We performed a comparison between Marketo and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature of this solution is Smart Campaigns."
"I like that the solution is flexible."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The most valuable feature is the scoring."
"The smart campaign looks quite interesting and useful."
"The product has been stable."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The most valuable features are the Marketo emails, both sending and tracking."
"Campaign tracking is a valuable feature."
"It has made email marketing quicker and easier."
"It's easy to create email templates and landing pages."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"The most valuable feature is the customization of the solution."
"The solution can be easily integrated with Salesforce."
"The product is stable."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Marketo should give more power to the users for data manipulation."
"It could be more scalable."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Revenue management, attribution, and ABM can all be improved."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"Technical support has been quick and helpful every time."
"Pardot must be synced with Salesforce."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Needs to improve list building."
"Lacks sufficient free custom fields."
"The solution is quite expensive, at least, for smaller teams."
Marketo is ranked 4th in Marketing Automation with 17 reviews while Pardot is ranked 6th in Marketing Automation with 8 reviews. Marketo is rated 8.4, while Pardot is rated 7.8. The top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". On the other hand, the top reviewer of Pardot writes "The solution is stable and can be easily integrated with Salesforce, but it is not scalable, and the initial deployment is not easy". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Microsoft Dynamics CRM and Teradata Customer Interaction Manager, whereas Pardot is most compared with Oracle Eloqua, Salesforce Marketing Cloud, Iterable, HubSpot Marketing Hub and SAP Marketing Cloud. See our Marketo vs. Pardot report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
