We performed a comparison between HubSpot Marketing Hub and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."There are customizable templates and we can easily make the templates more dynamic."
"The product has the most valuable enterprise features."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"Technical support is helpful and responsive."
"The solution helps me to structure and track marketing and sales emails."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"It's easy to create email templates and landing pages."
"It has made email marketing quicker and easier."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"The most valuable feature is the customization of the solution."
"The solution can be easily integrated with Salesforce."
"The product is stable."
"Campaign tracking is a valuable feature."
"The solution is not recommended for launching investment."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"The way the staff uses the system sometimes leads to processes not being followed."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"The product is not cheap."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Technical support has been quick and helpful every time."
"The solution is quite expensive, at least, for smaller teams."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Pardot must be synced with Salesforce."
"Lacks sufficient free custom fields."
"Needs to improve list building."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Pardot is ranked 6th in Marketing Automation with 8 reviews. HubSpot Marketing Hub is rated 8.2, while Pardot is rated 7.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Pardot writes "The solution is stable and can be easily integrated with Salesforce, but it is not scalable, and the initial deployment is not easy". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua and IBM Watson Campaign Automation, whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud, Iterable and SAP Marketing Cloud. See our HubSpot Marketing Hub vs. Pardot report.
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