

Oracle Fusion Service and Salesforce Marketing Cloud are competitors in the enterprise SaaS market, focusing on service and marketing respectively. While Oracle excels in service integration, Salesforce offers superior marketing functionalities with advanced tools.
Features: Oracle Fusion Service includes incident management, a comprehensive customer portal, and robust integration capabilities. Salesforce Marketing Cloud features Journey Builder, Social Studio, and Advertising Studio, enhancing multi-channel marketing strategies.
Room for Improvement: Oracle Fusion Service could improve its user interface intuitiveness and integration for legacy systems, along with providing more detailed documentation. Salesforce Marketing Cloud could enhance cost-efficiency, simplify dashboard management, and further develop its personalization features.
Ease of Deployment and Customer Service: Oracle Fusion offers deployment flexibility with cloud and on-premises options, though support experiences vary. Salesforce Marketing Cloud primarily uses public cloud deployment and provides consistent technical support with strong customization options.
Pricing and ROI: Oracle Fusion's flexible pricing can be costly for smaller businesses, yet it offers significant ROI through operational efficiency. Salesforce’s high cost reflects its advanced feature set, providing substantial ROI in marketing applications, but may be a concern for smaller companies.
Within CRM, I have worked on B2C service and sales extensively.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
Sometimes the technical support is knowledgeable and helpful.
Customer service varies as sometimes I receive a good response, and other times I need to escalate issues and involve engineers from Oracle in an OWC session.
Customer support could be improved, especially for new features.
Salesforce customer service is excellent.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
Initially, we had ten ERPs, and I have added more since.
Regarding scalability, the solution provides useful configurations that clients can utilize effectively.
The scalability of Salesforce is very good.
On a scale of one to ten, I rate its scalability at 9.5.
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
If work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up.
Salesforce Marketing Cloud is highly stable.
The maximum downtime I faced was about two to three hours.
When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them.
Simpler integration capabilities.
It is currently restricted to Groovy scripting.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
There are inaccuracies in how AgentForce retrieves information or interprets data.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
Regarding licensing cost, according to each country's conditions, for Egypt, it's so expensive.
I think it's expensive, yet it does not pose a threat, making it costly for my enterprise.
The pricing is around $10,000 per annum per user.
The company has invested in ERP Cloud, and the seeded APIs and VIP features allow for customization using Groovy script.
Based on utilizing Groovy scripts and JavaScript, we can integrate with other external systems.
For HCM, it makes the life of users easier for self-service, payroll run, and applying tax according to the country, where different tax laws according to the country are very easy in Fusion.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management.
| Product | Market Share (%) |
|---|---|
| Salesforce Marketing Cloud | 16.0% |
| Oracle Fusion Service | 2.7% |
| Other | 81.3% |

| Company Size | Count |
|---|---|
| Small Business | 9 |
| Midsize Enterprise | 6 |
| Large Enterprise | 22 |
| Company Size | Count |
|---|---|
| Small Business | 20 |
| Midsize Enterprise | 14 |
| Large Enterprise | 29 |
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
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