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Oracle Fusion Service vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on May 21, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.9
Oracle Fusion Service boosts ROI by 30% through tailored payments, efficiency, loyalty, and streamlined operations, despite some unquantified returns.
Sentiment score
6.5
Salesforce Marketing Cloud enhances marketing effectiveness through personalization, automation, and centralized data, although precise ROI figures remain elusive.
Within CRM, I have worked on B2C service and sales extensively.
Consultant at Deloitte
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
Consultant at SNDT
 

Customer Service

Sentiment score
5.6
Oracle Fusion Service offers good support, hindered by inconsistency, but escalations often enhance service quality and response time.
Sentiment score
6.5
Salesforce Marketing Cloud's support quality varies by license, with premium support offering faster, more knowledgeable service than standard.
Sometimes the technical support is knowledgeable and helpful.
Consultant at Deloitte
Customer service varies as sometimes I receive a good response, and other times I need to escalate issues and involve engineers from Oracle in an OWC session.
Solutions Architect at Western Digital
Customer support could be improved, especially for new features.
Practice Manager at Katzion
Salesforce customer service is excellent.
Lead BSA at cloudperitus
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
Consultant at SNDT
 

Scalability Issues

Sentiment score
8.3
Oracle Fusion Service efficiently scales from small teams to large enterprises, supporting diverse operational needs across locations.
Sentiment score
7.8
Salesforce Marketing Cloud is highly scalable for various business sizes, integrating well with Salesforce CRM, though costly for smaller companies.
Initially, we had ten ERPs, and I have added more since.
Solutions Architect at Western Digital
Regarding scalability, the solution provides useful configurations that clients can utilize effectively.
Consultant at Deloitte
The scalability of Salesforce is very good.
Practice Manager at Katzion
On a scale of one to ten, I rate its scalability at 9.5.
Lead BSA at cloudperitus
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
Consultant at SNDT
 

Stability Issues

Sentiment score
8.0
Oracle Fusion Service is highly stable, achieving 90% uptime with minor outages, rated 8-9/10 by organizations.
Sentiment score
8.2
Salesforce Marketing Cloud is highly stable, reliable, and consistently improved, with minor issues mitigated by recommended Chrome usage.
If work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up.
Consultant at Deloitte
Salesforce Marketing Cloud is highly stable.
Practice Manager at Katzion
The maximum downtime I faced was about two to three hours.
Consultant at SNDT
 

Room For Improvement

Oracle Fusion Service needs enhancements in B2B customization, UI/UX, technical support, and improving mobile application functionality and attractiveness.
Salesforce Marketing Cloud requires improved user experience, analytics, security, integration, pricing, and development environments with enhanced AI and CDP solutions.
When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them.
Solutions Architect at Western Digital
Simpler integration capabilities.
Associate Architect-Technology at Virtusa Global
It is currently restricted to Groovy scripting.
Consultant at Deloitte
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
Lead BSA at cloudperitus
There are inaccuracies in how AgentForce retrieves information or interprets data.
Practice Manager at Katzion
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
Consultant at SNDT
 

Setup Cost

Oracle Fusion Service is costly with variable pricing, depending on users, data, integrations, and geographical location.
Salesforce Marketing Cloud is costly yet valuable for automated journeys, offering flexible, negotiable pricing models focused on enterprise needs.
Regarding licensing cost, according to each country's conditions, for Egypt, it's so expensive.
Oracle HCM Manager at PwC
I think it's expensive, yet it does not pose a threat, making it costly for my enterprise.
Solutions Architect at Western Digital
The pricing is around $10,000 per annum per user.
Practice Manager at Katzion
 

Valuable Features

Oracle Fusion Service enhances customer engagement with omni-channel communication, AI tools, and scalable cloud-based architecture for seamless integration.
Salesforce Marketing Cloud excels in seamless automation and multichannel engagement, offering powerful analytics and integration for personalized marketing.
The company has invested in ERP Cloud, and the seeded APIs and VIP features allow for customization using Groovy script.
Solutions Architect at Western Digital
Based on utilizing Groovy scripts and JavaScript, we can integrate with other external systems.
Consultant at Deloitte
For HCM, it makes the life of users easier for self-service, payroll run, and applying tax according to the country, where different tax laws according to the country are very easy in Fusion.
Oracle HCM Manager at PwC
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
Consultant at SNDT
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
Practice Manager at Katzion
Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management.
Lead BSA at cloudperitus
 

Categories and Ranking

Oracle Fusion Service
Ranking in Marketing Management
6th
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
35
Ranking in other categories
CRM Customer Engagement Centers (4th), CRM (10th)
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
61
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of December 2025, in the Marketing Management category, the mindshare of Oracle Fusion Service is 2.7%, up from 0.7% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 16.0%, up from 14.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud16.0%
Oracle Fusion Service2.7%
Other81.3%
Marketing Management
 

Featured Reviews

Dhivakar I - PeerSpot reviewer
Consultant at Deloitte
Have faced persistent configuration issues and performance delays that slow down large workflows
From a developer's perspective, it could be more open for programming language configurations. It is currently restricted to Groovy scripting. While UI and UX designs are open to JavaScript configurations, there are restrictions on certain functions that can be used. The solution could be enhanced to better serve customers when dealing with complex programs. The customer's websites face issues with loading properly, and response time gets longer when implementing larger workflows. This could be improved to achieve lower response times even with larger workflows involving multiple system integrations and complex architecture. The agent decay capabilities need improvement in future releases. Currently, there are some agent decay configurations available for developers to implement, but this area needs enhancement. Performance issues exist in the Sandbox area. The Sandbox is a trial area for configurations, but if work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up. This has caused significant rework and effort multiple times. Technical support can be challenging to work with. When facing product-related issues or configuration problems, the support experience varies. Sometimes the technical support is knowledgeable and helpful, but often they redirect problems elsewhere and cause delays in resolution.
PG
Consultant at SNDT
Enhanced connectivity across multiple channels while benefiting from insightful reports
The features I found most valuable in Salesforce Marketing Cloud include auto-generated reports for the Journey, which are quite helpful, and the reports are sufficient, though I am not able to recollect much currently. The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp. Regarding customer engagement, personalization capabilities in Salesforce Marketing Cloud enhance engagement because when customers feel that a brand knows them better, they recognize their choices better. In Marketing Cloud, I am able to personalize based on user choices and address them directly without coming across as a bot message.
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Financial Services Firm
9%
Computer Software Company
7%
Wholesaler/Distributor
6%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise6
Large Enterprise22
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise14
Large Enterprise29
 

Questions from the Community

What needs improvement with Oracle Service Cloud?
Oracle Fusion Service has many challenges, as it's not easy in customization and for adding features; there's no access for the database directly. For example, we cannot create a database link. We ...
What is your primary use case for Oracle Service Cloud?
The typical use cases for Oracle Fusion Service involve many products and services such as HCM, Supply Chain, Finance, and Fixed Assets.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
I would recommend that Salesforce Marketing Cloud improve on three-dimensional or 360-degree reporting, as I feel that is something missing. Salesforce Marketing Cloud is expensive; it can be more ...
 

Also Known As

Oracle Service Cloud, Oracle RightNow
ExactTarget
 

Overview

 

Sample Customers

Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Oracle Fusion Service vs. Salesforce Marketing Cloud and other solutions. Updated: December 2025.
879,371 professionals have used our research since 2012.