Marketo vs SAP CRM comparison

SAP CRM and Marketo are significant players in the CRM and marketing automation sectors. SAP CRM has the advantage in integration and scalability, while Marketo leads in marketing-focused capabilities.

Features: SAP CRM offers customizable reporting, lead management, and seamless integration with SAP ERP, making it particularly valuable for decision-making. Its scalability and stability are also strengths. Marketo shines with marketing automation, Smart Campaigns for user engagement, and comprehensive analytics. It integrates effectively with tools like Salesforce and has a strong community support network.

Room for Improvement: SAP CRM is seen as less user-friendly with an outdated interface. Areas needing improvement include customization flexibility, performance speed, and integration with non-SAP systems. Marketo users note complexity in setup and limited reporting capabilities. Design Studio lacks advanced features, and there are challenges with attribution and data manipulation.

Ease of Deployment and Customer Service: SAP CRM offers on-premises and hybrid cloud options but faces challenges in support speed and requires knowledgeable partners. Marketo, primarily using the public cloud, is easy to integrate and has responsive support, especially during implementation. SAP CRM's support varies based on the partner.

Pricing and ROI: SAP CRM is expensive, best suited for larger enterprises within SAP ecosystems due to its integration capabilities. Marketo's pricing is adaptable for mid to large-scale companies, although still costly. Its pricing is based on usage and features, and there's frustration with renewal terms. Both show potential for positive ROI, with Marketo more appealing for marketing-specific needs due to its relatively lower initial cost.