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Oracle Fusion Service vs Salesforce Marketing Cloud comparison

Oracle and Salesforce are both solutions in the Marketing Management category. Oracle is ranked #7 with an average rating of 8.3, while Salesforce is ranked #1 with an average rating of 8.6. Oracle holds a 0.9% mindshare in MM, compared to Salesforce’s 16.0% mindshare. Additionally, 91% of Oracle users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.
Oracle Fusion Service
Read 33 Oracle Fusion Service reviews
  • 142 Views
  • 22 Comparison Views
91% willing to recommend
Salesforce Marketing Cloud
Read 58 Salesforce Marketing Cloud reviews
  • 1,672 Views
  • 354 Comparison Views
98% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on May 21, 2025

Oracle Fusion Service and Salesforce Marketing Cloud are competitors in the enterprise SaaS market, focusing on service and marketing respectively. While Oracle excels in service integration, Salesforce offers superior marketing functionalities with advanced tools.

Features: Oracle Fusion Service includes incident management, a comprehensive customer portal, and robust integration capabilities. Salesforce Marketing Cloud features Journey Builder, Social Studio, and Advertising Studio, enhancing multi-channel marketing strategies.

Room for Improvement: Oracle Fusion Service could improve its user interface intuitiveness and integration for legacy systems, along with providing more detailed documentation. Salesforce Marketing Cloud could enhance cost-efficiency, simplify dashboard management, and further develop its personalization features.

Ease of Deployment and Customer Service: Oracle Fusion offers deployment flexibility with cloud and on-premises options, though support experiences vary. Salesforce Marketing Cloud primarily uses public cloud deployment and provides consistent technical support with strong customization options.

Pricing and ROI: Oracle Fusion's flexible pricing can be costly for smaller businesses, yet it offers significant ROI through operational efficiency. Salesforce’s high cost reflects its advanced feature set, providing substantial ROI in marketing applications, but may be a concern for smaller companies.

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To learn more, read our detailed Oracle Fusion Service vs. Salesforce Marketing Cloud Report (Updated: June 2025).
Buyer's Guide
Oracle Fusion Service vs. Salesforce Marketing Cloud
June 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.5
Oracle Fusion Service enhances customer experience, reduces costs, and offers substantial ROI, supported by integrated reporting and strong partnerships.
Sentiment score
6.9
Salesforce Marketing Cloud challenges ROI measurement yet enhances marketing, personalization, and efficiency, yielding satisfaction despite limited quantifiable returns.
No quotes available
For more quotes and insights, download the Oracle Fusion Service report
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
For more quotes and insights, download the Salesforce Marketing Cloud report
 

Customer Service

Sentiment score
7.4
Oracle Fusion Service's customer support is knowledgeable but slow, with service rated 7-9/10 and regional disparities noted.
Sentiment score
6.6
Salesforce Marketing Cloud support varies by tier, with premium praised for responsiveness, while standard faces slower resolutions.
Customer service varies as sometimes I receive a good response, and other times I need to escalate issues and involve engineers from Oracle in an OWC session.
For more quotes and insights, download the Oracle Fusion Service report
Salesforce customer service is excellent.
Customer support could be improved, especially for new features.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
For more quotes and insights, download the Salesforce Marketing Cloud report
MahaboobPasha - PeerSpot reviewer
SM
RM
PG
 

Scalability Issues

Sentiment score
8.3
Oracle Fusion Service is highly scalable, supporting seamless expansion for all organization sizes with high user satisfaction ratings.
Sentiment score
7.7
Salesforce Marketing Cloud efficiently scales with high ratings, offering robust integration and cloud advantages, despite potential costs for smaller businesses.
Initially, we had ten ERPs, and I have added more since.
For more quotes and insights, download the Oracle Fusion Service report
When more branches are opened for a dealer, or when the vehicle manufacturing company implements the software nationwide, the application needs to handle many changes and business rules smoothly.
On a scale of one to ten, I rate its scalability at 9.5.
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
For more quotes and insights, download the Salesforce Marketing Cloud report
MahaboobPasha - PeerSpot reviewer
RM
SM
PG
 

Stability Issues

Sentiment score
8.1
Oracle Fusion Service is highly stable, supporting large-scale operations with minimal disruptions and proactive management of minor outages.
Sentiment score
8.1
Salesforce Marketing Cloud is highly stable, reliable, and performs well, especially with large data, though Chrome is recommended.
No quotes available
For more quotes and insights, download the Oracle Fusion Service report
Salesforce Marketing Cloud is highly stable.
The maximum downtime I faced was about two to three hours.
For more quotes and insights, download the Salesforce Marketing Cloud report
 

Room For Improvement

Oracle Fusion Service needs improvements in user experience, pricing, integration, performance, documentation, and modern functionalities for large enterprises.
Salesforce Marketing Cloud struggles with usability, pricing, security improvements, and seamless integration, needing better support and intuitive interfaces.
Simpler integration capabilities.
When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them.
For more quotes and insights, download the Oracle Fusion Service report
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
There are inaccuracies in how AgentForce retrieves information or interprets data.
For more quotes and insights, download the Salesforce Marketing Cloud report
Prasan Edirisinghe - PeerSpot reviewerMahaboobPasha - PeerSpot reviewer
SM
PG
RM
 

Setup Cost

Oracle Fusion Service offers flexible pricing but can be costly for small businesses; efficient license management is essential.
Enterprise buyers consider Salesforce Marketing Cloud costly yet valuable for its comprehensive features and effective campaign management.
I think it's expensive, yet it does not pose a threat, making it costly for my enterprise.
For more quotes and insights, download the Oracle Fusion Service report
The pricing is around $10,000 per annum per user.
For more quotes and insights, download the Salesforce Marketing Cloud report
 

Valuable Features

Oracle Fusion Service enhances customer interaction and streamlines operations with omni-channel communication, integration, automation, and flexible customization.
Salesforce Marketing Cloud offers automation, integrations, and analytics for personalized campaigns, CRM integration, and scalable solutions across industries.
There are ERP connectors available for Oracle middleware, enabling seamless integration through a drag-and-drop interface.
There is also a focus on maintaining efficiency, and it is a significant time saver.
For more quotes and insights, download the Oracle Fusion Service report
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The automation features, including AI Copilot actions, enhance functionality by providing information via chatbots as a substitute for physical representatives.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
For more quotes and insights, download the Salesforce Marketing Cloud report
MahaboobPasha - PeerSpot reviewerPrasan Edirisinghe - PeerSpot reviewer
PG
SM
RM
 

Categories and Ranking

Oracle Fusion Service
Ranking in Marketing Management
7th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
33
Ranking in other categories
CRM Customer Engagement Centers (4th), CRM (10th)
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of June 2025, in the Marketing Management category, the mindshare of Oracle Fusion Service is 0.9%, down from 1.2% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 16.0%, down from 17.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

MahaboobPasha - PeerSpot reviewer
Integration enhances efficiency with good ERP Fusion Console that helps with centralization
When it comes to ERP Cloud, performance has always been an issue, especially when calling an API or a VIP publisher. I experience timeouts, which Oracle needs to improve. There have been many service requests around this, particularly last year. Although progress has been made, performance is still a concern for me. When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them. Enhanced performance is something that I would be interested in.
Read full review
ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…
Read full review
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Top Industries

By visitors reading reviews
Educational Organization
55%
Financial Services Firm
6%
Computer Software Company
5%
Manufacturing Company
5%
Educational Organization
32%
Computer Software Company
10%
Financial Services Firm
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Oracle Service Cloud?
The solution is easy to learn.
See all answers
What needs improvement with Oracle Service Cloud?
I would like to see more AI usage, enhanced personalization capabilities, and simpler integration capabilities.
See all answers
What is your primary use case for Oracle Service Cloud?
I mainly use the solution for RTCRN.
See all answers
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
See all answers
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
See all answers
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
See all answers
 

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Compared 10% of the time
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Compared 17% of the time
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Compared 12% of the time
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Compared 10% of the time
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Product Reports

Buyer's Guide
Oracle Fusion Service
June 2025
Oracle Fusion Service reportDownload Oracle Fusion Service product report
Buyer's Guide
Salesforce Marketing Cloud
May 2025
Salesforce Marketing Cloud reportDownload Salesforce Marketing Cloud product report
 

Also Known As

Oracle Service Cloud, Oracle RightNow
ExactTarget
 

Overview

Deliver efficient service outcomes at scale when and where customers engage. Oracle Fusion Service is a unified platform of apps, data, and capabilities enabling effortless self-service, agent-assisted service, and field service workflows tailored to your industry and use case.
Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce
 

Sample Customers

Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Buyer's Guide
Oracle Fusion Service vs. Salesforce Marketing Cloud
June 2025
Free Report: Oracle Fusion Service vs. Salesforce Marketing Cloud
Find out what your peers are saying about Oracle Fusion Service vs. Salesforce Marketing Cloud and other solutions. Updated: June 2025.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.