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Nimble CRM vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Nimble CRM
Ranking in Social CRM
16th
Average Rating
8.6
Reviews Sentiment
7.8
Number of Reviews
3
Ranking in other categories
CRM (51st)
Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of June 2025, in the Social CRM category, the mindshare of Nimble CRM is 1.2%, down from 2.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 12.6%, up from 11.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

Hakan Genel - PeerSpot reviewer
An easy-to-use, simple and stable CRM solution
The solution is used for VMware Environment It's easy to configure and easy to create a data source or replicate it to another one. It's very easy to use. All servers are in the environment, and we are using the data source. Nimble is very reliable. The configuration is very quick and simple.…
ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's easy to configure and easy to create a data source or replicate it to another one."
"It is a fast and reliable solution."
"The interface is easy to use and has many features, such as email marketing and ad management, live chat, and more."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp."
"It is very easy to use from a marketing standpoint."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"It makes it easy for a business to use any module based on their preference."
"Salesforce is constantly evolving and have a good release cycle."
"I like the user interface it has a nice look and feel."
 

Cons

"Nimble sometimes slows down the progress of any work or project we have pending as it lacks the customization to manage the task through the work dashboard."
"The solution should improve its replication groups' verification confirmation."
"The product has a security flaw."
"We'd like to see more integrations with third-party products."
"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."
"The encryption and decryption have room for improvement."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"It should contain artificial intelligence, in my opinion."
 

Pricing and Cost Advice

"The pricing is moderate."
"The solution is cost-effective."
"The solution's pricing is very high and should be more flexible for smaller companies."
"The price is expensive."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"The licensing cost for the solution is on a yearly basis."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"This solution is priced in the medium to high price range."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
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Top Industries

By visitors reading reviews
No data available
Educational Organization
32%
Computer Software Company
10%
Financial Services Firm
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
 

Also Known As

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ExactTarget
 

Overview

 

Sample Customers

A.M. Custom Clothing, Skymax, Totus Tuus Consulting, Nourmand & Associates, Intermedio Information Technology, Digiterati, TradeGecko, Things With Wings, Trendr, WebbROI, Servicerate.com
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Nimble CRM vs. Salesforce Marketing Cloud and other solutions. Updated: June 2025.
859,129 professionals have used our research since 2012.