Freshsales and HubSpot CRM are products in the CRM market. Freshsales has an advantage in pricing and support, while HubSpot CRM is superior in features, justifying its cost.
Features: Freshsales offers sales automation, lead scoring, and AI-based insights, ideal for sales-focused teams. HubSpot CRM provides marketing integration, advanced reporting, and a user-friendly setup for a comprehensive CRM experience.
Room for Improvement: Freshsales can enhance its feature set to cater to larger enterprises, expand its integration capabilities, and improve customization options. HubSpot CRM could streamline its pricing structure for smaller businesses, simplify some advanced features, and reduce the learning curve for complex functionalities.
Ease of Deployment and Customer Service: Freshsales provides a straightforward deployment with dedicated support, beneficial for smaller teams. HubSpot CRM offers an intuitive deployment model backed by extensive self-help resources and professional support, accommodating all business sizes.
Pricing and ROI: Freshsales offers competitive pricing with lower setup costs, making it cost-efficient for budget-conscious businesses. HubSpot CRM has higher setup costs but offers significant long-term ROI with its rich feature set, suitable for businesses prioritizing extensive integration capabilities.
| Product | Market Share (%) |
|---|---|
| HubSpot CRM | 1.6% |
| Freshsales | 0.9% |
| Other | 97.5% |
| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 2 |
| Company Size | Count |
|---|---|
| Small Business | 39 |
| Midsize Enterprise | 5 |
| Large Enterprise | 8 |
Freshsales is a single solution CRM designed for high-growth, high-velocity sales teams. The software includes integrated phone and email, user behaviour tracking, and lead scoring on one platform. Users can track events and manage a visual sales pipeline, as well as view custom reports and analytics. Email tracking features enable users to know when and how many times an email was opened, or a link was clicked on. Users can effectively engage with prospects by targeting the next set of email actions, and create personalised sales campaigns from email templates. Insightful email metrics tell users which emails are performing well and which aren’t. The Awaiting Response feature automatically lists contacts that need to be replied to. Freshsales enables direct calling with a simple click on a contact’s phone number. The solution records the entire conversation history including email conversations in one place. Users can add notes, schedule tasks, as well as make appointments. Freshsales also offers personalised welcome and voicemail messages for greeting customers. In-depth customer insights on prospects allow users to plan relevant conversations, and keep track of touch points using the activity timeline. Freshsales collects data and segments activities based on a contact’s behaviour. Users can get perspective on leads with advanced lead scoring, and prioritises important follow-ups. The visual sales pipeline provides complete visibility of deals across various stages. Users can sort and filter by close dates, helping to make more guided decisions for climbing up the sales ladder. Freshsales’ drag and drop navigation tool enables users to move deals across the sales pipeline into any stage. Users can call or email prospects directly from the deals dashboard for a non-interruptive workflow. Visual sales reports and revenue analytics monitor sales progress and identify successful campaigns by source, sales rep, territory, and more. Freshsales mobile apps for iOS and Android let users access deals while on-the-move and stay up-to-date on prospects at all times. Freshsales is part of the Freshworks product family, whose products include Freshdesk Customer Support Software, Freshservice IT Service Management Software etc. – with more than 100000 customers worldwide, including Cisco, Honda, 3M, The Atlantic, and QuizUp.
HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.
With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.
Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.
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