2019-10-02T05:40:00Z
Miriam Tover - PeerSpot reviewer
Service Delivery Manager at PeerSpot (formerly IT Central Station)
  • 0
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What needs improvement with Marketo?

Please share with the community what you think needs improvement with Marketo.

What are its weaknesses? What would you like to see changed in a future version?

7
PeerSpot user
7 Answers
AM
MAP ETL Developer at a tech services company with 10,001+ employees
Real User
Top 20
2022-08-04T16:28:24Z
Aug 4, 2022

For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this. It was a new solution for us. Migration from one platform to another is always a challenge. I'm a data engineer. My scope is to get data, analyze it, transform it, and upload it somewhere. I'm not involved in end-user operations. With Marketo, I would change some objects. For the moment, for example, if we create some custom projects, we need to integrate them internally. In Marketo, we have custom objects. Almost all these custom objects are not independent of, for example, individual records. However, we need to be independent of individual objects.

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RB
Global Product Marketing & Operations Lead at a hospitality company with 201-500 employees
Real User
Top 20
2022-02-22T18:13:27Z
Feb 22, 2022

Revenue management, attribution, and ABM can all be improved.

SabinMindrut - PeerSpot reviewer
Head of Digital Marketing Operations at a marketing services firm with 501-1,000 employees
Real User
Top 10
2021-10-16T06:28:55Z
Oct 16, 2021

It could be more scalable.

ML
Digital Transformation specialist at a tech services company with 201-500 employees
Real User
Top 20
2021-01-31T07:02:22Z
Jan 31, 2021

Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution. You cannot find much information about Marketo on the Adobe website. I had to Google around and go to websites to get familiar with the system. For an upcoming release, the UI could improve.

AD
Founder at Kav Interactive
Real User
2020-11-30T14:42:58Z
Nov 30, 2020

Its APIs need to be more flexible because there are some things that are not available in the API. They should work in that area and improve it.

Manjunatha OK - PeerSpot reviewer
Marketo Consultant at Webtech software servies
Real User
Top 20
2020-11-25T14:01:06Z
Nov 25, 2020

I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages.

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Real User
2019-10-02T05:40:00Z
Oct 2, 2019

Marketo should give more power to the users for data manipulation. Marketo sees data in terms of Leads and Campaigns, which is fine, but there are other perspectives of data too that can and should actually be utilized. I compare this to Adobe Campaign which allows the manipulation of data from different angles.

Related Questions
Miriam Tover - PeerSpot reviewer
Service Delivery Manager at PeerSpot (formerly IT Central Station)
Aug 4, 2022
Hi Everyone, What do you like most about Marketo? Thanks for sharing your thoughts with the community!
2 out of 4 answers
ML
Digital Transformation specialist at a tech services company with 201-500 employees
Jan 31, 2021
The smart campaign looks quite interesting and useful.
SabinMindrut - PeerSpot reviewer
Head of Digital Marketing Operations at a marketing services firm with 501-1,000 employees
Oct 16, 2021
The main feature of Marketo is sending out emails, so that would be the most valuable feature.
Miriam Tover - PeerSpot reviewer
Service Delivery Manager at PeerSpot (formerly IT Central Station)
Aug 4, 2022
Hi, We all know it's really hard to get good pricing and cost information. Please share what you can so you can help your peers.
2 out of 6 answers
Manjunatha OK - PeerSpot reviewer
Marketo Consultant at Webtech software servies
Nov 25, 2020
I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.
AD
Founder at Kav Interactive
Nov 30, 2020
The licensing cost usually depends on the users. There are different factors to it. For example, how much of a database do you need, and which features do you want to have enabled. You can contact the customer relationship manager to provide you with the cost. There are no additional costs for this solution.
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