

Salesforce Platform and Airtable compete in the CRM and database management space. Salesforce holds an advantage with its extensive customization and integration options, making it ideal for larger enterprises seeking robust capabilities.
Features: Salesforce offers scalability, robust customization, and easy integration, making it versatile for varied business needs. Airtable provides a user-friendly interface, simple relational database linking, and automation features that are accessible for beginners.
Room for Improvement: Salesforce faces challenges with complex integrations, pricing negotiations, and dependencies on third-party tools for detailed reporting. Airtable could benefit from enhancements in performance, expanding record limits, and improving its automation system, specifically by allowing multiple trigger capabilities.
Ease of Deployment and Customer Service: Salesforce supports multiple cloud deployment options, allowing flexibility but introducing complexity. Its customer service experiences mixed reviews, noted for slow responses. Airtable offers a straightforward cloud-based deployment with adequate technical support, albeit not extensively utilized by all customers.
Pricing and ROI: Salesforce is positioned as a costlier option, catering to larger enterprises with flexible budgets that can support personalized licensing structures. Airtable provides more affordable pricing tiers, appealing to smaller businesses and individual users, offering basic yet effective features. Despite the lower cost, Salesforce's pricing is reflective of its extensive functionality, contributing to significant ROI through enhanced operations.
I can automate the process so it automatically populates data into the Airtable base and performs any necessary calculations.
I use it to monitor my performance as a freelancer, checking if I'm doing work and delivering on time.
Overall, it is a good thing, and really helpful for the corporate world, product teams, support teams, and the overall operation team.
Salesforce saved about 40% to 50% of my time by allowing me to manage and maintain client data and account progress.
In terms of productivity, my ROI is definitely at an eight or nine out of a scale of one to ten.
We are prepared to go inside their account and impersonate the user's account to identify the root cause of their issues.
We have multiple departments, and based on my knowledge of how many clients we have on that particular table, I could say it is more than seventeen thousand clients in the whole database.
Salesforce's scalability was not a problem.
Salesforce Platform is absolutely scalable for us.
We are using it globally in thirty countries.
There was one instance of a glitch due to AWS having issues with some regions where the app was hosted, but aside from that, Airtable is very stable and reliable.
On occasion, we had to log in and out frequently, open tickets with our IT team for account reconfiguration, or request permissions to access the system.
We have never had any problems with it.
It is definitely very stable.
I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project.
If they show step-by-step guides for automations, this will help them attract more clients who are willing to learn and use their system.
The CRM features in Airtable aren't as advanced as those in Monday.com, which allows for email campaigns.
Salesforce could improve by adding more capabilities to the dashboard, such as additional fields for more filters and more control over what I would like to see.
Salesforce could improve by offering AI features or functionalities to help business decision-makers analyze business history, suggest forward strategies, and participate in events.
Using AI extensively to make the platform easier to use would also be beneficial.
Salesforce Platform may be on the expensive side.
It is on the expensive side, unfortunately.
Everybody has a particular base for different purposes, so you add information to those bases, and anybody can access it at any point in time anywhere in the world.
I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data.
We have connected our Slack channel to Airtable; any updates or changes made to Airtable will always reflect in the Slack channel.
This integration allows us to manage customers from all aspects in one place, providing a clear view.
The biggest benefit is seamless usage in terms of an easy-to-use interface and GUI that makes it easy to interact with the entire platform and generate reports effortlessly.
Salesforce offers control over the opportunities to see where we are and gives me high-level dashboards on each opportunity stage.
| Product | Market Share (%) |
|---|---|
| Salesforce Platform | 8.6% |
| Airtable | 0.7% |
| Other | 90.7% |


| Company Size | Count |
|---|---|
| Small Business | 11 |
| Midsize Enterprise | 1 |
| Large Enterprise | 4 |
| Company Size | Count |
|---|---|
| Small Business | 39 |
| Midsize Enterprise | 26 |
| Large Enterprise | 39 |
Airtable is recognized for its intuitive operation and robust automation, enhancing data management and collaboration efficiency. It supports a variety of business needs with its flexibility and integration capabilities.
Airtable empowers users with a platform that combines the familiarity of relational databases, data sorting, and custom formulas with the ability to streamline workflows through powerful automation. Its diverse field types, seamless integration with popular tools, and scripting extension significantly enhance data management and reporting processes. Additionally, automatic saving ensures efficient document storage and access, fostering collaboration from any location. Users appreciate the flexibility of its relational databases and grid-like views similar to spreadsheets. While there are sections for enhancement, Airtable remains a flexible tool for project tracking, CRM management, and various operational tasks.
What are the key features of Airtable?In industries like project management, CRM, and database creation, Airtable helps businesses track projects, manage client databases, control inventory, and automate tasks. Organizations leverage its integrative capabilities with tools like Google Workspace and Pipedrive to monitor site visits, manage communications, and address ecommerce requirements, enhancing overall efficiency.
Salesforce Platform is a tool that provides application building with open application programming interfaces (APIs), integration tools, back-end services, starter templates, and developer environments. With a low-code interface, users are able to build applications and benefit from automated processes. The product helps customers to increase work productivity and save on IT costs through efficient, easy-to-understand, methods for creating applications.
Salesforce Platform allows companies to build and operate intelligent applications at scale and share them with employees and customers in real time. The tool secures companies' data while connecting and synchronizing it simultaneously across their Customer 360 accounts. The main components of the product are:
Salesforce Platform Features
Also referred to as a “drag and drop app builder," this solution offers various features for customers to create intelligent applications and build personalized services for clients, partners, and employees within the apps.
Salesforce Platform Benefits
The benefits of using Salesforce Platform include:
Reviews from Real Users
A vice president at a healthcare company values Salesforce Platform because it is flexible and user-friendly with helpful pre-built schemas.
Peter G., a senior technical consultant at a tech services company, rates Salesforce Platform highly because it is intuitive, quite easy to learn, and stores all kinds of relevant sales information.
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