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IBM MaaS360 vs Workspace ONE UEM comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Ranking in Unified Endpoint Management (UEM)
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
286
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Microsoft Security Suite (1st)
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Ranking in Unified Endpoint Management (UEM)
6th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Workspace ONE UEM
Ranking in Enterprise Mobility Management (EMM)
3rd
Ranking in Unified Endpoint Management (UEM)
3rd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
101
Ranking in other categories
Remote Access (5th), Virtual Desktop Infrastructure (VDI) (7th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (11th)
 

Mindshare comparison

As of July 2025, in the Unified Endpoint Management (UEM) category, the mindshare of Microsoft Intune is 34.0%, down from 40.6% compared to the previous year. The mindshare of IBM MaaS360 is 5.7%, down from 6.1% compared to the previous year. The mindshare of Workspace ONE UEM is 14.6%, down from 17.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Unified Endpoint Management (UEM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.
Ajit Pratap Kundan - PeerSpot reviewer
A tool that needs to improve scalability but is useful to manage user
There is a need for better user lifecycle management within VMware Identity Manager, along with better user governance, including the separation of duties of the users. In my company, we are not able to create a policy for the separation of duties of the users, so it is an area where improvement is required. The official authentication and fingerprint authentication should be part of VMware Identity Manager, and I feel these areas are currently missing. The scalability of the product needs to improve. The product should be tightly integrated with the third-party products because it's not like a customer is going to purchase all the VMware products, as they might have different solutions for different purposes.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution’s most valuable feature is its ease of use."
"The most valuable feature of Microsoft Intune is that it is more of a one-stop shop, providing an easier experience."
"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"One valuable feature of Microsoft Intune is the enrollment process, which is user-based, making it easier to manage compared to AirWatch."
"The management control feature is the most valuable."
"I mainly use Microsoft Intune analytics for taking that data that exists and bringing it into Power BI dashboards to make it visible to our clients, showing them all the operating systems in their environment and where the latest patches are, and then from there creating plans."
"If I assess Intune's user experience, I would say it is perfect and simple."
"The ability to wipe data from and reset devices is one of the most important and valuable features. If a device is reported stolen, we can freeze it or wipe the data from it, preventing data leakage."
"The ability to send an iPad out to someone and have them auto-provision it when they are out in the field is fantastic. We don't have to have it all configured before we ship it. This is probably the biggest value add."
"Mobile Device Configuration with policy applying: This significantly reduces time of device configuration."
"It is a stable solution."
"​The graphic, friendly interface allowed us to start without almost any ​support from the manufacturer.​​​"
"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."
"It can change policies based on geolocation or schedules."
"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."
"The tool's most valuable features are application, distribution, and security. It helps to block user access."
"A very easy to use solution."
"The Identity component of this solution is its most valuable feature."
"People who want to adopt this solution may be thinking about it from the end-user's perspective, but this solution is also very friendly for the people who manage it. It's administration-friendly."
"Its UI is extremely easy to use whether you're an advanced user or a novice user. When I first opened it up and had to learn the product, I was easily a novice. By the end of the third month, I was digging into the backend of the system and using it as a highly advanced user to accomplish what I needed to accomplish, and I was able to do it through the UI mostly."
"The solution can scale."
"The remote management and location capabilities are good."
"The most valuable feature is single sign-on."
"The solution has proven to be very stable."
 

Cons

"It would be awesome if Microsoft opened their API so we could filter more properties. If we have to do anything outside of Intune that requires a third-party solution to talk back to it, we're very limited in what we can do. Trust your people. We promise not to break your stuff. Open it up just a tiny bit wider."
"There is room for improvement in integration and security as well."
"Due to the abundance of features, there's a lot to organize, which makes managing and setting up the solution challenging. The setup is immense, and it would be good to see improvement in this area."
"Historically, Group Policy has simplified the management of various items, such as printer and drive mappings and while Intune offers workarounds, it lacks native support for these functionalities. This is an area I believe needs improvement."
"They can improve their MAM policies a little bit more and make them more granular. They should include more granular group policies. They are there, but they need to be more granular. Its stability should also be improved. It is not very stable. Sometimes, it shows some inconsistencies across tenants."
"The add-ons must be integrated into the solution."
"Regarding mobile devices, Intune is good, but there are other services that I would say are ahead of Intune from an administration and reporting point of view."
"The tool's tunnel gateway is not very good, making it an area where improvements are required."
"User interface is basic and not very intuitive."
"They should allow for the building of custom reports with graphics."
"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune. It doesn't integrate with Office as seamlessly as Intune does, which isn't surprising, given that Intune and Office are Microsoft products."
"The user interface could definitely use some improvement."
"The UI has room for improvement."
"The user experience really isn't so good."
"The solution needs to offer live technical support. Right now, it's just a chat window and it's rather unhelpful."
"The product needs to improve tech support."
"From an identity perspective, there is a lot of room for improvement when it comes to integration with other solutions. I would say it needs more capabilities in terms of direct integrations, including cloud identity solution integrations."
"We have a lot of problems when it comes to integrating with Active Directory."
"There are other solutions that might be better for certain use cases. This is not an all-purpose solution."
"They need a more flexible pricing model."
"There is no Apple zero-day support for updates."
"I would like to see some integration with native Microsoft products such as Anti-value."
"The technical support could be improved."
"We have experienced some connectivity issues."
 

Pricing and Cost Advice

"Its price is fair. It's a normal price. It isn't too expensive or too cheap."
"Any bundle package, such as Security E3, covers multiple things, such as AAP, BitLocker, etc. If you go for them individually, they would be more expensive. Bundling makes the price more attractive and competitive."
"Microsoft Intune is included in the E5 license at no additional cost."
"The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."
"The price of Intune is often included as part of a bundle with other Microsoft licenses, which makes it somewhat cheaper."
"It is not a cheap solution. The price for a device when you start using it at a large scale can be improved. It is covered under our enterprise agreement. We pay once a year. I am not aware of any additional costs."
"The solution is cost-efficient."
"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"The solution is expensive."
"IBM products are a little pricey."
"I rate IBM MaaS360's pricing a six out of ten."
"The solution is cost-effective."
"I feel the pricing to be very high."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"The tool is expensive."
"We are paying about $145,000 a year on a three-year subscription with no ability to scale up or scale down within that class model."
"A person should pay towards the licensing costs of VMware Identity Manager on a yearly or monthly basis, but government and public sector units cannot for a perpetual licensing model."
"It's an expensive tool."
"All licenses from VMware are only yearly. They start with a yearly license and look for a three-year commitment and yearly PO."
"If you have a host of custom requirements (including licensing), make sure to set aside enough time for the initial setup because it can take up to a few weeks depending on how complex your environment is."
"If you purchase it for one year, it is very expensive. If you get it for three years or up to five years, then you can bargain a better price."
"The pricing currently is higher than the competition."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
9%
Manufacturing Company
9%
Government
8%
Computer Software Company
13%
Manufacturing Company
10%
Government
9%
Financial Services Firm
6%
Computer Software Company
16%
Financial Services Firm
9%
Manufacturing Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
IBM products are a little pricey, so it’s expensive. I would rate the pricing and licensing model a seven out of ten,...
How does VMware Workspace One compare with VMware Horizon 7?
VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...
What do you like most about VMware Workspace ONE?
The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...
What is your experience regarding pricing and costs for VMware Workspace ONE?
I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation
Find out what your peers are saying about IBM MaaS360 vs. Workspace ONE UEM and other solutions. Updated: July 2025.
864,053 professionals have used our research since 2012.