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Airtable vs ServiceNow Now Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.0
Organizations and freelancers improved efficiency and returns using Airtable for automation, project tracking, and process optimization.
Sentiment score
6.4
Large enterprises benefit from ServiceNow's platform ROI, while smaller companies may struggle to justify the cost without full use.
I can automate the process so it automatically populates data into the Airtable base and performs any necessary calculations.
I use it to monitor my performance as a freelancer, checking if I'm doing work and delivering on time.
 

Customer Service

Sentiment score
5.4
Airtable's customer service is praised for helpfulness and responsiveness but varies in effectiveness based on customer level.
Sentiment score
7.2
ServiceNow Now Platform offers effective, knowledgeable support, praised for expertise, though sometimes varies with regional availability and support level.
 

Scalability Issues

Sentiment score
5.6
Airtable excels in small to medium projects but struggles with scalability and costs for larger datasets and firms.
Sentiment score
7.8
ServiceNow Now Platform is scalable, customizable, and adaptable, supporting thousands of users with effective integration and minimal performance issues.
Users can build and modify the platform according to their needs.
It is easily scalable and very powerful in this direction.
 

Stability Issues

Sentiment score
7.8
Airtable is praised for stability and quick issue resolutions, offering a reliable platform with minimal disruptions during updates.
Sentiment score
8.2
ServiceNow Now Platform is praised for stability, impressive uptime, AI automation performance, and reliable cloud support with integration assistance.
I haven't had any situations where it would be unavailable for our calls, so I don't have complaints there.
 

Room For Improvement

Users want improved API capacity, interface intuitiveness, mobile features, affordable pricing, reporting, documentation, AI, templates, and translations.
ServiceNow's platform needs enhancements in licensing, UI, mobile capabilities, integration, automation, customization, and pricing to improve user experience.
I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project.
If they show step-by-step guides for automations, this will help them attract more clients who are willing to learn and use their system.
Historical data isn't as easily available as expected and it requires buying additional licenses for more features.
It lacks support for rollbacks in case of complex customer processes.
The user interface could be modernized and made more attractive for users.
 

Setup Cost

Airtable's pricing starts at $10 per user monthly, with costs varying based on features and user count.
ServiceNow's pricing is high but justified by functionality, with costs varying by user count, modules, and features used.
ServiceNow Now Platform is an expensive product.
ServiceNow Now Platform falls within the more expensive tier of a product.
 

Valuable Features

Airtable offers an intuitive interface, relational databases, automation, and integration, enhancing data management and replacing traditional spreadsheets.
ServiceNow Now Platform excels in reliability, automation, and integration, offering robust incident management and user-friendly, scalable solutions.
I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data.
Everybody has a particular base for different purposes, so you add information to those bases, and anybody can access it at any point in time anywhere in the world.
It was effective for easy reporting and data on our user feedback.
It is extremely powerful and very much customizable, which allows for quick building of solutions around it.
The text-to-code feature is particularly useful for turning natural language instructions into recognizable code on the ServiceNow platform, aiding both implementation teams and customers.
The most valuable features are the ease of use, stability, and the ability to change or upgrade seamlessly.
 

Categories and Ranking

Airtable
Average Rating
8.8
Reviews Sentiment
6.8
Number of Reviews
15
Ranking in other categories
Project Management Software (17th), Product Management Software (2nd)
ServiceNow Now Platform
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
48
Ranking in other categories
Rapid Application Development Software (14th), Low-Code Development Platforms (11th), No-Code Development Platforms (4th)
 

Mindshare comparison

As of November 2025, in the No-Code Development Platforms category, the mindshare of Airtable is 0.0%. The mindshare of ServiceNow Now Platform is 5.1%, down from 11.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
No-Code Development Platforms Market Share Distribution
ProductMarket Share (%)
ServiceNow Now Platform5.1%
Airtable0.0%
Other94.9%
No-Code Development Platforms
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
SiddharthZunjarrao - PeerSpot reviewer
Enables us to have significant improvements in operational efficiency
ServiceNow is highly scalable from a customization point of view, allowing for the building of portals, adding and configuring widgets, and designing workflows as preferred. The text-to-code feature is particularly useful for turning natural language instructions into recognizable code on the ServiceNow platform, aiding both implementation teams and customers. The case summarization feature is also great, as it summarizes user comments and agent notes into a resolution code without needing to review the entire activity history.
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Construction Company
8%
Educational Organization
8%
University
8%
Financial Services Firm
15%
Government
10%
Computer Software Company
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Large Enterprise3
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise3
Large Enterprise33
 

Questions from the Community

What needs improvement with Airtable?
I would love them to improve by adding tutorials, especially for scripting, and provide good documentation. We need comprehensive documentation for Airtable. If they show step-by-step guides for au...
What is your primary use case for Airtable?
I use Airtable as a database to store information and perform automation with scripting. I use Airtable to get leads from my Pipedrive account to store in the Airtable base. I use it to track speed...
What do you like most about ServiceNow Now Platform?
The integration with other tools is pretty good.
What is your experience regarding pricing and costs for ServiceNow Now Platform?
From what I have heard only from our sales team, ServiceNow Now Platform falls within the more expensive tier of a product, but I can't really judge it.
What needs improvement with ServiceNow Now Platform?
What could be improved in ServiceNow Now Platform is the availability of skill sets. For some reason, we don't get too many people who know this technology easily. Regarding their pricing, I would ...
 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
experian, beachbody, health partners
Find out what your peers are saying about ServiceNow, Salesforce, Google and others in No-Code Development Platforms. Updated: October 2025.
872,846 professionals have used our research since 2012.