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Nimble CRM vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Nimble CRM
Ranking in Social CRM
7th
Average Rating
8.6
Reviews Sentiment
7.8
Number of Reviews
3
Ranking in other categories
CRM (29th)
Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
56
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of May 2025, in the Social CRM category, the mindshare of Nimble CRM is 1.1%, down from 2.4% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 12.4%, up from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

Hakan Genel - PeerSpot reviewer
An easy-to-use, simple and stable CRM solution
The solution is used for VMware Environment It's easy to configure and easy to create a data source or replicate it to another one. It's very easy to use. All servers are in the environment, and we are using the data source. Nimble is very reliable. The configuration is very quick and simple.…
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The interface is easy to use and has many features, such as email marketing and ad management, live chat, and more."
"It's easy to configure and easy to create a data source or replicate it to another one."
"It is a fast and reliable solution."
"The most valuable feature is the ability to get quotes out in a timely manner."
"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."
"The solution is very, very scalable."
"The Journey and CloudPages and automation are all great."
"Email Studio is one of the core parts of Salesforce Marketing Cloud."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
 

Cons

"The product has a security flaw."
"Nimble sometimes slows down the progress of any work or project we have pending as it lacks the customization to manage the task through the work dashboard."
"The solution should improve its replication groups' verification confirmation."
"The encryption and decryption have room for improvement."
"They could improve the product's data integration functionality for larger companies."
"We have struggled to get resolution of support tickets from the Salesforce team."
"The solution can be difficult to set up for non-technical individuals."
"I've noticed on one-to-one leads, the customer objection option is not available."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
 

Pricing and Cost Advice

"The solution is cost-effective."
"The pricing is moderate."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"The solution is paid for monthly."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"Licensing fees are paid on a yearly basis."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"This is a low cost solution suited to larger organizations."
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Top Industries

By visitors reading reviews
No data available
Educational Organization
57%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Nimble?
It is a fast and reliable solution.
What needs improvement with Nimble?
The product has a security flaw. The security vulnerabilities of the product should be improved.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
Salesforce is one of the most expensive tools. The pricing is around $10,000 per annum per user. It is a very expensive solution that I would rate a nine out of 10 in terms of cost.
What needs improvement with Salesforce Marketing Cloud?
I would like to see improvements in the integration between Salesforce platforms and AgentForce. There are inaccuracies in how AgentForce retrieves information or interprets data. It still shows so...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

A.M. Custom Clothing, Skymax, Totus Tuus Consulting, Nourmand & Associates, Intermedio Information Technology, Digiterati, TradeGecko, Things With Wings, Trendr, WebbROI, Servicerate.com
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Nimble CRM vs. Salesforce Marketing Cloud and other solutions. Updated: April 2025.
849,963 professionals have used our research since 2012.