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Nimble CRM vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 18, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Nimble CRM
Ranking in Social CRM
10th
Average Rating
8.6
Reviews Sentiment
7.8
Number of Reviews
3
Ranking in other categories
CRM (41st)
Salesforce Marketing Cloud
Ranking in Social CRM
3rd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of June 2026, in the Social CRM category, the mindshare of Nimble CRM is 3.9%, up from 1.2% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 6.0%, down from 12.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud6.0%
Nimble CRM3.9%
Other90.1%
Social CRM
 

Featured Reviews

ES
Storage Consultant Storage at Hewlett Packard Enterprise
A fast and reliable solution that reduces data storage costs
The product leverages flash storage and predictive analytics. It helps us to monitor the infrastructure and reduces data storage costs. It reduces risk against snapshots and has great performance and capacity. The tool can be useful for applications that need speed. It is a fast and reliable solution. It can work on various IT platforms and environments.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's easy to configure and easy to create a data source or replicate it to another one."
"The interface is easy to use and has many features, such as email marketing and ad management, live chat, and more."
"It is a fast and reliable solution."
"We have found the solution stable, the performance is good, there are no bugs or glitches, and it doesn't crash or freeze."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"Its licensing is on an annual basis, and customers are okay with its licensing cost, and they don't find it expensive."
"Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"This solution has improved organization brand awareness with prospects and clients."
"I sincerely recommend the SFMC platform and advise you to hire a Solutions Architect to set it up."
"If someone wants to sell their product in a very good manner, they can use Salesforce Marketing Cloud."
 

Cons

"The solution should improve its replication groups' verification confirmation."
"Nimble sometimes slows down the progress of any work or project we have pending as it lacks the customization to manage the task through the work dashboard."
"The product has a security flaw."
"Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."
"We'd like to see more integrations with third-party products."
"Technical Support: That's where it gets bad, in my opinion. I have had to deal with the support several times."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"User management could be better."
"We have struggled to get resolution of support tickets from the Salesforce team."
"The analytics feature needs some improvement."
"The product could use a little bit of BI in the sense of rule-based building."
 

Pricing and Cost Advice

"The solution is cost-effective."
"The pricing is moderate."
"It's normal pricing."
"The licensing cost for the solution is on a yearly basis."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"The solution is paid for monthly."
"This solution is priced in the medium to high price range."
"It is a license per user."
"The solution is a bit expensive."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
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Top Industries

By visitors reading reviews
Construction Company
16%
Financial Services Firm
13%
Healthcare Company
11%
Transportation Company
9%
Financial Services Firm
18%
Construction Company
9%
Manufacturing Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise15
Large Enterprise34
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...
What is your primary use case for Salesforce Marketing Cloud?
As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

A.M. Custom Clothing, Skymax, Totus Tuus Consulting, Nourmand & Associates, Intermedio Information Technology, Digiterati, TradeGecko, Things With Wings, Trendr, WebbROI, Servicerate.com
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Nimble CRM vs. Salesforce Marketing Cloud and other solutions. Updated: June 2026.
902,456 professionals have used our research since 2012.