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IBM MaaS360 vs Workspace ONE UEM comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Ranking in Unified Endpoint Management (UEM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
301
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Microsoft Security Suite (1st)
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
14th
Ranking in Unified Endpoint Management (UEM)
7th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Workspace ONE UEM
Ranking in Enterprise Mobility Management (EMM)
2nd
Ranking in Unified Endpoint Management (UEM)
2nd
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
102
Ranking in other categories
Remote Access (5th), Virtual Desktop Infrastructure (VDI) (8th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th)
 

Mindshare comparison

As of September 2025, in the Unified Endpoint Management (UEM) category, the mindshare of Microsoft Intune is 33.0%, down from 39.7% compared to the previous year. The mindshare of IBM MaaS360 is 6.1%, up from 6.0% compared to the previous year. The mindshare of Workspace ONE UEM is 14.1%, down from 16.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Unified Endpoint Management (UEM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune33.0%
Workspace ONE UEM14.1%
IBM MaaS3606.1%
Other46.8%
Unified Endpoint Management (UEM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.
Vishal Bhatia - PeerSpot reviewer
Effective product tracking and monitoring enhances daily operations despite needing documentation improvement
The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to other VMware solutions or Microsoft documentation. Most people struggle to connect the dots when looking at the documentation. Even the training material and PowerPoint slide decks that trainers use are sometimes too confusing or overwhelming, with too much content but not enough clarity. The support side has recently become weaker compared to what it used to be with VMware. This is another area that needs improvement. Since working with Workspace ONE UEM from when it was AirWatch, it has improved significantly over the last five years. However, there are still some gray areas and scope for improvement, especially in documentation and workflow between different aspects of the solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is quite policy-enabled, so you can build pretty much any policy to manage remote endpoints."
"The thing I appreciate most about Microsoft Intune is that the management of the devices was very simplified. We have all machines connected to it at all times, whether they are in the office or working from home."
"I rate Intune 10 out of 10."
"Our configuration profiles used to be all over the place. For example, there's a lot of legacy stuff in Active Directory. Going through Intune has helped us enforce settings, which has improved device security and functionality. When you apply something through Intune, you know it works. You don't have to worry about a legacy setting from Active Directory that was uploaded by somebody seven years ago. With Intune, you can see that a device has a setting, and you can be confident that the device is configured how you want."
"The tool's most valuable feature is Autopilot."
"We already use a lot of Microsoft products in our company, and therefore, it made sense to also use this product."
"Microsoft Intune has been a time saver and reduces the time and effort IT admins have to invest."
"The best features include the management, which is quite good, and endpoints."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"Mobile Device Configuration with policy applying: This significantly reduces time of device configuration."
"One valuable feature is the ability to provide a secure environment. Another is the kiosk mode where MaaS360 can be used over a tablet or mobile device to ensure that a single application is used."
"The most valuable features of IBM MaaS360 are remote control and setting up a phone."
"It is a stable solution."
"It can change policies based on geolocation or schedules."
"It helped us reduce the number of support incidents by limiting users' access to device configurations."
"The solution is quite stable."
"We can impose cybersecurity requirements."
"It's a tool that can be managed in various departments."
"Zero Trust implementation is a great feature."
"AirWatch has one of the best User Interfaces and it's quite easy to figure out where particular items are within the menu system."
"Its value is when you use it with a Workspace ONE UEM solution as it is part of the ecosystem for VMware Workspace ONE."
"Among the most important improvements is the ability to set up different groups with different deployment policies."
"The product has fully automated features that help people do tasks easily."
"The feature with the highest rating for me is its employee management. I can also praise how versatile it is in terms of operating systems. It has good support for multiple operating systems and can easily manage them all. Not just that, but it can also support any kind of tool that can be run on all these operating systems."
 

Cons

"It doesn't economize when you scale up. We have over 14,000 employees, and we have between 7,500 and 8,000 city-owned or personal devices being used to conduct city business. Its price can be improved. It is not a cheap solution."
"The reporting part needs improvement, and it would be beneficial if it could integrate with third-party tools instead of just Power BI."
"Every time we call, we get bounced to a new team... there is no cohesive end-to-end support, which is very frustrating and time-consuming."
"Sometimes, it takes time to synchronize the policies between the portal and the devices, you don't have a way to estimate how long it will take to deploy. You have some kind of gray area, where it can deploy in 30 minutes or three days."
"A detailed device diagnostic feature is missing. Also, operating system deployment and imaging are missing."
"Lacking ability to leverage more iOS device management internally."
"It would help if administrators could pinpoint the exact location of a stolen device to help law enforcement retrieve it and apprehend the suspect."
"Not all technicians are knowledgeable of the Microsoft solution, so they have to work on that as well."
"The look needs to be updated and it could be simpler to use."
"They should allow for the building of custom reports with graphics."
"Configuring policies is difficult in IBM MaaS360. It also needs to improve usability."
"IBM MaaS360 needs to have stronger points when it comes to the area of BYOD."
"Can be added process of export/import environment configuration to simplify any migration processes."
"The user experience really isn't so good."
"It would be ideal to add support for the distribution of windows.exe applications."
"Zero day support is something they can work on. They can make it a little bit more user-friendly."
"I'd like to see more integration capabilities in future releases."
"The product's initial setup phase was quite complex."
"AirWatch doesn't seem to empower IT admins to try new things or get creative with implementations."
"It's not accurate enough when it comes to sending items to end-users."
"The console comes bunched together as a package and inbuilt. Its called Workspace ONE. Whenever we have an issue, we contact the service provider, and instead of a fix, we are just getting the next version of Workspace ONE."
"The technical support could be improved."
"VMware Workspace ONE for the new users or the new clients that they try to procure and learn it, there can have difficulties. It does not have user-friendly portals. The portal seems to be more user-friendly in Microsoft solutions."
"The portal is not user-friendly."
 

Pricing and Cost Advice

"Our Office 365 Business Premium license, including Office 365 and Intune Management, offers excellent value."
"It comes with the E5 plan. We bought the E5 plan from Microsoft."
"My team members bundled it together with their Microsoft solutions, including Microsoft 365 and related products."
"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."
"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."
"The price for Intune is fair."
"There is a license needed to use the solution and we are on an annual license."
"The solution is expensive."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"The solution is cost-effective."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"While it is not inexpensive in terms of price, it is definitely worth it."
"The cost is a little bit high."
"Pricing is an area that could be improved."
"All licenses from VMware are only yearly. They start with a yearly license and look for a three-year commitment and yearly PO."
"The pricing and licensing are affordable. They are not too high."
"My guess is that its licensing was yearly. There was probably no fee in addition to the standard licensing fee."
"If you have a host of custom requirements (including licensing), make sure to set aside enough time for the initial setup because it can take up to a few weeks depending on how complex your environment is."
"There is a separate cost for technical support and extra premium features. The pricing should be simplified."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
9%
Manufacturing Company
9%
Government
8%
Computer Software Company
12%
Manufacturing Company
11%
Government
9%
Financial Services Firm
6%
Computer Software Company
16%
Financial Services Firm
9%
Manufacturing Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business116
Midsize Enterprise45
Large Enterprise151
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise7
Large Enterprise12
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise21
Large Enterprise57
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
IBM products are a little pricey, so it’s expensive. I would rate the pricing and licensing model a seven out of ten,...
How does VMware Workspace One compare with VMware Horizon 7?
VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...
What do you like most about VMware Workspace ONE?
The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...
What is your experience regarding pricing and costs for VMware Workspace ONE?
I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation
Find out what your peers are saying about IBM MaaS360 vs. Workspace ONE UEM and other solutions. Updated: August 2025.
867,349 professionals have used our research since 2012.