Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Real User
Top 10
Oct 17, 2025
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
Head of Marketing at a tech company with 51-200 employees
Real User
Apr 9, 2025
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test email is sent. This inconsistency makes it difficult to predict the final layout, leading to challenges such as avoiding single words on a line.
HubSpot doesn't have the custom sync restriction for records flowing through Salesforce to HubSpot. Everything needs to be custom-coded on the Salesforce end and that can be challenging as changes need to be made to the Sharing Setting that can affect the whole org.
I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why.
While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows. These workflows, essential for any marketing automation tool, lack some flexibility, making complex tasks more challenging. The platform needs further development, especially in lead scoring and lead source development.
Campaign Specialist at a computer software company with 1,001-5,000 employees
Real User
Top 5
Jul 30, 2024
One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels. One thing I'd like to add is that we can't reply to previous emails in drip campaigns. We have to send fresh emails each time. I'd like HubSpot Marketing Hub to add a feature where follow-up emails can go on top of previous emails so prospects can see the whole conversation easily.
In terms of drawbacks, I've found that HubSpot Marketing Hub lacks in-depth analytics and reporting features and managing contacts and lists can be confusing for new users. There is a need for better educational resources to help users navigate the platform more effectively. While HubSpot generally performs well in terms of automations and workflows, occasional technical issues can lead to server crashes or delays. There are limited hosting options for documents, which could be improved with clearer guidance for users.
The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.
There are issues with the consistency of notifications. Despite configuring reminders, there are instances where I do not receive notifications as I should. I have integrated the system with my Outlook, with the expectation that notifications would align with the tasks I've created, but this reliability issue may require improvement.
Director Partner Solutions at a tech vendor with 51-200 employees
Real User
Jun 28, 2022
I don't use it that often. My colleagues use it more. I wouldn't be able to discuss in great detail areas that are lacking. They should increase the ease of actually creating the contacts and the workflows and enhance that aspect.
Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it.
There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified.
Warrior Representative at a tech services company with 11-50 employees
Real User
Jul 28, 2021
The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification.
Product Manager at a healthcare company with 10,001+ employees
Real User
Jun 11, 2021
HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions. The email recipients sometimes do not receive some of the call-to-action images that are not downloading and this happens no matter what browsers are being used. This should improve in a future release.
Senior Manager Product Strategy at a security firm with 501-1,000 employees
Vendor
May 12, 2021
As of now, given my 15, 20 days of experience, I have never faced any kind of single pain points with HubSpot. It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users. For example, on my team, if there is one person not using the product, it would be nice if I could still create a HubSpot notification for them.
Client Executive at a tech services company with 51-200 employees
Real User
Jan 14, 2021
When using this product, improvements often have to be made at the corporate level, such as improving their overall best practices. The reason for this is the flexibility that the solution provides. For example, when different people are talking about a certain sales stage, there should be certain qualifications. One person might refer to a deal at the commit stage, whereas another one considers it to be at the qualification stage. Although the interface is good, it is not very intuitive. I usually have to go to the admin to look for help with certain functions. The search and questions aren't as intuitive as I would expect from a platform like this. However, it may just be me getting up to speed with it.
API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.
HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver...
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test email is sent. This inconsistency makes it difficult to predict the final layout, leading to challenges such as avoiding single words on a line.
HubSpot doesn't have the custom sync restriction for records flowing through Salesforce to HubSpot. Everything needs to be custom-coded on the Salesforce end and that can be challenging as changes need to be made to the Sharing Setting that can affect the whole org.
I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why.
While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows. These workflows, essential for any marketing automation tool, lack some flexibility, making complex tasks more challenging. The platform needs further development, especially in lead scoring and lead source development.
One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels. One thing I'd like to add is that we can't reply to previous emails in drip campaigns. We have to send fresh emails each time. I'd like HubSpot Marketing Hub to add a feature where follow-up emails can go on top of previous emails so prospects can see the whole conversation easily.
HubSpot’s scoring is not good. The email template can be made a little better.
In terms of drawbacks, I've found that HubSpot Marketing Hub lacks in-depth analytics and reporting features and managing contacts and lists can be confusing for new users. There is a need for better educational resources to help users navigate the platform more effectively. While HubSpot generally performs well in terms of automations and workflows, occasional technical issues can lead to server crashes or delays. There are limited hosting options for documents, which could be improved with clearer guidance for users.
The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.
The product is not cheap.
There are issues with the consistency of notifications. Despite configuring reminders, there are instances where I do not receive notifications as I should. I have integrated the system with my Outlook, with the expectation that notifications would align with the tasks I've created, but this reliability issue may require improvement.
The solution is not recommended for launching investment.
HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand.
This product is quite expensive.
I don't use it that often. My colleagues use it more. I wouldn't be able to discuss in great detail areas that are lacking. They should increase the ease of actually creating the contacts and the workflows and enhance that aspect.
Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it.
There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified.
The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification.
HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions. The email recipients sometimes do not receive some of the call-to-action images that are not downloading and this happens no matter what browsers are being used. This should improve in a future release.
As of now, given my 15, 20 days of experience, I have never faced any kind of single pain points with HubSpot. It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users. For example, on my team, if there is one person not using the product, it would be nice if I could still create a HubSpot notification for them.
When using this product, improvements often have to be made at the corporate level, such as improving their overall best practices. The reason for this is the flexibility that the solution provides. For example, when different people are talking about a certain sales stage, there should be certain qualifications. One person might refer to a deal at the commit stage, whereas another one considers it to be at the qualification stage. Although the interface is good, it is not very intuitive. I usually have to go to the admin to look for help with certain functions. The search and questions aren't as intuitive as I would expect from a platform like this. However, it may just be me getting up to speed with it.
API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.
Analytics system could be better.