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Salesforce Marketing Cloud Reviews

Vendor: Salesforce
4.2 out of 5
Badge Ranked 1
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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

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Salesforce Marketing Cloud is the #1 ranked solution in top Marketing Automation solutions, #1 ranked solution in top Marketing Management solutions, #2 ranked solution in top Social CRM solutions, and #2 ranked solution in top Social Media Management Systems. PeerSpot users give Salesforce Marketing Cloud an average rating of 8.4 out of 10. Salesforce Marketing Cloud is most commonly compared to Teradata: Salesforce Marketing Cloud vs Teradata. Salesforce Marketing Cloud is popular among the large enterprise segment, accounting for 53% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 12% of all views.
Buyer's Guide
Salesforce Marketing Cloud
December 2025
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Salesforce Marketing Cloud mindshare

Product category:
Social CRM
As of December 2025, the mindshare of Salesforce Marketing Cloud in the Social CRM category stands at 6.0%, down from 11.7% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Social CRM Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud6.0%
Sprinklr8.9%
HootSuite7.7%
Other77.4%
Social CRM

PeerResearch reports based on Salesforce Marketing Cloud reviews

TypeTitleDate
CategorySocial CRMDec 29, 2025Download
ProductReviews, tips, and advice from real usersDec 29, 2025Download
ComparisonSalesforce Marketing Cloud vs SprinklrDec 29, 2025Download
ComparisonSalesforce Marketing Cloud vs Qualtrics XM PlatformDec 29, 2025Download
ComparisonSalesforce Marketing Cloud vs HootSuiteDec 29, 2025Download
Suggested products
TitleRatingMindshareRecommending
Teradata4.1N/A88%83 interviewsAdd to research
Microsoft Dynamics CRM3.9N/A93%79 interviewsAdd to research
 
 
Key learnings from peers
Last updated Oct 26, 2025

Valuable Features

Salesforce Marketing Cloud excels with its seamless CRM integration, automation, and personalization capabilities. Users appreciate the intuitive interface, scalable infrastructure, and comprehensive analytics. Content management tools like Content Builder, Journey Builder, and Advertising Studio enhance efficiency and engagement. Automation features streamline tasks, reducing manual effort and enhancing communication. Businesses benefit from Salesforce's stable performance, easy data integration, and time-saving tools like Einstein Analytics and Datorama. Its robust support for multichannel campaigns enhances customer journeys and insights.
  • "The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers."
  • "Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales."
  • "We are satisfied with the Salesforce Marketing Cloud products, which is why we have extended and acquired the Data Cloud as integration."

Room for Improvement

Salesforce Marketing Cloud requires enhancements in ease of use, security, dashboard intuitiveness, and better integration with other platforms. Additional improvements include providing a development environment, improving analytics and data handling features, advancing mobile user experience, and expanding error handling and debugging capabilities. Its pricing model and marketing efforts could be more competitive. Further development in artificial intelligence, sandbox functionalities, and three-dimensional reporting is desired. Enhanced support and documentation are also essential.
  • "Salesforce Marketing Cloud is expensive; it can be more affordable, but it doesn't matter where we implement or use it for our organization since we are able to manage well so far."
  • "If someone wants to implement a best-of-breed solution, I'm uncertain whether Salesforce Marketing Cloud will be able to work, fit, or integrate smoothly."
  • "Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."

ROI

Many users experienced a return on investment with Salesforce Marketing Cloud, though measuring it can be challenging. Multiple teams noted advantages in capturing and centralizing data, enhancing marketing campaigns, and utilizing personalization features. Some have invested further to boost their marketing capabilities. Features like reporting, automation, and reduced task time contributed positively. While not all have measured it, several reported satisfaction with ROI improvements. Certain responses indicated limited visibility on the investment return specifics.

Pricing

Enterprise users find Salesforce Marketing Cloud pricing high, especially for larger implementations. Costs vary based on specific needs and deployment models, typically billed annually or monthly. Licensing often involves negotiating for better deals, and additional features may increase costs. Larger corporations perceive the solution as providing value for money, while smaller businesses consider it expensive. Prices vary with usage and number of contacts. The platform is often rated highly in terms of cost.
  • "The solution's pricing is very high and should be more flexible for smaller companies."
  • "Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
  • "On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

Popular Use Cases

Organizations use Salesforce Marketing Cloud for personalized consumer journeys, email marketing, customer engagement, and marketing automation. It's leveraged for email campaigns, campaign management, lead generation, B2C marketing, and CRM integration. Companies utilize it for gathering client data, managing communications, sales campaigns, and maintaining consumer relationships. Many opt for Salesforce Marketing Cloud to streamline communications for commercials, events, and customer journeys, enhancing their ability to manage marketing strategies and data effectively.

Service and Support

Salesforce Marketing Cloud's customer service and support vary based on the license. Premium support is highly rated, while standard support receives mixed feedback. Users appreciate the documentation and resource availability but suggest improvements in response speed and expertise. Some find customer service responsive, though issues arise with fees and resolution of complex problems. Many rate technical support between seven to ten, highlighting prompt assistance and effective problem-solving.

Deployment

Salesforce Marketing Cloud's initial setup varies in complexity depending on the integration needs and technical expertise of the team. For those familiar with Salesforce ecosystems, it can be straightforward. Integrating with external systems often requires experienced developers. The timeline for deployment ranges from days for basic setups to months for more intricate configurations. Many find setup intuitive, while others may require additional consulting, especially when dealing with large-scale integrations or complex architectures.

Scalability

Salesforce Marketing Cloud is consistently described as highly scalable, handling large numbers of users and data effortlessly. Many appreciate its cloud-based architecture and ability for companies to expand usage as needed. It adapts to growing business needs, with several finding it suitable for large enterprises. Some caution on costs when scaling. Ratings range positively, often eight out of ten or higher, evidencing broad approval of its scalability capabilities.

Stability

Salesforce Marketing Cloud is described as highly stable across numerous responses, with many highlighting its robustness and reliability. Users frequently assign high stability ratings, often eight or nine out of ten. While occasional issues like data integration may arise, they generally regard it as reliable, crash-free, and performant. Cloud-based nature ensures efficient issue management, contributing to its appeal. Chrome browser usage is recommended for optimal performance and limited issues.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Salesforce Marketing Cloud Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business19
Midsize Enterprise12
Large Enterprise26
By reviewers
By visitors reading reviews
Company SizeCount
Small Business121
Midsize Enterprise71
Large Enterprise215
By visitors reading reviews

Top industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Healthcare Company
6%
Performing Arts
6%
Comms Service Provider
6%
University
4%
Retailer
4%
Outsourcing Company
4%
Non Profit
4%
Transportation Company
3%
Insurance Company
3%
Government
3%
Construction Company
3%
Real Estate/Law Firm
2%
Educational Organization
2%
Wholesaler/Distributor
2%
Consumer Goods Company
2%
Media Company
2%
Energy/Utilities Company
2%
Recreational Facilities/Services Company
1%
Marketing Services Firm
1%
Hospitality Company
1%
Legal Firm
1%
Renewables & Environment Company
1%
Leisure / Travel Company
1%

Compare Salesforce Marketing Cloud with alternative products

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Learn more about Salesforce Marketing Cloud

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce Marketing Cloud was previously known as ExactTarget.

Salesforce Marketing Cloud customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Related questions

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Product Categories

Product Categories
Social CRM
Marketing Automation
Marketing Management
Social Media Management Solutions

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Salesforce Marketing Cloud Reviews Summary
Author infoRatingReview Summary
Consultant at SNDT4.0I use Salesforce Marketing Cloud primarily for addressing Journey issues and admin tasks. Its valuable features include auto-reports and WhatsApp integration. However, Query Studio needs improvement. There's observed ROI, and I haven't used or considered alternate solutions.
Enterprise Architect at Optus4.0I've used Salesforce Marketing Cloud for several years and find it effective for customer communication, though it lacks flexibility for component reuse. Integration with Salesforce products is strong, and overall, I rate it eight out of ten.
Practice Manager at Katzion4.5I use Salesforce Marketing Cloud to manage customer communication journeys in the automotive sector. Its valuable features include alert systems that enhance dealership communication. Integration with AgentForce needs improvement due to data inaccuracies, although enhancements are ongoing.
Delivery Manager at Bahwan CyberTek4.5I've used Salesforce Marketing Cloud for years and value its seamless CRM integration and strong performance, though its reporting could improve. It's expensive but reliable, and I’d definitely recommend it for sales and marketing collaboration.
Lead BSA at cloudperitus4.5I used Salesforce Marketing Cloud at Cloud Veritas for product campaigning and lead management. Its integrations like Revenue Cloud were efficient, reducing costs. While automation features improved functionality, customization in language settings for AI Copilot needs enhancement. Significant time-saving benefits were observed.
Chief Executive Officer & Founder at growth innovation4.0I use Salesforce Marketing Cloud for automation across channels and value its Journey Builder and AI tools. It's stable, scalable, and competitively priced, though integration with Sales Cloud could improve. Overall, it's effective for marketing strategy execution.
Tech Leader at a financial services firm with 10,001+ employees4.0No summary available
Team Manager at Banco do Brasil S.A.5.0Our primary use of Salesforce Marketing Cloud is for website personalization and email campaign evaluation. Its ease of implementation and comprehensive data control are valuable features, though data integration functionality could be improved for larger companies.