Bigin by Zoho CRM vs SAP CRM comparison

Zoho and SAP are both solutions in the CRM category. Zoho is ranked #23 with an average rating of 8.0, while SAP is ranked #3 with an average rating of 7.8. Zoho holds a 0.7% mindshare in CRM, compared to SAP’s 2.2% mindshare. Additionally, 100% of Zoho users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Bigin by Zoho CRM

Read 4 Bigin by Zoho CRM reviews

828 Views
828 Comparison Views

100% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,941 Views
3,626 Comparison Views

84% willing to recommend

Bigin by Zoho CRM

SAP CRM

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Executive Summary

We performed a comparison between Bigin by Zoho CRM and SAP CRM based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Bigin by Zoho CRM vs. SAP CRM Report (Updated: December 2025).

Buyer's Guide

Bigin by Zoho CRM vs. SAP CRM

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Bigin by Zoho CRM

Ranking in CRM

23rd

Average Rating

8.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Bigin by Zoho CRM is 0.7%, down from 0.9% compared to the previous year. The mindshare of SAP CRM is 2.2%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
SAP CRM	2.2%
Bigin by Zoho CRM	0.7%
Other	97.1%

CRM

Featured Reviews

Vivek_Kumar@

Zoho Developer at KG CRM Solutions LLP - Zoho Authorized Partner

Has supported lead and deal tracking for small businesses but lacks deeper customization options

The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages. For example, when a lead enters a system, we can automatically generate welcome emails. Once any modification in the lead is done, such as when it's qualified, we can send them qualified emails or acknowledgment emails based on the business pipeline. This user-friendly interface has helped my customers adapt quicker to Bigin by Zoho CRM as, after customization or completion of the project, I will make a Loom video to train the clients through the sessions, and through the Loom videos and SOPs, they can adapt easily to Bigin by Zoho CRM. They can also adapt to all the applications.

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Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We can add users and products to the workflows."

"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."

"I rate Bigin by Zoho CRM nine out of ten."

"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."

"With Bigin by Zoho CRM, we spent about a week for setup and within 15 days it was operational, requiring less than a month total for implementation."

"The user interface is excellent."

"The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."

"The solution assists us in identifying what to send, what to offer, and what customers are buying."

"The platform is highly scalable."

"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."

"SAP CRM is a scalable solution."

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

"The most valuable feature is lead management and integration."

More SAP CRM pros

Cons

"The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025."

"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."

"Their commercial model based on slabs is not easily comprehensible. The sales representatives should be better equipped to explain the slab structure in a simpler manner."

"Zoho CRM needs to incorporate HRM."

"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."

"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."

"Recently, the price of SAP CRM has increased, which is one concern."

"The navigation must be improved."

"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."

"SAP CRM could improve by being easier to use and customer-friendly."

"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."

"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."

More SAP CRM cons

Pricing and Cost Advice

Information not available

"The product is costly."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"The company has seen an increase in revenue."

"The product is expensive."

"The pricing from SAP is good but it takes time to realize the investment."

"There is a license required to use SAP CRM."

"Every user needs to have a license."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

13%

Financial Services Firm

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What needs improvement with Bigin by Zoho CRM?

With AI becoming prevalent, Bigin by Zoho CRM needs AI updates, which I heard they are working on. Additionally, their commercial model based on slabs is not easily comprehensible. The sales repres...

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What is your primary use case for Bigin by Zoho CRM?

In my previous organization, we used Bigin by Zoho CRM for vendor onboarding, payments, and everything. In the present organization, we are only doing the billing. Since we are a very small organiz...

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What advice do you have for others considering Bigin by Zoho CRM?

We are currently working on integrating Bigin by Zoho CRM with other applications, particularly an HR HRIS system, though this is planned for 2026 end. Bigin by Zoho CRM saves considerable time com...

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

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Compared 38% of the time

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Compared 13% of the time

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Compared 6% of the time

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Compared 5% of the time

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Compared 5% of the time

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Product Reports

Buyer's Guide

CRM

January 2026

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Buyer's Guide

SAP CRM

January 2026

Download SAP CRM product report

Overview

Bigin by Zoho CRM is a streamlined CRM platform designed to meet the needs of small businesses, offering essential CRM functionalities with ease of use, enabling businesses to efficiently manage customer interactions and sales processes.

It operates as a lightweight CRM focusing on pipeline visibility and data-driven decision-making. Users can track deals, schedule follow-ups, and collaborate across teams, providing a simple yet effective way to enhance customer relationships. Bigin is acclaimed for its balance between robust features and simplicity. While it proves invaluable for small business operations, users indicate that enhancements in customization and scalability could elevate its utility further.

What are the standout features of Bigin by Zoho CRM?

Pipeline Management: Visualize and manage sales pipelines effectively.
Email Integration: Seamlessly integrate and manage email accounts.
Workflow Automation: Automate repetitive tasks to increase efficiency.
Mobile Access: Cloud-based accessibility from mobile devices.
Customizable Fields: Tailor fields to match business requirements.

What benefits or ROI should users expect?

Increased Efficiency: Streamlines sales processes, saving time.
Improved Collaboration: Facilitates better team communication.
Enhanced Decision-Making: Provides insights for informed choices.
Cost-Effectiveness: Affordable for small businesses.

Bigin by Zoho CRM is often used in small and medium enterprises needing straightforward CRM solutions without the complexities of larger systems. Industries such as retail, service-based businesses, and startups find its features particularly useful, helping teams focus on customer engagement and sales growth.

Zoho

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Information Not Available

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Bigin by Zoho CRM vs. SAP CRM

December 2025

Free Report: Bigin by Zoho CRM vs. SAP CRM

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