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SAP CRM vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Salesforce Sales Cloud enhances sales efficiency and data management, offering cost-effective solutions for non-profits with productivity benefits.
Sentiment score
6.6
Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.
Salesforce Sales Cloud is a fantastic tool but requires disciplined data entry by sales personnel and operations teams to maintain data quality.
Chief Digital Officer at Cipher7
We are not just implementing Salesforce Sales Cloud; we need to understand what the customer wants to achieve in 5 to 10 years.
Founder and Salesforce Consultant at SaaSnic
 

Customer Service

Sentiment score
6.9
Salesforce Sales Cloud offers efficient support, with faster responses for premium users, while community resources enhance regular support experiences.
Sentiment score
7.0
Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.
I wouldn't say you go to Salesforce Sales Cloud for their customer support unless you purchase one of their premier plans, which is additional money.
VP of Business Operations at PeerSpot
Support requires a subscription and when taken, the service is pretty nice.
Chief Digital Officer at Cipher7
I am satisfied with their response time and quality.
CRM administrator at a manufacturing company with 10,001+ employees
 

Scalability Issues

Sentiment score
7.7
Salesforce Sales Cloud offers strong scalability, accommodating growth and varied business sizes, though some users face reporting and data challenges.
Sentiment score
8.1
SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.
Salesforce is highly scalable and operates efficiently.
AWS Cloud Engineer at Accenture
Salesforce Sales Cloud is totally cloud native, requiring no additional effort for scalability.
Chief Digital Officer at Cipher7
Salesforce Sales Cloud's scalability is impressive as it grows easily with my organization's needs.
VP of Business Operations at PeerSpot
In terms of scalability with data and number of users, I would give it a nine out of ten.
CRM administrator at a manufacturing company with 10,001+ employees
 

Stability Issues

Sentiment score
8.1
Salesforce Sales Cloud is praised for its reliability, minimal downtime, high performance, and effective issue resolution, ensuring stability.
Sentiment score
8.1
SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.
Salesforce Sales Cloud is very stable.
Chief Digital Officer at Cipher7
I have not experienced any degradation in Salesforce's performance.
AWS Cloud Engineer at Accenture
 

Room For Improvement

Salesforce Sales Cloud struggles with integration, high costs, and usability; users desire better mobile, reporting, and AI features.
SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.
If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.
VP of Business Operations at PeerSpot
Compared to AWS, it is slower, which could be a hindrance.
AWS Cloud Engineer at Accenture
With today's generative AI capabilities like ChatGPT, it should be possible to directly communicate with the software rather than navigating through the entire system manually.
Chief Digital Officer at Cipher7
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
CRM administrator at a manufacturing company with 10,001+ employees
 

Setup Cost

Salesforce Sales Cloud is costly, but negotiating can secure discounts; value justifies pricing, challenging affordability for smaller businesses.
SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.
Without negotiation, costs can become expensive.
Chief Digital Officer at Cipher7
This happened for the first time because of the new CEO, Arundhati, who revolutionized pricing strategies, allowing discounts of 60-70% for Salesforce Sales Cloud in India.
Founder and Salesforce Consultant at SaaSnic
Salesforce Sales Cloud is extremely expensive.
VP of Business Operations at PeerSpot
SAP CRM is not suitable for small companies because of the cost.
CRM administrator at a manufacturing company with 10,001+ employees
 

Valuable Features

Salesforce Sales Cloud enhances productivity with customizability, automation, integration, data analytics, and efficient communication for optimal sales management.
SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.
Its easy-to-navigate interface aids in delivering clear vision and organization, especially for sales and business management.
AWS Cloud Engineer at Accenture
Being able to pull reports in Salesforce Sales Cloud based on any of the fields that we have there and then building logic on those fields saves me time and also gives me visibility into what's going on with my teams across multiple departments, which is very helpful for us.
VP of Business Operations at PeerSpot
The Einstein Analytics and the inbuilt reporting are very useful for keeping track of pipeline movement.
Chief Digital Officer at Cipher7
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
CRM administrator at a manufacturing company with 10,001+ employees
 

Categories and Ranking

Salesforce Sales Cloud
Ranking in CRM
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
118
Ranking in other categories
Opportunity Management (1st), Sales Force Automation (1st), Conversation Intelligence Software (2nd)
SAP CRM
Ranking in CRM
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
Local Government CRM (2nd), Marketing Management (3rd)
 

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Salesforce Sales Cloud is 2.1%, down from 9.8% compared to the previous year. The mindshare of SAP CRM is 2.2%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Salesforce Sales Cloud2.1%
SAP CRM2.2%
Other95.7%
CRM
 

Q&A Highlights

it_user735081 - PeerSpot reviewer
Works at a energy/utilities company with 10,001+ employees
Oct 03, 2017
 

Featured Reviews

Jonny Katz - PeerSpot reviewer
VP of Business Operations at PeerSpot
Uses data-driven insights to improve workflows and highlights a need for simpler automation tools
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.
FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
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Answers from the Community

it_user735081 - PeerSpot reviewer
Works at a energy/utilities company with 10,001+ employees
Oct 3, 2017
Oct 3, 2017
My advice is to compare the full investment of the CRM implementation - software, cloud and services - as from a general perspective, all top level "costs" are generally comparable. It is the cost-to-value ratio that you will want to focus upon. Also, you’ll want to assess whether you will be looking to deploy AI or not, as some vendors’ offerings are not quite as real and ready-to-deploy as ot...
See 2 answers
it_user70698 - PeerSpot reviewer
Works at a tech consulting company
Oct 3, 2017
Hi thanks for your request. Each of the ERP CRM listed above has certain functionalities in common and comparing the cost between them will completely depends upon the need. Overall Salesforce and SAP CRM has CRM functionality and it is Tier 1 CRM product. Pega is not a CRM product and it specializes in BPM ( Business Process Management). Please email me and I can discuss over the phone with you for further details.
it_user747921 - PeerSpot reviewer
Vice President, CRM Product Marketing at Pegasystems
Oct 3, 2017
My advice is to compare the full investment of the CRM implementation - software, cloud and services - as from a general perspective, all top level "costs" are generally comparable. It is the cost-to-value ratio that you will want to focus upon. Also, you’ll want to assess whether you will be looking to deploy AI or not, as some vendors’ offerings are not quite as real and ready-to-deploy as others. Note that I am biased, as I am with Pega, running their CRM practice. With this said -- in terms of unbiased independent reviews, Gartner's latest Magic Quadrant for the CRM Customer Engagement Center for 2017, cites “Reference customers gave Pegasystems' overall package the best cost-to-value rating of any solution assessed for vendors in the Leaders quadrant.” A free copy of Gartner's report may be downloaded here: https://www.pega.com/gartner-crm-cec-2017 Best of luck in your research. Just let me know if I can be of any further assistance. Regards, Jeff Nicholson
 

Top Industries

By visitors reading reviews
Manufacturing Company
12%
Computer Software Company
10%
Financial Services Firm
9%
Performing Arts
7%
Manufacturing Company
13%
Financial Services Firm
9%
University
9%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business55
Midsize Enterprise26
Large Enterprise40
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise27
 

Questions from the Community

What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs ...
What is your primary use case for Salesforce Sales Cloud?
Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our information in one place as a source of truth. We use it to manage our business pr...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
 

Also Known As

Sales Cloud, SFDC, Salesforce
No data available
 

Overview

 

Sample Customers

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about SAP CRM vs. Salesforce Sales Cloud and other solutions. Updated: December 2025.
880,511 professionals have used our research since 2012.