

Zendesk and HubSpot CRM compete in the customer service and CRM software category. Zendesk holds the upper hand with its comprehensive ticket management system and robust integrations, while HubSpot CRM shines with its marketing capabilities and ease of use.
Features:Zendesk offers comprehensive ticket management, multiple channel integrations such as chat and social media, and robust analytics tools. It integrates seamlessly with business applications and supports features like macros and automated workflows. HubSpot CRM is noted for its ease of use and marketing capabilities, providing a robust marketing suite including email automation and sales tracking. It efficiently consolidates contact details and automates processes with built-in integrations like LinkedIn.
Room for Improvement:Zendesk users suggest improvements in its user interface and ticket auto-assignment capabilities. There is also room for enhancement in merging tickets and reporting for efficiency. HubSpot CRM could offer better customization options and improved integration with external tools. Pricing remains a concern for both, with Zendesk considered pricey and HubSpot CRM's customization limited in lower tiers.
Ease of Deployment and Customer Service:Both Zendesk and HubSpot CRM are primarily deployed on public cloud platforms, ensuring scalability and accessibility. Zendesk’s support is available 24/7 but often relies on documentation. HubSpot CRM receives praise for its effective support solutions, although it also depends on documentation at times. Both products offer good deployment options adaptable to different company needs.
Pricing and ROI:Zendesk's pricing is perceived as high, notably varying with the number of agents and additional features. It is viewed as saving time with enterprise-grade solutions. HubSpot CRM offers a free version, but advanced features can be costly. Its modular pricing model appeals to smaller companies needing specific functionalities. Both products are noted for delivering beneficial ROI, with Zendesk enhancing support efficiency and HubSpot CRM allowing flexible cost management.
I can tell you that we probably saved at least three employees full-time with the ticket management and the automation and the macros and the user follow-up being built in.
Time saved is definitely a benefit because it puts all of our tickets in one spot.
I feel that Zendesk helped us set up our platform for providing support way faster than other platforms due to its easy configuration.
HubSpot's customer service is excellent and fast.
Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.
There is always an account rep that's available, and there is a technical account rep that is available for every account.
There appears to be a lack of connection between the bot and the agents, making it feel scripted rather than helpful.
The technical support provided by Zendesk has been very satisfactory.
Their support team from Zendesk is excellent, similar to what you have in Freshdesk.
Handling around 100 to 150 users is fine.
There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.
HubSpot CRM is a scalable solution.
We have not hit a peak or a turn yet that Zendesk has not been able to go with us or been able to grow with us in the process, change or pivot that the company is making.
Zendesk can scale from very small companies to very large ones.
Zendesk's scalability is excellent.
Downtime is very rare.
They are always informing us with a status update and an ETA, and the turnaround time is usually within the same day with no extended downtime that would cause a detriment to our company.
Zendesk is quite stable; we experience major outages only once or twice a year, making it very reliable.
I did not face any slowdown issue in Zendesk; it smoothly handles a lot of tickets.
HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.
A better CRM can be achieved by providing more customization features.
The response time is slow.
Zendesk could actually support HTML on the tickets so we could format our text better than the current options such as size, bold, italic, or underscored, because the text processing is too simple.
Zendesk is missing an AI aspect that could help provide quick answers based on the knowledge housed within the platform.
Zendesk is amazing, and because they are always working on a new upgrade or a new integration, they are very forward-thinking from an engineering perspective.
My experience with pricing, setup cost, and licensing for Zendesk shows that pricing is really affordable compared to other customer management software.
It is not the cheapest solution nor the most expensive, but it provides value for money.
The experience with pricing, setup cost, and licensing for Zendesk was quite expensive.
HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.
The main benefit that HubSpot CRM provides for me is that I can complete a campaign and rather than sending metrics to my sales team manually, I can customize them ad hoc based on the requirement.
The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.
It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities.
Zendesk is way cheaper than other ITSM platforms such as ServiceNow, providing a good platform at a lower price so we could offer good support with a low budget for the license.
Being able to put response counters on certain tickets and have certain ones that are high priority and have a tighter SLA than lower priority items, being able to categorize them as a question versus an urgent request, and being able to bucket them as feature requests or product enhancements.
| Product | Mindshare (%) |
|---|---|
| Zendesk | 1.4% |
| HubSpot CRM | 1.3% |
| Other | 97.3% |


| Company Size | Count |
|---|---|
| Small Business | 39 |
| Midsize Enterprise | 5 |
| Large Enterprise | 9 |
| Company Size | Count |
|---|---|
| Small Business | 37 |
| Midsize Enterprise | 22 |
| Large Enterprise | 12 |
HubSpot CRM offers lead tracking, marketing automation, and robust integrations with a user-friendly platform and intuitive workflows, also available in a free version. Its real-time updates and seamless integration with tools like Salesforce, Outlook, and LinkedIn are highly appreciated.
HubSpot CRM provides flexibility in client data centralization, customizable reporting, and advanced sales automation. Its easy onboarding, pre-population of details from URLs, and efficient sequence management enhance user experience. However, improvement in integration capabilities, pricing structure, interface complexity, and technical support are recommended. Users also experience challenges with email automation, data organization, and mobile app functionality. More pre-packaged features could improve efficiency and user-friendly deployment.
What are the key features of HubSpot CRM?In industries like marketing, sales, and client management, organizations rely on HubSpot CRM to track opportunities, manage communication, and automate campaigns. They integrate with other tools for smooth operations and analyze customer data to enhance marketing content, monitor website traffic, and track engagement.
Zendesk provides a versatile platform for managing customer interactions, offering efficient ticketing, customization, and integration features across multiple channels to enhance user experiences.
Zendesk stands out for its simplicity, ease of use, and comprehensive integration capabilities with CRM tools, which help optimize workflow efficiency. Users benefit from advanced analytics and reporting features that offer valuable insights into customer behavior. Multi-channel support and self-service portals are integral components, enhancing customer interaction experiences. While security protocols and flexible configurations contribute to its broad appeal, areas for improvement include more intuitive reporting, advanced customization of triggers and automations, and enhancements in knowledge management. Users express the need for better ticket management functionalities, efficient data synchronization, and refined interface aesthetics. Performance can be impacted by extensive customization, and there’s a call for competitive pricing and simplified licensing options.
What are Zendesk's most important features?Zendesk is extensively applied across sectors for customer support management and technical issue resolution. In HR or IT settings, it facilitates internal requests and knowledge base creation. Organizations leverage Zendesk's integration with collaboration tools like Slack and Jira, automating workflows and delivering detailed analytics, which are particularly useful for multinational operations handling queries in different languages and brands.
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