We compared Salesforce Marketing Cloud and Sprout Social across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:
Features: Salesforce Marketing Cloud is highly regarded for its extensive range of capabilities, including CRM, automation, and seamless data source integration. Users also praised its Journey Builder feature, reporting, and dashboards. Sprout Social provides useful tools for scheduling and publishing content, analyzing social media performance, and engaging with customers.
Room for Improvement: Salesforce Marketing Cloud could improve its readiness for CDP solutions and template organization. Reviewers also want more personalization options and a more user-friendly mobile app. Sprout Social could improve in areas such as cost, data analysis, user interface, customer assistance, and compatibility with other platforms.
Service and Support: Salesforce Marketing Cloud's customer service has faced challenges in terms of accessibility and response time. Sprout Social's customer service is praised for its prompt and helpful responses from a knowledgeable and friendly support team. They offer extensive resources.
Ease of Deployment: Salesforce Marketing Cloud's initial setup can be complex and may require additional fees or assistance. Sprout Social is commended for its straightforward and user-friendly deployment, featuring an intuitive interface and valuable onboarding resources.
Pricing: The cost of setting up Salesforce Marketing Cloud can differ based on the product's complexity and specific needs. Salesforce Marketing Cloud is typically considered to be in the medium to high price range. The setup cost for Sprout Social and Salesforce Marketing Cloud products can differ. Sprout Social's cost is determined by complexity and specific needs.
ROI: Salesforce Marketing Cloud users have found it to be an effective solution in terms of return on investment. Sprout Social does not provide ROI information, whereas Salesforce Marketing Cloud has shown positive ROI for some users, making it a favored choice for those who have achieved success.
Comparison Results: Salesforce Marketing Cloud is highly regarded for its extensive features, CRM capabilities, and user-friendly interface. However, many users are dissatisfied with the solution’s high cost and requested more personalization options. Sprout Social is commended for its easy deployment, user-friendly interface, and comprehensive social media management features. Areas for improvement include pricing, reporting, and cross-platform integration.
Earn 20 points
Salesforce Marketing Cloud is ranked 1st in Social CRM with 49 reviews while Sprout Social is ranked 4th in Social CRM. Salesforce Marketing Cloud is rated 8.4, while Sprout Social is rated 0.0. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas Sprout Social is most compared with Sprinklr and HootSuite.
See our list of best Social CRM vendors and best Social Media Management Solutions vendors.
We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.