Try our new research platform with insights from 80,000+ expert users

Marketo vs SAS Customer Intelligence 360 comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Marketo
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
25
Ranking in other categories
Marketing Automation (3rd), Marketing Management (4th)
SAS Customer Intelligence 360
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Resource Management (7th), Personalization Engines (2nd)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Marketo is designed for Marketing Automation and holds a mindshare of 8.8%, down 14.8% compared to last year.
SAS Customer Intelligence 360, on the other hand, focuses on Marketing Resource Management, holds 6.4% mindshare, down 6.9% since last year.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
Marketo8.8%
Salesforce Marketing Cloud12.6%
HubSpot Marketing Hub8.9%
Other69.7%
Marketing Automation
Marketing Resource Management Market Share Distribution
ProductMarket Share (%)
SAS Customer Intelligence 3606.4%
BrandMaker15.6%
SAP Marketing Cloud9.8%
Other68.2%
Marketing Resource Management
 

Featured Reviews

reviewer2391396 - PeerSpot reviewer
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
Useful features, produces excellent results, with an easy setup
Some modern Marketo features could be improved. I'm quite good with the filters, and in the admin section, I can build it with many more third parties. This allows me to integrate some additional printers. Issues could be fixed rather than relying on third-party sources. While Marketo lacks a particular feature for calculating formulas, it could be integrated to allow easy calculation on forms. Right now, it only supports a single range of numbers. This feature might already be a default filter in the future. Marketo's lead scoring impacts the sales process, so improvements are possible. In the marketplace, I track campaigns and certificates, however, filter additions are needed. Having some calculated formulas in a default format would enhance functionality. Marketo filters are not very efficient, and timely updates or features could improve this aspect.
Use SAS Customer Intelligence 360?
Leave a review
report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
879,768 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
12%
Financial Services Firm
10%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise10
No data available
 

Questions from the Community

What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
What needs improvement with Marketo?
The user interface could be improved. I would like to see an updated UI for 2025.
What is your primary use case for Marketo?
As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...
Ask a question
Earn 20 points
 

Also Known As

No data available
SAS Marketing Operations Management, Assetlink, SAS 360 Engage
 

Overview

 

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Amway China, DSW
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: December 2025.
879,768 professionals have used our research since 2012.