Oracle Fusion Service vs Salesforce Marketing Cloud comparison

Oracle Fusion Service vs. Salesforce Marketing Cloud

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

7.5

Oracle Fusion Service enhances customer experience, reduces costs, and offers substantial ROI, supported by integrated reporting and strong partnerships.

Sentiment score

6.8

Salesforce Marketing Cloud ROI experiences vary; some see clear benefits, while others face measurement challenges across different user groups.

No quotes available

For more quotes and insights, download the Oracle Fusion Service report

No quotes available

For more quotes and insights, download the Salesforce Marketing Cloud report

Customer Service

Sentiment score

7.6

Oracle Fusion Service's customer support is knowledgeable but slow, with service rated 7-9/10 and regional disparities noted.

Sentiment score

6.4

Salesforce Marketing Cloud support effectiveness varies by license, with premium rated highly and standard support often seen as lacking.

Customer service varies as sometimes I receive a good response, and other times I need to escalate issues and involve engineers from Oracle in an OWC session.

For more quotes and insights, download the Oracle Fusion Service report

Solutions Architect at Western Digital

Customer support could be improved, especially for new features.

For more quotes and insights, download the Salesforce Marketing Cloud report

Practice Manager at Katzion

Scalability Issues

Sentiment score

8.2

Oracle Fusion Service is highly scalable, supporting seamless expansion for all organization sizes with high user satisfaction ratings.

Sentiment score

7.7

Salesforce Marketing Cloud offers scalable, highly rated solutions for medium to large enterprises with robust integration, but may be costly.

Initially, we had ten ERPs, and I have added more since.

For more quotes and insights, download the Oracle Fusion Service report

Solutions Architect at Western Digital

The scalability of Salesforce is very good.

For more quotes and insights, download the Salesforce Marketing Cloud report

Practice Manager at Katzion

Stability Issues

Sentiment score

8.1

Oracle Fusion Service is highly stable, supporting large-scale operations with minimal disruptions and proactive management of minor outages.

Sentiment score

8.2

Salesforce Marketing Cloud is stable and reliable, with few bugs or crashes, handling large data volumes effectively.

No quotes available

For more quotes and insights, download the Oracle Fusion Service report

Salesforce Marketing Cloud is highly stable.

For more quotes and insights, download the Salesforce Marketing Cloud report

Practice Manager at Katzion

Room For Improvement

Oracle Fusion Service needs improvements in user experience, pricing, integration, performance, documentation, and modern functionalities for large enterprises.

Salesforce Marketing Cloud improves user experience with enhanced security, analytics, integration, and mobile functionality amid pricing and data concerns.

Simpler integration capabilities.

Prasan Edirisinghe

Associate Architect-Technology at Virtusa Global

When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them.

For more quotes and insights, download the Oracle Fusion Service report

Solutions Architect at Western Digital

There are inaccuracies in how AgentForce retrieves information or interprets data.

For more quotes and insights, download the Salesforce Marketing Cloud report

Practice Manager at Katzion

Setup Cost

Oracle Fusion Service offers flexible pricing but can be costly for small businesses; efficient license management is essential.

Salesforce Marketing Cloud is costly but valued for its robust capabilities, offering flexible pricing and negotiation options for enterprises.

I think it's expensive, yet it does not pose a threat, making it costly for my enterprise.

For more quotes and insights, download the Oracle Fusion Service report

Solutions Architect at Western Digital

The pricing is around $10,000 per annum per user.

For more quotes and insights, download the Salesforce Marketing Cloud report

Practice Manager at Katzion

Valuable Features

Oracle Fusion Service enhances customer interaction and streamlines operations with omni-channel communication, integration, automation, and flexible customization.

Salesforce Marketing Cloud excels with its multi-channel campaign management, CRM integration, advanced analytics, and user-friendly interface.

There are ERP connectors available for Oracle middleware, enabling seamless integration through a drag-and-drop interface.

For more quotes and insights, download the Oracle Fusion Service report

Solutions Architect at Western Digital

There is also a focus on maintaining efficiency, and it is a significant time saver.

Prasan Edirisinghe

Associate Architect-Technology at Virtusa Global

The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.

For more quotes and insights, download the Salesforce Marketing Cloud report

Practice Manager at Katzion

Categories and Ranking

Oracle Fusion Service

Ranking in Marketing Management

7th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (3rd), CRM (10th)

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of May 2025, in the Marketing Management category, the mindshare of Oracle Fusion Service is 0.8%, down from 1.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 15.8%, down from 18.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Integration enhances efficiency with good ERP Fusion Console that helps with centralization

Solutions Architect at Western Digital

When it comes to ERP Cloud, performance has always been an issue, especially when calling an API or a VIP publisher. I experience timeouts, which Oracle needs to improve. There have been many service requests around this, particularly last year. Although progress has been made, performance is still a concern for me. When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them. Enhanced performance is something that I would be interested in.

Read full review

SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Read full review

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849,963 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

72%

Computer Software Company

Financial Services Firm

Manufacturing Company

Educational Organization

57%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle Service Cloud?

The solution is easy to learn.

What needs improvement with Oracle Service Cloud?

I would like to see more AI usage, enhanced personalization capabilities, and simpler integration capabilities.

What is your primary use case for Oracle Service Cloud?

I mainly use the solution for RTCRN.

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

Salesforce is one of the most expensive tools. The pricing is around $10,000 per annum per user. It is a very expensive solution that I would rate a nine out of 10 in terms of cost.

What needs improvement with Salesforce Marketing Cloud?

I would like to see improvements in the integration between Salesforce platforms and AgentForce. There are inaccuracies in how AgentForce retrieves information or interprets data. It still shows so...

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Product Reports

Oracle Fusion Service

Download Oracle Fusion Service product report

Salesforce Marketing Cloud

Download Salesforce Marketing Cloud product report

Also Known As

Oracle Service Cloud, Oracle RightNow

ExactTarget

Overview

Deliver efficient service outcomes at scale when and where customers engage. Oracle Fusion Service is a unified platform of apps, data, and capabilities enabling effortless self-service, agent-assisted service, and field service workflows tailored to your industry and use case.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Oracle Fusion Service vs. Salesforce Marketing Cloud