Oracle CRM vs SAP Marketing Cloud comparison

Oracle and SAP are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 8.0, while SAP is ranked #8 with an average rating of 7.0. Oracle holds a 2.1% mindshare in MA, compared to SAP’s 2.3% mindshare. Additionally, 90% of Oracle users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.

Oracle CRM

Read 42 Oracle CRM reviews

2,530 Views
531 Comparison Views

90% willing to recommend

SAP Marketing Cloud

Read 2 SAP Marketing Cloud reviews

921 Views
691 Comparison Views

100% willing to recommend

Oracle CRM

SAP Marketing Cloud

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Executive Summary

We performed a comparison between Oracle CRM and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Oracle CRM vs. SAP Marketing Cloud Report (Updated: March 2026).

Buyer's Guide

Oracle CRM vs. SAP Marketing Cloud

March 2026

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Helped 885,311 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM (7th)

SAP Marketing Cloud

Ranking in Marketing Automation

8th

Average Rating

7.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Marketing Resource Management (2nd)

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 2.1%, up from 1.9% compared to the previous year. The mindshare of SAP Marketing Cloud is 2.3%, down from 5.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle CRM	2.1%
SAP Marketing Cloud	2.3%
Other	95.6%

Marketing Automation

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Abhijit Misra

Director at a tech vendor with 10,001+ employees

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product has very good quality to price, has a stable and powerful configuration, and allows your business to fulfill the required processes."

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."

"It is one of the most proficient CRM tools out there; it is comprehensive and scalable, and it covers most of the CRM activities, business lines, and business requirements."

"Oracle CRM helped us better understand the customer journey."

"The solution is scalable."

"The most valuable features of the solution I like are its stability and customization."

"It has a wide variety of use cases."

"It is very simple."

More Oracle CRM pros

"Segmentation and campaigning are very important features."

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

Cons

"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."

"There are a lot of batches and technical issues."

"Oracle CRM should have more integration with different platforms."

"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."

"I'd like to see more feature enhancements."

"The solution's mobile app needs to be enriched with more functionalities in the future."

"An improvement would be to lower the price of the license."

More Oracle CRM cons

"Email response could be improved."

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

Pricing and Cost Advice

"There are licenses needed to use this solution and they are managed by our product team."

"The licensing is on a yearly basis."

"The solution is expensive."

"The cost of a license with support is slightly higher than a regular license."

"It is not cheap. It is more suitable for big companies."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"Compared to alternative solutions Oracle CRM is expensive."

More Oracle CRM pricing and cost advice

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Top Industries

By visitors reading reviews

University

11%

Financial Services Firm

11%

Manufacturing Company

Educational Organization

Outsourcing Company

15%

Healthcare Company

13%

Manufacturing Company

11%

Wholesaler/Distributor

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	23

No data available

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

I wouldn't say that the deployment was the time-consuming aspect that is the room for improvement; our organizational processes were so complex that they needed to be mapped properly to the solutio...

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What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

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What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...

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What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...

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Comparisons

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Compared 10% of the time

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Compared 10% of the time

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Compared 9% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 9% of the time

Teneo vs Oracle CRM

Compared 6% of the time

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Compared 21% of the time

Salesforce Marketing Cloud vs SAP Marketing Cloud

Compared 14% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 10% of the time

Aprimo vs SAP Marketing Cloud

Compared 8% of the time

SAP CRM vs SAP Marketing Cloud

Compared 7% of the time

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Product Reports

Buyer's Guide

Oracle CRM

March 2026

Download Oracle CRM product report

Buyer's Guide

Marketing Automation

March 2026

Download SAP Marketing Cloud product report

Also Known As

Market2Lead

SAP Hybris Marketing Cloud

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Buyer's Guide

Oracle CRM vs. SAP Marketing Cloud

March 2026

Free Report: Oracle CRM vs. SAP Marketing Cloud

Find out what your peers are saying about Oracle CRM vs. SAP Marketing Cloud and other solutions. Updated: March 2026.

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