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HubSpot CRM vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
HubSpot CRM boosts lead generation and revenue, with varying ROI and valued for efficiency, automation, and data security.
Sentiment score
6.5
Zoho CRM enhances sales and efficiency with automation, reducing costs and boosting productivity through real-time reporting and streamlined operations.
 

Customer Service

Sentiment score
7.3
Users commend HubSpot CRM's timely support, though improvements like live agents and self-help access are needed for some.
Sentiment score
6.7
Zoho CRM support varies in quality and availability, with mixed reviews on communication and resolution efficiency across regions.
HubSpot's customer service is excellent and fast.
Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.
There is always an account rep that's available, and there is a technical account rep that is available for every account.
The 1.5 deduction from 10 is due to cultural communication differences based on where we're getting the support, as sometimes it takes a couple of times to communicate clearly enough for them to understand the issue.
Sometimes, they don't understand what my actual needs are.
 

Scalability Issues

Sentiment score
7.3
HubSpot CRM is scalable for all company sizes, but some prefer pairing it with Salesforce for enhanced capabilities.
Sentiment score
7.8
Zoho CRM is scalable and integrates well for SMEs, though additional investments may be needed for full customization.
Handling around 100 to 150 users is fine.
There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.
 

Stability Issues

Sentiment score
8.5
Users praise HubSpot CRM for its stability, reliability, and strong performance, despite occasional minor delays in operations.
Sentiment score
7.7
Zoho CRM is praised for stability and reliability, with minor speed issues, earning high user satisfaction ratings overall.
I would rate the stability of Zoho CRM as a nine.
 

Room For Improvement

HubSpot CRM needs improvements in customization, pricing, integration, UI, mobile app, support, automation, scalability, and subscription features.
Zoho CRM needs better integration, user interface, pricing, scalability, automation, and improved customer support and documentation.
A better CRM can be achieved by providing more customization features.
The response time is slow.
HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.
Some organizations may prefer not to have their data on the internet since Zoho CRM runs as a cloud service.
 

Setup Cost

HubSpot CRM offers mid-range pricing with modular options but is criticized for limited advanced features and perceived high cost.
Zoho CRM provides flexible and competitive pricing, starting at $12 per user, with comprehensive plans like Zoho One available.
I rate the pricing as a five out of ten, as it offers good value for money.
 

Valuable Features

HubSpot CRM is valued for its user-friendly design, seamless integrations, automation, customizable workflows, scalable features, and real-time reporting.
Zoho CRM offers customization, integration, analytics, and affordability, making it ideal for startups and businesses needing robust tools.
HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.
The feature that I find valuable is the customer 360-degree view and the marketing automation.
The integration is very good, especially with Adobe and Google.
Specifically, the leads and deals modules, as well as integrations, are very effective.
Zoho CRM has many valuable automation features such as auto-reply, auto-mail, and reminders for customers about last offers and upcoming processes.
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
5th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
48
Ranking in other categories
No ranking in other categories
Zoho CRM
Ranking in CRM
6th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
54
Ranking in other categories
Opportunity Management (5th), Sales Force Automation (4th)
 

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of HubSpot CRM is 2.5%, up from 1.8% compared to the previous year. The mindshare of Zoho CRM is 3.1%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Charles Dickens - PeerSpot reviewer
Effortlessly manage relationships with seamless contact data integration
The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.
Romani Labib - PeerSpot reviewer
Customization options empower workflow management, though support understanding can be enhanced
Currently, I am still working with Azure and I use the Azure products for my current work. I use Azure Active Directory. I don't use products like App Service from Azure or Azure Logic Apps, Front Door, but I think it's very straightforward. Once I take the first step to use Azure, I can track myself to use another application, program, or module in Azure. I use Office 365 because we actually have Exchange mail server 2019 on premises. In the last few months, I upgraded from Exchange on premise to use Office 365, which is faster, easier to troubleshoot, and more secure. I use Remote Desktop Services (RDS) as the best solution because I make a private server in my data center room. I have many users that need to access the internet, so I don't join the server to my domain because if I have any malware or other attacks, I can resolve it easily without any damage to my internal network. Microsoft RDS is more user-friendly and easier to use compared to RDS from Azure Microsoft or another provider. I purchase Microsoft Remote Desktop Services directly from Microsoft. I have had an MCSE and Microsoft account for 15 years. I work with SharePoint and Exchange, which are famous applications through Microsoft and Office 365. For daily tasks, I use Microsoft tools and Linux tools because I have applications like CRM, ERP, and HRM running over CentOS, an operating system by Linux. Regarding CentOS, in Egypt, we have issues paying for things from the internet, especially due to the large margin between US dollars and Egyptian pounds. CentOS is totally free from the internet, so I create ISO and install it on the server to use all features, policies, and security modules. Currently, I use 3CX as voice solutions, and Asterisk is the Linux platform I use, along with firewalls by Linux called pfSense. All data centers in my company have products between Microsoft and Linux systems. For DNS, I use deDNS to make remote access or subdomains from deDNS organization. Sometimes, I pay for a main domain from HostGator and re-route the domain to my data centers. Based on other competitors, I would rate Zoho CRM's price as a five, as it has a middle-range price compared to others. Overall, I rate Zoho CRM a seven out of ten.
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Comms Service Provider
11%
Government
10%
Performing Arts
8%
Manufacturing Company
8%
Computer Software Company
8%
University
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
I use Segment, mainly Segment. We use CRM, usually HubSpot CRM. Some clients use HubSpot CRM and Zoho CRM. Different clients use different kinds of CRM, but we don't use them. We mostly focus on ma...
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
I rate the pricing as a five out of ten, as it offers good value for money.
What needs improvement with Zoho CRM?
For improving Zoho CRM, I think some organizations may prefer not to have their data on the internet since Zoho CRM runs as a cloud service. Banks and confidential organizations may need an on-prem...
 

Comparisons

 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about HubSpot CRM vs. Zoho CRM and other solutions. Updated: July 2025.
864,574 professionals have used our research since 2012.