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HubSpot CRM vs SAP CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
HubSpot CRM boosts lead generation and revenue, with varying ROI and valued for efficiency, automation, and data security.
Sentiment score
6.6
Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.
 

Customer Service

Sentiment score
7.0
Users commend HubSpot CRM's timely support, though improvements like live agents and self-help access are needed for some.
Sentiment score
7.0
Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.
There is always an account rep that's available, and there is a technical account rep that is available for every account.
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.
President at iCIO, Inc
HubSpot's customer service is excellent and fast.
Customer Success Manager Latam at ElectroNeek
I am satisfied with their response time and quality.
CRM administrator at a manufacturing company with 10,001+ employees
 

Scalability Issues

Sentiment score
7.4
HubSpot CRM is scalable for all company sizes, but some prefer pairing it with Salesforce for enhanced capabilities.
Sentiment score
8.1
SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.
Handling around 100 to 150 users is fine.
Director at Big Billion Ventures Pvt Ltd
There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
HubSpot CRM is a scalable solution.
Founder at a marketing services firm with 1-10 employees
In terms of scalability with data and number of users, I would give it a nine out of ten.
CRM administrator at a manufacturing company with 10,001+ employees
 

Stability Issues

Sentiment score
8.5
HubSpot CRM is highly stable and reliable, with minor delays not affecting its excellent performance and integration capabilities.
Sentiment score
8.1
SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.
 

Room For Improvement

HubSpot CRM needs improvements in customization, pricing, integration, UI, mobile app, support, automation, scalability, and subscription features.
SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.
A package covering everything in a particular area without requiring the entire purchase would be excellent.
President at iCIO, Inc
Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement.
Founder at a marketing services firm with 1-10 employees
The response time is slow.
Founder | Technology Head at janusmaad.com
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
CRM administrator at a manufacturing company with 10,001+ employees
 

Setup Cost

HubSpot CRM offers mid-range pricing with modular options but is criticized for limited advanced features and perceived high cost.
SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.
SAP CRM is not suitable for small companies because of the cost.
CRM administrator at a manufacturing company with 10,001+ employees
 

Valuable Features

HubSpot CRM is valued for its user-friendly design, seamless integrations, automation, customizable workflows, scalable features, and real-time reporting.
SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.
HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.
Customer Success Manager Latam at ElectroNeek
The features are superior, as few others can reach that level.
Founder | Technology Head at janusmaad.com
The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.
President at iCIO, Inc
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
CRM administrator at a manufacturing company with 10,001+ employees
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
5th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
49
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in CRM
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
Local Government CRM (2nd), Marketing Management (3rd)
 

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of HubSpot CRM is 1.1%, down from 1.8% compared to the previous year. The mindshare of SAP CRM is 2.2%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
SAP CRM2.2%
HubSpot CRM1.1%
Other96.7%
CRM
 

Featured Reviews

Kartikeya Prahlad - PeerSpot reviewer
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
Automation capabilities for creating workflows have streamlined processes
I am using HubSpot for the entire organization right now. In my current role, I'm using HubSpot for marketing, sales, and content The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable. All the automation features, where I can completely…
FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
report
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Comms Service Provider
11%
Performing Arts
11%
Manufacturing Company
9%
Manufacturing Company
13%
Financial Services Firm
9%
University
9%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise27
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
 

Comparisons

 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about HubSpot CRM vs. SAP CRM and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.