Bigin by Zoho CRM vs HubSpot Sales Hub comparison

Zoho and HubSpot are both solutions in the CRM category. Zoho is ranked #29 with an average rating of 8.5, while HubSpot is ranked #9 with an average rating of 8.2. Zoho holds a 0.9% mindshare in CRM, compared to HubSpot’s 1.0% mindshare. Additionally, 100% of Zoho users are willing to recommend the solution, compared to 85% of HubSpot users who would recommend it.

Bigin by Zoho CRM

Read 2 Bigin by Zoho CRM reviews

552 Views
546 Comparison Views

100% willing to recommend

HubSpot Sales Hub

Read 21 HubSpot Sales Hub reviews

794 Views
786 Comparison Views

85% willing to recommend

Bigin by Zoho CRM

HubSpot Sales Hub

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Executive Summary

We performed a comparison between Bigin by Zoho CRM and HubSpot Sales Hub based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Bigin by Zoho CRM vs. HubSpot Sales Hub Report (Updated: September 2025).

Buyer's Guide

Bigin by Zoho CRM vs. HubSpot Sales Hub

September 2025

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Helped 867,341 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Bigin by Zoho CRM

Ranking in CRM

29th

Average Rating

8.6

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

No ranking in other categories

HubSpot Sales Hub

Ranking in CRM

9th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of Bigin by Zoho CRM is 0.9%, up from 0.7% compared to the previous year. The mindshare of HubSpot Sales Hub is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot Sales Hub	1.0%
Bigin by Zoho CRM	0.9%
Other	98.1%

CRM

Featured Reviews

Ganapathy Shanmugham

Senior Learning Solutions Architect at a computer software company with 501-1,000 employees

Simplifies customer journey management with extensive value for startups

Bigin by Zoho CRM offers a suite of applications customized for the Indian market. Its modules, such as tax and invoicing, integrate smoothly with sales modules, managing the customer journey from start to end. It is startup-friendly and helps reduce the cost per lead, offering great value for small and mid-sized companies.

Read full review

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

Seamless integration boosts workflow through custom connectivity

The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We can add users and products to the workflows."

"I rate Bigin by Zoho CRM nine out of ten."

"You can create the workflows and also the different dashboards that you can create. I find it really convenient to generate a lot of reports plus the different views to present the deals."

"The solution makes it easy for you to log in and manage your pipeline. So pipeline management is very easy and simple."

"HubSpot Sales Hub had a noticeable impact on the sales cycle length for our customers. Before focusing on the sales process, we implemented various versions, including support and payment management modules. The automation and improvements facilitated by HubSpot Sales Hub were evident, making it a valuable tool for driving positive transformations in our sales processes."

"The tool has improved my sales pipeline management. It allows me to track the progress of each sales cycle and receive alerts when a sales stage is ending, prompting me to take necessary actions. I can easily manage customer interactions, primarily through email, which are automatically associated with the corresponding lead or opportunity. This helps me forecast sales. Additionally, the tool offers other useful tools for marketing and email marketing activities."

"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."

"We use the tool for email automation and responses. It helps with sales nurturing, and we have integrated it with Factors.ai. The biggest pro is its intuitive and easy-to-use interface. I can easily access the information I need. Another strong point is the customer education they provide. There are numerous resources available to help understand how to use it. HubSpot Sales Hub does a great job with automation and structuring sales processes."

"HubSpot Sales Hub is useful for managing workflows."

"I found the interface to be modern and intuitive. It offers excellent documentation and guidance for effectively managing sales pipelines."

More HubSpot Sales Hub pros

Cons

"Zoho CRM needs to incorporate HRM."

"The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025."

"It would be good if there were sort of more templated processes offered by the tool since this is an area where the product has shortcomings."

"HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market."

"It would be good to be able to add AI and make it easier to integrate the tool with our day-to-day processes."

"The initial setup process is not very complicated."

"There have been some challenges related to workflow customization and terminology."

"There is a general challenge with CRMs, including HubSpot Sales Hub, where users may not fully understand the system's capabilities. I believe there is a need for better clarification and explanation of what CRMs entail."

"There is room for improvement in the dashboard. If we can actually connect it to maybe a Power BI or some dynamic reporting tool where we can actually slice and dice, that would be really great."

"One challenge for us is getting our team engaged in HubSpot. Some of them are not familiar with CRMs, so we spend time training them on HubSpot's features."

More HubSpot Sales Hub cons

Pricing and Cost Advice

Information not available

"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."

"The tool's licensing offers value."

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."

"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."

"The solution is very affordable from the perspective of the features."

"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."

"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."

"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."

More HubSpot Sales Hub pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Educational Organization

14%

University

14%

Computer Software Company

10%

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	4
Large Enterprise	3

Questions from the Community

What do you like most about Bigin by Zoho CRM?

We can add users and products to the workflows.

See all answers

What needs improvement with Bigin by Zoho CRM?

The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025.

See all answers

What is your primary use case for Bigin by Zoho CRM?

I am not currently using Bigin by Zoho CRM ( /products/bigin-by-zoho-crm-reviews ), but I have used it in a previous company for about five years. I often recommend Bigin by Zoho CRM ( /products/bi...

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What do you like most about HubSpot Sales Hub?

It provides efficient business forecasts.

See all answers

What is your experience regarding pricing and costs for HubSpot Sales Hub?

The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...

See all answers

What needs improvement with HubSpot Sales Hub?

There are areas that could be improved in terms of custom reporting. The associated lists feature, while new, has certain limitations when exporting data. Some features cannot be linked to custom r...

See all answers

Comparisons

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Compared 21% of the time

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Compared 20% of the time

HubSpot CRM vs Bigin by Zoho CRM

Compared 20% of the time

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Affinity vs HubSpot Sales Hub

Compared 44% of the time

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Product Reports

Buyer's Guide

CRM

August 2025

Download Bigin by Zoho CRM product report

Buyer's Guide

HubSpot Sales Hub

September 2025

Download HubSpot Sales Hub product report

Overview

Bigin by Zoho CRM is a streamlined CRM platform designed to meet the needs of small businesses, offering essential CRM functionalities with ease of use, enabling businesses to efficiently manage customer interactions and sales processes.

It operates as a lightweight CRM focusing on pipeline visibility and data-driven decision-making. Users can track deals, schedule follow-ups, and collaborate across teams, providing a simple yet effective way to enhance customer relationships. Bigin is acclaimed for its balance between robust features and simplicity. While it proves invaluable for small business operations, users indicate that enhancements in customization and scalability could elevate its utility further.

What are the standout features of Bigin by Zoho CRM?

Pipeline Management: Visualize and manage sales pipelines effectively.
Email Integration: Seamlessly integrate and manage email accounts.
Workflow Automation: Automate repetitive tasks to increase efficiency.
Mobile Access: Cloud-based accessibility from mobile devices.
Customizable Fields: Tailor fields to match business requirements.

What benefits or ROI should users expect?

Increased Efficiency: Streamlines sales processes, saving time.
Improved Collaboration: Facilitates better team communication.
Enhanced Decision-Making: Provides insights for informed choices.
Cost-Effectiveness: Affordable for small businesses.

Bigin by Zoho CRM is often used in small and medium enterprises needing straightforward CRM solutions without the complexities of larger systems. Industries such as retail, service-based businesses, and startups find its features particularly useful, helping teams focus on customer engagement and sales growth.

Zoho

Powerful Sales Software That Grows With You
Track how deals are progressing, organize all sales activity in one place, and accelerate sales cycles to close more deals, faster.

HubSpot

Sample Customers

Information Not Available

digimind, easyrecrue, software2, subaru, suzuki, Huif

Buyer's Guide

Bigin by Zoho CRM vs. HubSpot Sales Hub

September 2025

Free Report: Bigin by Zoho CRM vs. HubSpot Sales Hub

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