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HubSpot CRM pros and cons

Vendor: HubSpot
4.0 out of 5

Pros & Cons summary

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Prominent pros & cons

PROS

HubSpot CRM offers robust marketing automation and sales lead management features that streamline marketing efforts and improve customer engagement.
The platform boasts exceptional scalability, allowing it to support varied business functions such as marketing, ticketing, and customer service.
The ease of tracking and managing leads across the sales pipeline helps businesses maintain an organized and efficient sales process.
Its integrations with tools like Jira, Slack, and Salesforce automate data updates and improve cross-functional collaboration.
With its flexible reporting, businesses can gain valuable insights and make data-driven decisions effectively.

CONS

HubSpot CRM's integration with other solutions needs improvement.
Its customization capabilities could be expanded.
The pricing models are viewed as clever and require improvement.
Data organization remains the responsibility of the user, which can be challenging.
Automated emails can be difficult to manage within HubSpot CRM.
 

HubSpot CRM Pros review quotes

reviewer1679394 - PeerSpot reviewer
AVP & Client Partner at a tech services company with 10,001+ employees
Sep 25, 2021
The solution is easy to use for anyone, integrates well with email, has simple node management, and has good tracking lead features.
reviewer931026 - PeerSpot reviewer
Vice President Int’l at a computer software company with 201-500 employees
Oct 18, 2021
The solution's greatest value lies in its online capability in terms of web content creation.
Sergiy Ustenko - PeerSpot reviewer
Marketing Manager at Idealsoft
Jan 28, 2022
Easy to use and easy to setup CRM software, with good stability and scalability.
Learn what your peers think about HubSpot CRM. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,259 professionals have used our research since 2012.
reviewer1681863 - PeerSpot reviewer
Customer Solution Executive at a tech services company with 51-200 employees
Mar 10, 2022
Very scalable CRM platform with multiple functions, e.g. marketing, ticketing, and service.
SD
VP Product at Medint
Mar 28, 2022
HubSpot CRM's most valuable features are that it is straightforward and it gives us most of the things that we need and it is easy to onboard with it. You don't need specific integrations with IT, which is very good. The learning curve for HubSpot CRM is quite easy.
reviewer1598697 - PeerSpot reviewer
Business Development Manager at a computer software company with 51-200 employees
Apr 6, 2022
I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use.
Naresh Reddy - PeerSpot reviewer
Enterprise Solutions Architect at OORWIN LABS INC
Apr 7, 2022
We get a good overview of where everything is in the pipeline.
reviewer1854780 - PeerSpot reviewer
Security Solutions Manager at a tech services company with 11-50 employees
May 9, 2022
The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent.
CS
Marketing Manager at a tech vendor with 11-50 employees
Sep 30, 2022
I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed.
SeanLord - PeerSpot reviewer
Sales Director at a manufacturing company with 11-50 employees
May 24, 2022
The feature that is beneficial from HubSpot CRM is business intelligence.
 

HubSpot CRM Cons review quotes

reviewer1679394 - PeerSpot reviewer
AVP & Client Partner at a tech services company with 10,001+ employees
Sep 25, 2021
HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best.
reviewer931026 - PeerSpot reviewer
Vice President Int’l at a computer software company with 201-500 employees
Oct 18, 2021
The solution's email capabilities could be improved.
Sergiy Ustenko - PeerSpot reviewer
Marketing Manager at Idealsoft
Jan 28, 2022
HubSpot CRM integration needs improvement.
Learn what your peers think about HubSpot CRM. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,259 professionals have used our research since 2012.
reviewer1681863 - PeerSpot reviewer
Customer Solution Executive at a tech services company with 51-200 employees
Mar 10, 2022
An area to be improved in HubSpot CRM is its customization capabilities.
SD
VP Product at Medint
Mar 28, 2022
HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good.
reviewer1598697 - PeerSpot reviewer
Business Development Manager at a computer software company with 51-200 employees
Apr 6, 2022
In HubSpot CRM there are many subscription models. Some things are limited compared to the subscription models. For example, I cannot track all the tasks that I have in CRM at once. I need to click on the specific deal to see what the task is. This could improve in the future.
Naresh Reddy - PeerSpot reviewer
Enterprise Solutions Architect at OORWIN LABS INC
Apr 7, 2022
There is no option to remove duplicate constant contacts.
reviewer1854780 - PeerSpot reviewer
Security Solutions Manager at a tech services company with 11-50 employees
May 9, 2022
The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better.
CS
Marketing Manager at a tech vendor with 11-50 employees
Sep 30, 2022
It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties.
SeanLord - PeerSpot reviewer
Sales Director at a manufacturing company with 11-50 employees
May 24, 2022
All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution.