Try our new research platform with insights from 80,000+ expert users

SAP CRM vs SAP Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
CRM (3rd), Local Government CRM (2nd), Marketing Management (3rd)
SAP Marketing Cloud
Average Rating
7.0
Reviews Sentiment
7.6
Number of Reviews
1
Ranking in other categories
Marketing Resource Management (1st), Marketing Automation (7th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 10.7%, up 10.6% compared to last year.
SAP Marketing Cloud, on the other hand, focuses on Marketing Resource Management, holds 10.9% mindshare, up 8.6% since last year.
CRM
Marketing Resource Management
 

Featured Reviews

GodfreyNoel - PeerSpot reviewer
Excellent user experience with ease of use and reliable technical support
When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.
Srini-Dhanaraj - PeerSpot reviewer
Used for customer segmentation and campaign management but have slow email response
Deployment is not complex and takes six to eight weeks. You need to understand what exactly it entails. The customer is the client, the business that will use and benefit from the software. We need to understand their business processes, particularly how they want to build the customer profile. Once we understand that, we may need to integrate with various source systems where interactions occur. For example, a customer may purchase many products through Amazon, and the client may want to integrate data from these Amazon transactions to understand the customer's buying patterns. This is a typical e-commerce scenario, not limited to Amazon. So, you connect to a third-party system to extract data and capture it in the Marketing Cloud. You create a customer profile to analyze behavior, such as if a person buys expensive items when they get their salary or during promotional periods. Based on this profiling, you can push targeted marketing campaigns to customers, such as promotions during a long weekend or Easter holiday. Understanding the customer profile is crucial for effective marketing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"SAP CRM integrates well with SAP ERP which is useful."
"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
"The solution is stable."
"The most valuable feature is lead management and integration."
"The solution assists us in identifying what to send, what to offer, and what customers are buying."
"SAP CRM is a scalable solution."
"The solution is easy to use."
"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."
"Segmentation and campaigning are very important features."
 

Cons

"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."
"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."
"The interface could be improved."
"SAP CRM could improve by being easier to use and customer-friendly."
"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."
"In the future, machine learning and artificial intelligence functionality need to be included."
"When features do get added, we would like the product to notify us in a timely way."
"The navigation must be improved."
"Email response could be improved."
 

Pricing and Cost Advice

"There is a license required to use SAP CRM."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"The pricing from SAP is good but it takes time to realize the investment."
"SAP CRM costs approximately a couple of thousand a month."
"SAP CRM is an expensive product."
"The company has seen an increase in revenue."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
"The licensing model for SAP CRM is customer-based."
Information not available
report
Use our free recommendation engine to learn which CRM solutions are best for your needs.
849,686 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
10%
Financial Services Firm
9%
Government
8%
Financial Services Firm
16%
Healthcare Company
13%
Computer Software Company
13%
Manufacturing Company
13%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
What needs improvement with SAP Marketing Cloud?
Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be numerous, often in the millions or even billions. If you want to reach them, this...
What is your primary use case for SAP Marketing Cloud?
We use the solution for customer segmentation and campaign management. It allows us to capture customer information in a single system.
 

Also Known As

No data available
SAP Hybris Marketing Cloud
 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: March 2025.
849,686 professionals have used our research since 2012.