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Airtable vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.4
Airtable enhances efficiency and productivity with automation, offering significant ROI and valuable corporate use despite minor issues.
Sentiment score
7.0
Salesforce Platform enhances efficiency, increases revenue, reduces time on data management, and improves sales effectiveness for companies.
I can automate the process so it automatically populates data into the Airtable base and performs any necessary calculations.
Business automation Expert at INSTRUTECH LIMITED
I use it to monitor my performance as a freelancer, checking if I'm doing work and delivering on time.
Automation Specialist at ZapWorx
Overall, it is a good thing, and really helpful for the corporate world, product teams, support teams, and the overall operation team.
Senior Product Consultant II at Vimeo
Salesforce saved about 40% to 50% of my time by allowing me to manage and maintain client data and account progress.
Independent Business Consultant at Freelance
In terms of productivity, my ROI is definitely at an eight or nine out of a scale of one to ten.
Solution Architect And Senior Consultant at Keysight Technologies
 

Customer Service

Sentiment score
5.2
Airtable's customer service is polite and efficient, especially for enterprise clients, despite some users desiring faster responses.
Sentiment score
6.8
Salesforce Platform customer service is generally satisfactory, though response time and quality vary among users, with some relying on external support.
We are prepared to go inside their account and impersonate the user's account to identify the root cause of their issues.
Senior Product Consultant II at Vimeo
 

Scalability Issues

Sentiment score
5.6
Airtable suits small to medium projects, offering flexible user management, but may face limitations with larger datasets.
Sentiment score
7.7
Salesforce Platform scales effectively for varying user counts and business needs, supporting customization with manageable challenges.
We have multiple departments, and based on my knowledge of how many clients we have on that particular table, I could say it is more than seventeen thousand clients in the whole database.
Senior Product Consultant II at Vimeo
Salesforce's scalability was not a problem.
Independent Business Consultant at Freelance
Salesforce Platform is absolutely scalable for us.
Director at GenRocket
We are using it globally in thirty countries.
Sr. Vice President and Business Head at a computer software company with 10,001+ employees
 

Stability Issues

Sentiment score
7.8
Airtable is reliable with occasional downtime and bugs; users praise its support and report general satisfaction with performance.
Sentiment score
8.1
Salesforce Platform is stable and reliable, with occasional slowness, minimal issues, and excellent communication for maintenance downtime.
There was one instance of a glitch due to AWS having issues with some regions where the app was hosted, but aside from that, Airtable is very stable and reliable.
Automation Specialist at Upwork
On occasion, we had to log in and out frequently, open tickets with our IT team for account reconfiguration, or request permissions to access the system.
Independent Business Consultant at Freelance
We have never had any problems with it.
Sr. Vice President and Business Head at a computer software company with 10,001+ employees
It is definitely very stable.
Solution Architect And Senior Consultant at Keysight Technologies
 

Room For Improvement

Airtable users desire faster syncing, enhanced automation, improved interfaces, better documentation, advanced CRM features, and revised pricing.
Salesforce Platform requires improvements in reporting, integration, user interface, pricing, and smoother transition between Classic and Lightning.
I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project.
Automation Specialist at ZapWorx
If they show step-by-step guides for automations, this will help them attract more clients who are willing to learn and use their system.
Business automation Expert at INSTRUTECH LIMITED
The CRM features in Airtable aren't as advanced as those in Monday.com, which allows for email campaigns.
Automation Specialist at Upwork
Salesforce could improve by adding more capabilities to the dashboard, such as additional fields for more filters and more control over what I would like to see.
Account Manager at Red Hat
Salesforce could improve by offering AI features or functionalities to help business decision-makers analyze business history, suggest forward strategies, and participate in events.
Independent Business Consultant at Freelance
Using AI extensively to make the platform easier to use would also be beneficial.
Director at GenRocket
 

Setup Cost

Airtable offers scalable pricing from $10/user monthly, with free limited plans; enterprise requires consultation for custom features.
Salesforce Platform is costly for smaller clients but offers value through comprehensive features, yet alternatives may provide better ROI.
Salesforce Platform may be on the expensive side.
Director at GenRocket
It is on the expensive side, unfortunately.
Solution Architect And Senior Consultant at Keysight Technologies
 

Valuable Features

Airtable offers user-friendly design, automation, and customization, enabling effortless data management and integration without extensive technical knowledge.
Salesforce Platform provides customizable, scalable CRM solutions with robust integrations, automation, reporting, and a user-friendly interface for efficient data management.
Everybody has a particular base for different purposes, so you add information to those bases, and anybody can access it at any point in time anywhere in the world.
Business automation Expert at INSTRUTECH LIMITED
I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data.
Automation Specialist at ZapWorx
We have connected our Slack channel to Airtable; any updates or changes made to Airtable will always reflect in the Slack channel.
Senior Product Consultant II at Vimeo
This integration allows us to manage customers from all aspects in one place, providing a clear view.
Senior Acount Executive for Financial Services at a tech vendor with 5,001-10,000 employees
The biggest benefit is seamless usage in terms of an easy-to-use interface and GUI that makes it easy to interact with the entire platform and generate reports effortlessly.
Solution Architect And Senior Consultant at Keysight Technologies
Salesforce offers control over the opportunities to see where we are and gives me high-level dashboards on each opportunity stage.
Account Manager at Red Hat
 

Categories and Ranking

Airtable
Ranking in No-Code Development Platforms
9th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
17
Ranking in other categories
Project Management Software (11th), Product Management Software (1st), AI Data Analysis (10th), AI Sales & Marketing (1st)
Salesforce Platform
Ranking in No-Code Development Platforms
2nd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (9th), Mobile Development Platforms (3rd), Rapid Application Development Software (6th), Low-Code Development Platforms (6th), Business Orchestration and Automation Technologies (12th)
 

Mindshare comparison

As of December 2025, in the No-Code Development Platforms category, the mindshare of Airtable is 0.7%. The mindshare of Salesforce Platform is 8.6%, down from 13.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
No-Code Development Platforms Market Share Distribution
ProductMarket Share (%)
Salesforce Platform8.6%
Airtable0.7%
Other90.7%
No-Code Development Platforms
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Automation Specialist at ZapWorx
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
Sharmila-K - PeerSpot reviewer
Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Educational Organization
9%
Comms Service Provider
9%
Construction Company
8%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise4
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise26
Large Enterprise39
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
I am not sure about the pricing because I believe budget discussions are handled by a different marketing team. We have a separate team that manages all those matters; we just handle the clients' d...
What needs improvement with Airtable?
One area of Airtable that I think could be improved is the automation aspect, which is vast but limited compared to tools such as GoHighLevel, where multiple triggers can be utilized. In Airtable, ...
What is your primary use case for Airtable?
My usual use case for Airtable is for CRM management, such as lead management, and also real estate project management. I also use it for project management related to events, project management, i...
How would you choose between Microsoft PowerApps and Salesforce Platform?
I think it depends on your use case. If your organization uses Microsoft Enterprise products, PowerApps will work better in your environment. Similarly, if you have a Salesforce integration in pla...
How does Salesforce Platform compare with Azure?
Microsoft’s Windows Azure platform is not easy or intuitive to deploy. The difficulty will be impacted by the type of application that you are trying to use the platform to build. Organizations tha...
Do you build applications using low-code or pro-code builders on Salesforce Platform?
At my organization, we have only used Salesforce Platform's low-code builder. The reason for this is not because we do not like the pro-code option, but because we do not see the need of using it, ...
 

Also Known As

No data available
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
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Find out what your peers are saying about Airtable vs. Salesforce Platform and other solutions. Updated: December 2025.
879,371 professionals have used our research since 2012.