HubSpot CRM Reviews

I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database management. We evaluated all these aspects and concluded that HubSpot CRM would be a great fit for medium-sized enterprises.

We can store a number of data in HubSpot CRM, including contacts, deal creations, and we can edit and create deals ad hoc. We can assign the deals and create customized dashboards. We can create tasks for the teams. All of these features are useful in HubSpot CRM.

Real-time data insight in HubSpot CRM helps me in decision-making processes. For example, if we reached out to a prospect in 2015 and that prospect reaches out again by filling a form, we can track back that user and see that we previously contacted this prospect in 2015 and they have reached back to us through forms after ten years. This history management is very easy in HubSpot CRM.

The email tracking feature in HubSpot CRM is also useful for me. We currently have a marketing subscription of HubSpot CRM and in our day-to-day activity, we send out marketing communications, newsletters, and other email communications to our prospects. Email communication and email tracking is a basic activity in our day-to-day operations.

I am satisfied with the integrations in HubSpot CRM, as they have actually helped us in many ways. Data syncs properly without issues. We can post and schedule LinkedIn posts from HubSpot CRM without needing to go back to LinkedIn. Whatever UTM is created, we can keep it in HubSpot CRM rather than holding different tools' data. For example, if we have posted anything from LinkedIn, Instagram, or X on the same day, I can create a dashboard of all three platforms in HubSpot CRM. There is no need to go to separate tools and export data and then come to a conclusion about the metrics.

The main benefit that HubSpot CRM provides for me is that I can complete a campaign and rather than sending metrics to my sales team manually, I can customize them ad hoc based on the requirement. For instance, I can customize the metrics based on which campaign and which metrics need to go to a particular prospect at a specific time. I can do this customization in HubSpot CRM without needing to jump into metrics, export them, and then send them via email. HubSpot CRM has an option where I can specify that once I post a campaign, it will pull the relevant records and send them to the stakeholders.

There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well.

Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information.

Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.

It has been three years now that I have been working with HubSpot CRM.

I would rate the stability of HubSpot CRM as nine point five. Downtime is very rare. Sometimes issues occur, but they fix them very early.

I would rate the scalability of HubSpot CRM as eight.

I would rate my technical support experience with HubSpot CRM as ten because it is very easy to generate a ticket and get in touch with them.

If I compare Salesforce and HubSpot CRM, I would rate HubSpot CRM higher. That is the reason we moved out from Salesforce because Salesforce was not providing much data for us. We wanted to have an easy tool that is very accessible to us to edit and assign leads and deals to the team.

The initial setup for HubSpot CRM is very simple. We reached out to HubSpot CRM and within a day or two, they reached back to us for an initial discussion about our data from Pardot that needed to be migrated. They have a third-party vendor who migrates data called Nanobyt. We took the help of Nanobyt enterprise and they migrated our data to HubSpot CRM and the initial setup was done. Within a week or on the committed date, we had a full-fledged tool running and we received training models as well. The initial hand-holding was also very good.

I have done some integrations between HubSpot CRM and other tools. We have integrations with GFO, LinkedIn, Instagram, and other tools.

I purchased HubSpot CRM directly from the vendor, not through partners.

I am using HubSpot CRM as of now. I am also working with Sendinblue and Brevo.

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM.

HubSpot CRM is mainly for tracking our customer engagements and maintaining a list of records of all the companies and conversations that we interact with.

We did use the email tracking feature of HubSpot CRM around seven or eight years back. These days because companies are very strict against email tracking, many email clients such as Outlook and Google Workspace/Gmail flag all the email tracking features of any tool that you use. Recently we have stopped using any email tracking feature.

We are aware of the sequencing functionality that is available in HubSpot CRM. We don't use it because for us, it is more about tracking the conversations. The kind of high-value deals that we pursue make automation less useful for us because we want to make all engagements very personalized. We certainly see some of the use cases of AI that can create snippets of conversations, which is useful as part of any call research activity. However, automation of repetitive tasks is not something that we have explored. We use other tools to do that, but not HubSpot CRM.

The native integration with Outlook is something that I find really useful in HubSpot CRM.

The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement.

Because we are using a free module of HubSpot CRM, we certainly see some value in it. We have been willing to pay HubSpot CRM money in the past. We certainly see an ROI out of that. The constraint is that they require a year-long commitment of minimum number of users. Our number of users is lesser than the commitment that they require. They require minimum five users to be signed into HubSpot CRM. Normally within the organization, there are only two or three people who use it. From that point of view, the seat cost and annual commitment are some of the things where we currently don't see a lot of value in using it.

We have been working with HubSpot CRM for close to about eight to 10 years.

The stability of HubSpot CRM is very high.

HubSpot CRM is a scalable solution. From our use case point of view, it certainly is a scalable solution.

We have never used any technical support from HubSpot CRM.

Negative

Because of the Outlook synchronization, the initial setup of HubSpot CRM was not a very complex setup. I am not sure about migration, because normally all the migration that happens in every CRM typically only allows you to do a CSV download and then upload into anything else. That would be a constraint. Overall in the initial stages, HubSpot CRM implementation was not very complex for us.

HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.

I am using it from a customer relationship management point of view. It facilitates engagement with customers, including correspondence, nurturing, and pursuit management. I am working on building it into the deal, which I call deal banking.

The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have. I gain more information instead of needing to enter it all manually. The basic step is grabbing the URL, dropping it into the tool, and it pre-populates a bunch of data.

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. 

HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. 

They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

I have used the solution for about four years.

The customer service has been responsive each time I needed them, and that's good. I would score it an eight out of ten. In today's world with online and on-demand training and bots, part of the owning business perception is users prefer self-help. 

Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging. It is not the first option that stands out. For example, I was searching for specific terminology this morning and didn't find a direct hit. 

Part of it is different language use, and while that's okay, it wasn't immediately evident where to find help, verify, or submit a question and get responses.

Positive

It's been a while since I've used others. I've tried a bit of monday.com and a few other tools, each serving different purposes. HubSpot is one of the best tools that is free, helping me start quickly. I can capture my client list and build and understand the relationships I have with individuals and people in a shared way with my team.

The initial setup allows me to get started easily. I basically sign up and plug something in to begin doing things with it. Even in the free package, the pre-deployment package suggests there might be more. I've used it for four years, and as I reviewed it, noticed additional steps not immediately visible. 

So, the overall setup is likely much more intensive than it appears. They just enable quick starting. They could assist in fully utilizing the paid features. Knowing how to do everything, what courses to go through, is essential. They have a fantastic academy associated with it, however, I could spend two years watching all those videos.

I would rate the solution a good nine out of ten.

I use HubSpot for CRM and marketing.

The feature that I find valuable is the customer 360-degree view and the marketing automation. It positively impacts my organization by integrating smoothly with our existing processes and enhancing our capabilities.

A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options. It is not always an enterprise-grade application. For SMBs and smaller companies like us, it suffices. However, there are areas where customization features can be improved. Maybe forms, CRM, and more templates should be considered.

I have used HubSpot for three years now.

The solution is pretty stable.

For SMBs, it is pretty scalable. Handling around 100 to 150 users is fine.

I have used Zoho briefly. Currently, I am using HubSpot for marketing and CRM functions.

The initial setup is very easy. On a scale from one to ten, with ten being the easiest, I would rate it around seven to eight.

The setup cost is reasonable.

When we scale, we will go for SFDC. That is for sure.

It's a great CRM. It's easy to set up, and you get all the features you need as an SMB. It includes a comprehensive marketing integration automation tool, making it a great choice. 

The overall product rating is seven out of ten.

I am using HubSpot for the entire organization right now. In my current role, I'm using HubSpot for marketing, sales, and content.

The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable. All the automation features, where I can completely automate a cadence like emailing, lead scoring, and lead qualification, everything can be automated, including all workflows.

They are trying to make it better by adding agent.ai to HubSpot, however, it's in a very early stage. They are not at the pace or effectiveness of AgentForce by Salesforce. That is an area of improvement for them. They need to quickly ramp up their agent capabilities.

I have used the solution for at least seven or eight years now.

Stability is rated about eight out of ten.

There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.

It's pretty comprehensive. There is always an account rep that's available, and there is a technical account rep that is available for every account. The tech support is pretty good.

Positive

Salesforce is better in many ways than HubSpot. Salesforce is a little bit complex. Implementation and customizations are not as easy as HubSpot. You need expertise, specific experts on the team, or you need to outsource it to somebody to implement Salesforce.

The setup process is very, very simple. However, if a company that has never used HubSpot wants to use it, it can get a little complex. Otherwise, it's very easy to use.

We did also look at Salesforce.

I rate the overall solution an eight out of ten.

I use Segment, mainly Segment.

We use CRM, usually HubSpot CRM. Some clients use HubSpot CRM and Zoho CRM. Different clients use different kinds of CRM, but we don't use them.

We mostly focus on marketing and advertising tools.

They're getting excellent conversation with good results. It's easy to put a good statement on it.

The solution is easy to use and customizable. Integration is very good.

The automation capabilities are beneficial.

Real-time optimization and real-time targeting are important features that can be improved.

It's at a competitive level. I think it's a good platform. The features are superior, as few others can reach that level.

The integration is very good, especially with Adobe and Google.

First-time setup depends on complexity. For a starting business, it could take a couple of days. For a big enterprise, it could take around a month.

The targeting functionality can be improved.

There is some scope for improvement in various areas.

The response time is slow. It takes time for them to come back with solutions.

The solution has been in use for less than a year.

The solution is suitable for medium-sized companies.

I have worked with two clients using this solution.

Regarding specific metrics such as open rates and other factors, I would rate this solution as eight out of ten.

Overall, I rate this solution as seven out of ten.

I use HubSpot to manage leads and campaigns to attract leads, contact leads, and facilitate the first part of the sales process, such as attracting potential clients and scheduling the first meeting. I use it for prospecting.

We use HubSpot for prospecting and Salesforce for registering the opportunities and managing the sales process after having the first meeting. We only do prospecting in HubSpot.

The calling option from any region is beneficial. The options to create sequences and personalize them are easy to use in HubSpot compared to other CRM solutions. AmpleMarket, for example, is more complex than HubSpot, making HubSpot easier to use. HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.

I can't remember any specific improvements needed. I would need to try the product again to refresh my knowledge and give a recommendation.

I have used HubSpot for one year.

HubSpot's customer service is excellent and fast. We didn't face any major problems while using HubSpot. The support and training provided are always good, ensuring no bad experience.

Neutral

We use HubSpot and Salesforce in parallel. HubSpot is for prospecting, whereas Salesforce is for registering opportunities and managing the sales process. HubSpot is used for prospecting, and then the opportunities are managed in Salesforce.

We also use AmpleMarket and Salesforce. AmpleMarket is used for prospecting and is noted to be more complex than HubSpot.

Salesforce has more personalized options for companies. HubSpot is rated ten out of ten as it is efficient for what I need to do. HubSpot is easier to use compared to AmpleMarket.

I am a commercial person who requires meetings with customers to get reports for sales funnel analysis.

The most valuable feature of the solution is that you can make calls and reports in real time related to customers. If you need to return to HubSpot CRM to know how the call or meeting with the customers went, you can have it on the information site.

I believe that the navigation for sales representatives is not very good, and the tool needs improvement since it has become a mess with too much information to manage.

I have been using HubSpot CRM for three years.

Stability-wise, I rate the solution a seven out of ten.

Scalability-wise, I rate the solution a seven out of ten.

There are around five users of the product in my company. I am an operations manager, and the tool's users consist of sales managers.

My company uses the product every day.

The product is more suitable for small and medium businesses.

HubSpot CRMs don't have many big issues for which support is needed. The support team provides us with the answers we need. I rate the technical support an eight out of ten.

Positive

I used NetSuite for financial processes. Salesforce is more user-friendly than HubSpot CRM.

The product's deployment phase consists of a basic evaluation regarding the conversion, training, and after-implementation process.

The solution can be deployed in four months.

The solution is deployed with the help of resellers. Two consultants from the reseller's end are required to help our company with the product's deployment process.

My company switched from an expensive CRM to a cheaper CRM tool, so now we invest less money on a monthly basis in CRM while not having to change our processes. I don't see a different ROI for HubSpot CRM than for the previous tool. If I consider how it was when my company used to use Salesforce, I would say that I don't see a difference in the ROI part when it comes to HubSpot CRM. Salesforce and HubSpot CRM don't have huge differences between the ROI part, except for the pricing area.

If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly.

HubSpot CRM improves reorganization functions or personal workflow by keeping our customer information at one single point and connecting previous stages of sales with the same tool. When we start with marketing or the cold calls, which is the first stage of sales, we use HubSpot CRM.

The product is user-friendly for sales personnel and other salespeople.

I recommend the tool to others.

HubSpot CRM is good for simplifying the process, facilitating easier user interaction with the CRM, and not putting so many steps into the process.

HubSpot CRM's AI functionalities enhanced our customer engagement strategies since we are using it for the sales process, reports, meetings, and maintaining information about phone calls and for some basic operations.

In terms of improving targeting precision, we have used Salesforce in the past. With HubSpot CRM, we are actually doing the same thing we used to do with Salesforce, but with less money.

HubSpot CRM is 100 percent useful for our team's collaboration and communication because it is related to customers. We use CRM so our team can send messages. The tool is 100 percent collaborative and useful for communication.

I recommend the product to others who plan to use it.

I rate the product a five to six out of ten.

I primarily use the solution for CRM.

I find the integrated inbox for WhatsApp and Messenger, including the leads inbox, to be adequate. It is quite customizable if I know what I am doing.

Sometimes, the usability is not intuitive. There is a lot of work required to set it up the way I like. It is not very intuitive since I have to perform many clicks to access different windows.

I have used the solution for two years.

I encounter no stability issues. It is quite stable.

The solution offers scalability.

I have no issues with customer service.

The initial setup is complex. Certain tasks need to be done.

I installed the product independently.

Some aspects make tasks easier to accomplish, perhaps 10% to 15% more efficient.

The cost is about the same price, currently charged monthly.

I prefer Pipedrive because it is easier to use and simpler.

The overall rating is seven out of ten. It's fine.

In my organization, we are using it for account-based marketing. Basically, sales management and lead management. That's pretty much the use case at our organization.

It's a CRM, so it allows you to track all your leads and customers in a single place. The permission system is great, so you can really decide who gets what permissions. 

It has a bunch of features, so it allows you to do several things, such as campaign management, marketing emails, data analytics, in addition to its core features, which are lead management, lead attribution, etc.

HubSpot is very flexible. Its user experience is really the best, in my opinion.

There is room for improvement in pricing. The pricing strategy that they have is way too clever. 

In future releases, I would like to see the API rate limits increased. I would like to see it off-limits.

I have been using it for three years now. 

It's very stable. In my experience, I've only had one instance of HubSpot acting up.

It's very scalable. In my organization, we have around 15 users. In some client organizations I've worked with, it can exceed 100, but it can support more – as many as you need.

It's good. We haven't had to escalate issues to them often. They have a support team and a community forum where you can ask questions or find answers. 

The community is great – we've almost always found answers to our questions there, especially regarding the API.

We got in touch with customer service and support once or twice. Once was when they were deprecating a feature by a certain date, and we needed to extend the timeline for us because we couldn't meet that deadline. They were very accommodating and readily extended it for us by a couple of months.

And another time, there was some technical question. And they were fine.  They did help. It was okay.

I have used many different type of CRM tools. Salesforce, SuiteCRM, SugarCRM, ERP-based portals, and more. We provide marketing tech services at my organization, so CRMs and CDPs are part of our core expertise.

So, for Hubspot's cons:

• Pricing. It's expensive, and their contact-based pricing model can make subscriptions extremely costly. Once you reach a certain number of contacts, you're put in a different pricing tier, and it increases significantly. 

• Another con is the direct integration capabilities. It's pretty good in general, but integration with enterprise systems can be challenging. HubSpot started as a CRM for startups and SMBs, and it became a leader in that category. But when they started pitching to enterprises, they ran into challenges because the integrations weren't flexible enough for the complex workflows that enterprises often have.

The pros of HubSpot:

• It has a great user experience.


• It has great community support.


• The starter packages are great. Even the lower-tier packages are feature-rich. 


• Native integrations with common systems like calling systems are superb. It offers sales, marketing, and support services all in one place.

In the case of our organization, it's straightforward. 

But that may not be the case everywhere. It depends on the complexity of your use case.

The use case can be very simple to very complex. If it's a simple use case, like you just need to start ingesting leads and managing your funnel, it's straightforward. 

But if your use case involves sourcing data from multiple sources, including your own solutions, then the integration can take a very long time.

HubSpot only has the cloud version. So first of all, we decided which functions we were going to use HubSpot for. 

In our case, literally, there was no strategy. We had, let's just ingest the leads, create a funnel, and start working. But you want to keep yourself lean because that's not making you any money. 

But for the clients, we would be extremely thorough. That would mean identifying the need and deciding which functions the client is going to use the solution for. 

In the case of HubSpot, it could be marketing, sales, and service. If the client wanted to use the service as well, go for it. And that will also decide what modules the client is going to pay for. It has a Sales Hub, Marketing Hub, and Service Hub. The client may choose to save some money if you are not using the Service. 

So, if you are a B2B enterprise, you don't want to use Service Hub it's because the relative number of clients would be fewer, and then the number of people to do the account management would be higher. So that could be then handled in emails or phone calls as opposed to having a D2C organization where you can keep receiving complaints, and service requests the entire day.  So that requires a lot of tracking, which is where it's worth spending money to procure Service Hub. So that's that. 

The strategizing and planning can take time – anywhere from one to six weeks. But the implementation itself is quite quick, usually not more than two weeks for most common use cases.

Typically, one person with functional expertise and another person who can handle integrations, if needed. For simple use cases, it could just be one person.

It's pretty low-maintenance.

I have seen an ROI.

Start with a CRM from the early days. Before spending money, identify what you're paying for. It's easy to be seduced by features offered by salespeople you may never use. Know exactly what you need and start with the minimal version that supports your current use cases. You can always acquire more features later.

Overall, I would rate the solution a nine out of ten.