IT Central Station is now PeerSpot: Here's why

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Solutions Architect at a consumer goods company with 5,001-10,000 employees
Real User
Great email solutions and automation with useful control over customer data
Pros and Cons
  • "The Journey and CloudPages and automation are all great."
  • "The pricing is a bit high."

What is our primary use case?

We are using Salesforce Marketing Cloud in our beverage company. This company is in Costa Rica. We're using it to get all the information we need from potential prospects. It is not being used for B2B business. It's more being used for B2C, where we collect a lot of information with CloudPages about all the brands we have. 

We have an average of 50 brands here in the company. We used to work with partners on the marketing side, however, we never got all the data we wanted and we didn't have the centralized data from our end-users. 

The aim of this project, from the beginning, was to get all the information and have it as our own, to be collected on our systems and our databases. We're using it for marketing in that way. We're still working with partners, however, now the partners needs to use our solution, instead of using any solution they have.

What is most valuable?

The solution has a lot of great aspects. We have the Social Studio. We have, DMP and Audience Studio. We're using the email solution as well. The Journey and CloudPages and automation are all great. We use all of them for the most part.

What needs improvement?

The pricing is a bit high. In our country our company is one of the biggest, however, the price is really high even for us sometimes. 

We are looking for CDP solutions. Salesforce was offering that to be ready and this year, however, it seems it's not ready yet. It could be in January. On the other hand, SAP has the solution already implemented, which makes them a more appealing solution for us right now. The business is pushing us to move to another solution due to the fact that they need the CDP solution ASAP. 

For how long have I used the solution?

I've been using the solution for three years at this point. 

Which other solutions did I evaluate?

We were comparing also this solution with the SAP Marketing Cloud.

What other advice do I have?

We are customers and end-users. We don't have a business relationship with Salesforce. 

We have the complete suite for marketing on Salesforce here. It is an enterprise-level product.

I'd rate the solution at a nine out of ten. 

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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