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Bigin by Zoho CRM vs HubSpot Sales Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Bigin by Zoho CRM
Ranking in CRM
28th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
2
Ranking in other categories
No ranking in other categories
HubSpot Sales Hub
Ranking in CRM
11th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
20
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of Bigin by Zoho CRM is 1.0%, up from 0.6% compared to the previous year. The mindshare of HubSpot Sales Hub is 1.1%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

GS
Simplifies customer journey management with extensive value for startups
Bigin by Zoho CRM offers a suite of applications customized for the Indian market. Its modules, such as tax and invoicing, integrate smoothly with sales modules, managing the customer journey from start to end. It is startup-friendly and helps reduce the cost per lead, offering great value for small and mid-sized companies.
Ashwini Kumar Kamble - PeerSpot reviewer
Manages prospecting and identifies the entire sales lifecycle for a prospect
The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers. The most valuable features in this solution are the activity tracking for a particular prospect, deal sizing, deal valuation, the entire ecosystem of the deal, and the contact person associated with the deal. The tool is quite user-friendly. When we started using it, it was quite clear how to use it. It is a very user-friendly platform, so adopting it had no significant issues. One valuable feature is that it automatically integrates into HubSpot when you write an email to a prospect and include a specific email ID. This gives clear insights into ongoing communications, eliminating information hiding. This feature helps in understanding the entire historical aspect of a prospect, even if the person originally handling it is unavailable.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I rate Bigin by Zoho CRM nine out of ten."
"We can add users and products to the workflows."
"HubSpot Sales Hub is useful for managing workflows."
"The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers."
"Overall, I give HubSpot Sales Hub a rating of ten because it is a strong platform for sales."
"We use the tool for email automation and responses. It helps with sales nurturing, and we have integrated it with Factors.ai. The biggest pro is its intuitive and easy-to-use interface. I can easily access the information I need. Another strong point is the customer education they provide. There are numerous resources available to help understand how to use it. HubSpot Sales Hub does a great job with automation and structuring sales processes."
"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."
"It provides efficient business forecasts."
"The tool has improved my sales pipeline management. It allows me to track the progress of each sales cycle and receive alerts when a sales stage is ending, prompting me to take necessary actions. I can easily manage customer interactions, primarily through email, which are automatically associated with the corresponding lead or opportunity. This helps me forecast sales. Additionally, the tool offers other useful tools for marketing and email marketing activities."
"The product helps us to identify coincidences and work to build a model that will allow us to identify opportunities."
 

Cons

"The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025."
"Zoho CRM needs to incorporate HRM."
"The initial setup process is not very complicated."
"There have been some challenges related to workflow customization and terminology."
"The solution should have more integration options."
"I think AI-driven features would be great. For example, if it could make recommendations and suggestions for each user, like when to reply or what to say, that would be a great asset in a CRM. This could help sales reps close deals faster, which is crucial."
"In my experience, the reporting area of the solution is somewhere the solution lacks a bit."
"There is a general challenge with CRMs, including HubSpot Sales Hub, where users may not fully understand the system's capabilities. I believe there is a need for better clarification and explanation of what CRMs entail."
"There is room for improvement in the dashboard. If we can actually connect it to maybe a Power BI or some dynamic reporting tool where we can actually slice and dice, that would be really great."
"There is always room for improvement; I expect more integrations with different tools. I also appreciate the mobile app's user-friendliness. However, I think there could be improvements in database cleaning and customization options for information presentation on the screen. Overall, as a final user, I am very happy with HubSpot Sales Hub."
 

Pricing and Cost Advice

Information not available
"The tool's licensing offers value."
"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."
"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."
"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."
"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."
"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."
"We have to pay for licenses. They are not expensive."
"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
17%
Educational Organization
13%
Retailer
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Bigin by Zoho CRM?
We can add users and products to the workflows.
What needs improvement with Bigin by Zoho CRM?
The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025.
What is your primary use case for Bigin by Zoho CRM?
I am not currently using Bigin by Zoho CRM ( /products/bigin-by-zoho-crm-reviews ), but I have used it in a previous company for about five years. I often recommend Bigin by Zoho CRM ( /products/bi...
What do you like most about HubSpot Sales Hub?
It provides efficient business forecasts.
What needs improvement with HubSpot Sales Hub?
HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market.
 

Overview

 

Sample Customers

Information Not Available
digimind, easyrecrue, software2, subaru, suzuki, Huif
Find out what your peers are saying about Bigin by Zoho CRM vs. HubSpot Sales Hub and other solutions. Updated: May 2025.
856,873 professionals have used our research since 2012.