

Find out in this report how the two Social CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
Salesforce customer service is excellent.
Customer support could be improved, especially for new features.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
I find Salesforce Marketing Cloud to be scalable, as we can easily send out campaigns.
On a scale of one to ten, I rate its scalability at 9.5.
The scalability of Salesforce is very good.
Salesforce Marketing Cloud is highly stable.
The maximum downtime I faced was about two to three hours.
Salesforce Marketing Cloud is stable, with issues occurring sometimes, but it is stable approximately 90% of the time.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
Improvements can also be made in the connections to different external tools such as Azure or AWS.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
The pricing is around $10,000 per annum per user.
Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The integration of customer data across channels functions effectively because we also have Salesforce CRM and Velocity.
| Product | Market Share (%) |
|---|---|
| Salesforce Marketing Cloud | 5.7% |
| Qualtrics XM Platform | 4.0% |
| Other | 90.3% |


| Company Size | Count |
|---|---|
| Small Business | 8 |
| Midsize Enterprise | 1 |
| Large Enterprise | 6 |
| Company Size | Count |
|---|---|
| Small Business | 19 |
| Midsize Enterprise | 14 |
| Large Enterprise | 31 |
Qualtrics XM Platform offers AI-driven analytics, seamless integrations, and an intuitive interface for efficient data collection and visualization. Known for its user-friendly design, it supports real-time feedback and sentiment analysis, catering to companies seeking streamlined workflows.
Qualtrics XM Platform enables organizations to create surveys with ease through its drag-and-drop interface. With prebuilt integrations and advanced analytics tools like Text iQ, users efficiently gather insights from data. The platform's comprehensive dashboards facilitate dynamic engagements and amplify decision-making. While the platform excels in many areas, it needs improvements in Salesforce integration, graphical analytics tools, and dashboard speeds to enhance user experience. High costs and data migration limitations are noted as concerns. Qualtrics is utilized across industries for collecting customer experience data, automating surveys, and boosting employee engagement, though some industry-specific functional enhancements are recommended.
What key features does the Qualtrics XM Platform offer?Organizations implement Qualtrics across industries to gather customer insights and automate feedback processes. Retailers use kiosks for in-store feedback, while HR departments leverage the platform for employee onboarding. Banking sectors adopt it for transactional feedback, whereas technology firms assess content effectiveness through in-depth surveys. Enhanced real-time dashboards help access and utilize collected data efficiently.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
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