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Aprimo vs SAP Marketing Cloud comparison

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Aprimo Logo
501 views|411 comparisons
SAP Logo
1,250 views|1,086 comparisons
Ranking
Views
501
Comparisons
411
Reviews
0
Average Words per Review
0
Rating
N/A
Views
1,250
Comparisons
1,086
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Also Known As
Teradata Aprimo
SAP Hybris Marketing Cloud
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Overview

Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.

Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.

The Aprimo Platform

Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.

Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.

Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Offer
Learn more about Aprimo
Learn more about SAP Marketing Cloud
Sample Customers
AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos, 
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Top Industries
VISITORS READING REVIEWS
Computer Software Company29%
Financial Services Firm11%
Comms Service Provider9%
Energy/Utilities Company8%
VISITORS READING REVIEWS
Computer Software Company34%
Comms Service Provider21%
Wholesaler/Distributor6%
Manufacturing Company5%
Company Size
VISITORS READING REVIEWS
Small Business18%
Midsize Enterprise8%
Large Enterprise74%
VISITORS READING REVIEWS
Small Business19%
Midsize Enterprise17%
Large Enterprise64%

Aprimo is ranked 2nd in Marketing Resource Management while SAP Marketing Cloud is ranked 1st in Marketing Resource Management. Aprimo is rated 0.0, while SAP Marketing Cloud is rated 0.0. On the other hand, Aprimo is most compared with BrandMaker, Workfront DAM, Salesforce Marketing Cloud, Marketo and Oracle Service Cloud, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, SAP CRM, HubSpot Marketing Hub, Marketo and Oracle Eloqua.

See our list of best Marketing Resource Management vendors.

We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.