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HubSpot CRM vs SAP CRM comparison

HubSpot and SAP are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.4, while SAP is ranked #3 with an average rating of 7.6. HubSpot holds a 2.4% mindshare in CRM, compared to SAP’s 9.6% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.
HubSpot CRM
Read 48 HubSpot CRM reviews
  • 1,024 Views
  • 580 Comparison Views
98% willing to recommend
SAP CRM
Read 44 SAP CRM reviews
  • 3,525 Views
  • 1,984 Comparison Views
84% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Apr 20, 2025

SAP CRM and HubSpot CRM are both competitive in the CRM market. Based on user feedback, HubSpot CRM often takes the lead for its ease of use and marketing automation capabilities, appealing to businesses focused on growth and outreach.

Features: SAP CRM provides exceptional integration with SAP ERP. Its functionality spans from marketing planning to forecasting analytics and lead management, offering high-value customization and integration for presales and post-sales processes. HubSpot CRM shines with its marketing suite, sales automation, and user-friendly interface, making it easy to manage contacts and integrations while providing insights and operational efficiency to enhance digital marketing efforts.

Room for Improvement: SAP CRM could benefit from a more user-friendly interface and faster performance enhancements, especially in terms of mobile accessibility and customizability. HubSpot CRM users highlight the need for more competitive pricing for its paid versions, improved customization for advanced licenses, and better management of duplicate records.

Ease of Deployment and Customer Service: SAP CRM offers flexible deployment options, including on-premises and various cloud solutions. Its customer service quality depends on the partner and internal team expertise. HubSpot CRM, being a public cloud-based option, supports easy deployment and access, providing responsive customer service focused on clarity and support.

Pricing and ROI: SAP CRM's cost is structured for large enterprises, posing pricing challenges for smaller businesses, while its integration with SAP's ecosystem remains a priority. HubSpot CRM features a free version and varied pricing models, making it accessible to smaller businesses. Its marketing functionalities offer quick ROI, commonly noted in increased revenue and improved sales processes.

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Buyer's Guide
HubSpot CRM vs. SAP CRM
June 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
HubSpot CRM boosts lead generation and revenue, with varying ROI and valued for efficiency, automation, and data security.
Sentiment score
6.6
Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.
 

Customer Service

Sentiment score
7.3
Users commend HubSpot CRM's timely support, though improvements like live agents and self-help access are needed for some.
Sentiment score
7.0
Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.
Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.
There is always an account rep that's available, and there is a technical account rep that is available for every account.
HubSpot's customer service is excellent and fast.
For more quotes and insights, download the HubSpot CRM report
I am satisfied with their response time and quality.
For more quotes and insights, download the SAP CRM report
Charles Dickens - PeerSpot reviewerKartikeya Prahlad - PeerSpot reviewerMarianaPiñeres - PeerSpot reviewer
FA
 

Scalability Issues

Sentiment score
7.3
HubSpot CRM is scalable for all company sizes, but some prefer pairing it with Salesforce for enhanced capabilities.
Sentiment score
8.1
SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.
Handling around 100 to 150 users is fine.
There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.
For more quotes and insights, download the HubSpot CRM report
We handle a huge amount of data in our CRM without any problems.
For more quotes and insights, download the SAP CRM report
KA
Kartikeya Prahlad - PeerSpot reviewer
FA
 

Stability Issues

Sentiment score
8.5
Users praise HubSpot CRM for its stability, reliability, and strong performance, despite occasional minor delays in operations.
Sentiment score
8.1
SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.
 

Room For Improvement

HubSpot CRM needs improvements in customization, pricing, integration, UI, mobile app, support, automation, scalability, and subscription features.
SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.
A package covering everything in a particular area without requiring the entire purchase would be excellent.
A better CRM can be achieved by providing more customization features.
The response time is slow.
For more quotes and insights, download the HubSpot CRM report
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
For more quotes and insights, download the SAP CRM report
Charles Dickens - PeerSpot reviewer
KA
PN
FA
 

Setup Cost

HubSpot CRM offers mid-range pricing with modular options but is criticized for limited advanced features and perceived high cost.
SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.
No quotes available
For more quotes and insights, download the HubSpot CRM report
SAP CRM is not suitable for small companies because of the cost.
For more quotes and insights, download the SAP CRM report
 

Valuable Features

HubSpot CRM is valued for its user-friendly design, seamless integrations, automation, customizable workflows, scalable features, and real-time reporting.
SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.
HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.
The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.
The integration is very good, especially with Adobe and Google.
For more quotes and insights, download the HubSpot CRM report
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
For more quotes and insights, download the SAP CRM report
MarianaPiñeres - PeerSpot reviewerCharles Dickens - PeerSpot reviewer
PN
FA
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
6th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
48
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in CRM
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
Local Government CRM (2nd), Marketing Management (3rd)
 

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of HubSpot CRM is 2.4%, up from 2.0% compared to the previous year. The mindshare of SAP CRM is 9.6%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Charles Dickens - PeerSpot reviewer
Effortlessly manage relationships with seamless contact data integration
The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.
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ToniaSpight-Sokoya - PeerSpot reviewer
A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Comms Service Provider
11%
Government
11%
Performing Arts
7%
Manufacturing Company
11%
Computer Software Company
10%
Financial Services Firm
9%
University
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
See all answers
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
See all answers
What is your primary use case for HubSpot CRM?
I use Segment, mainly Segment. We use CRM, usually HubSpot CRM. Some clients use HubSpot CRM and Zoho CRM. Different clients use different kinds of CRM, but we don't use them. We mostly focus on ma...
See all answers
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
See all answers
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
See all answers
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
See all answers
 

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Compared 33% of the time
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Compared 23% of the time
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Compared 14% of the time
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Compared 9% of the time
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Product Reports

Buyer's Guide
HubSpot CRM
June 2025
HubSpot CRM reportDownload HubSpot CRM product report
Buyer's Guide
SAP CRM
June 2025
SAP CRM reportDownload SAP CRM product report
 

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management. 

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes. 

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP
 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Buyer's Guide
HubSpot CRM vs. SAP CRM
June 2025
Free Report: HubSpot CRM vs. SAP CRM
Find out what your peers are saying about HubSpot CRM vs. SAP CRM and other solutions. Updated: June 2025.
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