No more typing reviews! Try our Samantha, our new voice AI agent.
Salesforce Marketing Cloud Logo

Salesforce Marketing Cloud Reviews

Vendor: Salesforce
4.2 out of 5
Badge Ranked 1
Leave a review

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Get the Salesforce Marketing Cloud Buyer's Guide and find out what your peers are saying about Salesforce Marketing Cloud, Teradata, Microsoft Dynamics CRM and more!
Salesforce Marketing Cloud is the #1 ranked solution in top Marketing Automation solutions, #1 ranked solution in top Marketing Management solutions, #2 ranked solution in top Social CRM solutions, and #2 ranked solution in top Social Media Management Systems. PeerSpot users give Salesforce Marketing Cloud an average rating of 8.4 out of 10. Salesforce Marketing Cloud is most commonly compared to Teradata: Salesforce Marketing Cloud vs Teradata. Salesforce Marketing Cloud is popular among the large enterprise segment, accounting for 42% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 17% of all views.
Buyer's Guide
Salesforce Marketing Cloud
April 2026
Get the report
Helped 893,164 peers since 2012

Featured Salesforce Marketing Cloud reviews

Read more reviews

Salesforce Marketing Cloud mindshare

Product category:
Social CRM
As of May 2026, the mindshare of Salesforce Marketing Cloud in the Social CRM category stands at 6.1%, down from 12.8% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud6.1%
Sprinklr11.9%
HootSuite10.0%
Other72.0%
Social CRM

PeerResearch reports based on Salesforce Marketing Cloud reviews

TypeTitleDate
CategorySocial CRMMay 8, 2026Download
ProductReviews, tips, and advice from real usersMay 8, 2026Download
ComparisonSalesforce Marketing Cloud vs SprinklrMay 8, 2026Download
ComparisonSalesforce Marketing Cloud vs HootSuiteMay 8, 2026Download
ComparisonSalesforce Marketing Cloud vs Sprout SocialMay 8, 2026Download
Suggested products
TitleRatingMindshareRecommending
Teradata4.1N/A88%83 interviewsAdd to research
Microsoft Dynamics CRM3.9N/A93%80 interviewsAdd to research
 
 
Key learnings from peers
Last updated May 3, 2026

Valuable Features

Salesforce Marketing Cloud offers valuable automation and seamless integration across CRM and marketing. Journey Builder simplifies automated multi-channel campaigns. It's easy to use and setup is straightforward, enhancing productivity without additional staff. Features like AI-powered analytics, personalization, cross-channel content management, and comprehensive reporting are beneficial. It integrates various communication channels like WhatsApp, SMS, and email, improving customer engagement and experience. Users appreciate its stability, scalability, and intuitive interface.
  • "I think Salesforce Marketing Cloud is a sustainable and reliable system."
  • "The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
  • "We have found the solution stable, the performance is good, there are no bugs or glitches, and it doesn't crash or freeze."

Room for Improvement

Salesforce Marketing Cloud could improve in user experience clarity, workflow guidance, and interface intuitiveness. Clear documentation and effective training materials would help users adapt to frequent updates. There is a need for a dedicated development environment, better analytics, database improvements, and enhanced third-party integration. Users seek simpler customization, improved data management, and streamlined query execution. They also wish for cost optimization, better support, and more intuitive dashboards. Mobile connectivity and security enhancement are desired as well.
  • "I think it's not easy and it's expensive."
  • "If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
  • "The query building's a bit weak if you want to build something new. It's a bit complicated."

ROI

Many users have experienced a return on investment with Salesforce Marketing Cloud, though direct measurement remains challenging for some. Features like automation and reporting aid in optimizing activities. Some users have not yet seen a return, while others emphasize time-saving and campaign optimization benefits. Satisfaction arises from its cost-effectiveness, centralized data, and personalization features that enhance engagement and revenue generation.

Pricing

Salesforce Marketing Cloud pricing, typically on an annual subscription basis, is often considered high but fair by enterprise users. While some find it affordable and worthwhile for its robust features, including Journey Builder and analytics, others rate its cost as expensive, especially for smaller companies. Negotiation can lead to better deals, and large corporations often find it accommodates their marketing budgets well. Costs can increase with additional features or storage needs.
  • "The solution's pricing is very high and should be more flexible for smaller companies."
  • "Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
  • "On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

Popular Use Cases

Organizations primarily use Salesforce Marketing Cloud for managing customer journeys and orchestrating marketing campaigns. It integrates communication touchpoints such as email, SMS, and personalized notifications. Users leverage its capabilities for campaign management, lead generation, and customer engagement. Functionalities like Email Studio and Journey Builder allow automation and personalization of marketing efforts. Businesses employ Salesforce Marketing Cloud to gain insights through reports and analytics, enabling targeted outreach and improved customer relationship management.

Service and Support

Salesforce Marketing Cloud's customer service and support vary based on the license type. Premium support is highly rated for responsiveness and problem-solving. Standard support sees mixed feedback, with some praising quick resolutions and others noting delays. Many note a need for improvement in technical understanding and response speed. There are reports of helpful documentation, but complex issues may take longer to resolve. Customers rate customer service and technical support between 4 to 10 out of 10.

Deployment

Salesforce Marketing Cloud's initial setup varies in complexity depending on integration needs. Many find it straightforward, requiring minimal installation if using cloud features, while integration with existing systems can increase complexity. Businesses often deploy within a few weeks to several months, sometimes requiring professional assistance. Technical knowledge greatly aids the process, and many companies dedicate teams to ensure a smooth setup. Maintenance is generally manageable once setup is complete.

Scalability

Salesforce Marketing Cloud is highly adaptable, handling large-scale data and extensive user bases effortlessly. Users note its exceptional growth capabilities, with many planning to expand usage. Its cloud-based architecture supports seamless scaling and is praised for performance and integrations. High costs may deter smaller entities, but it's ideal for medium to large enterprises. Multiple users rate scalability between 7 to 10, affirming its effectiveness across diverse business environments and marketing needs.

Stability

Salesforce Marketing Cloud is consistently reported as highly stable, with minimal issues such as occasional data integration challenges and operational complexities. It is praised for its reliability and absence of bugs, crashes, or freezes. Users are informed of updates promptly, and its performance is commendable. Some users rate its stability eight to nine out of ten. Despite rare downtime, it is regarded as an enterprise-grade solution. Its stability is vital for long-term enterprise software usage.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Salesforce Marketing Cloud Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business19
Midsize Enterprise12
Large Enterprise28
By reviewers
By visitors reading reviews
Company SizeCount
Small Business167
Midsize Enterprise100
Large Enterprise195
By visitors reading reviews

Top industries

By visitors reading reviews
Financial Services Firm
17%
Manufacturing Company
9%
Construction Company
8%
Comms Service Provider
7%
Healthcare Company
6%
Marketing Services Firm
5%
Performing Arts
5%
Computer Software Company
5%
Retailer
4%
University
4%
Outsourcing Company
3%
Transportation Company
3%
Insurance Company
3%
Real Estate/Law Firm
2%
Government
2%
Non Profit
2%
Wholesaler/Distributor
2%
Educational Organization
2%
Media Company
2%
Energy/Utilities Company
2%
Legal Firm
1%
Recreational Facilities/Services Company
1%
Consumer Goods Company
1%
Leisure / Travel Company
1%
Hospitality Company
1%

Compare Salesforce Marketing Cloud with alternative products

Go!

Learn more about Salesforce Marketing Cloud

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?
  • Content Builder: Streamlines content management for effective campaigns.
  • Advertising Studio: Engages customers across multiple platforms.
  • Journey Builder: Manages multi-channel marketing campaigns with ease.
  • Automation and Integration: Supports CRM functions, enhancing personalization and analytics.
What benefits or ROI should be considered in evaluations?
  • Ease of Use: User-friendly interface improves marketing efficiency.
  • Scalability: Adapts to growing marketing needs of companies.
  • Real-Time Notifications: Keeps users informed for timely actions.
  • AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce Marketing Cloud was previously known as ExactTarget.

Salesforce Marketing Cloud customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Related questions

  • 57
When evaluating Social CRM, what aspect do you think is the most important to look for?
  • 49
Why are Social CRM solutions important for businesses?

Product Categories

Product Categories
Social CRM
Marketing Automation
Marketing Management
Social Media Management Solutions

Popular Comparisons

Popular Comparisons
Teradata vs Salesforce Marketing Cloud Logo
Teradata vs Salesforce Marketing Cloud
Microsoft Dynamics CRM vs Salesforce Marketing Cloud Logo
Microsoft Dynamics CRM vs Salesforce Marketing Cloud
monday.com vs Salesforce Marketing Cloud Logo
monday.com vs Salesforce Marketing Cloud
SAP CRM vs Salesforce Marketing Cloud Logo
SAP CRM vs Salesforce Marketing Cloud
Marketo vs Salesforce Marketing Cloud Logo
Marketo vs Salesforce Marketing Cloud
HubSpot Marketing Hub vs Salesforce Marketing Cloud Logo
HubSpot Marketing Hub vs Salesforce Marketing Cloud
Oracle CRM vs Salesforce Marketing Cloud Logo
Oracle CRM vs Salesforce Marketing Cloud
Oracle Fusion Service vs Salesforce Marketing Cloud Logo
Oracle Fusion Service vs Salesforce Marketing Cloud
Qualtrics XM Platform vs Salesforce Marketing Cloud Logo
Qualtrics XM Platform vs Salesforce Marketing Cloud
Oracle Eloqua vs Salesforce Marketing Cloud Logo
Oracle Eloqua vs Salesforce Marketing Cloud
Sprinklr vs Salesforce Marketing Cloud Logo
Sprinklr vs Salesforce Marketing Cloud
SugarCRM Platform vs Salesforce Marketing Cloud Logo
SugarCRM Platform vs Salesforce Marketing Cloud
Intercom Customer Communications Platform vs Salesforce Marketing Cloud Logo
Intercom Customer Communications Platform vs Salesforce Marketing Cloud
LeadSquared vs Salesforce Marketing Cloud Logo
LeadSquared vs Salesforce Marketing Cloud
Nimble CRM vs Salesforce Marketing Cloud Logo
Nimble CRM vs Salesforce Marketing Cloud
See all alternatives
 
Salesforce Marketing Cloud Reviews Summary
Author infoRatingReview Summary
Senior Consultant at a tech vendor with 10,001+ employees3.5I've used Salesforce Marketing Cloud mainly for B2B email campaigns; it's scalable and has strong automation and reporting, though data access and support need improvement. It’s powerful but requires coding skills to fully utilize.
Consultant at SNDT4.0I use Salesforce Marketing Cloud primarily for addressing Journey issues and admin tasks. Its valuable features include auto-reports and WhatsApp integration. However, Query Studio needs improvement. There's observed ROI, and I haven't used or considered alternate solutions.
Partner & Senior Consultant at BO - Business Online3.5As a consultant, I find Salesforce Marketing Cloud costly and complex given its many options. Though user experience could improve, its reliability and integration benefits lead my clients to choose this sustainable solution. I rate it 7/10.
Enterprise Architect at Optus4.0I've used Salesforce Marketing Cloud for several years and find it effective for customer communication, though it lacks flexibility for component reuse. Integration with Salesforce products is strong, and overall, I rate it eight out of ten.
Delivery Manager at Bahwan CyberTek4.5I've used Salesforce Marketing Cloud for years and value its seamless CRM integration and strong performance, though its reporting could improve. It's expensive but reliable, and I’d definitely recommend it for sales and marketing collaboration.
Lead BSA at cloudperitus4.5I used Salesforce Marketing Cloud at Cloud Veritas for product campaigning and lead management. Its integrations like Revenue Cloud were efficient, reducing costs. While automation features improved functionality, customization in language settings for AI Copilot needs enhancement. Significant time-saving benefits were observed.
Chief Executive Officer & Founder at growth innovation4.0I use Salesforce Marketing Cloud for automation across channels and value its Journey Builder and AI tools. It's stable, scalable, and competitively priced, though integration with Sales Cloud could improve. Overall, it's effective for marketing strategy execution.
Practice Manager at Katzion4.5I use Salesforce Marketing Cloud to manage customer communication journeys in the automotive sector. Its valuable features include alert systems that enhance dealership communication. Integration with AgentForce needs improvement due to data inaccuracies, although enhancements are ongoing.