Outreach Reviews

Outreach helps set up sequences and track activities such as notices and whether customers read email messages. It integrates with our CRM, which is Salesforce, and tracks contact name and information such as address, email, and phone. It is one of the foundational components of our sales enablement IT stack and provides quick and easy means to contact customers along with intelligence to track their engagement.

The single best use I have for Outreach is to track quickly and easily whether contacts are viewing and opening email messages. I can get a sense of prospect engagement and how to craft follow-ups. I can get a clue if messages are potentially being shunted to a spam folder. When a customer opts out, Outreach is somewhat helpful, but it also allows us to still override and reach out, which may violate do-not-call registries.

The sequences enable customer outreach and the ability to run drip campaigns easily, which is very helpful.

Our response rates have improved highly by 50%. We have been able to save time through sending emails to our clients, and they can respond through Outreach, saving a lot of time, approximately 30% or so. Outreach has also increased our outbound efforts, allowing SDRs to reach out to an average of 30 to 40 more accounts than before. Manual follow-ups are difficult to account for, but Outreach helps us reach out to prospects easily and offers great reminders. Additionally, unified communication has improved hand-off between SDR, AE, and AMs.

Outreach contributes positively to my organization by enabling revenue acceleration. Our time spent managing blank or out-of-date information is a time drain. Our sequences facilitate improved first book metrics by automating cold outreach, providing value to customers via email, and highlighting who is reading and responding to our emails.

According to my experience, the best features Outreach offers are its helpfulness and effectiveness. It also offers a set of free trial and an intuitive, user-friendly interface. It offers sales engagement, revenue intelligence, and revenue operation functionality in a unified platform.

Outreach leverages automation and artificial intelligence to help revenue leaders decrease the inefficiency and ineffectiveness of go-to-market activities and personnel across the revenue cycle.

Outreach helps automate sequences and ensures consistent and timely customer engagement. I also appreciate that it provides clear analytics on opens, clicks, and replies to refine the outreach strategy. Additionally, the use of AI captures real-time meeting notes and action items, saving time and preventing missed details.

Outreach can be improved as analytics sometimes feel quite rigid. Customizing reports is quite difficult, and we often rely on other tools for reporting. The features of Outreach mobile app are still quite limited, and our traveling sales reps find it difficult to complete tasks or make calls, especially when using the mobile app.

For first-time users, the user interface is a bit complex. Features such as task views, sequence editing, and call logs are not always intuitive at first glance, but once one starts learning about them, they become intuitive and easy to use.

I have been using Outreach for three years.

Outreach is very stable.

Outreach's scalability is quite good. It is my go-to tool for sales vertical, SDR, AI, and AMs. It has proven to be quite scalable.

My organization handled user adoption and training for Outreach easily because the customer support was always supportive in case we had any issue. The customer support for Outreach is very unparalleled, supportive, proactive, and great.

Negative

I previously used Freshsales as a different solution.

My experience with pricing, setup cost, and licensing is that the price is very affordable and the setup was easy. The customer support has always been supportive in case we have any questions.

Before choosing Outreach, I evaluated other options such as Gong and Salesforce CRM Analytics.

I need to update or maintain Outreach, and the process is straightforward. Outreach integrates seamlessly with other platforms and tools that we use besides Salesforce.

I manage data security and privacy with robust and secure features where Outreach provides top-notch security to our data, making it very secure. I have not experienced any challenges with user management or permissions in Outreach so far.

I switched from Freshsales to Outreach because once one becomes a user of Outreach, it becomes very easy to use and user-friendly. Outreach is also very cost-effective compared to Freshsales and other alternatives, and it has helped us achieve our marketing goals and reach out to more customers easily, improving my organization's productivity for the last five years.

The best advice I would give to others looking into using Outreach is to take advantage of the calling feature. I can select my phone number from multiple available options, call prospects worldwide, and have the entire conversation recorded for my reference. This feature is my go-to feature every day. The recordings help me analyze my sales pitch and draw conclusions from the conversation. Outreach is a good sales and marketing tool. I would rate Outreach nine out of ten.

My main use case for Outreach is to sequence and create workflows that guide us through prospecting and outbound activities.

A specific example of how I use Outreach for sequencing and workflows involves pulling a list of targeted prospects, usually from Store Leads or Apollo, or a combination of the two. From there, I leverage the integrations with our CRM. I have used it most commonly alongside Salesforce, allowing me to quickly pull in the contact data to add prospects to whatever sequence. It first sends out the email based on whatever steps I provide, then reminds me to place a phone call or follow them on LinkedIn until that task is complete. At the end of it all, it provides data and reporting so that I can see how effective each of those steps were, including open rates, emails that bounced, who answered, who expressed interest, and who unsubscribed.

I have also used Outreach when it was not necessarily needed for the prospecting piece or the sequences, acting as a bridge to connect two different platforms that we had that did not integrate with each other, specifically Salesforce and Nooks.

The best features Outreach offers include reporting, as you can do many things through other tools, but you do not really have visibility on effectiveness. Additionally, it keeps everything organized and is easy to use once you get familiar with it. While it takes a bit of setup initially to create workflows, it becomes very intuitive and sometimes automatic at each step.

For me as an Account Executive, the most valuable insights or data from the reporting features include knowing not only when my prospects open an email but the number of times they do. I want to see if they have opened the email multiple times, as those are signals that matter and indicate that the deal is hot, prompting me to follow up immediately.

Outreach has positively impacted my organization by streamlining how we work individually and allowing us to see what others are doing. If a peer of mine is having success with the same type of workflow, it indicates to me what steps I might be missing and allows me to clone or duplicate an effective sequence for my use.

Outreach can improve because it can be overwhelming due to its robustness. It is not plug-and-play; it requires setup and customization for meaningful analytics, which is great once fully configured but involves effort to comb through reports initially. It is also better suited for sending many emails quickly, which is not always ideal. The AI recommendations can sometimes be hit or miss, and while I always review them, they do not always get it right.

I give it a seven because the integrations I have experienced affect its effectiveness. With Salesforce, for example, the data quality issues we faced made Outreach less effective, as it pulls in messy data leading to duplicates and incorrect information.

Improving the overall interface of Outreach would be helpful; once familiar, it is manageable, but the learning curve remains substantial due to its complexity and features. Even as a veteran user, setting up new sequences requires a careful approach to ensure everything is done correctly.

I have been working in sales for the last four years, and I have been working in post-purchase e-commerce for the last six years.

Outreach is stable.

Outreach's scalability is good; we did not run into issues as long as admin permissions were correctly set. We encountered some limitations on the number of emails that could be sent if the settings were not properly adjusted, but after that, it performed as expected. It is definitely scalable, though companies must be careful to manage email domains to avoid deliverability issues.

I have never needed to contact customer support at Outreach directly, which is a good sign.

I have seen a return on investment, having used other solutions such as Apollo, and we switched to Outreach mainly because Apollo did not adequately bridge the integrations between our CRM and call applications.

I have used Outreach at several companies, and overall, I have probably used it for around three years.

I have seen a return on investment, having used other solutions such as Apollo, and we switched to Outreach mainly because Apollo did not adequately bridge the integrations between our CRM and call applications.

I cannot speak in detail about the pricing setup, as I was not involved in the purchasing decision, but I believe each user had individual seats rather than a shared license, allowing us to track individual activity.

We evaluated several other options before choosing Outreach.

I have definitely seen time saved using Outreach, as we always set it up to send out the first email manually to curate messaging and add custom touchpoints. After that, everything is automated up until the point where it asks me to connect with them on LinkedIn or make a phone call. The email portions are automatically run on the schedule I create, saving me a ton of time, as I am not manually sending these out. It also helps us understand timing better, knowing when to reach back out based on prospect behavior, such as their opening frequency or forwarding to team members.

I felt that Outreach's governance and security are really secure, with many customization options available for admins that can address issues such as deliverability and compliance, tailored to specific states or industries.

The accuracy and reliability of Outreach's output align with my steps and variables, but the data quality of other integrated tools can cause issues if they lack completeness, requiring manual checks to avoid sending sloppy or auto-generated messages.

Outreach is deployed in my organization in various ways; I primarily use it through my browser, but I have also used a desktop app and an extension, which helps when I am navigating other sites or systems such as Salesforce.

We use Google Cloud with Outreach, as we use Gmail for our email communication.

I would advise others looking into using Outreach to consider that it is one of the strongest sales engagement platforms available, helping reps stay disciplined and automate repetitive tasks, providing visibility on messaging effectiveness. However, ensure that other necessary tools and processes are well configured before implementation, as it works best when there is dedicated admin support for setup and training. I would rate this product a seven out of ten.

I used Outreach mostly for cold outreach as well as for reaching inbound leads. Whenever someone would come to our website, visit pricing, or show interest, we had an integration built with Clay, Salesforce, and Outreach to reach those people.

Whenever someone would visit our website and signed up for a book a demo form but they didn't set up a meeting in a calendar, we would also add them to an Outreach campaign sequence. We had several steps including cold calls, cold emails, and using LinkedIn. We then observed how that performed and used it to optimize our approach.

Outreach's integrations are the biggest advantage of the platform. Reporting also is very strong. When it comes to tracking cold calls and emails and how they perform and which steps you have to take, it is excellent. Sequences and the task view, which was called Focus Time, are valuable features. When it comes to completing tasks one by one, it was very helpful to schedule my work.

Whenever my workday started at 9:00 AM, I would always go to Outreach and start my tasks. I was up to speed with everything, had all my tasks completed, and knew what I had to do or if I had to add any other leads to my campaigns. It was very helpful when it comes to speeding up my work because I didn't have to go through a lot of worksheets or Google Sheets to find all the people that I had to reach out to. When it comes to reporting, the benefit of not having to go through multiple sheets and multiple tools was significant because everything was connected in Outreach. I had all reports in one space, including LinkedIn plus emails plus cold calls.

I don't know if Outreach has an option for when someone responds from one campaign, as it currently stops them from every other campaign. I don't know if something in this regard can be changed. Sometimes the same person is in both a cold outreach campaign and a newsletter campaign that we don't want this person to be missing out on. However, this is the only thing that I can think of.

Outreach crashed, especially when we were making cold calls. The call recordings frequently were not being recorded when they should have been. This was frustrating. Additionally, the app on the mobile phone was in weird languages, especially the landing page, so it was a bit tricky to log into and to trust.

I used Outreach for a year and a half.

Outreach crashed, especially when we were making cold calls. The call recordings frequently were not being recorded when they should have been, which was frustrating.

When it comes to time saved, I would say approximately half an hour of an SDR's time daily. This is quite a significant improvement. When it comes to meetings booked, especially from cold calls, we managed to book almost two times more cold calling leads.

Outreach is pretty secure. I didn't have any negative effects when it comes to Outreach's AI capabilities, so I can say that I trust it.

I didn't actually use Outreach AI that much, so it's hard for me to say because we used AI mostly in Clay and we connected it with Outreach. Therefore, I don't have an opinion on that.

I would rate this product an 8 out of 10.

My main use case for Outreach is conducting cold calls and sending cold emails to prospects in my company's book of business in order to generate outbound pipeline.

A specific example of how I use Outreach for cold calls and emails is that it excels at building multi-channel sequences. Step one is an email, then three days later I receive a task to call that person, and then three days after that I receive another task to email that person.

Outreach is an essential tool for doing outbound work and speeds up my workflow significantly.

The best features Outreach offers include the ability to build multi-channel sequences and the capability to mark phone numbers as verified. When I find a good phone number, I can click thumbs up and mark it as a good phone number so that when someone else tries to call that person, if the person has multiple numbers, we can call the correct one.

These features help me day-to-day because the phone number verification saves me time as I do not have to remember which number I called that was correct.

Outreach positively impacts my organization as my team books meetings and generates outbound pipeline, which then generates revenue.

Outreach can be improved because its AI features are not strong.

Regarding the needed improvements, especially with the AI features, it would be beneficial if the AI conducted research and provided recommendations for what to write.

I have been using Outreach for about a year.

Outreach is stable.

I did not previously use a different solution as my company only purchased Outreach.

Before choosing Outreach, we evaluated SalesLoft, but we chose Outreach because it had better reviews.

My advice to others looking into using Outreach is that it is a good product and I recommend using it. I would rate this product a seven out of ten.

As a front-end developer, I use Outreach primarily to develop UI websites. For instance, I recently developed a speech comprehension-based application that processes user audio data, converts it to text via Outreach AI services, and then processes this transcription on the client side. This involves leveraging Outreach's AI capabilities for transcription and image recognition modeling tasks.

One notable feature was filtering out sensitive information from user-generated posts and images, which Outreach handled effectively by providing structured data.

The solution facilitates Git workflow management, enabling me to handle various pull requests from team members. Additionally, I use these tools to deploy applications to different cloud providers, such as GCP and AWS, including AWS EC2 services. The automation tools also streamline testing processes for the code submitted by other developers. 

In terms of improvements, one significant area for the product is efficiency, particularly when processing large data loads. Similar to other platforms, long recording times lead to extended processing times, which can be inconvenient for users. For instance, a previous client encountered delays due to lengthy recording times. To address this, I implemented a live transcription approach where data is transcribed in real-time, immediately sent to the AI model, and returned quickly. This optimized the process, but enhancing the platform's inherent efficiency would be beneficial.

I have been working with the product for the last year. 

I've noticed that some services can sometimes be a bit slow to respond. I've also encountered some latency issues. I rate its stability an eight out of ten. 

My company has around 200 customers. 

The tool's documentation is clear enough to fix any issues. 

The deployment can be a bit overwhelming at first due to the large amount of documentation. This can lead to a rocky start when trying to get the deployment going. However, once you understand how the different services interact, things will go much more smoothly. It's similar to other cloud and AI services in that you need to grasp how the platform works from start to finish. I think the documentation helps make this clearer.

Outreach uses a request-based pricing model. It's pretty affordable. They offer different packages for various scenarios, depending on how you're trying to develop your platform using Outreach. I think that's a good starting point. If our organization scales up or needs more services from the tool, we'd consider upgrading.

I would recommend this product to other people. From my experience with the platform, I'd list some of the different services they provide. The AI tool really impressed me—it's quite accurate. That's one of the services I've had a very good experience with, and I'd mention it to others. However, one of the most important factors when getting involved with a new platform like Outreach is understanding how the different services work together and how the documentation is laid out.

I rate the overall product an eight out of ten. 

I was the PRN Outreach lead of my club and my college. In this role, I conducted promotions and approached sponsors for my events. I was responsible for organizing multiple events and reaching out to sponsors, students, and other stakeholders.

Outreach is very good when engaging with sponsors to understand their expectations. Knowing what a company expects from a community or a club helps when seeking sponsorship.

Improvements can be made to accommodate sponsors who are not physically available in the same state. If sponsors are open to it, meetings could be conducted on an online platform to finalize deals more effectively. 

Additionally, making the responses more attractive and effective can draw more students, the public, and companies to explore the offerings.

I have been using Outreach for more than a year.

There have been no issues with the stability. It operates smoothly.

Scalability depends on the product and the target audience, such as age, gender, or other demographics. It varies based on whom we are targeting.

The support team plays a major role in handling various tasks like scheduling meetings and accommodating changes in plans. They are supportive and capable of managing both main and smaller companies.

Positive

The initial setup is easy.

Outreach is very good for interacting and conducting marketing efforts, which allows you to understand the expectations of the audience and improve the product if needed.

I'd rate the solution nine out of ten.

We use Outreach as our sales automation platform to enable sellers to be more efficient and effective in their outreach to prospects. We integrate into Salesforce, DiscoverOrg, and SalesNavigator. We use it for two teams in the US and several different teams across the UK and EMEA, about 48 actual sellers and seven managers/admins. We have one Salesforce administrator who works out the kinks between Salesforce and Outreach, we also have a marketing person who works to build content including snippets, templates, and sequences. She is also responsible for training users.

It's allowed us greater visibility into the number of touches it takes to generate a real opportunity as well as overall visibility to seller activity. We are getting better data on what messaging works when reaching out to prospects. We can align around standard messaging for sellers and view their communications as well as what steps/tasks they are avoiding to support coaching activities. I also believe it's giving sellers more discipline and allows them to have more actual selling time. By creating snippets with links to content, sellers spend less time hunting down content to respond to customer requests.

I like the connection to Sales Navigator to support social selling efforts as well as the Outreach Everywhere plugin. Both of these facilitate easy communication with prospects. The Sales Navigator connection makes it easy to identify the right contact in SN, save them to a list in SN for interaction with at later dates. The Outreach Everywhere Chrome plugin makes it easy to see what's happening with a contact in SF. Snippets are also really effective in reducing the time sellers spend hunting for content. They can easily respond to a customer's request with links to content the marketing organization builds for them.

Reporting at the 20,000 foot level needs to be improved. I want to be able to see how many emails are opened twice vs three times vs four times. I'd love to see a roll-up report on cloned sequences; or sequences that have the same email subject lines. I'd like to be able to compare results across cloned sequences and then aggregate the results. If I want to get to that then I need to export to Power BI and frankly for what we spend that should be built-in. I can't delete SmartViews from some locked users, which is just annoying.