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2019-10-02T05:40:00Z
Miriam Tover - PeerSpot reviewer
Service Delivery Manager at PeerSpot (formerly IT Central Station)
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What is your primary use case for Marketo?

How do you or your organization use this solution?

Please share with us so that your peers can learn from your experiences.

Thank you!

7
PeerSpot user
7 Answers
AM
MAP ETL Developer at a tech services company with 10,001+ employees
Real User
Top 20
2022-08-04T16:28:24Z
04 August 22

We primarily use the solution for a lot of activities, including market interaction and event interaction. Basically, campaign formation. Kyndryl is part of IBM. We have implemented it there and integrated it into a lot of applications. Our data is coming to the analytics database, and we get data from there transferred to Marketo.

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RB
Global Product Marketing & Operations Lead at a hospitality company with 201-500 employees
Real User
Top 20
2022-02-22T18:13:27Z
22 February 22

We use Marketo to send emails, score leads for our sales team, run nurture campaigns, and help us upsell products across the board.

SabinMindrut - PeerSpot reviewer
Head of Digital Marketing Operations at a marketing services firm with 1,001-5,000 employees
Real User
Top 20
2021-10-16T06:28:55Z
16 October 21

We use it in our company, which is a market research company. In terms of the version, I don't think there are multiple versions, so it's the latest one that I have.

ML
Digital Transformation specialist at a tech services company with 201-500 employees
Real User
Top 20
2021-01-31T07:02:22Z
31 January 21

We use the solution for marketing automation such as email marketing and lead aggregation.

AD
Founder at Kav Interactive
Real User
Top 20
2020-11-30T14:42:58Z
30 November 20

We are service providers for different customers. We provide them with our services such as managing their campaigns, creating email templates, and lining page templates. We are using this solution for email templates, API-based work, custom integrations, and campaign management. We are also using it for live events, webinars, roadshows, and life cycle management as well.

Manjunatha OK - PeerSpot reviewer
Marketo Consultant at Webtech software servies
Real User
Top 5
2020-11-25T14:01:06Z
25 November 20

Marketo is used for creating landing pages and sending email newsletters. It is mostly used for engaging the leads more and sending invitations and offers. There is also a program where region-wise, people get a notification whenever there is a new lead. I work with Salesforce integration with customs fields in the backend. I mainly work on the entire thing, that is, from designing to coding to implementation. I have one or two members who provide support in designing assets just in case if I need support. I focus on the designing aspects through Design Studio of Marketo, where I plan for the design of the email that will get us more leads and fills ups of the forms. I also use it for tracking customers from social media such as Facebook, setting up UTM parameters, customizing forms, and customizing designs for the landing pages, emails, variables, etc. I work on the latest as well as the earlier versions of this solution. Some of my clients are using the earlier versions, and some of them are using the latest version. Most of my clients are global enterprises, and it is deployed in the cloud.

Learn what your peers think about Marketo. Get advice and tips from experienced pros sharing their opinions. Updated: September 2022.
635,987 professionals have used our research since 2012.
Real User
2019-10-02T05:40:00Z
02 October 19

With Marketo as the core strength, I have led numerous Marketing Automation projects from end to end. I have analyzed business requirements for MAP implementation, configured database setup, worked on SSL implementation, handled system integration, coded Email and Landing Page Templates, configured analytics setup, and led more than five hundred campaign projects.

Related Questions
Miriam Tover - PeerSpot reviewer
Service Delivery Manager at PeerSpot (formerly IT Central Station)
Aug 04, 2022
Hi, We all know it's really hard to get good pricing and cost information. Please share what you can so you can help your peers.
2 out of 6 answers
Manjunatha OK - PeerSpot reviewer
Marketo Consultant at Webtech software servies
25 November 20
I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.
AD
Founder at Kav Interactive
30 November 20
The licensing cost usually depends on the users. There are different factors to it. For example, how much of a database do you need, and which features do you want to have enabled. You can contact the customer relationship manager to provide you with the cost. There are no additional costs for this solution.
Julia Frohwein - PeerSpot reviewer
Senior Director of Delivery at PeerSpot (formerly IT Central Station)
Aug 04, 2022
If you were talking to someone whose organization is considering Marketo, what would you say? How would you rate it and why? Any other tips or advice?
2 out of 6 answers
Manjunatha OK - PeerSpot reviewer
Marketo Consultant at Webtech software servies
25 November 20
I would definitely recommend this solution. The confidence that I got from working on Marketo is tremendous. Many people do not get the opportunity to work on it. It is a very important solution for any developer where your competition is less, and you learn new things. You will not be able to get out without purchasing the software. We plan to increase its usage. It is the most used automation software in global MNCs. The cost could be the only issue why some small companies move away to some other software, but considering the features it offers, it provides value for money. I would rate Marketo a ten out of ten.
AD
Founder at Kav Interactive
30 November 20
I would recommend Marketo to others who are interested in using this solution. I would rate this product a nine out of ten.
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