces challenges with its complex licensing model and a less intuitive interface. The high cost and lack of a flexible pricing model are additional areas for improvement.
Ease of Deployment and Customer Service: Airtable is primarily deployed on public cloud and is simple to set up. However, customer support varies in quality and can be slow. ServiceNow offers more flexible deployment options, including public, private, and hybrid clouds, and generally provides better support, although at a higher cost.
Pricing and ROI: Airtable has straightforward pricing with a free version and tiered plans that scale with features, appealing to smaller teams. It is considered cost-effective with strong ROI through efficient data process automation. ServiceNow is pricey, focusing on larger enterprises that benefit from its comprehensive features despite the high entry cost, with ROI achieved by fully leveraging its functions.
I can automate the process so it automatically populates data into the Airtable base and performs any necessary calculations.
I use it to monitor my performance as a freelancer, checking if I'm doing work and delivering on time.
Overall, it is a good thing, and really helpful for the corporate world, product teams, support teams, and the overall operation team.
We are prepared to go inside their account and impersonate the user's account to identify the root cause of their issues.
They generally know what they are talking about.
We have multiple departments, and based on my knowledge of how many clients we have on that particular table, I could say it is more than seventeen thousand clients in the whole database.
Users can build and modify the platform according to their needs.
It is easily scalable and very powerful in this direction.
There was one instance of a glitch due to AWS having issues with some regions where the app was hosted, but aside from that, Airtable is very stable and reliable.
I haven't had any situations where it would be unavailable for our calls, so I don't have complaints there.
ServiceNow Now Platform has improved it since then.
I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project.
If they show step-by-step guides for automations, this will help them attract more clients who are willing to learn and use their system.
The CRM features in Airtable aren't as advanced as those in Monday.com, which allows for email campaigns.
Historical data isn't as easily available as expected and it requires buying additional licenses for more features.
It lacks support for rollbacks in case of complex customer processes.
The user interface could be modernized and made more attractive for users.
ServiceNow Now Platform is an expensive product.
ServiceNow Now Platform falls within the more expensive tier of a product.
Everybody has a particular base for different purposes, so you add information to those bases, and anybody can access it at any point in time anywhere in the world.
I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data.
We have connected our Slack channel to Airtable; any updates or changes made to Airtable will always reflect in the Slack channel.
The most valuable features are the ease of use, stability, and the ability to change or upgrade seamlessly.
The text-to-code feature is particularly useful for turning natural language instructions into recognizable code on the ServiceNow platform, aiding both implementation teams and customers.
It is extremely powerful and very much customizable, which allows for quick building of solutions around it.
| Product | Market Share (%) |
|---|---|
| ServiceNow Now Platform | 3.9% |
| Airtable | 0.7% |
| Other | 95.4% |


| Company Size | Count |
|---|---|
| Small Business | 11 |
| Midsize Enterprise | 1 |
| Large Enterprise | 4 |
| Company Size | Count |
|---|---|
| Small Business | 15 |
| Midsize Enterprise | 3 |
| Large Enterprise | 34 |
Airtable is recognized for its intuitive operation and robust automation, enhancing data management and collaboration efficiency. It supports a variety of business needs with its flexibility and integration capabilities.
Airtable empowers users with a platform that combines the familiarity of relational databases, data sorting, and custom formulas with the ability to streamline workflows through powerful automation. Its diverse field types, seamless integration with popular tools, and scripting extension significantly enhance data management and reporting processes. Additionally, automatic saving ensures efficient document storage and access, fostering collaboration from any location. Users appreciate the flexibility of its relational databases and grid-like views similar to spreadsheets. While there are sections for enhancement, Airtable remains a flexible tool for project tracking, CRM management, and various operational tasks.
What are the key features of Airtable?In industries like project management, CRM, and database creation, Airtable helps businesses track projects, manage client databases, control inventory, and automate tasks. Organizations leverage its integrative capabilities with tools like Google Workspace and Pipedrive to monitor site visits, manage communications, and address ecommerce requirements, enhancing overall efficiency.
ServiceNow Now Platform enhances IT service management with request cataloging, incident handling, and knowledge management. Its low-code environment, integration capability, and flexible workflow automation offer a smooth user experience and scalable solutions for enterprises.
ServiceNow Now Platform is designed for seamless integration across IT service management, including incident, problem, and change management. Known for stable performance and a user-friendly interface, it supports flexible workflow automation, efficient report generation, and comprehensive data management. The platform's scalability and low-code customization create opportunities for innovative process automation, enriching user experience. While its licensing and pricing models could be more user-friendly, enhancements in mobile capabilities, AI integration, and modern UI are on demand. Additional improvements in ERP integration and technical support are also needed. The platform serves multiple sectors with configurations for enhanced process automation and service orchestration.
Which features stand out?
What benefits can be achieved?
In diverse industries, ServiceNow Now Platform supports a variety of functions such as IT service management, customer support, workflow automation, and service delivery. Organizations employ it for HR processes, analytics, asset management, and compliance. Its strong integration capabilities allow it to be paired with existing tools, offering flexible configurations and end-user support on a global scale, making it suitable for companies across sectors.
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