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Percolate vs Salesforce Marketing Cloud comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Percolate
Ranking in Social Media Management Solutions
5th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
Marketing Resource Management (6th), Content Marketing Software (4th)
Salesforce Marketing Cloud
Ranking in Social Media Management Solutions
2nd
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
61
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st)
 

Mindshare comparison

As of January 2026, in the Social Media Management Solutions category, the mindshare of Percolate is 5.4%, up from 2.8% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 8.0%, down from 12.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social Media Management Solutions Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud8.0%
Percolate5.4%
Other86.6%
Social Media Management Solutions
 

Featured Reviews

it_user712047 - PeerSpot reviewer
Senior Manager of Creative Media
​Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives
Editorial calendar functionality for multiple platforms, including social media, email marketing, and web. Integrated asset management tool, with an editor, that has brand sticker and cropping/editing functionalities Instead of operating in silos and not knowing what other teammates are working…
PG
Consultant at SNDT
Enhanced connectivity across multiple channels while benefiting from insightful reports
The features I found most valuable in Salesforce Marketing Cloud include auto-generated reports for the Journey, which are quite helpful, and the reports are sufficient, though I am not able to recollect much currently. The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp. Regarding customer engagement, personalization capabilities in Salesforce Marketing Cloud enhance engagement because when customers feel that a brand knows them better, they recognize their choices better. In Marketing Cloud, I am able to personalize based on user choices and address them directly without coming across as a bot message.
report
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise14
Large Enterprise29
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
I would recommend that Salesforce Marketing Cloud improve on three-dimensional or 360-degree reporting, as I feel that is something missing. Salesforce Marketing Cloud is expensive; it can be more ...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

GE, Chobani, MasterCard, Amtrak, Freshpet, Unilever, Boost Mobile, Visa, Western Digital, U.S. Cellular, CA Techniologies, Aloha, Hibbett Sports
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips