

SAP CRM and HubSpot CRM compete in the customer relationship management category. SAP CRM holds a distinct advantage in large-scale operations due to its integration capabilities and lead management, while HubSpot CRM is preferred by SMEs for its simplicity and marketing features.
Features: SAP CRM provides robust integration with seamless connectivity across functions such as lead management, opportunity tracking, and ERP-linked reporting. It also offers comprehensive forecasting analytics. HubSpot CRM is marked by its ease of use, customizable sales pipelines, and strong marketing automation, allowing seamless processes from contact management to closing sales.
Room for Improvement: SAP CRM needs improvement in user-friendliness, system speed, and modern interfaces, along with smoother integration with non-SAP products. HubSpot CRM could enhance its customization features, offer a stronger free version, improve mobile applications, refine pricing strategies, and better manage duplicate data.
Ease of Deployment and Customer Service: SAP CRM supports public cloud, private cloud, and on-premises deployments, but requires strategic partner selection for effective support. HubSpot CRM uses a public cloud structure for streamlined deployment, focusing on ease of use with responsive support enhancing the user experience.
Pricing and ROI: SAP CRM is costly, providing high value mainly to large enterprises with specific needs, offering a robust ROI in the long term. HubSpot CRM is more affordable for startups and SMEs, offering scalable pricing models that justify rapid returns through quick deployment and efficiency gains.
There is always an account rep that's available, and there is a technical account rep that is available for every account.
Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.
HubSpot's customer service is excellent and fast.
I am satisfied with their response time and quality.
Handling around 100 to 150 users is fine.
There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.
HubSpot CRM is a scalable solution.
In terms of scalability with data and number of users, I would give it a nine out of ten.
A package covering everything in a particular area without requiring the entire purchase would be excellent.
Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement.
The response time is slow.
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
SAP CRM is not suitable for small companies because of the cost.
HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.
The features are superior, as few others can reach that level.
The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
| Product | Market Share (%) |
|---|---|
| SAP CRM | 2.2% |
| HubSpot CRM | 1.1% |
| Other | 96.7% |

| Company Size | Count |
|---|---|
| Small Business | 39 |
| Midsize Enterprise | 5 |
| Large Enterprise | 8 |
| Company Size | Count |
|---|---|
| Small Business | 14 |
| Midsize Enterprise | 5 |
| Large Enterprise | 27 |
HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.
With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.
Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.
SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.
The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.
SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.
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