HubSpot CRM vs SAP CRM comparison

HubSpot and SAP are both solutions in the CRM category. HubSpot is ranked #5 with an average rating of 8.4, while SAP is ranked #3 with an average rating of 7.6. HubSpot holds a 2.5% mindshare in CRM, compared to SAP’s 9.1% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

HubSpot CRM

Read 48 HubSpot CRM reviews

1,132 Views
1,041 Comparison Views

98% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,781 Views
3,479 Comparison Views

84% willing to recommend

HubSpot CRM

SAP CRM

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Executive SummaryUpdated on Jul 27, 2025

SAP CRM and HubSpot CRM compete in customer relationship management software, with SAP catering to large enterprises needing complex integrations and HubSpot serving smaller businesses with an easy-to-use interface. HubSpot has an edge due to its user-friendly platform and integrated marketing tools.

Features: SAP CRM provides lead and opportunity management, seamless integration with SAP ERP, and robust data analytics, making it ideal for enterprises seeking deep customization and performance stability. HubSpot CRM excels in ease of use, marketing automation, and social media integration, suitable for startups and small businesses focused on customer engagement.

Room for Improvement: SAP CRM needs enhancements in user-friendliness, a modernized interface, and better customization and integration, especially with non-SAP systems. HubSpot CRM would benefit from more customization options, an expanded feature set, and improved integration capabilities, alongside competitive pricing for advanced features.

Ease of Deployment and Customer Service: SAP CRM typically involves on-premises deployment, suiting enterprises with complex IT needs, while HubSpot CRM offers a quicker, cloud-based setup ideal for fast and flexible implementations. SAP support varies by partner, requiring knowledgeable assistance for optimal implementation, whereas HubSpot is praised for consistent customer support.

Pricing and ROI: SAP CRM is costly, appealing to larger enterprises due to high licensing and maintenance expenses, seen as a long-term investment with significant setup costs. HubSpot CRM offers a free version, with modular and affordable pricing, making it accessible for smaller businesses needing cost-effective solutions.

To learn more, read our detailed HubSpot CRM vs. SAP CRM Report (Updated: July 2025).

Buyer's Guide

HubSpot CRM vs. SAP CRM

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.7

HubSpot CRM boosts lead generation and revenue, with varying ROI and valued for efficiency, automation, and data security.

Sentiment score

6.6

Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.

No quotes available

For more quotes and insights, download the HubSpot CRM report

No quotes available

For more quotes and insights, download the SAP CRM report

Customer Service

Sentiment score

7.3

Users commend HubSpot CRM's timely support, though improvements like live agents and self-help access are needed for some.

Sentiment score

7.0

Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.

Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.

Charles Dickens

President at iCIO, Inc

There is always an account rep that's available, and there is a technical account rep that is available for every account.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

HubSpot's customer service is excellent and fast.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

For more quotes and insights, download the HubSpot CRM report

I am satisfied with their response time and quality.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Scalability Issues

Sentiment score

7.3

HubSpot CRM is scalable for all company sizes, but some prefer pairing it with Salesforce for enhanced capabilities.

Sentiment score

8.1

SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.

Handling around 100 to 150 users is fine.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

For more quotes and insights, download the HubSpot CRM report

We handle a huge amount of data in our CRM without any problems.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Stability Issues

Sentiment score

8.5

Users praise HubSpot CRM for its stability, reliability, and strong performance, despite occasional minor delays in operations.

Sentiment score

8.1

SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.

No quotes available

For more quotes and insights, download the HubSpot CRM report

No quotes available

For more quotes and insights, download the SAP CRM report

Room For Improvement

HubSpot CRM needs improvements in customization, pricing, integration, UI, mobile app, support, automation, scalability, and subscription features.

SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.

A package covering everything in a particular area without requiring the entire purchase would be excellent.

Charles Dickens

President at iCIO, Inc

A better CRM can be achieved by providing more customization features.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

The response time is slow.

Parag Negi

Founder | Technology Head at janusmaad.com

For more quotes and insights, download the HubSpot CRM report

I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Setup Cost

HubSpot CRM offers mid-range pricing with modular options but is criticized for limited advanced features and perceived high cost.

SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.

No quotes available

For more quotes and insights, download the HubSpot CRM report

SAP CRM is not suitable for small companies because of the cost.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Valuable Features

HubSpot CRM is valued for its user-friendly design, seamless integrations, automation, customizable workflows, scalable features, and real-time reporting.

SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.

HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.

Charles Dickens

President at iCIO, Inc

The integration is very good, especially with Adobe and Google.

Parag Negi

Founder | Technology Head at janusmaad.com

For more quotes and insights, download the HubSpot CRM report

If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Categories and Ranking

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of HubSpot CRM is 2.5%, up from 1.8% compared to the previous year. The mindshare of SAP CRM is 9.1%, down from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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ToniaSpight-Sokoya

Personal Service Consultant at Sokoya Networking

A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Comms Service Provider

11%

Performing Arts

11%

Wholesaler/Distributor

Manufacturing Company

12%

Computer Software Company

University

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

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What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

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What is your primary use case for HubSpot CRM?

I use Segment, mainly Segment. We use CRM, usually HubSpot CRM. Some clients use HubSpot CRM and Zoho CRM. Different clients use different kinds of CRM, but we don't use them. We mostly focus on ma...

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What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...

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Compared 34% of the time

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Compared 22% of the time

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Compared 12% of the time

Oracle CRM vs SAP CRM

Compared 9% of the time

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Compared 8% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

August 2025

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Buyer's Guide

SAP CRM

July 2025

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Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

HubSpot CRM vs. SAP CRM

July 2025

Free Report: HubSpot CRM vs. SAP CRM

Find out what your peers are saying about HubSpot CRM vs. SAP CRM and other solutions. Updated: July 2025.

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