HubSpot CRM vs Salesforce Sales Cloud comparison

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HubSpot Logo
1,018 views|643 comparisons
97% willing to recommend
Salesforce Logo
5,605 views|2,699 comparisons
92% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Aug 7, 2023

We compared HubSpot CRM and Salesforce Sales Cloud across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: HubSpot CRM is commended for its online content creation features as well as its robust marketing and segmentation capabilities. Salesforce Sales Cloud users have lauded the solution’s open API and ability to track sales opportunities.

  • Room for Improvement: HubSpot CRM could improve its integration, task tracking, and contact management. Salesforce Sales Cloud could improve its integration with third-party systems and reporting.

  • Service and Support: HubSpot CRM received positive feedback for its proactive and helpful support, but some users reported unresolved issues. Salesforce’s customer service is considered excellent, and users praised its prompt and knowledgeable team.

  • Ease of Deployment: HubSpot CRM is considered easy to set up and adapt to companies of varying sizes without difficulty. However, some users say it took a long time. Salesforce Sales Cloud's initial setup can be complex and time-consuming, potentially lasting for months or even years. However, users can speed up the process with external tools.

  • Pricing: HubSpot CRM provides flexible pricing options, but some users noted that it may not be affordable for small businesses. Salesforce Sales Cloud is considered pricey. Salesforce Sales Cloud has additional costs for implementation and add-ons.

  • ROI: HubSpot CRM has helped customers realize an ROI by coordinating revenue streams and ensuring data security.  Salesforce Sales Cloud has shown a positive return on investment by enabling automation, improving productivity, and saving time.

Comparison Results: Users like HubSpot SRM for its marketing features and attentive customer service, but the solution could improve its integration with other solutions and lower its price to make it more affordable for small businesses. Salesforce Sales Cloud is a user-friendly platform praised for its extensive feature set and customization options. At the same time, customers have complained that Salesforce’s licensing costs are too high and reporting capabilities are limited.

To learn more, read our detailed HubSpot CRM vs. Salesforce Sales Cloud Report (Updated: March 2024).
768,740 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It was quite stable. I didn't notice any specific issues or downtime""The solution's greatest value lies in its online capability in terms of web content creation.""HubSpot CRM has the most reliable and user-friendly options.""The interface is good.""I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use.""Very scalable CRM platform with multiple functions, e.g. marketing, ticketing, and service.""When we cannot dedicate a lot of time to each of these, in terms of research and support, it helps us automate some small things and provides opportunities.""HubSpot CRM helps our company to organize and track a high number of leads easily."

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"The type of customization that comes with Salesforce CRM gives me a lot of liberty and ease of access to add any information that I wish to add. For example, the name, email ID, designation, the name of the decision maker, when the client joined the company, and the amount of influence he will have on the product.""Salesforce Sales Cloud is very reliable and provides good stability and security.""The most valuable features of Salesforce Sales Cloud are code hub management and sale opportunity management.""I would recommend Sales Cloud for anyone who has a sales team that needs to be optimized and for any size of enterprise.""The most valuable features of Salesforce Sales Cloud are opportunity management and metric integration.""Salesforce's user interface is easy to use, and the reporting is good. It worked well with Excel, so I was okay with it. I don't know about integration with any other software because I didn't have to deal with them.""The most valuable features are custom objects, custom workflows, triggering, and integration with other SaaS solutions.""Salesforce helps up keep track of candidates."

More Salesforce Sales Cloud Pros →

Cons
"All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution.""I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly.""The pricing could improve.""I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople.""We had a problem with the tool’s stability once.""The product is not very scalable.""HubSpot CRM could be flexible and customizable.""We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside."

More HubSpot CRM Cons →

"The deployment of data from the development environment to production is also a weaker point because their solution is not powerful.""Its licensing can be improved to accommodate small companies. They provide a certain number of licenses in a set or batch, and you have to buy the set. For example, if they have 20 licenses in a set, you have to get the whole set, even if you need just three licenses, which could be a barrier for small companies. There is no option to buy fewer licenses. So, small companies have to go for a smaller CRM, such as HubSpot.""The user interface could be better in Salesforce Sales Cloud because it feels a little heavy.""Sales Cloud could be improved with more training. In general, the training is very good, but you have to really seek out some good options in order to upskill yourself. Another thing, which could also be a benefit, is that Sales is very customizable. If you move from one organization to another, you can see your Salesforce as before, but their Sales Cloud may look completely different from what you're used to. It's not like Microsoft Excel or Trello, where the layout and all the functions are the same. Because it's so customizable, I feel like there is a bit of a learning curve when you inherit another Sales Cloud instance. To be honest, I think that's the beauty of Salesforce because you can customize it so much to fit your needs as a company. It follows your processes and use cases in order for you to get the most out of the system itself.""The monitoring is very good, but it could be better.""The solution's configuration could be improved because getting a purchase order and administrating the right fields can be a real headache for us, especially when the Sales Cloud system enters an error stage.""In the next release, I would like to see more integration.""If the infrastructure is not correct, then customers are having an issue and it's taking a lot of time to load."

More Salesforce Sales Cloud Cons →

Pricing and Cost Advice
  • "HubSpot CRM is affordable."
  • "I do not recall the particulars of the licensing fees."
  • "HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
  • "There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."
  • "There is a cost for the solution. However, I am not aware of the price."
  • "Pricing is based on the number of users."
  • "The price of HubSpot CRM is expensive."
  • "The cost of HubSpot CRM is less than the cost of Freshsales."
  • More HubSpot CRM Pricing and Cost Advice →

  • "The subscription is on a monthly basis."
  • "The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."
  • "It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."
  • "I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
  • "The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."
  • "My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
  • "Implementation and add-ons may be additional costs."
  • "Being license based, the license varies by type. The pricing is considered average."
  • More Salesforce Sales Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The most valuable feature of the solution is its free version, where you can store around 10,00,000 records in HubSpot CRM for free if you have a business email ID.
    Top Answer:Our goal was to get the accuracy of data and process it. So, we have integrated a bunch of things so that the accuracy of the data can be increased once the impact ratio of the data is increased. We… more »
    Top Answer:Salesforce's price worldwide is very high. Salesforce's price in the Indian market is also high. The high price of the product is an area of concern where improvements are required. In India, the… more »
    Top Answer:Salesforce Sales Cloud has lots of features and capabilities since it allows you to create multiple applications related to business processes and create multiple lighting web components. The tool has… more »
    Ranking
    9th
    out of 169 in CRM
    Views
    1,018
    Comparisons
    643
    Reviews
    30
    Average Words per Review
    426
    Rating
    8.2
    3rd
    out of 169 in CRM
    Views
    5,605
    Comparisons
    2,699
    Reviews
    18
    Average Words per Review
    337
    Rating
    8.0
    Comparisons
    Also Known As
    Sales Cloud, SFDC, Salesforce
    Learn More
    Salesforce
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    Overview

    HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management. 

    With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes. 

    Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

    Salesforce Sales Cloud is the most widely used of sales tools and sales automation software, speeding and streamlining all phases of sales from lead management to analytics and forecasting. Thanks to Salesforce Sales Cloud, more than 100,000+ customers and 2 million subscribers worldwide can manage people and processes more effectively, pursue more business in less time, and close more deals.

    Sample Customers
    digimind, easyrecrue, software2, subaru, suzuki
    Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
    Top Industries
    REVIEWERS
    Computer Software Company29%
    Manufacturing Company12%
    Marketing Services Firm12%
    Financial Services Firm12%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Government9%
    Healthcare Company9%
    Financial Services Firm8%
    REVIEWERS
    Computer Software Company30%
    Comms Service Provider9%
    Non Tech Company6%
    Financial Services Firm6%
    VISITORS READING REVIEWS
    Educational Organization69%
    Computer Software Company5%
    Financial Services Firm4%
    Manufacturing Company2%
    Company Size
    REVIEWERS
    Small Business68%
    Midsize Enterprise13%
    Large Enterprise20%
    VISITORS READING REVIEWS
    Small Business42%
    Midsize Enterprise15%
    Large Enterprise43%
    REVIEWERS
    Small Business46%
    Midsize Enterprise20%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business7%
    Midsize Enterprise72%
    Large Enterprise21%
    Buyer's Guide
    HubSpot CRM vs. Salesforce Sales Cloud
    March 2024
    Find out what your peers are saying about HubSpot CRM vs. Salesforce Sales Cloud and other solutions. Updated: March 2024.
    768,740 professionals have used our research since 2012.

    HubSpot CRM is ranked 9th in CRM with 35 reviews while Salesforce Sales Cloud is ranked 3rd in CRM with 94 reviews. HubSpot CRM is rated 8.2, while Salesforce Sales Cloud is rated 8.4. The top reviewer of HubSpot CRM writes "Flexible, stable and offers comprehensive feature set, including core CRM functionalities like lead management and marketing automation". On the other hand, the top reviewer of Salesforce Sales Cloud writes "Vast, configurable, and offers great ROI". HubSpot CRM is most compared with Attio, Odoo, Bitrix24, Acumatica and monday.com, whereas Salesforce Sales Cloud is most compared with Microsoft Dynamics CRM, SAP CRM, Oracle E-Business Suite, SAP ERP and IQVIA Orchestrated Customer Engagement. See our HubSpot CRM vs. Salesforce Sales Cloud report.

    See our list of best CRM vendors.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.