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Google Cloud Identity vs Okta Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
7th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Enterprise Mobility Management (EMM) (12th), Cloud Resource Access Management (6th)
Okta Platform
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
2nd
Average Rating
8.6
Reviews Sentiment
6.6
Number of Reviews
126
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (3rd), Privileged Access Management (PAM) (3rd), Access Management (2nd), ZTNA as a Service (3rd), Customer Identity and Access Management (CIAM) (1st), AI IT Support (1st)
 

Mindshare comparison

As of September 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.6%, up from 10.3% compared to the previous year. The mindshare of Okta Platform is 8.5%, down from 11.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Okta Platform8.5%
Google Cloud Identity10.6%
Other80.9%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
SN
Identity and Access Management Specialist at a university with 10,001+ employees
Automated lifecycle management has cut onboarding times and now drives secure, clean access
Although I am a fan of Okta Platform overall, there are areas where it could improve security outcomes and reduce admin friction. My top improvement areas include the system log and analytics upgrade, which are great for point troubleshooting, but trending and root cause analysis across large tenants still require exporting to SIEM. Verbose queries and long-range retention costs can add up. Additionally, while certificate rotations are better than most, the process is still manual for busy portfolios, especially concerning multi-SP SAML certificate rotations and app metadata drift. Two more buckets of potential improvements for Okta Platform involve user experience and security. There is the issue of push fatigue and prompt sprawl, where users receive multiple prompts across different apps and sessions. I arrived at the rating of eight because the core controls are strong and reliable, but a few operational UX and UI gaps prevent it from being rated higher. The reasons for not giving it a nine or ten include ongoing issues concerning safety and change safety, the complexity of group rules and mappings, and the lack of robustness in policy management. Additionally, there remains a need for more manual involvement than necessary, especially for large portfolios and dual certificate rotation, along with proactive SP data metadata validation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The most beneficial feature for enhancing security is context-aware access."
"It is a very stable solution. I would rate it a ten out of ten."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"The most valuable feature of Okta Customer Identity is its SSO because it's very easy to use and it's user-friendly. Even the admin portal of the solution is very user-friendly, and you can walk through it with ease. Okta Customer Identity is not a complicated solution, and even the workflow automation feature is very, very easy to understand."
"The MFA part is the best. MFA provided most of the security that we were looking at with respect to the second level of authentication. Okta Workforce Identity provides a number of options with respect to multifactor authentication, such as the app, phone call, and text. These options provide different ways of logging in for users, and they were a lot more than what we needed. This is certainly a very good feature of Okta Workforce Identity."
"It's easy to use and straightforward."
"It made things a lot easier, especially with passwords."
"Overall, I would rate Okta Customer Identity a ten."
"My total rating for Okta is ten out of ten."
"Most of what I appreciate about Okta Platform are the no-code features that I have found excellent, as you have a very low requirement to code."
"The technical support for Okta is really supportive."
 

Cons

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"I would like to see more integration in future releases."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"To improve the product, the integration with third-party products could always be smoother."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"The interface could be more user-friendly."
"Google Cloud Identity the UI could improve."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"It is challenging to obtain a comprehensive backup."
"The training is too costly."
"Okta can consider to become also a password vaulting manager."
"Another area for improvement is pricing; it becomes complex and expensive when you add features."
"You can't hide the device when you're checking logs."
"Okta Platform could be improved by offering more out-of-the-box templates for advanced workflows and making the administration console faster when searching through a very large group of users."
"When I started, there were some UI challenges. The UI could be improved to make it better because I had to watch many tutorials to become familiar with their UI flow and integrations."
"The only aspect in which it can be improved is that the interface could be cleaner. I found this even when I was trying to do my certification exam because the certification is hands-on. You find yourself fumbling around a little bit to find simple things. This happens even when you start to get familiar with the product."
 

Pricing and Cost Advice

"The product is billed on a monthly basis depending on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"We probably spend about $50,000 a year on licensing."
"The pricing is a bit expensive."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The solution is not expensive."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The product's price is high. For each feature, a certain payment is required."
"Okta Customer Identity is not an expensive solution."
"It is costly for large companies."
"This solution is costly. Pricing is decent if you have less users, but it significantly goes up the more users you have, with its cost not justified."
"Workforce Identity is well-priced."
"Okta has fairly competitive pricing."
"I believe it competes well. The pricing is pretty competitive. I know that Microsoft also provides something similar with its MFA and identity services."
"The licensing is per user per month and includes full technical support."
report
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
10%
Outsourcing Company
9%
Manufacturing Company
9%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business53
Midsize Enterprise27
Large Enterprise64
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
What is your experience regarding pricing and costs for Okta Workforce Identity?
Pricing for Okta is reasonably not that much, however, I don't have access to the commercial aspect.
What needs improvement with Okta Workforce Identity?
Currently, in Okta Workforce Identity we get the two-digit authentication code. Instead of getting the two-digit authentication code, if we had an option to do fingerprint verification, that would ...
What is your primary use case for Okta Workforce Identity?
I don't have many details about Okta Workforce Identity. I use the tool just to sign in to different applications that we have. We basically set up Okta Workforce Identity in our mobile phone. We d...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Okta Customer Identity, Workforce Identity
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
FedEx, Zoom, Takeda, Lululemon Athletica, GrunHub, jetBlue, McKensson, Bain & Company, Engie, Peloton, Sonos, T-Mobile, Hewlett Packard, MGM Resorts, Ally Financial, Priceline, Albertsons, Itercom, Classy, FICO, Kensho, Live Nation, Drata, Rotary, and others.
Find out what your peers are saying about Google Cloud Identity vs. Okta Platform and other solutions. Updated: August 2026.
912,801 professionals have used our research since 2012.