We performed a comparison between Marketo and SAS Customer Intelligence 360 based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
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Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.
Marketo is ranked 3rd in Marketing Automation with 6 reviews while SAS Customer Intelligence 360 is ranked 4th in Marketing Resource Management. Marketo is rated 8.4, while SAS Customer Intelligence 360 is rated 0.0. The top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". On the other hand, Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Microsoft Dynamics CRM and Pardot, whereas SAS Customer Intelligence 360 is most compared with SAP CRM and IBM Watson Customer Experience Analytics.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.