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Sprinklr Reviews

Vendor: Sprinklr
4.0 out of 5
Badge Ranked 1
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What is Sprinklr?

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

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Sprinklr is the #1 ranked solution in top Social CRM solutions, #1 ranked solution in top Community Platforms, #1 ranked solution in top Social Media Management Systems, #2 ranked solution in top Customer Feedback Management solutions, #3 ranked solution in top Digital Experience Platforms, and #7 ranked solution in top Customer Experience Management solutions. PeerSpot users give Sprinklr an average rating of 8.0 out of 10. Sprinklr is most commonly compared to Zendesk: Sprinklr vs Zendesk. Sprinklr is popular among the large enterprise segment, accounting for 57% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 11% of all views.
Buyer's Guide
Sprinklr
December 2025
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Sprinklr mindshare

Product category:
Social CRM
As of December 2025, the mindshare of Sprinklr in the Social CRM category stands at 8.9%, down from 22.1% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Social CRM Market Share Distribution
ProductMarket Share (%)
Sprinklr8.9%
HootSuite7.7%
Sprout Social7.7%
Other75.7%
Social CRM

PeerResearch reports based on Sprinklr reviews

TypeTitleDate
CategorySocial CRMDec 29, 2025Download
ProductReviews, tips, and advice from real usersDec 29, 2025Download
ComparisonSprinklr vs Salesforce Marketing CloudDec 29, 2025Download
ComparisonSprinklr vs Qualtrics XM PlatformDec 29, 2025Download
ComparisonSprinklr vs HootSuiteDec 29, 2025Download
Suggested products
TitleRatingMindshareRecommending
Zendesk4.1N/A92%66 interviewsAdd to research
Genesys Cloud CX4.4N/A100%12 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

Sprinklr excels in automation, customization, and integration. Its AI analytics aids multitasking across platforms like WhatsApp, email, and calls. The routing engine and case management enhance operational efficiency. Multi-language support and moving images boost engagement. Its unified platform streamlines content management across channels and integrates with CRMs. It offers cloud availability, extensive reporting, and data-driven decision-making capabilities. Users appreciate comprehensive social media management and creative, responsive customer support from Sprinklr's team.
  • "Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."
  • "The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."
  • "The interface is the most valuable feature to me."

Room for Improvement

Sprinklr is advised to enhance integrations, especially with CRM systems, and to simplify the complexity for new users. More intuitive interfaces, better communication, and improved AI features are also needed. Users express interest in not being charged for every service and desire easier editing capabilities. The support system lacks rapid response, while drag-and-drop functionality and multi-language content creation require attention. Videos and guides should offer clearer explanations on platform usage.
  • "Sometimes I'll log into LinkedIn, and it won't show the scheduled post."
  • "There could be more videos on how to use Sprinklr."
  • "The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

ROI

Sprinklr provides operational value by integrating data and improving resource efficiency, resulting in a 10% ROI. Despite the need for replacements, it enhances customer experience and increases engagement. Though precise metrics for 2025 are pending, a positive return is anticipated. Participants find it easier to share, boosting impression rates, especially on platforms like LinkedIn. Financial benefits include avoiding costs for external tools, and the ease of sharing content organically helps in augmenting exposure.

Pricing

Sprinklr's pricing is perceived as high, typically rated around nine to ten out of ten, indicating it's more expensive than other solutions. The costs are often justified by its robust features, though some users suggest a need for cost reconsideration. Fees for onboarding and premium support are charged, and the pricing is tailored to business needs, suggesting a per-user license model. Feedback indicates a need for country-specific pricing to enhance affordability.

Popular Use Cases

Users primarily utilize Sprinklr for social media management, including advertising, organic publishing, scheduling, and analytics on platforms like Facebook, Instagram, LinkedIn, and YouTube. They engage in data analysis, social listening, and customer engagement via chatbots and live agents. Integration with email, WhatsApp, and other channels is common. They employ its Care, Engagement, Listening, and Advertising modules for customer service, reporting, and managing escalations. Large organizations use it for benchmarking and analytics.

Service and Support

Sprinklr customer service receives mixed ratings. Technical support varies, with some praising responsiveness and others noting slow resolutions and lack of live chat. Communication challenges are noted with excessive email exchanges. Premium support is highly rated, though agility could improve. Users find support staff friendly but sometimes unclear. Time-sensitive issues are often handled via email rather than calls. The support model includes a dedicated team, but specific needs may not always be understood.

Deployment

Users experience varying levels of complexity with Sprinklr's initial setup. Some find it straightforward while others face challenges needing customization and collaboration with Sprinklr's team. The process can take two to three months, requiring back-and-forth interactions and understanding of technical requirements. Deployment depends on the organization’s environment, with options for cloud or on-premises. Some users note easier integration when their company is already on AWS or Azure.

Scalability

Sprinklr's scalability varies among users, with ratings ranging from six to nine out of ten. Some find it scalable, handling multiple users and licenses effectively, while others see room for improvement, especially regarding integrations with systems like Salesforce. The ability to scale depends on business infrastructure and team agility. Communication about feature changes can cause confusion, and custom solutions may hinder scalability. Positive experiences include ease of configuration and flexibility as a cloud platform.

Stability

Sprinklr has a generally positive perception regarding stability. Many users experience no issues and rate it highly, around nine or ten. Others highlight some instability, particularly during updates or with third-party integration issues. Common concerns include hiccups related to API connections and updates affecting system functionality. Some users emphasize reliable performance over extended periods, describing it as stable, with consistent capabilities appreciated for crucial business activities like digital banking and social campaign management.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Sprinklr Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Midsize Enterprise5
Large Enterprise5
By reviewers
By visitors reading reviews
Company SizeCount
Small Business45
Midsize Enterprise18
Large Enterprise84
By visitors reading reviews

Top industries

By visitors reading reviews
Financial Services Firm
11%
Energy/Utilities Company
8%
Computer Software Company
7%
Media Company
7%
Performing Arts
6%
Educational Organization
6%
Manufacturing Company
6%
Comms Service Provider
4%
Non Profit
4%
University
4%
Insurance Company
3%
Healthcare Company
3%
Real Estate/Law Firm
3%
Government
3%
Legal Firm
3%
Retailer
3%
Wholesaler/Distributor
2%
Construction Company
2%
Transportation Company
2%
Logistics Company
2%
Hospitality Company
1%
Outsourcing Company
1%
Pharma/Biotech Company
1%
Renewables & Environment Company
1%
Religious Institution
1%
Recruiting/Hr Firm
1%
Sports Company
1%
Recreational Facilities/Services Company
1%
Consumer Goods Company
1%
Marketing Services Firm
1%

Compare Sprinklr with alternative products

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Learn more about Sprinklr

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?
  • Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
  • Automation and Scheduling: Boost productivity with automated processes and smart content planning.
  • Integration with CRMs: Connect seamlessly for enhanced customer management.
  • Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
  • Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.
What benefits can users expect from Sprinklr?
  • Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
  • Operational Efficiency: Streamline processes with automation and comprehensive analytics.
  • User-Friendly Interface: Simplified operations and easier management for teams.
  • Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sprinklr was previously known as Get Satisfaction, Unified-CXM Platform.

Sprinklr customers

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines

Related questions

  • 10
Why is Sprinklr famous for its social media feature?
  • 6
Is Sprinklr a free digital experience platform?
  • 11
Can Sprinklr help a company provide good customer support?
  • 12
When evaluating Social CRM, what aspect do you think is the most important to look for?
  • 9
Why are Social CRM solutions important for businesses?

Product Categories

Product Categories
Social CRM
Customer Experience Management
Customer Feedback Management
Community Platforms
Social Media Management Solutions
Digital Experience Platforms (DXP)

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Sprinklr Reviews Summary
Author infoRatingReview Summary
Territory Sales Trainer N. Illinois & Wisconsin at Colonial Life4.5No summary available
Product Marketing Manager at MathWorks4.0No summary available
Senior Application Analyst at a non-profit with 5,001-10,000 employees2.5No summary available
Contact Center Tech Manager || Building Omni-Channel CC Experience at Misr Digital Innovation4.5No summary available
Social & Digital Media Performance, Senior Manager at Majid Al Futtaim4.0No summary available
Enterprise Sales Manager at Etisalat3.5I use Sprinklr as a contact center solution to integrate various communication platforms like Facebook, WhatsApp, and email. The AI analytics are valuable, but Sprinklr needs improvement to match the confidence users have in NICE.
Project and System Specialist at Maytronics Ltd4.0No summary available
Senior Manager, Customer Value & Innovation at a financial services firm with 501-1,000 employees3.5I use Sprinklr primarily for managing customer queries in the crypto space through chat and social media, valuing its customization and automation. While it offers good ROI, improvements are needed in support and BI features, unlike FreshWorks and Zendesk.