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Percolate vs Salesforce Marketing Cloud comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Percolate
Ranking in Social Media Management Solutions
6th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
Marketing Resource Management (8th), Content Marketing Software (9th)
Salesforce Marketing Cloud
Ranking in Social Media Management Solutions
2nd
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
59
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st)
 

Mindshare comparison

As of August 2025, in the Social Media Management Solutions category, the mindshare of Percolate is 3.3%, up from 2.2% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 13.9%, up from 13.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social Media Management Solutions
 

Featured Reviews

it_user712047 - PeerSpot reviewer
​Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives
Editorial calendar functionality for multiple platforms, including social media, email marketing, and web. Integrated asset management tool, with an editor, that has brand sticker and cropping/editing functionalities Instead of operating in silos and not knowing what other teammates are working…
Napitch K - PeerSpot reviewer
Integration challenges impact workflow efficiency
The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
14%
Financial Services Firm
12%
Manufacturing Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...
 

Also Known As

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ExactTarget
 

Overview

 

Sample Customers

GE, Chobani, MasterCard, Amtrak, Freshpet, Unilever, Boost Mobile, Visa, Western Digital, U.S. Cellular, CA Techniologies, Aloha, Hibbett Sports
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips