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Airtable vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.0
Organizations and freelancers improved efficiency and returns using Airtable for automation, project tracking, and process optimization.
Sentiment score
6.9
Salesforce Platform enhances efficiency, increases revenue, reduces time on data management, and improves sales effectiveness for companies.
I can automate the process so it automatically populates data into the Airtable base and performs any necessary calculations.
I use it to monitor my performance as a freelancer, checking if I'm doing work and delivering on time.
Salesforce saved about 40% to 50% of my time by allowing me to manage and maintain client data and account progress.
 

Customer Service

Sentiment score
5.4
Airtable's customer service is praised for helpfulness and responsiveness but varies in effectiveness based on customer level.
Sentiment score
6.7
Salesforce Platform customer service is generally satisfactory, though response time and quality vary among users, with some relying on external support.
 

Scalability Issues

Sentiment score
5.6
Airtable excels in small to medium projects but struggles with scalability and costs for larger datasets and firms.
Sentiment score
7.7
Salesforce Platform scales effectively for varying user counts and business needs, supporting customization with manageable challenges.
Salesforce's scalability was not a problem.
Salesforce Platform is absolutely scalable for us.
We are using it globally in thirty countries.
 

Stability Issues

Sentiment score
7.8
Airtable is praised for stability and quick issue resolutions, offering a reliable platform with minimal disruptions during updates.
Sentiment score
8.0
Salesforce Platform is stable and reliable, with occasional slowness, minimal issues, and excellent communication for maintenance downtime.
On occasion, we had to log in and out frequently, open tickets with our IT team for account reconfiguration, or request permissions to access the system.
We have never had any problems with it.
Sometimes the system is stuck when many users are using it.
 

Room For Improvement

Users want improved API capacity, interface intuitiveness, mobile features, affordable pricing, reporting, documentation, AI, templates, and translations.
Salesforce Platform requires improvements in reporting, integration, user interface, pricing, and smoother transition between Classic and Lightning.
I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project.
If they show step-by-step guides for automations, this will help them attract more clients who are willing to learn and use their system.
Salesforce could improve by adding more capabilities to the dashboard, such as additional fields for more filters and more control over what I would like to see.
Salesforce could improve by offering AI features or functionalities to help business decision-makers analyze business history, suggest forward strategies, and participate in events.
Using AI extensively to make the platform easier to use would also be beneficial.
 

Setup Cost

Airtable's pricing starts at $10 per user monthly, with costs varying based on features and user count.
Salesforce Platform is costly for smaller clients but offers value through comprehensive features, yet alternatives may provide better ROI.
 

Valuable Features

Airtable offers an intuitive interface, relational databases, automation, and integration, enhancing data management and replacing traditional spreadsheets.
Salesforce Platform provides customizable, scalable CRM solutions with robust integrations, automation, reporting, and a user-friendly interface for efficient data management.
Everybody has a particular base for different purposes, so you add information to those bases, and anybody can access it at any point in time anywhere in the world.
I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data.
It was effective for easy reporting and data on our user feedback.
This integration allows us to manage customers from all aspects in one place, providing a clear view.
Salesforce offers control over the opportunities to see where we are and gives me high-level dashboards on each opportunity stage.
The most valuable features of Salesforce are its level of customization and integration.
 

Categories and Ranking

Airtable
Average Rating
8.8
Reviews Sentiment
6.8
Number of Reviews
15
Ranking in other categories
Project Management Software (17th), Product Management Software (2nd)
Salesforce Platform
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
96
Ranking in other categories
PaaS Clouds (10th), Mobile Development Platforms (2nd), Rapid Application Development Software (5th), Low-Code Development Platforms (8th), No-Code Development Platforms (2nd)
 

Mindshare comparison

As of November 2025, in the No-Code Development Platforms category, the mindshare of Airtable is 0.0%. The mindshare of Salesforce Platform is 10.3%, down from 14.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
No-Code Development Platforms Market Share Distribution
ProductMarket Share (%)
Salesforce Platform10.3%
Airtable0.0%
Other89.7%
No-Code Development Platforms
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
Sharmila-K - PeerSpot reviewer
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Construction Company
8%
Educational Organization
8%
University
8%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Large Enterprise3
By reviewers
Company SizeCount
Small Business38
Midsize Enterprise26
Large Enterprise38
 

Questions from the Community

What needs improvement with Airtable?
I would love them to improve by adding tutorials, especially for scripting, and provide good documentation. We need comprehensive documentation for Airtable. If they show step-by-step guides for au...
What is your primary use case for Airtable?
I use Airtable as a database to store information and perform automation with scripting. I use Airtable to get leads from my Pipedrive account to store in the Airtable base. I use it to track speed...
How would you choose between Microsoft PowerApps and Salesforce Platform?
I think it depends on your use case. If your organization uses Microsoft Enterprise products, PowerApps will work better in your environment. Similarly, if you have a Salesforce integration in pla...
How does Salesforce Platform compare with Azure?
Microsoft’s Windows Azure platform is not easy or intuitive to deploy. The difficulty will be impacted by the type of application that you are trying to use the platform to build. Organizations tha...
Do you build applications using low-code or pro-code builders on Salesforce Platform?
At my organization, we have only used Salesforce Platform's low-code builder. The reason for this is not because we do not like the pro-code option, but because we do not see the need of using it, ...
 

Also Known As

No data available
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
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