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Bigin by Zoho CRM vs HubSpot CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Bigin by Zoho CRM
Ranking in CRM
25th
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
4
Ranking in other categories
No ranking in other categories
HubSpot CRM
Ranking in CRM
5th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
49
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of Bigin by Zoho CRM is 0.9%, up from 0.7% compared to the previous year. The mindshare of HubSpot CRM is 1.6%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
HubSpot CRM1.6%
Bigin by Zoho CRM0.9%
Other97.5%
CRM
 

Featured Reviews

Vivek_Kumar@ - PeerSpot reviewer
Has supported lead and deal tracking for small businesses but lacks deeper customization options
The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages. For example, when a lead enters a system, we can automatically generate welcome emails. Once any modification in the lead is done, such as when it's qualified, we can send them qualified emails or acknowledgment emails based on the business pipeline. This user-friendly interface has helped my customers adapt quicker to Bigin by Zoho CRM as, after customization or completion of the project, I will make a Loom video to train the clients through the sessions, and through the Loom videos and SOPs, they can adapt easily to Bigin by Zoho CRM. They can also adapt to all the applications.
Charles Dickens - PeerSpot reviewer
Effortlessly manage relationships with seamless contact data integration
The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."
"I rate Bigin by Zoho CRM nine out of ten."
"With Bigin by Zoho CRM, we spent about a week for setup and within 15 days it was operational, requiring less than a month total for implementation."
"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."
"We can add users and products to the workflows."
"The solution is easy to use for anyone, integrates well with email, has simple node management, and has good tracking lead features."
"It's very easy to use and configure HubSpot CRM."
"HubSpot CRM helps our company to organize and track a high number of leads easily."
"I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use."
"We can track clients through the system, which is a great feature. It supports cross-functional teams."
"HubSpot's customer service is excellent and fast."
"The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements."
"Stability-wise, I rate the solution a ten out of ten."
 

Cons

"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."
"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."
"Zoho CRM needs to incorporate HRM."
"The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025."
"Their commercial model based on slabs is not easily comprehensible. The sales representatives should be better equipped to explain the slab structure in a simpler manner."
"The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better."
"They are trying to make it better by adding agent.ai to HubSpot, however, it's in a very early stage."
"There is a limitation with the integration with other tools or workflows."
"The initial setup could be faster as it currently takes a lot of time."
"The pricing could improve."
"HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good."
"Sometimes, the usability is not intuitive. There is a lot of work required to set it up the way I like."
"Sometimes, the usability is not intuitive."
 

Pricing and Cost Advice

Information not available
"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."
"The cost of HubSpot CRM is less than the cost of Freshsales."
"The pricing for this solution is user based. We're paying $39 to $45 per user."
"I do not recall the particulars of the licensing fees."
"We use a paid version of Hubspot and we have an annual license."
"The price of HubSpot CRM is expensive."
"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."
"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
13%
Performing Arts
11%
Comms Service Provider
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

What do you like most about Bigin by Zoho CRM?
We can add users and products to the workflows.
What needs improvement with Bigin by Zoho CRM?
The issue with Bigin by Zoho CRM is that we cannot create a custom function directly in the system. We need to use an extension or Sigma. With the help of Bigin by Zoho CRM, we can integrate other ...
What is your primary use case for Bigin by Zoho CRM?
With Bigin by Zoho CRM, I made a customization for a solar company that is just a lead and deal management system. Bigin by Zoho CRM is a very limited application. We cannot customize it as we want...
What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
digimind, easyrecrue, software2, subaru, suzuki
Find out what your peers are saying about Bigin by Zoho CRM vs. HubSpot CRM and other solutions. Updated: September 2025.
872,706 professionals have used our research since 2012.