I use the solution for project tracking. I use it as an ERP.
Airtable developer - Tableau analyst at Freelance
An ERP tool for project tracking with continuous improvement
Pros and Cons
- "I am impressed with the tool's continuous improvement. Every six months we get to see a completely different product. You can build a new product using no-code applications. We are able to scale up with the product."
- "The tool has changed the syncing time between the tables which has affected our multiple systems. I would like the product to add more calls per second to the API. It also needs to improve data storage. The tool starts to have problems after having huge amounts of data."
What is our primary use case?
What is most valuable?
I am impressed with the tool's continuous improvement. Every six months we get to see a completely different product. You can build a new product using no-code applications. We are able to scale up with the product.
What needs improvement?
The tool has changed the syncing time between the tables which has affected our multiple systems. I would like the product to add more calls per second to the API. It also needs to improve data storage. The tool starts to have problems after having huge amounts of data.
For how long have I used the solution?
I am using the solution for more than five years.
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What do I think about the stability of the solution?
The tool is very stable. They always notify us to expect some problems whenever they carry out any updates.
What do I think about the scalability of the solution?
The tool is scalable.
How are customer service and support?
I have contacted the support four times since using the product. The support team was very helpful and polite and responded to me in the next hour though we were in different time zones.
Which solution did I use previously and why did I switch?
Other applications have features that are very specific. Airtable has many features. We can use the same solution for different departments of the company.
How was the initial setup?
The tool's setup is difficult for those who don't understand column-based infrastructure. For someone familiar with Google SIP or Microsoft Excel setup is like enjoying coffee. However, there is a helpful community for the tool with all kinds of information. I was able to do whatever I wanted after reading through their documentation for one to two days. The tool's deployment time depends on the project requirements. There was a complex project where the product's deployment took one week to complete.
What's my experience with pricing, setup cost, and licensing?
The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team.
What other advice do I have?
I would rate the tool a ten out of ten. We don't have any other product in the market combining data storage functionality and interface design simultaneously. There is no specific version for the solution. The tool gives out updates that apply to all users by default.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Notion Specialist at Fancy Production
Has an easy setup process and good features for automation
Pros and Cons
- "The product helps us track activities, address complaints, and make improvements."
- "They should allow us to duplicate the data to share it with others."
- "The product's AI feature needs improvement."
What is our primary use case?
We use Airtable to manage and track weekly site visits and monitor progress and improvements over time.
How has it helped my organization?
The product helps us track activities, address complaints, and make improvements.
What is most valuable?
Airtable has valuable features for automation.
What needs improvement?
The product's AI feature needs improvement. There could be an option to share the data with others without inviting them to the platform. They should allow us to duplicate the data to share it with others.
For how long have I used the solution?
I have been using Airtable for five months. At present, I am using the latest version.
How was the initial setup?
The initial setup is easy. I rate the process a nine out of ten.
What was our ROI?
Airtable generates a return on investment for us.
What's my experience with pricing, setup cost, and licensing?
The product's price is good.
What other advice do I have?
It is a good product. I rate it an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Airtable
July 2026
Learn what your peers think about Airtable. Get advice and tips from experienced pros sharing their opinions. Updated: July 2026.
905,526 professionals have used our research since 2012.
Architect IT at Santander Digital Services
A flexible and easy-to-use product that provides great automation
Pros and Cons
- "The product is very easy to use and flexible."
- "The product should improve the Spanish translation."
What is our primary use case?
I use the product to manage content and an online store for my client. I also use it for my projects and apps for artificial intelligence.
What is most valuable?
Automation is the most valuable feature of the product. The product is very easy to use and flexible.
What needs improvement?
The import and export schema of the database should be improved. The product should improve the Spanish translation. Half the service is only in the USA. It would benefit me and my customers if it were in Europe.
For how long have I used the solution?
I have been using the solution since 2018 for four years.
What do I think about the stability of the solution?
The solution is very stable. I rate the stability a nine out of ten.
What do I think about the scalability of the solution?
I rate the product’s scalability a seven out of ten. There is a limitation in the number of elements in the database and the ability to back up data. Around 16 to 20 people use the product in our organization.
How are customer service and support?
I am in touch with support through email.
Which solution did I use previously and why did I switch?
I was using other solutions like Google One, but it was not good.
How was the initial setup?
The initial setup is very easy. The implementation takes no more than two days.
What's my experience with pricing, setup cost, and licensing?
The product is cheap for me. The product would be expensive for customers with only one application or database. There are no additional costs associated with the product.
What other advice do I have?
I am using the latest version of the product. I have a lot of customers. I love the tool. Overall, I rate the solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Freelancer - Workflow automation and custom product building at Self-Employed
A stable cloud-based CRM solution with good interface solution and multiple-choice options
Pros and Cons
- "The relations and multiple-choice options are the most valuable features. For example, if I have one client but multiple projects in the same client, it's much easier to map it with Airtable than if I use a Google Sheet. The relationship between interfaces is a key feature that I use very often."
- "The template library is huge. I have a few suggestions with respect to that. But to complete automation, I think a bit more documentation around that would be really helpful because there are a lot of features in that which common people explore them less"
What is our primary use case?
I use it for my project management and as a mini CRM for my consultation business.
What is most valuable?
The relations and multiple-choice options are the most valuable features. For example, if I have one client but multiple projects in the same client, it's much easier to map it with Airtable than if I use a Google Sheet. The relationship between interfaces is a key feature that I use very often. And I also keep track of which features are needed for which projects. I would need to sign up, log in, do the basics, and then make payments. So each cell, I would need more than one value, which is impossible in Google Sheets. It takes a lot of work to sort or fast filter with that. But Airtable makes it super smooth. So these two are the four features that I use. Their interface is also very good. One can share this as a front end. That works like a front end for the table.
What needs improvement?
The template library is huge. I have a few suggestions with respect to that. But to complete automation, I think a bit more documentation around that would be really helpful because there are a lot of features in that which common people explore them less. And I don't know how many people are using that, but that has great potential. But product-wise, feature, expansion, it's good for now.
If they can give, you know, role-based permissions for viewing the data, that may be more interesting to work with. There are twelve fields and an editor. A salesperson can view a few areas. Whether an ops person can edit a few fields, an admin or a manager will be able to view and edit these fields but not edit the others. So you understand what I mean by user basis. So if there is user-based field-level access, that could be more interesting. I don't know if it's related to any of the new versions already, but that is something that I love trying.
For how long have I used the solution?
I have been using the solution for four years.
What do I think about the stability of the solution?
It is a highly stable solution, I have not faced any bugs.
What do I think about the scalability of the solution?
I prefer using something other than Airtable for very heavy projects. For example, if you want to maintain 10,000-20,000 rows, then Airtable will not be my first choice. But this is the best solution for anything under 2000-5000. Scalability-wise, it can handle it, but I don't prefer that.
How are customer service and support?
The support could have been better with their responses.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have Trello for my task but at a more intuitive and clean interface for a CRM level. It helps me with daily tracking. The default source and groups are beneficial. So I know which client I must contact today, which bills are pending, or which I must send the next estimate through. It's easy for me to sort and intuitive to figure out, okay, today, these are my things, and these are my things. And I don't have to keep changing it daily to automatically group sorts and everything. For my developer background, I use a lot of Google Sheets.
But when I discovered Airtable, especially when I started using it for my CRM, I discovered that it is perfect for me.
How was the initial setup?
The initial setup is easy. And the templates make the job a lot easier. We can grab a template that's much closer to you. It'll already have the default connection to relationships. Just have to start customizing as per your needs and get started. So onboarding is pretty straightforward and great.
The time taken for deployment depends on the complexity and use case you are doing it for. For example, we use it as a CRM for my consulting business. I didn't have to spend more than one or two minutes customizing it. I didn't have to do it beyond that.
Using it more for internal tools or bigger projects might require more hours. But it shouldn't be beyond that. Even if you're doing scripts in automation, it should not take more than ten-fifteen hours, maybe not more than that. The scripts are really very intuitive you don't have to do it manually so that reduces a lot of manual effort here.
What was our ROI?
I have seen ROI with the use of the tool.
What's my experience with pricing, setup cost, and licensing?
It is somewhere around 10-12 USD monthly. Again, its scale depends on the depth you use. More features or more rows are costlier. There is also a free plan.
What other advice do I have?
I would rate the product a ten out of ten. It depends on the use case. For example, if you want something that's more table format, timelines, or a database back end for some other front end, as long as not more than ten thousand rows, you can still use Airtable. It's a perfect tool to get started with. But if it's a very complex project that needs a lot of customization, especially if it needs very fine-tuned roles and user roles, I suggest staying away from Airtable. Customized user roles are not capable of strength for Airtable.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
ChatGPT Specialist at Stealth Mode
A stable product with good user interface and integrations
Pros and Cons
- "I am impressed with the product's user interface and integrations. It helps me to ship products very fast."
- "The product is slow when I try to add data to a table using API. There is also a limit on the databases."
What is our primary use case?
I use the product for operational processes. I use it to create user interfaces for my business teams.
What is most valuable?
I am impressed with the product's user interface and integrations. It helps me to ship products very fast.
What needs improvement?
The product is slow when I try to add data to a table using API. There is also a limit on the databases.
For how long have I used the solution?
I have been using the product for about an year.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
The tool has scalability issues and I use it for only small processes. The tool is for small enterprises that don't have much data. My company has 8-10 users for the tool.
How was the initial setup?
The tool's setup takes a couple of minutes to complete.
What's my experience with pricing, setup cost, and licensing?
The solution is not expensive.
What other advice do I have?
Check out project management solutions that are specific to your industry.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior FullStack Developer/Engineer/Architect at Capitbrok
A highly stable product that helps structure data with ease
Pros and Cons
- "The solution makes it easy to structure data into simple data tables."
- "The user interface should be more intuitive."
What is our primary use case?
I use the solution for creating a database for an applicant tracking system.
What is most valuable?
The solution makes it easy to structure data into simple data tables. The solution has custom formulas to register records. It also allows us to add to the different life cycles of the database.
What needs improvement?
The product should improve the mobile interface. The user interface should be more intuitive.
For how long have I used the solution?
I have been using the solution for eight to nine months.
What do I think about the stability of the solution?
The product is very stable. I rate the stability a ten out of ten.
What do I think about the scalability of the solution?
Around 50 people in my client’s organization use the solution.
How was the initial setup?
The initial setup was straightforward.
What about the implementation team?
The deployment took four months.
What's my experience with pricing, setup cost, and licensing?
The product is a little bit expensive.
What other advice do I have?
Overall, I rate the solution a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Business Intelligence Analyst || Data Engineer at Traction Apps
A cloud-based platform for creating and sharing relational databases
What is our primary use case?
We have successfully finalized our workflows using Airtable. Airtable serves as the optimal tool for capturing data from the web, particularly in the context of Customer Relationship Management (CRM). The ongoing management of this data, including its expiration and relevant processes, is handled efficiently by our product management team.
What needs improvement?
They should align the price with the value. We feel that it has limited value, possibly even less than anticipated. This prompts a consideration of whether there is room for improvement in the offered services or if a reevaluation of the pricing structure itself is warranted.
What do I think about the stability of the solution?
It's a stable product.
What do I think about the scalability of the solution?
It is scalable.
What's my experience with pricing, setup cost, and licensing?
It is relatively cheap.
Which other solutions did I evaluate?
The primary rationale behind our decision is rooted in our status as a startup. Given our financial constraints, we are inclined to allocate a substantial portion of our budget to the essential components of our operations, necessitating a cost-effective solution. As we aim for stability in our learning processes, there is a focus on optimizing available resources. Consequently, we have undertaken testing on the learning front to ensure its efficacy. In this context, it is deemed imperative to proceed with the installation of the solution.
What other advice do I have?
The determining factor rests on the financial aspect, specifically the budgetary considerations. Given the context of being a startup with limited financial resources, there is a necessity to seek solutions that are both cost-effective and offer a range of functionalities.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Zapier/Make/Pabbly Automation Expert at Freelance
A stable database solution with a good data sorting feature
Pros and Cons
- "The sorting of the data is the best feature of Airtable. In a Google sheet I have to insert some data and Airtable provides the default option of doing it automatically."
- "Airtable needs improvement with the loading speed. It takes a lot of time to load."
What is our primary use case?
We use the solution to create a client database.
What is most valuable?
The sorting of the data is the best feature of Airtable. In a Google sheet I have to insert some data and Airtable provides the default option of doing it automatically.
What needs improvement?
Airtable needs improvement with the loading speed. It takes a lot of time to load.
For how long have I used the solution?
I have been using this solution for one year.
What do I think about the stability of the solution?
It is a stable solution.
How are customer service and support?
I have not contacted technical support as the form is enough to get responses for any issue.
How was the initial setup?
The initial setup was easy.
What's my experience with pricing, setup cost, and licensing?
For basic usage, Airtable is an open-source tool but if you need premium features like script automation, then you need to pay for it. As my clients provide me access after buying the subscription I do not have much knowledge about pricing.
What other advice do I have?
For a record-based database, Airtable is the best alternative to Google Sheets. It provides a lot of features that are better than Google Sheets or other Excel software. It can be used for clients and project management. I rate the overall product an eight-point five out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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