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Technology Strategy Manager at a computer software company with 1,001-5,000 employees
Real User
Top 20Leaderboard
Useful customer journey information and easy deployment
Pros and Cons
  • "The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
  • "The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

What is our primary use case?

The type of deployment depends on the client's requirements. Each client has different requirements. Some of them are on the cloud, and others are on a hybrid deployment.

Salesforce Marketing Cloud is used mainly for the customer's journey and the customer orchestration campaign.

What is most valuable?

The most valuable of Salesforce Marketing Cloud is seeing the customer's journey.

What needs improvement?

The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges.

In an upcoming release, they should make their templates more organized.

For how long have I used the solution?

I have been using Salesforce Marketing Cloud for approximately eight years.

What do I think about the scalability of the solution?

The scalability is fantastic. There are a lot of integrations available.

How are customer service and support?

A few of our clients found using Salesforce Marketing Cloud challenging after they upgraded, they were finding it difficult to just move to the newer version of the Salesforce. They were using two different versions of the same platform and they were complaining about the customer support because they did not help them out. However, we are now satisfied.

Which solution did I use previously and why did I switch?

I have used Marketo and other Adobe solutions.

How was the initial setup?

The deployment of Salesforce Marketing Cloud is very easy.

What's my experience with pricing, setup cost, and licensing?

Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive.

What other advice do I have?

Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation.

I rate Salesforce Marketing Cloud an eight out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer: partner
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