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SAP CRM vs SAP Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
CRM (8th), Local Government CRM (2nd), Marketing Management (5th)
SAP Marketing Cloud
Average Rating
7.0
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
Marketing Resource Management (3rd), Marketing Automation (10th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 1.8%, down 9.1% compared to last year.
SAP Marketing Cloud, on the other hand, focuses on Marketing Resource Management, holds 8.7% mindshare, down 9.8% since last year.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM1.8%
Microsoft Dynamics CRM2.8%
Salesforce Sales Cloud2.4%
Other93.0%
CRM
Marketing Resource Management Mindshare Distribution
ProductMindshare (%)
SAP Marketing Cloud8.7%
Aprimo14.2%
BrandMaker9.9%
Other67.2%
Marketing Resource Management
 

Featured Reviews

FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
Abhijit Misra - PeerSpot reviewer
Director at a tech vendor with 10,001+ employees
Integrates well with master data but user experience and integration need improvement
Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The architecture, the business functionality, and the features really help the current existing organization."
"SAP CRM's most valuable at a branch level."
"The most valuable feature is lead management and integration."
"We like that this solution has made our whole accounting function paperless."
"It provides innovative ideas for implementation."
"SAP CRM integrates well with SAP ERP which is useful."
"SAP is very easy to use."
"The solution is highly scalable."
"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."
"Segmentation and campaigning are very important features."
 

Cons

"This will happen in the C4C, which needs to be improved, because we see many bugs and error messages, even if the inputs are okay."
"The product is very expensive."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."
"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"CRM is costlier than its competitors."
"The implementation and integrations could be better. After we went into the production environment, we had some issues."
"Email response could be improved."
"Integration with third-party solutions is challenging with SAP Marketing Cloud."
 

Pricing and Cost Advice

"Every user needs to have a license."
"The product is expensive."
"SAP CRM is an expensive product."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"The company has seen an increase in revenue."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"The solution is expensive."
"There is a license required to use SAP CRM."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
10%
University
8%
Construction Company
7%
Financial Services Firm
16%
Outsourcing Company
14%
Healthcare Company
10%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
What needs improvement with SAP Marketing Cloud?
There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...
What is your primary use case for SAP Marketing Cloud?
My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...
 

Also Known As

No data available
SAP Hybris Marketing Cloud
 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: August 2026.
908,834 professionals have used our research since 2012.