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SAP CRM vs Salesforce Sales Cloud comparison

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5,129 views|3,229 comparisons
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2,367 views|1,899 comparisons
Q&A Highlights
Question: Cost Comparison between using CRM SAP vs Salesforce vs Pega
Answer: Hi thanks for your request. Each of the ERP CRM listed above has certain functionalities in common and comparing the cost between them will completely depends upon the need. Overall Salesforce and SAP CRM has CRM functionality and it is Tier 1 CRM product. Pega is not a CRM product and it specializes in BPM ( Business Process Management). Please email me and I can discuss over the phone with you for further details.
Featured Review
Buyer's Guide
SAP CRM vs. Salesforce Sales Cloud
July 2022
Find out what your peers are saying about SAP CRM vs. Salesforce Sales Cloud and other solutions. Updated: July 2022.
621,548 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
"I would rate Salesforce Sales Cloud's scalability as very good. We have scaled from 30 to 150 within three years without a glitch.""The product is very fast and responsive. There's no lag time when you are on the platform.""The automation of Salesforce Sales Cloud makes the process very easier to focus on leads and converts them automatically to accounts, contacts, and opportunities.""This product is lightweight.""The most beneficial aspect of Salesforce Sales Cloud is my development life cycle will have been shortened.""Our use case within the organization covers the entire cycle from lead generation, demand planning, and opportunities to realization and closure. For our clients, Salesforce is used more to plot the cycle from products to cash and lead to revenue. They mostly build offers and pricing quotations in the Salesforce environment through their field marketing agents.""Salesforce's user interface is easy to use, and the reporting is good. It worked well with Excel, so I was okay with it. I don't know about integration with any other software because I didn't have to deal with them.""You can adapt Salesforce for all customer needs."

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"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment.""The most valuable feature is lead management and integration.""The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform.""We get very good support from SAP.""SAP CRM has a good performance.""I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM.""The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well.""SAP CRM integrates well with SAP ERP which is useful."

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"It is a bit pricey.""As a cloud solution with web browser, it's different than my classical way of thinking. It's modern, but for older people, maybe it's not that understandable. It could be more user-friendly, maybe with an option to switch between interfaces.""The setup of Salesforce Sales Cloud is complex. You need specialists in that area to be able to have a good setup. Once it's set up properly, running it is seamless. That's the most beautiful thing about Salesforce Sales Cloud.""The reporting formats could be better.""If the infrastructure is not correct, then customers are having an issue and it's taking a lot of time to load.""Salesforce Sales Cloud needs a more user-friendly interface.""Amount of storage provided is limited.""Compared to other CRM solutions, Salesforce is expensive. It is more affordable for enterprise users than for small businesses."

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"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use.""SAP CRM could improve by being easier to use and customer-friendly.""Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly.""The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases.""Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions.""SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM.""What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution.""In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."

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Pricing and Cost Advice
  • "The subscription is on a monthly basis."
  • "The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."
  • "It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."
  • "I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
  • "The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."
  • "My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
  • "Implementation and add-ons may be additional costs."
  • "Being license based, the license varies by type. The pricing is considered average."
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  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • "SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
  • "There is a license required to use SAP CRM."
  • "From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
  • More SAP CRM Pricing and Cost Advice →

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    621,548 professionals have used our research since 2012.
    Answers from the Community
    Questions from the Community
    Top Answer:I would rate Salesforce Sales Cloud's scalability as very good. We have scaled from 30 to 150 within three years without a glitch.
    Top Answer:I don't like the way parent-child relationships work in transactions between records in Salesforce Sales Cloud. NetSuite is a little bit more user-friendly in that sense. Salesforce Sales Cloud… more »
    Top Answer:We use this solution for opportunity and account management, contact management, quoting, marketing and for registration of events.
    Top Answer:Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment.
    Top Answer:The pricing is competitive and it is delivering results. From a pricing point of view, we are satisfied. I don't have any comments on if it is too high or low. We are frequently renewing the contract… more »
    Top Answer:Frankly speaking, for more than seven and a half years, I haven't found any area for improvement. The design is user-friendly. The interface is good. Any person needs only basic training and we can… more »
    out of 70 in CRM
    Average Words per Review
    out of 70 in CRM
    Average Words per Review
    Also Known As
    Sales Cloud, SFDC, Salesforce
    Learn More
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    Salesforce Sales Cloud is the most widely used of sales tools and sales automation software, speeding and streamlining all phases of sales from lead management to analytics and forecasting. Thanks to Salesforce Sales Cloud, more than 100,000+ customers and 2 million subscribers worldwide can manage people and processes more effectively, pursue more business in less time, and close more deals.

    SAP CRM provides marketing solutions for big data analytics, social media marketing, segmentation, multichannel campaigns, loyalty, and resource management.

    Learn more about Salesforce Sales Cloud
    Learn more about SAP CRM
    Sample Customers
    Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips,, Business Stream, Remote Asset Management, Dialogue Group
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Top Industries
    Computer Software Company27%
    Comms Service Provider7%
    Financial Services Firm7%
    Marketing Services Firm5%
    Computer Software Company30%
    Comms Service Provider18%
    Financial Services Firm6%
    Manufacturing Company27%
    Financial Services Firm18%
    Computer Software Company26%
    Comms Service Provider25%
    Manufacturing Company6%
    Energy/Utilities Company5%
    Company Size
    Small Business49%
    Midsize Enterprise20%
    Large Enterprise31%
    Small Business21%
    Midsize Enterprise12%
    Large Enterprise67%
    Small Business38%
    Midsize Enterprise5%
    Large Enterprise57%
    Small Business16%
    Midsize Enterprise19%
    Large Enterprise64%
    Buyer's Guide
    SAP CRM vs. Salesforce Sales Cloud
    July 2022
    Find out what your peers are saying about SAP CRM vs. Salesforce Sales Cloud and other solutions. Updated: July 2022.
    621,548 professionals have used our research since 2012.

    Salesforce Sales Cloud is ranked 1st in CRM with 50 reviews while SAP CRM is ranked 3rd in CRM with 18 reviews. Salesforce Sales Cloud is rated 8.2, while SAP CRM is rated 7.6. The top reviewer of Salesforce Sales Cloud writes "Has good flexibility but is slow to handle feature requests". On the other hand, the top reviewer of SAP CRM writes "Great task and opportunity features with a helpful dashboard". Salesforce Sales Cloud is most compared with Oracle E-Business Suite, SAP ERP, Camunda Platform, Siebel CRM and UiPath, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Oracle CRM, Salesforce Marketing Cloud, Siebel CRM and SAP Marketing Cloud. See our SAP CRM vs. Salesforce Sales Cloud report.

    See our list of best CRM vendors.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.