HubSpot CRM vs SAP CRM comparison

HubSpot and SAP are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.2, while SAP is ranked #3 with an average rating of 7.8. HubSpot holds a 2.3% mindshare in CRM, compared to SAP’s 10.7% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

HubSpot CRM

Read 47 HubSpot CRM reviews

959 Views
649 Comparison Views

98% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

3,697 Views
3,245 Comparison Views

83% willing to recommend

HubSpot CRM

SAP CRM

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Apr 20, 2025

SAP CRM and HubSpot CRM are both competitive in the CRM market. Based on user feedback, HubSpot CRM often takes the lead for its ease of use and marketing automation capabilities, appealing to businesses focused on growth and outreach.

Features: SAP CRM provides exceptional integration with SAP ERP. Its functionality spans from marketing planning to forecasting analytics and lead management, offering high-value customization and integration for presales and post-sales processes. HubSpot CRM shines with its marketing suite, sales automation, and user-friendly interface, making it easy to manage contacts and integrations while providing insights and operational efficiency to enhance digital marketing efforts.

Room for Improvement: SAP CRM could benefit from a more user-friendly interface and faster performance enhancements, especially in terms of mobile accessibility and customizability. HubSpot CRM users highlight the need for more competitive pricing for its paid versions, improved customization for advanced licenses, and better management of duplicate records.

Ease of Deployment and Customer Service: SAP CRM offers flexible deployment options, including on-premises and various cloud solutions. Its customer service quality depends on the partner and internal team expertise. HubSpot CRM, being a public cloud-based option, supports easy deployment and access, providing responsive customer service focused on clarity and support.

Pricing and ROI: SAP CRM's cost is structured for large enterprises, posing pricing challenges for smaller businesses, while its integration with SAP's ecosystem remains a priority. HubSpot CRM features a free version and varied pricing models, making it accessible to smaller businesses. Its marketing functionalities offer quick ROI, commonly noted in increased revenue and improved sales processes.

To learn more, read our detailed HubSpot CRM vs. SAP CRM Report (Updated: April 2025).

Buyer's Guide

HubSpot CRM vs. SAP CRM

April 2025

Download the complete report

Helped 850,028 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of HubSpot CRM is 2.3%, up from 2.1% compared to the previous year. The mindshare of SAP CRM is 10.7%, up from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

Read full review

GodfreyNoel

Distribution Cordinator at Unilever Inc.

Excellent user experience with ease of use and reliable technical support

When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The setup is very easy."

"The tool is user-friendly."

"The solution's most valuable features stem mostly from the sequencing of marketing automation."

"The reporting is very flexible."

"The ease of having everything in one place is valuable."

"HubSpot CRM has the most reliable and user-friendly options."

"The solution is easy to use and easy to implement."

"It avoids creating duplicate records by updating Salesforce automatically when changes occur in HubSpot CRM."

More HubSpot CRM pros

"SAP CRM has a good performance."

"The stability is good."

"SAP CRM's most valuable at a branch level."

"The most valuable feature for me is the flexibility to consolidate the products."

"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."

"The platform is highly scalable."

"The user interface is excellent."

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

More SAP CRM pros

Cons

"There is room for improvement in pricing. The pricing strategy that they have is way too clever."

"The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it."

"The solution's email capabilities could be improved."

"There is a limitation with the integration with other tools or workflows."

"A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options."

"I cannot upload a long recorded Zoom conversation to HubSpot."

"The product is not very scalable."

"Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way."

More HubSpot CRM cons

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."

"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."

"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

"There could be some specific configurable options on the UI level to improve visibility."

"They should improve the design to make it more appealing to users."

"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

More SAP CRM cons

Pricing and Cost Advice

"We are using HubSpot CRM’s free version."

"I do not recall the particulars of the licensing fees."

"The price of HubSpot CRM is expensive."

"HubSpot CRM is affordable."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

"We use a paid version of Hubspot and we have an annual license."

"The price of the solution could improve because it is expensive."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

More HubSpot CRM pricing and cost advice

"The licensing model for SAP CRM is customer-based."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"The solution is expensive."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"There is a license required for the solution and most of my clients purchase an annual license."

"There is a license required to use SAP CRM."

"SAP CRM costs approximately a couple of thousand a month."

More SAP CRM pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

850,028 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

17%

Comms Service Provider

11%

Government

11%

Financial Services Firm

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

Comparisons

Attio vs HubSpot CRM

Compared 26% of the time

Odoo vs HubSpot CRM

Compared 18% of the time

Acumatica vs HubSpot CRM

Compared 15% of the time

Bigin by Zoho CRM vs HubSpot CRM

Compared 13% of the time

Affinity vs HubSpot CRM

Compared 11% of the time

More HubSpot CRM Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 24% of the time

Zoho CRM vs SAP CRM

Compared 13% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

Oracle CRM vs SAP CRM

Compared 10% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

HubSpot CRM

April 2025

Download HubSpot CRM product report

Buyer's Guide

SAP CRM

April 2025

Download SAP CRM product report

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

HubSpot CRM vs. SAP CRM

April 2025

Free Report: HubSpot CRM vs. SAP CRM

Find out what your peers are saying about HubSpot CRM vs. SAP CRM and other solutions. Updated: April 2025.

DOWNLOAD NOW

850,028 professionals have used our research since 2012.

See our HubSpot CRM vs. SAP CRM report.

See our list of best CRM vendors.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.