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HubSpot Logo
1,018 views|643 comparisons
97% willing to recommend
SAP Logo
3,738 views|2,923 comparisons
81% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Aug 7, 2023

We compared SAP CRM and HubSpot CRM across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: SAP CRM is valued for its customization options, lead management capabilities, integration features, and native integration with SAP ERP. HubSpot CRM is commended for its online content creation features as well as its robust marketing and segmentation capabilities.

  • Room for Improvement: SAP CRM needs improvements in its mobile interface, data visibility, and integration. HubSpot CRM could improve its integration, task tracking, and contact management.

  • Service and Support: SAP CRM's customer service and support have received mixed feedback. HubSpot CRM received positive feedback for its proactive and helpful support, but some users reported unresolved issues.

  • Ease of Deployment: The setup process for SAP CRM can be complicated and time-consuming, requiring customization and a specialized team. HubSpot CRM is considered easy to set up and adapt to companies of varying sizes without difficulty. However, some users say it took a long time.

  • Pricing: SAP CRM is seen as costly, and some users have said it isn’t worth the money. HubSpot CRM provides flexible pricing options, but some users noted that it may not be affordable for small businesses.

  • ROI: Some reviewers have reported that they realized an ROI from SAP CRM within three to five years. HubSpot CRM provides flexible pricing options, but some users noted that it may not be affordable for small businesses.

Comparison Results: SAP CRM is commended for its integration with SAP ERP, but the solution is considered costly and hard to deploy. Users like HubSpot SRM for its marketing features and attentive customer service, but the solution could improve its integration with other solutions and lower its price to make it more affordable for small businesses.

To learn more, read our detailed HubSpot CRM vs. SAP CRM Report (Updated: March 2024).
767,995 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The solution is easy to use for anyone, integrates well with email, has simple node management, and has good tracking lead features.""HubSpot CRM has the most reliable and user-friendly options.""Easy to use and easy to setup CRM software, with good stability and scalability.""I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed.""HubSpot CRM helps our company to organize and track a high number of leads easily.""It was quite stable. I didn't notice any specific issues or downtime""We can track clients through the system, which is a great feature. It supports cross-functional teams.""The reporting is very flexible."

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"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well.""The initial setup of SAP CRM was simple.""The user interface is excellent.""SAP is very easy to use.""It was comfortable setting up the tool.""One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly.""SAP CRM is very fast, providing accurate information and good results.""The most valuable feature for me is the flexibility to consolidate the products."

More SAP CRM Pros →

Cons
"HubSpot CRM integration needs improvement.""HubSpot CRM could improve by reducing the price.""HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good.""We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside.""The only thing that was tough was that the functionality was very dependent on the licensing level. So there were many things I wanted to do, but then I'd have to add on different licenses or purchase different add-ons.""The solution's user interface can be simpler with features that are easy to navigate.""They need better UX or templates to change the mood or the look and feel.""The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better."

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"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects.""There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems.""Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly.""It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use.""In the future, machine learning and artificial intelligence functionality need to be included.""CRM is costlier than its competitors.""There is no scope for integration because SAP does not allow any personal integration.""SAP CRM should create a more user-friendly graphical user interface (GUI)."

More SAP CRM Cons →

Pricing and Cost Advice
  • "HubSpot CRM is affordable."
  • "I do not recall the particulars of the licensing fees."
  • "HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
  • "There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."
  • "There is a cost for the solution. However, I am not aware of the price."
  • "Pricing is based on the number of users."
  • "The price of HubSpot CRM is expensive."
  • "The cost of HubSpot CRM is less than the cost of Freshsales."
  • More HubSpot CRM Pricing and Cost Advice →

  • "SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
  • "They should reduce the price to target small businesses."
  • "The company has seen an increase in revenue."
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • More SAP CRM Pricing and Cost Advice →

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    767,995 professionals have used our research since 2012.
    Questions from the Community
    Top Answer:The most valuable feature of the solution is its free version, where you can store around 10,00,000 records in HubSpot CRM for free if you have a business email ID.
    Top Answer:Our goal was to get the accuracy of data and process it. So, we have integrated a bunch of things so that the accuracy of the data can be increased once the impact ratio of the data is increased. We… more »
    Top Answer:The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.
    Top Answer:There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems. SAP CRM uses a patch program between the modules to send data from one… more »
    Ranking
    9th
    out of 169 in CRM
    Views
    1,018
    Comparisons
    643
    Reviews
    30
    Average Words per Review
    426
    Rating
    8.2
    4th
    out of 169 in CRM
    Views
    3,738
    Comparisons
    2,923
    Reviews
    24
    Average Words per Review
    453
    Rating
    7.8
    Comparisons
    Attio logo
    Compared 31% of the time.
    Odoo logo
    Compared 16% of the time.
    Bitrix24 logo
    Compared 15% of the time.
    Acumatica logo
    Compared 11% of the time.
    monday.com logo
    Compared 9% of the time.
    Microsoft Dynamics CRM logo
    Compared 30% of the time.
    Salesforce Sales Cloud logo
    Compared 28% of the time.
    Siebel CRM logo
    Compared 11% of the time.
    Oracle CRM logo
    Compared 9% of the time.
    Zoho CRM logo
    Compared 8% of the time.
    Learn More
    Overview

    HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management. 

    With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes. 

    Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

    SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

    The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

    SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

    Sample Customers
    digimind, easyrecrue, software2, subaru, suzuki
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Top Industries
    REVIEWERS
    Computer Software Company29%
    Manufacturing Company12%
    Marketing Services Firm12%
    Financial Services Firm12%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Government9%
    Healthcare Company9%
    Financial Services Firm8%
    REVIEWERS
    Manufacturing Company29%
    Financial Services Firm18%
    Agriculture7%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Government8%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business69%
    Midsize Enterprise13%
    Large Enterprise18%
    VISITORS READING REVIEWS
    Small Business41%
    Midsize Enterprise15%
    Large Enterprise43%
    REVIEWERS
    Small Business29%
    Midsize Enterprise10%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise14%
    Large Enterprise63%
    Buyer's Guide
    HubSpot CRM vs. SAP CRM
    March 2024
    Find out what your peers are saying about HubSpot CRM vs. SAP CRM and other solutions. Updated: March 2024.
    767,995 professionals have used our research since 2012.

    HubSpot CRM is ranked 9th in CRM with 35 reviews while SAP CRM is ranked 4th in CRM with 38 reviews. HubSpot CRM is rated 8.2, while SAP CRM is rated 7.6. The top reviewer of HubSpot CRM writes "Flexible, stable and offers comprehensive feature set, including core CRM functionalities like lead management and marketing automation". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". HubSpot CRM is most compared with Attio, Odoo, Bitrix24, Acumatica and monday.com, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and Zoho CRM. See our HubSpot CRM vs. SAP CRM report.

    See our list of best CRM vendors.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.