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Airtable vs Qualtrics XM Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Airtable's automation enhanced efficiency and cost savings, eliminating manual tasks and showcasing its potential beyond basic functions.
Sentiment score
7.3
Qualtrics XM Platform enhances brand value through positive feedback, seamless integration, and notable ROI, appealing to big clients.
I can automate the process so it automatically populates data into the Airtable base and performs any necessary calculations.
 

Customer Service

Sentiment score
6.0
Airtable's support is responsive and polite, but response times vary, with better service for enterprise clients.
Sentiment score
6.3
Qualtrics XM Platform's customer support is efficient but shows declining quality recently, with benefits from an active online community.
 

Scalability Issues

Sentiment score
6.1
Airtable handles small to medium data well, but faces limitations with large sets, ideal for mid-sized structured projects.
Sentiment score
7.8
Qualtrics XM Platform is scalable and adaptable, accommodating diverse organizational needs from small teams to large enterprises efficiently.
 

Stability Issues

Sentiment score
8.3
Airtable is generally reliable, with high ratings, though some users note downtime and speed issues with extensive usage.
Sentiment score
7.9
Qualtrics XM Platform is stable and reliable, with minimal downtime and efficient support, though occasional manageable glitches occur.
 

Room For Improvement

Airtable users seek improved API call limits, data storage, loading speeds, flexible pricing, automation, interfaces, documentation, and tutorials.
Users want better Salesforce integration, dynamic surveys, improved analytics, AI, visuals, and dashboard efficiency in Qualtrics XM Platform.
If they show step-by-step guides for automations, this will help them attract more clients who are willing to learn and use their system.
 

Setup Cost

Airtable offers flexible pricing by plan and user count, starting with a free plan and additional costs for advanced features.
Qualtrics XM Platform's flexible pricing is costly but justified by customization and scalability, with wide-ranging costs and valuable investment.
 

Valuable Features

Airtable offers user-friendly features, automation, no-code apps, intuitive navigation, seamless interface, and extensive integration for efficient task management.
Qualtrics XM Platform provides user-friendly surveys, AI-driven insights, seamless integrations, and automated processes for effective feedback and satisfaction management.
Everybody has a particular base for different purposes, so you add information to those bases, and anybody can access it at any point in time anywhere in the world.
It was effective for easy reporting and data on our user feedback.
 

Categories and Ranking

Airtable
Ranking in Product Management Software
1st
Average Rating
8.8
Reviews Sentiment
7.0
Number of Reviews
14
Ranking in other categories
Project Management Software (14th)
Qualtrics XM Platform
Ranking in Product Management Software
2nd
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
14
Ranking in other categories
Customer Experience Management (1st), Social CRM (3rd), Survey Software (1st), Customer Feedback Management (1st)
 

Mindshare comparison

As of July 2025, in the Product Management Software category, the mindshare of Airtable is 18.3%, up from 13.3% compared to the previous year. The mindshare of Qualtrics XM Platform is 9.5%. It is calculated based on PeerSpot user engagement data.
Product Management Software
 

Featured Reviews

Ashwini Ramanisankar - PeerSpot reviewer
User-friendly, quick implementation, and effortless database creation
The interfaces provided by the company have certainly undergone significant improvements since their earlier versions. The growth and progress have been remarkable. I have personally shared numerous feedback points and observed the prompt implementation of changes within a few months, which is highly commendable. However, I must admit that I have encountered several challenges with their interfaces. In terms of the interface, there are certain improvements I would suggest. For instance, a global search feature is currently absent, which would greatly enhance usability. Additionally, incorporating a search function within automation would be highly beneficial. The current limitation of fifty automation per base is insufficient for our needs and could be expanded. Moreover, there is a need for a longer native time delay in automation to allow for more flexible syncing. Currently, the syncing time is set at approximately three to five minutes, which could be increased for smoother operations.
VinayakMishra - PeerSpot reviewer
Workflows are very good, integrate with a lot of things and effective real-time feedback mechanism
There is a lot to improve in Qualtrics. 1. The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work. For example, if I want to move widgets from one page to another, I have to do it one by one. If there are many widgets, I cannot multi-select and move them. 2. In workflows, they can be categorized into folders. Currently, there is no folder structure. So, Qualtrics should introduce folders where you can put multiple workflows in one place. 3. Qualtrics can also introduce AI features to suggest how to build a survey. For example, if I make a grammatical error or if I input a query that a client is looking for a particular kind of survey with a specific use case, it should automatically suggest some templates for building a survey. There are a lot of things they can improve on. These are just a few.
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Construction Company
10%
University
7%
Computer Software Company
6%
University
13%
Computer Software Company
12%
Government
10%
Educational Organization
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Airtable?
The product helps us track activities, address complaints, and make improvements.
What needs improvement with Airtable?
I haven't used it in a while, so I cannot really provide specific areas that need improvement.
What do you like most about Delighted by Qualtrics?
The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many comp...
What is your experience regarding pricing and costs for Delighted by Qualtrics?
Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...
What needs improvement with Delighted by Qualtrics?
The process of creating, updating, and importing participants needs to be more flexible in Delighted by Qualtrics. When a new user needs to be added into the system, for instance, if someone joined...
 

Also Known As

No data available
Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
Aetna, 1 800 Contacts, GE
Find out what your peers are saying about Airtable vs. Qualtrics XM Platform and other solutions. Updated: June 2025.
861,390 professionals have used our research since 2012.