HubSpot Marketing Hub vs Oracle CRM vs Percolate comparison

The compared HubSpot and Oracle solutions aren't in the same category. HubSpot is ranked #2 in MA , with an average rating of 8.3, and holds a 9.2% mindshare in the category. Oracle is ranked #6 in CRM , with an average rating of 8.0, and holds a 1.1% mindshare. Additionally, 91% of HubSpot users are willing to recommend the solution, compared to 90% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 39 HubSpot Marketing Hub reviews

1,889 Views
1,832 Comparison Views

91% willing to recommend

Oracle CRM

Read 41 Oracle CRM reviews

2,368 Views
474 Comparison Views

90% willing to recommend

Percolate

Read 1 Percolate review

378 Views
121 Comparison Views

100% willing to recommend

HubSpot Marketing Hub

Oracle CRM

Percolate

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HubSpot Marketing Hub, Oracle CRM, and Percolate based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: January 2026).

Buyer's Guide

Marketing Automation

January 2026

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Helped 881,821 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	9.2%
Salesforce Marketing Cloud	11.6%
Marketo	9.0%
Other	70.2%

Marketing Automation

CRM Market Share Distribution
Product	Market Share (%)
Oracle CRM	1.1%
Microsoft Dynamics CRM	2.5%
SAP CRM	2.1%
Other	94.3%

CRM

Marketing Resource Management Market Share Distribution
Product	Market Share (%)
Percolate	7.4%
BrandMaker	14.7%
Aprimo	10.1%
Other	67.8%

Marketing Resource Management

Featured Reviews

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

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reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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it_user712047

Senior Manager of Creative Media

Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives

Editorial calendar functionality for multiple platforms, including social media, email marketing, and web. Integrated asset management tool, with an editor, that has brand sticker and cropping/editing functionalities Instead of operating in silos and not knowing what other teammates are working…

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

13%

Outsourcing Company

Educational Organization

University

13%

Financial Services Firm

11%

Manufacturing Company

Educational Organization

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	6
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	22

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...

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What needs improvement with HubSpot Marketing Hub?

The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI ...

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What is your primary use case for HubSpot Marketing Hub?

My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific ...

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What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gathe...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are u...

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What needs improvement with Oracle CRM?

Oracle CRM's technical support is not that great sometimes. It could be improved with better quality for response tim...

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Comparisons

Marketo vs HubSpot Marketing Hub

Compared 33% of the time

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 33% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 6% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 3% of the time

More HubSpot Marketing Hub Competitors

SAP CRM vs Oracle CRM

Compared 14% of the time

Siebel CRM vs Oracle CRM

Compared 13% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 12% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 10% of the time

Teneo vs Oracle CRM

Compared 6% of the time

More Oracle CRM Competitors

Stylelabs Marketing Content Hub vs Percolate

Compared 27% of the time

Khoros Social Media Management vs Percolate

Compared 23% of the time

Salesforce Marketing Cloud vs Percolate

Compared 14% of the time

SAP Marketing Cloud vs Percolate

Compared 14% of the time

Contently vs Percolate

Compared 12% of the time

More Percolate Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

January 2026

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle CRM

January 2026

Download Oracle CRM product report

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Also Known As

No data available

Market2Lead

No data available

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Percolate is a leading CMP purpose-built to alleviate some of the most pressing challenges facing global marketing organizations today.

Percolate

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

GE, Chobani, MasterCard, Amtrak, Freshpet, Unilever, Boost Mobile, Visa, Western Digital, U.S. Cellular, CA Techniologies, Aloha, Hibbett Sports

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: January 2026.

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881,821 professionals have used our research since 2012.