No more typing reviews! Try our Samantha, our new voice AI agent.

Bigin by Zoho CRM vs HubSpot Sales Hub comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Bigin by Zoho CRM
Ranking in CRM
26th
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
4
Ranking in other categories
No ranking in other categories
HubSpot Sales Hub
Ranking in CRM
13th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
23
Ranking in other categories
AI Sales & Marketing (8th)
 

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of Bigin by Zoho CRM is 0.6%, down from 0.9% compared to the previous year. The mindshare of HubSpot Sales Hub is 0.9%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot Sales Hub0.9%
Bigin by Zoho CRM0.6%
Other98.5%
CRM
 

Featured Reviews

Vivek_Kumar@ - PeerSpot reviewer
Zoho Developer at KG CRM Solutions LLP - Zoho Authorized Partner
Has supported lead and deal tracking for small businesses but lacks deeper customization options
The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages. For example, when a lead enters a system, we can automatically generate welcome emails. Once any modification in the lead is done, such as when it's qualified, we can send them qualified emails or acknowledgment emails based on the business pipeline. This user-friendly interface has helped my customers adapt quicker to Bigin by Zoho CRM as, after customization or completion of the project, I will make a Loom video to train the clients through the sessions, and through the Loom videos and SOPs, they can adapt easily to Bigin by Zoho CRM. They can also adapt to all the applications.
reviewer2783040 - PeerSpot reviewer
Process Improvement Consultant at a consultancy with 51-200 employees
Reliable contact and pipeline management has organized my sales work but email tracking and UI personalization still need improvement
I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI of HubSpot Sales Hub is that it's a bit flat, and it does not allow for the personalization to the point I would want, as I would prefer it to look more like ClickUp tools where I can change the way it looks for my preference. The email tracking feature of HubSpot Sales Hub helps me assess prospect engagement, but I don't think it works well and it needs to be improved; the problem with it is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations. The benefits I've seen from custom reporting are quite acceptable, but the only thing I would improve is the Sankey feature; this feature is amazing in theory but it's not working very well, and I don't really understand how it's working. Regarding integration capabilities, I integrate HubSpot Sales Hub with Apollo and Fireflies, and while the Outlook features are acceptable, Outlook should be improved since it's really problematic; the problem is that it's constantly disconnecting, and every time you go to Outlook you have to log in again, which nobody remembers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I rate Bigin by Zoho CRM nine out of ten."
"We can add users and products to the workflows."
"With Bigin by Zoho CRM, we spent about a week for setup and within 15 days it was operational, requiring less than a month total for implementation."
"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."
"HubSpot Sales Hub is useful for managing workflows."
"The customer service and support are very good because every time I need something, they reply immediately even in the free version."
"It provides efficient business forecasts."
"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."
"The tool facilitates adding the relevant information to the records automatically, so you don't have to look things up, as there is an automated search engine and a complete field for you."
"We use the tool for email automation and responses. It helps with sales nurturing, and we have integrated it with Factors.ai. The biggest pro is its intuitive and easy-to-use interface. I can easily access the information I need. Another strong point is the customer education they provide. There are numerous resources available to help understand how to use it. HubSpot Sales Hub does a great job with automation and structuring sales processes."
"The solution makes it easy for you to log in and manage your pipeline. So pipeline management is very easy and simple."
"The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers."
 

Cons

"The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025."
"Their commercial model based on slabs is not easily comprehensible. The sales representatives should be better equipped to explain the slab structure in a simpler manner."
"Zoho CRM needs to incorporate HRM."
"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."
"The tool doesn't effectively summarize conversations and note-taking features. The solution needs to include predictive analytic capabilities. There is room for improvement in post-call functionalities. After a sales call, more can be done, such as providing detailed insights and better note-taking capabilities. An AI-enabled sales assistant feature would also be beneficial."
"The solution is good, but it could be more straightforward."
"There have been many instances where we later identified certain customers that should have been on our target list yet were not."
"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."
"One challenge for us is getting our team engaged in HubSpot. Some of them are not familiar with CRMs, so we spend time training them on HubSpot's features."
"The email tracking feature of HubSpot Sales Hub helps me assess prospect engagement, but I don't think it works well and it needs to be improved; the problem with it is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations."
"It would be good to be able to add AI and make it easier to integrate the tool with our day-to-day processes."
"I think AI-driven features would be great. For example, if it could make recommendations and suggestions for each user, like when to reply or what to say, that would be a great asset in a CRM. This could help sales reps close deals faster, which is crucial."
 

Pricing and Cost Advice

Information not available
"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."
"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."
"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."
"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."
"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."
"The solution is very affordable from the perspective of the features."
"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."
"The tool's licensing offers value."
report
Use our free recommendation engine to learn which CRM solutions are best for your needs.
914,262 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
27%
Comms Service Provider
15%
Outsourcing Company
10%
Retailer
5%
Comms Service Provider
18%
Construction Company
14%
Financial Services Firm
12%
University
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise4
Large Enterprise3
 

Questions from the Community

What needs improvement with Bigin by Zoho CRM?
With AI becoming prevalent, Bigin by Zoho CRM needs AI updates, which I heard they are working on. Additionally, their commercial model based on slabs is not easily comprehensible. The sales repres...
What is your primary use case for Bigin by Zoho CRM?
In my previous organization, we used Bigin by Zoho CRM for vendor onboarding, payments, and everything. In the present organization, we are only doing the billing. Since we are a very small organiz...
What advice do you have for others considering Bigin by Zoho CRM?
We are currently working on integrating Bigin by Zoho CRM with other applications, particularly an HR HRIS system, though this is planned for 2026 end. Bigin by Zoho CRM saves considerable time com...
What is your experience regarding pricing and costs for HubSpot Sales Hub?
My experience with pricing, setup cost, and licensing was a bit confusing, to be honest; I think HubSpot has gone through a lot of recent change around the packaging and the way that it is sold in ...
What needs improvement with HubSpot Sales Hub?
I look forward to seeing a lot of the innovation in the space regarding Agentic AI and the ability to have AI agents working on your behalf via HubSpot to do some prospecting for and to fill the to...
What is your primary use case for HubSpot Sales Hub?
My main use case for HubSpot Sales Hub is that it syncs very well with the way that we track our business via the HubSpot CRM, and it provides me workflows and solutions to manage my day-to-day act...
 

Overview

 

Sample Customers

Information Not Available
digimind, easyrecrue, software2, subaru, suzuki, Huif
Find out what your peers are saying about Bigin by Zoho CRM vs. HubSpot Sales Hub and other solutions. Updated: September 2026.
914,262 professionals have used our research since 2012.