HubSpot CRM vs SAP CRM comparison

HubSpot and SAP are both solutions in the CRM category. HubSpot is ranked #7 with an average rating of 8.0, while SAP is ranked #8 with an average rating of 9.0. HubSpot holds a 1.3% mindshare in CRM, compared to SAP’s 1.8% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

HubSpot CRM

Read 50 HubSpot CRM reviews

5,403 Views
5,241 Comparison Views

98% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

8,435 Views
7,254 Comparison Views

83% willing to recommend

HubSpot CRM

SAP CRM

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jun 3, 2026

SAP CRM and HubSpot CRM compete in customer relationship management software. HubSpot CRM seems to have the upper hand due to its ease of use, more accessible pricing, and strong support for small to medium businesses.

Features: SAP CRM excels in comprehensive lead and opportunity management, robust customization options, and seamless integration with SAP ERP for real-time data management. HubSpot CRM is praised for its simplicity, ease of use, intuitive layout, and strong marketing features like email and task tracking.

Room for Improvement: SAP CRM users report issues with its legacy system, slow performance, high costs, and seek better integration with Microsoft products. HubSpot CRM could improve its integration options, navigation complexity, and customization features, while users also desire more affordable pricing.

Ease of Deployment and Customer Service: SAP CRM offers multiple deployment models but requires significant investment and IT support, with mixed customer service reviews. HubSpot CRM is easy to deploy with minimal setup complexity and generally receives positive customer support feedback, although response times can be improved.

Pricing and ROI: SAP CRM is seen as a higher investment solution suitable for large enterprises, with a long-term ROI perspective. In contrast, HubSpot CRM offers a more accessible pricing model beneficial for small to medium businesses, with a free tier providing significant value and strong ROI from paid versions.

To learn more, read our detailed HubSpot CRM vs. SAP CRM Report (Updated: August 2026).

Buyer's Guide

HubSpot CRM vs. SAP CRM

August 2026

Download the complete report

Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.2

HubSpot CRM boosts ROI through improved lead generation, revenue enhancement, and process efficiency, making it valuable for many companies.

Sentiment score

6.6

Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.

No quotes available

For more quotes and insights, download the HubSpot CRM report

No quotes available

For more quotes and insights, download the SAP CRM report

Customer Service

Sentiment score

7.1

HubSpot CRM's customer service is highly rated for responsiveness, but live agent availability and technical issues need improvement.

Sentiment score

7.0

Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.

There is always an account rep that's available, and there is a technical account rep that is available for every account.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

Part of it is different language use, and while that's okay, it wasn't immediately evident where to find help, verify, or submit a question and get responses.

Charles Dickens

President at iCIO, Inc

HubSpot's customer service is excellent and fast.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

For more quotes and insights, download the HubSpot CRM report

I am satisfied with their response time and quality.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Scalability Issues

Sentiment score

7.4

HubSpot CRM is adaptable for different team sizes, integrates well, but some report scalability limitations in CRM features.

Sentiment score

8.1

SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.

There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

Handling around 100 to 150 users is fine.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

HubSpot CRM is a scalable solution.

reviewer2396643

Founder at a marketing services firm with 1-10 employees

For more quotes and insights, download the HubSpot CRM report

We handle a huge amount of data in our CRM without any problems.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Stability Issues

Sentiment score

8.5

HubSpot CRM is highly stable and reliable with minimal downtime and seamless integration, praised by users for performance.

Sentiment score

8.1

SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.

Downtime is very rare.

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

For more quotes and insights, download the HubSpot CRM report

No quotes available

For more quotes and insights, download the SAP CRM report

Room For Improvement

HubSpot CRM needs better integration, customization, pricing, interface scalability, support, and enhanced analytics, email, and mobile app features.

SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.

A package covering everything in a particular area without requiring the entire purchase would be excellent.

Charles Dickens

President at iCIO, Inc

A better CRM can be achieved by providing more customization features.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement.

reviewer2396643

Founder at a marketing services firm with 1-10 employees

For more quotes and insights, download the HubSpot CRM report

I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Setup Cost

HubSpot CRM offers free and enterprise options, but its pricing is higher than competitors despite customization benefits.

SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.

No quotes available

For more quotes and insights, download the HubSpot CRM report

SAP CRM is not suitable for small companies because of the cost.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Valuable Features

HubSpot CRM offers ease of use, lead tracking, marketing automation, and seamless integration, supporting businesses with customizable and user-friendly tools.

SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.

The main benefit that HubSpot CRM provides for me is that I can complete a campaign and rather than sending metrics to my sales team manually, I can customize them ad hoc based on the requirement.

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.

Charles Dickens

President at iCIO, Inc

For more quotes and insights, download the HubSpot CRM report

If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Categories and Ranking

HubSpot CRM

Ranking in CRM

7th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in CRM

8th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (5th)

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of HubSpot CRM is 1.3%, down from 2.5% compared to the previous year. The mindshare of SAP CRM is 1.8%, down from 9.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot CRM	1.3%
SAP CRM	1.8%
Other	96.9%

CRM

Featured Reviews

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

Automation and integrated analytics have transformed how my team manages campaigns and deals

There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.

Read full review

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Read full review

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

909,725 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Construction Company

15%

Financial Services Firm

12%

Comms Service Provider

Manufacturing Company

Financial Services Firm

11%

Manufacturing Company

10%

University

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	6
Large Enterprise	27

Questions from the Community

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database managemen...

See all answers

What advice do you have for others considering HubSpot CRM?

HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

What is your primary use case for SAP CRM?

Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.

See all answers

Comparisons

monday.com vs HubSpot CRM

Compared 8% of the time

Clarify vs HubSpot CRM

Compared 6% of the time

SuiteCRM vs HubSpot CRM

Compared 6% of the time

Lime CRM vs HubSpot CRM

Compared 5% of the time

Zywave Sales Cloud - Agency Management vs HubSpot CRM

Compared 5% of the time

More HubSpot CRM Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 6% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

SAP Sales Cloud vs SAP CRM

Compared 4% of the time

Dynamics 365 Sales vs SAP CRM

Compared 3% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

HubSpot CRM

August 2026

Download HubSpot CRM product report

Buyer's Guide

SAP CRM

July 2026

Download SAP CRM product report

Overview

HubSpot CRM offers lead tracking, marketing automation, and robust integrations with a user-friendly platform and intuitive workflows, also available in a free version. Its real-time updates and seamless integration with tools like Salesforce, Outlook, and LinkedIn are highly appreciated.

HubSpot CRM provides flexibility in client data centralization, customizable reporting, and advanced sales automation. Its easy onboarding, pre-population of details from URLs, and efficient sequence management enhance user experience. However, improvement in integration capabilities, pricing structure, interface complexity, and technical support are recommended. Users also experience challenges with email automation, data organization, and mobile app functionality. More pre-packaged features could improve efficiency and user-friendly deployment.

What are the key features of HubSpot CRM?

Lead Tracking: Efficiently monitor and nurture potential customers.
Marketing Automation: Automate campaigns and workflows to save time.
Seamless Integrations: Integrate effortlessly with tools like Salesforce, Outlook, and LinkedIn.
Customizable Reporting: Tailor reports to meet specific needs.
Advanced Sales Automation: Streamline the sales process with automation.
Free Version: Access essential CRM features at no cost.

What benefits should you consider in reviews?

Real-Time Updates: Immediate access to the latest customer information.
User-Friendly Interface: An intuitive design for easy navigation.
Centralized Customer Data: Unified platform for all client information.
Scalability: Adaptable to growing business needs.

In industries like marketing, sales, and client management, organizations rely on HubSpot CRM to track opportunities, manage communication, and automate campaigns. They integrate with other tools for smooth operations and analyze customer data to enhance marketing content, monitor website traffic, and track engagement.

HubSpot

SAP CRM provides comprehensive tools for managing leads, opportunities, and tasks, while strengthening integration with SAP ERP. Its customizable dashboards and reports are vital for strategic planning, supporting global market operations.

SAP CRM offers lead management, opportunity tracking, and task handling with seamless SAP ERP integration. Users enjoy personalized dashboards, aiding strategic planning, and enhanced global data regulation compliance. The ease of use improves client onboarding. Marketing tools support segmentation for better audience engagement. SAP CRM is scalable and provides real-time data access, aligning with business needs. Customization ensures adaptability across sectors, yet improvements in performance, navigation, and Microsoft integration could enhance user experience. Modern features, AI, analytics, and stronger security are anticipated advancements.

What are the key features of SAP CRM?

Lead Management: Streamlines lead capturing and nurturing for effective customer acquisition.
Opportunity Tracking: Monitors sales opportunities throughout the pipeline for better conversion rates.
Task Management: Organizes tasks efficiently to ensure timely completion.
ERP Integration: Enhances CRM capabilities through seamless SAP ERP connectivity.
Customizable Dashboards: Provides tailored views and insights to support decision making.

What benefits and ROI can users expect from SAP CRM?

Scalable Implementation: Adapts to business growth without loss of performance.
Improved Client Onboarding: Simplifies onboarding processes, increasing satisfaction.
Real-Time Data Access: Provides up-to-date information for informed decision making.
Enhanced Communication: Centralizes customer interactions to improve engagement.

SAP CRM serves diverse industries by facilitating account management, order placement, and marketing campaigns. Companies leverage it for B2B sales, talent acquisition, and real-time analytics. It supports finance, supply chain, and service management, ensuring compliance and risk management while integrating with varied modules for comprehensive support.

SAP

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

HubSpot CRM vs. SAP CRM

August 2026

Free Report: HubSpot CRM vs. SAP CRM

Find out what your peers are saying about HubSpot CRM vs. SAP CRM and other solutions. Updated: August 2026.

DOWNLOAD NOW

909,725 professionals have used our research since 2012.

See our HubSpot CRM vs. SAP CRM report.

See our list of best CRM vendors.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.