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Google Cloud Identity vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
304
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (6th), Cloud Resource Access Management (5th)
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
13th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Unified Endpoint Management (UEM) (7th)
 

Mindshare comparison

As of October 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 31.3%, down from 36.6% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.2% compared to the previous year. The mindshare of IBM MaaS360 is 4.8%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune31.3%
Google Cloud Identity1.1%
IBM MaaS3604.8%
Other62.800000000000004%
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The automatic patch management feature in the Intune Suite is helpful."
"Intune is flexible. If you want to move a device that was previously on-prem, we can bring it to the cloud and apply all the policies. This is helpful for even those organizations that were on-prem and not on the cloud. They can also come and use these features, which are pretty cool and would be handy to protect the data and manage the devices as well."
"The product has eased the deployment of Microsoft apps to the devices. We can manage it properly. We can control it and push the updates. Another company helped us with the deployment. However, we can do it internally."
"Previously, we used on-prem SCCM to deploy applications we built manually. After migrating to Intune, we automated and streamlined the process of deploying applications with autopilot. I can do more with my day. I can manage more applications and ensure that they're updated without monitoring and manually starting that process all over again."
"I like Intune's ability to manage roles, maintenance tasks, compliance settings, and patch development for all endpoints."
"Users can make screenshots, and devices only need the minimal version of iOS."
"I would rate the stability of Microsoft Intune nine out of ten."
"The system itself is great."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The most beneficial feature for enhancing security is context-aware access."
"The most valuable feature of Google Cloud Identity is its stability."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"It allows us to have an updated inventory of all the devices in real-time with the ability to add personalized information."
"It is a stable solution."
"The most valuable feature is the fact that we can find a lost device or shut the device down and wipe it is good for HIPAA."
"MaaS can force people to lock their phones. Not everyone likes having a PIN and other security features on their phones, but this sets a requirement that you can't get your emails unless you have a PIN on your phone. That was a good feature, and we were able to easily increase the PIN from four digits to six digits. Overall, it was pretty user-friendly."
"​The graphic, friendly interface allowed us to start without almost any ​support from the manufacturer.​​​"
"We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the operating system updated, tracking software inventory, controlling computer administrators, and the ability to wipe a computer in case of a security threat. It helps us to be compliant, and it is one of the reasons we implemented it."
"The main benefit of IBM MaaS360 is phone control and rollout; I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually."
"We've found the scalability to be very good."
 

Cons

"Intune could add more Linux security features and more integration with on-prem devices. The application deployments can also be improved."
"I would like to see better integration with Microsoft."
"Having a dedicated configuration server that assists in modifying the configuration service, and creating personalized structures, interfaces, and web services could enhance usability."
"Installing software in Microsoft Intune can be challenging if it is not already prepackaged."
"It would be awesome if Microsoft opened their API so we could filter more properties. If we have to do anything outside of Intune that requires a third-party solution to talk back to it, we're very limited in what we can do. Trust your people. We promise not to break your stuff. Open it up just a tiny bit wider."
"I have faced stability issues with Microsoft Intune plenty of times, but I think it's part of the process."
"It would be good if, in addition to the minimal patching and compliance, we could also use Intune for application deployment. For instance, if a device is not patched, Intune should have the ability to push not only a Microsoft patch but also other patches, such as a browser patch."
"Lacking in features such as Wi-Fi and network security."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"Technical support is slow."
"The solution's storage capacity could be increased."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"IBM MaaS360 needs to have stronger points when it comes to the area of BYOD."
"The reporting and alerting could be improved."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace. This is one of the areas of improvement that I would like to highlight. We have also observed that in the contact list, a lot of duplication is happening. A single contact is duplicated three or four times, which also consumes more memory resources. If they can work on improving it for these aspects, it will have a more positive impact not only on the way the application is being consumed by the user but also on user satisfaction. A lot of new features are being deployed or rolled out by companies that are competitors of IBM MaaS360. IBM will have to ensure that all those features are on board so that we have a complete suite of features in the platform, rather than deploying multiple diverse solutions to cater to the requirements of our customers."
"The product needs to improve tech support."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
"The UI has room for improvement."
"Sometimes IBM MaaS360 seems buggy...The solution's technical support team is sometimes slow to respond and not competent enough."
"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune. It doesn't integrate with Office as seamlessly as Intune does, which isn't surprising, given that Intune and Office are Microsoft products."
 

Pricing and Cost Advice

"There is a license needed for this solution and it is either included in one of the enterprise license agreements. Microsoft licensing is a mathematical institute, it could be quite complex. We tend to ask specialized organizations to research what the most profitable way it would be for us to use licenses in the organizations."
"The pricing for Microsoft Intune is reasonable. Our clients are satisfied."
"It's affordable for the protection it gives. There are no additional costs."
"We work with the subscription rather than a server license. I think it's economical this way because we don't have to have a server license for that, and I think that works in our favor."
"It's affordable. It's cheaper if you have an Office 365, E5, or E3 subscription because everything is there."
"Intune is inexpensive. It also comes bundled in some Office 365 licenses, so you can choose to purchase it separately or as a package."
"Existing E5 license holders for M365, Intune, and Azure, receive a free license."
"Microsoft Intune is available for individual purchase at a low per-device cost."
"The product is billed on a monthly basis depending on the number of users."
"The pricing is a bit expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"Licensing fees are on a yearly basis."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"We probably spend about $50,000 a year on licensing."
"The solution is not expensive."
"The solution is cost-effective."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"IBM products are a little pricey."
"I feel the pricing to be very high."
"The solution is expensive."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
9%
Manufacturing Company
9%
Government
8%
Computer Software Company
18%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
7%
Computer Software Company
12%
Manufacturing Company
11%
Government
9%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business116
Midsize Enterprise46
Large Enterprise152
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
IBM products are a little pricey, so it’s expensive. I would rate the pricing and licensing model a seven out of ten,...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Bancroft, Garuda Indonesia
Find out what your peers are saying about Google Cloud Identity vs. IBM MaaS360 and other solutions. Updated: September 2025.
869,202 professionals have used our research since 2012.