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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
254
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
19th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
9th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of May 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 33.8%, down from 37.9% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 0.7%, down from 0.8% compared to the previous year. The mindshare of IBM MaaS360 is 4.3%, up from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

Joseph Merusi - PeerSpot reviewer
Everything has worked better since we started using it
Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.
MC
Containerization allows us to keep personal and corporate data separate, though better integration with AD is needed
I would like to see better integration with our AD. Instead of having to use Active Directory groups, we'd like to use Active Directory attributes instead. There is a lot of overhead in managing. Whereas, if we could key on something tied to HR, or some other feed indicating who they are or what role they have, and manage them that way, that would be much preferable than having to manage people with Active Directory groups. Because, if people move roles, then we have to make sure that we move them from one Active Directory group to another, which is hands-on, a lot of overhead. Also, they could improve their QA. There are many times where something will be released, a new client will be released, and something gets broken. Or they do a release and they don't take into consideration how some people may be using parts of it. Even though it's supported, they release something and it breaks it because they weren't aware of it. The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software. I would also like to see continued integration with the Microsoft suite of tools, Microsoft Word, Excel, etc., on a mobile device. Continue to improve that experience. Continue to move down that track, and partner with Microsoft, and other vendors, so we can make it a fully functioning suite; that we don't have to manage things on separate consoles. They should continue their strategic partnerships with others in this space, continue to move forward and allow us to have the integration that our customers want.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has improve our organization through the remote management of non-domain joined devices."
"There has been a noticeable increase in productivity for both my organization and clients."
"The ability to manage devices with different sets of policies is most valuable."
"What I like the most about Microsoft Intune is its ability to manage mobile devices. Through integration with System Center, it can also manage desktops and laptops."
"The interface is user-friendly, and the reporting tool works in real-time."
"The automatic patching is the most valuable feature of Intune."
"The Autopilot feature is the most valuable because it saves significant time on managing devices. We can ship devices globally, and users can set them up on their own. It's convenient."
"Intune can wipe devices. For example, if a disgruntled employee wants to leak the data on their company phone, Intune can terminate their access and wipe the entire device with a click."
"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."
"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"We are able to separate personal information and in the event of e breach, we are able to turn off access and/or delete this information."
"It was an improvement when we got the Tasks and the Notes as well as Connect for Skype For Business."
"The most important features would be instant messaging and the security that we get from the containerization."
"We were able to utilize Android for Work-Premium in BlackBerry Android devices."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"It helped us reduce the number of support incidents by limiting users' access to device configurations."
"The implementation phase of IBM MaaS360 was pretty easy."
"Remote enablement feature and access to internal resources on the VPN."
"Mobile Device Management, Secure Productivity Suite, and document management are valuable features."
"All features that we have deployed are useful. We do access office emails on our smartphones, and we have complete sync with Active Directory. Our calendar also gets synced in the MaaS360 application. We also ensure that the data from these official applications is not being misused by any of the employees. We have disabled cut, copy, paste, and all such features. It ensures that all the official data that our employees have on their smartphones is secure. Security is the paramount feature that we value in this product."
"Mobile Device Configuration with policy applying: This significantly reduces time of device configuration."
"The most valuable feature is the fact that we can find a lost device or shut the device down and wipe it is good for HIPAA."
"We've found the scalability to be very good."
 

Cons

"It should be easier to define policies and comply with those policies."
"Some enrollment features could be improved."
"The Mac integration has room for improvement."
"An issue we have run into with Microsoft Endpoint Manager is that we cannot patch third-party products like Adobe and Chrome with it."
"Intune lags all of its competitors in terms of report generation."
"Could benefit from user having more control over devices."
"The user interface should be more user-friendly, as it can sometimes be challenging to navigate. Microsoft often relocates features, making it difficult to consistently find what I need."
"There should be more support for macOS. Even though macOS is supported by Intune and Microsoft is working very hard to get more features into Intune to manage macOS, that's one thing they can give a lot more attention to."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."
"The newest features sometimes pop in very slowly."
"It's too difficult to manage ourselves. We have to get a third-party in to do that. The fact that it breaks on some end-users' devices is also a concern and just the frequency and complexity of upgrades is not ideal."
"The initial installation could be simplified."
"I know for the BlackBerry Connect, our users want to see more features, such as audio and video. I know the current version doesn't have that."
"The entry level support needs improvement, but a lot of it has to do with the fact that we do not have premium support. Therefore, we have to go through Level 1 support for any issues."
"From the past to the present, before mobility location, we frequently required a restart."
"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."
"It would be ideal to add support for the distribution of windows.exe applications."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."
"The user experience really isn't so good."
"Can be added process of export/import environment configuration to simplify any migration processes."
"IBM MaaS360 needs to have stronger points when it comes to the area of BYOD."
"The price could be lower."
"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune. It doesn't integrate with Office as seamlessly as Intune does, which isn't surprising, given that Intune and Office are Microsoft products."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
 

Pricing and Cost Advice

"Intune is linked with Microsoft. We can deploy the Microsoft E365 license to users by Intune. There are different types of licenses, such as device administrator licenses, E5 licenses for device enrollment manually, and P1 and p2 licenses for device enrollment automatically. These are the licenses required for the administration."
"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."
"With our standard E5 agreement with Microsoft, there have been no pricing concerns. Introductory professional services, like a fast-track service, were included with our E5 membership, and there have been no additional costs."
"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"The purchase of the product was handled by someone else."
"Intune is cost-effective as it is included in some of the Office 365 packages."
"There is a license needed for this solution and it is either included in one of the enterprise license agreements. Microsoft licensing is a mathematical institute, it could be quite complex. We tend to ask specialized organizations to research what the most profitable way it would be for us to use licenses in the organizations."
"The pricing needs improvement."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"Fees are monthly and it's approximately $8 per user."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"I feel the pricing to be very high."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"IBM products are a little pricey."
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Top Industries

By visitors reading reviews
Educational Organization
20%
Computer Software Company
11%
Financial Services Firm
8%
Manufacturing Company
7%
Financial Services Firm
27%
Computer Software Company
12%
Government
9%
Manufacturing Company
7%
Computer Software Company
13%
Manufacturing Company
10%
Government
9%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.