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Google Cloud Identity vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
255
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
8th
Average Rating
7.6
Reviews Sentiment
7.1
Number of Reviews
23
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th)
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
9th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of May 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 33.8%, down from 37.9% compared to the previous year. The mindshare of Google Cloud Identity is 1.2%, down from 3.0% compared to the previous year. The mindshare of IBM MaaS360 is 4.3%, up from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

Joseph Merusi - PeerSpot reviewer
Everything has worked better since we started using it
Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.
EkoNugroho - PeerSpot reviewer
Enhanced security and simplicity in deployment for a holistic protection
The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Intune makes our organization more secure and flexible. We can onboard new employees faster and more securely. We are a governmental organization with strict regulations, and Intune helps us comply with those requirements."
"This product offers an alternative solution to other UEM (Unified Endpoint Management) solutions."
"Fortunately, now everything is streamlined into a single, unified platform."
"It supports end-users who tend to lock their devices quite frequently. Its conditional access policy helps us keep the users logged into their devices."
"The technical support of Microsoft Intune is good."
"The ability to switch between Affinity and non-Affinity enrollment is great."
"The most valuable feature of Intune is the user-friendly portal for end users."
"Our bank's most valuable Intune features are centered around the dedicated device concept."
"The initial setup is easy."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The solution is user-friendly."
"It is a very stable solution. I would rate it a ten out of ten."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"It can change policies based on geolocation or schedules."
"It is a stable solution that functions twenty-four hours and seven days a week."
"The product’s most valuable feature is email, browser, and application security."
"MaaS can force people to lock their phones. Not everyone likes having a PIN and other security features on their phones, but this sets a requirement that you can't get your emails unless you have a PIN on your phone. That was a good feature, and we were able to easily increase the PIN from four digits to six digits. Overall, it was pretty user-friendly."
"The most valuable features of IBM MaaS360 are encryption and mobile design."
"The best feature is the ability to control mobile phones, wipe and containerize the data, and keep employees' work data separate from personal data."
"Asset management is the most valuable feature and integral for device inventory."
 

Cons

"One area for improvement is app deployment. Another is the Windows update rollout. If you're rolling out an object to a device that's offline, Intune stops trying to reach this device after it sits idle for a bit. We are forced to find a workaround that could help manage that."
"I, as such, do not have any specific inputs or needs. However, there is always room for improvement when it comes to scalability."
"The interoperability or communication with a different platform can be better. It is a two-way street. It is not only about Microsoft. The other platforms also have to be willing to share some information, but that absolutely can be improved."
"The feature that allows us to import the business application from the configuration manager to Intune is not very good at this time."
"Since GMS is unavailable in China, we currently rely on device administrator enrollment for managing Android devices there."
"A detailed device diagnostic feature is missing. Also, operating system deployment and imaging are missing."
"It would be interesting to integrate the server side of Intune. Some group policy updates we have on the Windows Server side and possibly some on the client side could also be included."
"One issue that Inutune can improve is password integration with the BitLocker key option. Another issue is assigning licenses. We can assign the licenses for some users on the BPM side, and our BPS users work on Outlook 365 but cannot access it there. A BPS person can go to the company portal and download Outlook 2016. They could improve the NDIS part to assign a license directly to the BPS person that allows them to install the Intune device manager directly on our system."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"I would like to see more integration in future releases."
"Google Cloud Identity the UI could improve."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"Technical support is slow."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"The customer service and support team is not so good."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"The reporting and alerting could be improved."
"User interface is basic and not very intuitive."
"The UI has room for improvement."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace. This is one of the areas of improvement that I would like to highlight. We have also observed that in the contact list, a lot of duplication is happening. A single contact is duplicated three or four times, which also consumes more memory resources. If they can work on improving it for these aspects, it will have a more positive impact not only on the way the application is being consumed by the user but also on user satisfaction. A lot of new features are being deployed or rolled out by companies that are competitors of IBM MaaS360. IBM will have to ensure that all those features are on board so that we have a complete suite of features in the platform, rather than deploying multiple diverse solutions to cater to the requirements of our customers."
"Can be added process of export/import environment configuration to simplify any migration processes."
"The price could be lower."
"We had a problem with Microsoft computers. If you downloaded emails on a Microsoft Windows Surface PC, that would also require a license. The Outlook application didn't look great for us on a PC."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
 

Pricing and Cost Advice

"Intune is included in the Microsoft 365 licensing package that we have."
"Pricing depends on the features. Microsoft offers special packages if there are more than 10,000 users, and you may be able to get a reduced rate."
"It is reasonable for the features it has."
"Microsoft Intune is reasonably priced for large organizations that already have Microsoft Enterprise licenses, but it is less affordable for smaller businesses."
"Intune is inexpensive. It also comes bundled in some Office 365 licenses, so you can choose to purchase it separately or as a package."
"Microsoft Intune is more expensive than other solutions, but it offers a wider range of features and control."
"There is a license needed for this solution and it is either included in one of the enterprise license agreements. Microsoft licensing is a mathematical institute, it could be quite complex. We tend to ask specialized organizations to research what the most profitable way it would be for us to use licenses in the organizations."
"The price of Intune is often included as part of a bundle with other Microsoft licenses, which makes it somewhat cheaper."
"We probably spend about $50,000 a year on licensing."
"The product is billed on a monthly basis depending on the number of users."
"The solution is not expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The pricing is a bit expensive."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"I rate IBM MaaS360’s pricing a six out of ten."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"IBM products are a little pricey."
"The solution is cost-effective."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"I feel the pricing to be very high."
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Top Industries

By visitors reading reviews
Educational Organization
20%
Computer Software Company
11%
Financial Services Firm
8%
Manufacturing Company
7%
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
7%
Computer Software Company
13%
Manufacturing Company
10%
Government
9%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
They should improve their customer support. The fact that the only way to get customer support is for paid customers ...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
IBM products are a little pricey, so it’s expensive. I would rate the pricing and licensing model a seven out of ten,...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Bancroft, Garuda Indonesia
Find out what your peers are saying about Google Cloud Identity vs. IBM MaaS360 and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.