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HubSpot Marketing Hub vs Zeta Marketing Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
3rd
Average Rating
8.2
Reviews Sentiment
5.8
Number of Reviews
38
Ranking in other categories
No ranking in other categories
Zeta Marketing Platform
Ranking in Marketing Automation
11th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Management (12th), Predictive Analytics (19th), Customer Data Platforms (CDP) (17th)
 

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.3%, down from 10.6% compared to the previous year. The mindshare of Zeta Marketing Platform is 5.1%, up from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
HubSpot Marketing Hub9.3%
Zeta Marketing Platform5.1%
Other85.6%
Marketing Automation
 

Featured Reviews

Xx Ee - PeerSpot reviewer
Has supported marketing and sales alignment while leaving room for better customization options
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
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Top Industries

By visitors reading reviews
Computer Software Company
22%
Manufacturing Company
13%
Educational Organization
7%
Performing Arts
6%
Financial Services Firm
13%
Manufacturing Company
10%
Computer Software Company
7%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise6
Large Enterprise11
No data available
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...
What is your primary use case for HubSpot Marketing Hub?
My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...
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Also Known As

No data available
Boomtrain
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: October 2025.
872,706 professionals have used our research since 2012.