

Okta Platform and Google Cloud Identity compete in the identity management category. Okta seems to have the upper hand in security and user lifecycle management, making it preferable for large organizations.
Features: Okta Platform offers seamless identity management with features like Active Directory sync, user and app management, comprehensive workflow options, and robust multi-factor authentication (MFA). Its auto-provisioning and deprovisioning capabilities simplify user lifecycle management. Google Cloud Identity provides strong SSO integration with Google Workspace, a simple interface, and effective identity solutions for Google ecosystem users.
Room for Improvement: Okta Platform could enhance integration with third-party tools like Office 365, improve reporting and identity governance, and streamline the user onboarding process. Google Cloud Identity could benefit from improved monitoring and alert customizations, better integration with third-party applications, and enhanced password management features.
Ease of Deployment and Customer Service: Both Okta Platform and Google Cloud Identity cater to hybrid and public cloud environments, allowing flexible deployments. Okta is well-regarded for its responsive customer service, though initial response times can be slow. Google Cloud Identity has a robust support system with quick responses, reflecting their dedication to customer satisfaction.
Pricing and ROI: Okta Platform's pricing is higher but justified by an extensive feature set, offering value for large organizations and a strategic investment for identity management. Google Cloud Identity offers a cost-effective approach, especially when integrated with Google Workspace, attracting cost-conscious enterprises. Both platforms offer potential significant ROI, driven by Okta's security features and Google Cloud Identity's efficient integrations.
| Product | Market Share (%) |
|---|---|
| Okta Workforce Identity | 8.2% |
| Google Cloud Identity | 13.9% |
| Other | 77.9% |

| Company Size | Count |
|---|---|
| Small Business | 11 |
| Midsize Enterprise | 4 |
| Large Enterprise | 8 |
| Company Size | Count |
|---|---|
| Small Business | 35 |
| Midsize Enterprise | 21 |
| Large Enterprise | 44 |
Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.
Okta Platform provides comprehensive identity and access management, featuring Active Directory Sync, user management, and app auto-provisioning. It ensures security through single sign-on and adaptive multi-factor authentication.
Okta Platform offers advanced integration capabilities, allowing seamless connection with in-house and cloud applications. Security features are robust, incorporating multi-factor authentication and SSO to prevent unauthorized access. Users benefit from its ease of use and the ability to integrate and manage numerous applications effectively. While generally praised, users note areas for improvement, such as high costs and complex setups. Better integrations with on-premises systems and third-party tools are desired along with enhanced error logging and reporting features.
What are Okta's key features?Companies across industries implement Okta to secure user authentication and streamline onboarding processes. It supports access management for both on-premises and cloud applications, synchronizing directories and facilitating SaaS services. Organizations benefit from reduced credential management complexity and improved IT infrastructure compliance.
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