There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured content would be helpful for people to avoid starting from scratch, providing built-in options to work with. The integration and accommodation of third-party non-SAP applications needs improvement to better facilitate metadata and data exchange.
Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be numerous, often in the millions or even billions. If you want to reach them, this product might not be the right choice.
Find out in this report how the two Marketing Resource Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured content would be helpful for people to avoid starting from scratch, providing built-in options to work with. The integration and accommodation of third-party non-SAP applications needs improvement to better facilitate metadata and data exchange.
Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be numerous, often in the millions or even billions. If you want to reach them, this product might not be the right choice.